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Amazon SES Email Deliverability Report for the year 2025 (April)
In this email deliverability report for Amazon SES (April 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Amazon SES. It outlines the most important features of Amazon SES, answers some questions and also publishes user reviews.
Email deliverability for Amazon SES and other providers comparison
A total of 8.873 emails were sent with Amazon SES. A total of 7.749 emails were delivered to the recipient's main mailbox. Of all emails sent, 889 emails ended up in the spam folder. 235 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Amazon SES | 8.873 | 7.749 (87.33 %) | 889 (10.02 %) | 235 (2.65 %) |
| AWeber | 8.716 | 7.417 (85.10 %) | 1.023 (11.74 %) | 276 (3.17 %) |
| HubSpot | 8.895 | 7.489 (84.19 %) | 1.119 (12.58 %) | 287 (3.23 %) |
| GetResponse | 8.767 | 7.362 (83.97 %) | 1.082 (12.34 %) | 323 (3.68 %) |
| Mailgun | 8.902 | 7.471 (83.92 %) | 1.119 (12.57 %) | 312 (3.50 %) |
| Kit | 8.815 | 7.386 (83.79 %) | 1.117 (12.67 %) | 312 (3.54 %) |
| Clever Elements | 8.850 | 7.394 (83.55 %) | 1.132 (12.79 %) | 324 (3.66 %) |
| CleverReach | 8.877 | 7.404 (83.41 %) | 1.139 (12.83 %) | 334 (3.76 %) |
| Rapidmail | 8.935 | 7.428 (83.13 %) | 1.165 (13.04 %) | 342 (3.83 %) |
| ActiveCampaign | 8.812 | 7.321 (83.08 %) | 1.179 (13.38 %) | 312 (3.54 %) |
| Klick-Tipp | 8.813 | 7.317 (83.03 %) | 1.183 (13.42 %) | 313 (3.55 %) |
| Mailjet | 8.953 | 7.430 (82.99 %) | 1.198 (13.38 %) | 325 (3.63 %) |
| Postmark | 8.817 | 7.314 (82.95 %) | 1.178 (13.36 %) | 325 (3.69 %) |
| MailChimp | 8.729 | 7.182 (82.28 %) | 1.233 (14.13 %) | 314 (3.60 %) |
| CampaignMonitor | 8.981 | 7.383 (82.21 %) | 1.264 (14.07 %) | 334 (3.72 %) |
| Moosend | 8.933 | 7.292 (81.63 %) | 1.291 (14.45 %) | 350 (3.92 %) |
| SendGrid | 8.971 | 7.279 (81.14 %) | 1.322 (14.74 %) | 370 (4.12 %) |
| Benchmark Email | 8.841 | 7.134 (80.69 %) | 1.342 (15.18 %) | 365 (4.13 %) |
| MailerLite | 8.789 | 6.998 (79.62 %) | 1.412 (16.07 %) | 379 (4.31 %) |
| Sarbacane | 8.916 | 7.098 (79.61 %) | 1.462 (16.40 %) | 356 (3.99 %) |
| Constant Contact | 8.708 | 6.912 (79.38 %) | 1.392 (15.99 %) | 404 (4.64 %) |
| mailtrap | 9.094 | 7.159 (78.72 %) | 1.501 (16.51 %) | 434 (4.77 %) |
| SendPulse | 8.741 | 6.780 (77.57 %) | 1.531 (17.52 %) | 430 (4.92 %) |
| Brevo | 8.887 | 6.829 (76.84 %) | 1.610 (18.12 %) | 448 (5.04 %) |
Email deliverability rates for Amazon SES and other providers comparison
87.33 % of 8.873 emails sent with Amazon SES ended up in the recipient's main mailbox. 10.02 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.65 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Amazon SES | 87.33 % (7.749) | 10.02 % (889) | 2.65 % (235) |
| AWeber | 85.10 % (7.417) | 11.74 % (1.023) | 3.17 % (276) |
| HubSpot | 84.19 % (7.489) | 12.58 % (1.119) | 3.23 % (287) |
| GetResponse | 83.97 % (7.362) | 12.34 % (1.082) | 3.68 % (323) |
| Mailgun | 83.92 % (7.471) | 12.57 % (1.119) | 3.50 % (312) |
| Kit | 83.79 % (7.386) | 12.67 % (1.117) | 3.54 % (312) |
| Clever Elements | 83.55 % (7.394) | 12.79 % (1.132) | 3.66 % (324) |
| CleverReach | 83.41 % (7.404) | 12.83 % (1.139) | 3.76 % (334) |
| Rapidmail | 83.13 % (7.428) | 13.04 % (1.165) | 3.83 % (342) |
| ActiveCampaign | 83.08 % (7.321) | 13.38 % (1.179) | 3.54 % (312) |
| Klick-Tipp | 83.03 % (7.317) | 13.42 % (1.183) | 3.55 % (313) |
| Mailjet | 82.99 % (7.430) | 13.38 % (1.198) | 3.63 % (325) |
| Postmark | 82.95 % (7.314) | 13.36 % (1.178) | 3.69 % (325) |
| MailChimp | 82.28 % (7.182) | 14.13 % (1.233) | 3.60 % (314) |
| CampaignMonitor | 82.21 % (7.383) | 14.07 % (1.264) | 3.72 % (334) |
| Moosend | 81.63 % (7.292) | 14.45 % (1.291) | 3.92 % (350) |
| SendGrid | 81.14 % (7.279) | 14.74 % (1.322) | 4.12 % (370) |
| Benchmark Email | 80.69 % (7.134) | 15.18 % (1.342) | 4.13 % (365) |
| MailerLite | 79.62 % (6.998) | 16.07 % (1.412) | 4.31 % (379) |
| Sarbacane | 79.61 % (7.098) | 16.40 % (1.462) | 3.99 % (356) |
| Constant Contact | 79.38 % (6.912) | 15.99 % (1.392) | 4.64 % (404) |
| mailtrap | 78.72 % (7.159) | 16.51 % (1.501) | 4.77 % (434) |
| SendPulse | 77.57 % (6.780) | 17.52 % (1.531) | 4.92 % (430) |
| Brevo | 76.84 % (6.829) | 18.12 % (1.610) | 5.04 % (448) |
Email deliverability by category
The delivery of the emails with Amazon SES in the categories Clothing, Home & Garden, Food & Drink, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 649 | 589 | 51 | 9 | 90.76 % | 7.86 % | 1.39 % |
| Home & Garden | 668 | 605 | 54 | 9 | 90.57 % | 8.08 % | 1.35 % |
| Food & Drink | 644 | 576 | 52 | 16 | 89.44 % | 8.07 % | 2.48 % |
| Other | 674 | 596 | 63 | 15 | 88.43 % | 9.35 % | 2.23 % |
| Pets | 695 | 612 | 64 | 19 | 88.06 % | 9.21 % | 2.73 % |
| Cosmetics & Beauty | 709 | 622 | 70 | 17 | 87.73 % | 9.87 % | 2.40 % |
| Elektronics | 696 | 608 | 66 | 22 | 87.36 % | 9.48 % | 3.16 % |
| Entertainment | 709 | 616 | 73 | 20 | 86.88 % | 10.30 % | 2.82 % |
| Health | 687 | 590 | 75 | 22 | 85.88 % | 10.92 % | 3.20 % |
| Sport & Fitness | 653 | 560 | 70 | 23 | 85.76 % | 10.72 % | 3.52 % |
| Job & Career | 711 | 609 | 83 | 19 | 85.65 % | 11.67 % | 2.67 % |
| Dating | 670 | 567 | 80 | 23 | 84.63 % | 11.94 % | 3.43 % |
| Finance | 708 | 599 | 88 | 21 | 84.60 % | 12.43 % | 2.97 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Amazon SES are Custom Mail, Juno.com and ProtonMail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 666 | 603 | 48 | 15 | 90.54 % | 7.21 % | 2.25 % |
| Juno.com | 666 | 601 | 50 | 15 | 90.24 % | 7.51 % | 2.25 % |
| ProtonMail | 649 | 583 | 51 | 15 | 89.83 % | 7.86 % | 2.31 % |
| Zoho Mail | 659 | 590 | 54 | 15 | 89.53 % | 8.19 % | 2.28 % |
| GMX Mail | 691 | 613 | 59 | 19 | 88.71 % | 8.54 % | 2.75 % |
| Tuta | 730 | 647 | 64 | 19 | 88.63 % | 8.77 % | 2.60 % |
| Mail.com | 667 | 584 | 66 | 17 | 87.56 % | 9.90 % | 2.55 % |
| Yahoo Mail | 714 | 623 | 74 | 17 | 87.25 % | 10.36 % | 2.38 % |
| AOL Mail | 695 | 600 | 77 | 18 | 86.33 % | 11.08 % | 2.59 % |
| Yandex Mail | 681 | 586 | 77 | 18 | 86.05 % | 11.31 % | 2.64 % |
| Outlook Mail | 691 | 591 | 81 | 19 | 85.53 % | 11.72 % | 2.75 % |
| iCloud Mail | 665 | 558 | 85 | 22 | 83.91 % | 12.78 % | 3.31 % |
| Gmail | 699 | 570 | 103 | 26 | 81.55 % | 14.74 % | 3.72 % |
All email deliverability reports for Amazon SES
All available email deliverability reports for Amazon SES.
Amazon SES badges for website
The following badges for Amazon SES can be embedded into a website.
References and Resources
Further resources and references for Amazon SES.
No references or resources found.