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Brevo Email Deliverability Report for the year 2025 (June)
In this email deliverability report for Brevo (June 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.
Email deliverability for Brevo and other providers comparison
A total of 9.945 emails were sent with Brevo. A total of 6.936 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.471 emails ended up in the spam folder. 407 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Kit | 10.250 | 8.128 (79.30 %) | 2.077 (20.26 %) | 196 (1.91 %) |
| Clever Elements | 9.689 | 7.603 (78.47 %) | 1.207 (12.46 %) | 393 (4.06 %) |
| GetResponse | 9.863 | 7.702 (78.09 %) | 1.540 (15.61 %) | 489 (4.96 %) |
| Klick-Tipp | 10.444 | 8.084 (77.40 %) | 1.874 (17.94 %) | 139 (1.33 %) |
| Benchmark Email | 10.040 | 7.691 (76.60 %) | 1.029 (10.25 %) | 190 (1.89 %) |
| AWeber | 10.169 | 7.696 (75.68 %) | 1.569 (15.43 %) | 195 (1.92 %) |
| MailChimp | 10.082 | 7.623 (75.61 %) | 1.672 (16.58 %) | 410 (4.07 %) |
| Amazon SES | 10.173 | 7.520 (73.92 %) | 1.351 (13.28 %) | 508 (4.99 %) |
| mailtrap | 10.410 | 7.618 (73.18 %) | 1.759 (16.90 %) | 311 (2.99 %) |
| Mailjet | 9.782 | 7.155 (73.14 %) | 1.533 (15.67 %) | 116 (1.19 %) |
| Constant Contact | 9.857 | 7.141 (72.45 %) | 2.100 (21.30 %) | 296 (3.00 %) |
| Mailgun | 10.181 | 7.272 (71.43 %) | 787 (7.73 %) | 416 (4.09 %) |
| CleverReach | 9.907 | 7.042 (71.08 %) | 1.437 (14.50 %) | 126 (1.27 %) |
| HubSpot | 9.655 | 6.830 (70.74 %) | 1.301 (13.47 %) | 441 (4.57 %) |
| CampaignMonitor | 9.877 | 6.960 (70.47 %) | 1.537 (15.56 %) | 531 (5.38 %) |
| Rapidmail | 10.069 | 7.027 (69.79 %) | 1.237 (12.29 %) | 545 (5.41 %) |
| Brevo | 9.945 | 6.936 (69.74 %) | 2.471 (24.85 %) | 407 (4.09 %) |
| SendPulse | 9.958 | 6.943 (69.72 %) | 2.397 (24.07 %) | 473 (4.75 %) |
| Postmark | 10.312 | 7.115 (69.00 %) | 1.412 (13.69 %) | 486 (4.71 %) |
| SendGrid | 10.114 | 6.955 (68.77 %) | 1.369 (13.54 %) | 189 (1.87 %) |
| MailerLite | 10.364 | 7.058 (68.10 %) | 1.395 (13.46 %) | 323 (3.12 %) |
| Moosend | 10.286 | 6.987 (67.93 %) | 2.167 (21.07 %) | 122 (1.19 %) |
| ActiveCampaign | 10.419 | 6.763 (64.91 %) | 1.037 (9.95 %) | 317 (3.04 %) |
| Sarbacane | 10.057 | 6.513 (64.76 %) | 2.189 (21.77 %) | 465 (4.62 %) |
Email deliverability rates for Brevo and other providers comparison
69.74 % of 9.945 emails sent with Brevo ended up in the recipient's main mailbox. 24.85 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.09 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Kit | 79.30 % (8.128) | 20.26 % (2.077) | 1.91 % (196) |
| Clever Elements | 78.47 % (7.603) | 12.46 % (1.207) | 4.06 % (393) |
| GetResponse | 78.09 % (7.702) | 15.61 % (1.540) | 4.96 % (489) |
| Klick-Tipp | 77.40 % (8.084) | 17.94 % (1.874) | 1.33 % (139) |
| Benchmark Email | 76.60 % (7.691) | 10.25 % (1.029) | 1.89 % (190) |
| AWeber | 75.68 % (7.696) | 15.43 % (1.569) | 1.92 % (195) |
| MailChimp | 75.61 % (7.623) | 16.58 % (1.672) | 4.07 % (410) |
| Amazon SES | 73.92 % (7.520) | 13.28 % (1.351) | 4.99 % (508) |
| mailtrap | 73.18 % (7.618) | 16.90 % (1.759) | 2.99 % (311) |
| Mailjet | 73.14 % (7.155) | 15.67 % (1.533) | 1.19 % (116) |
| Constant Contact | 72.45 % (7.141) | 21.30 % (2.100) | 3.00 % (296) |
| Mailgun | 71.43 % (7.272) | 7.73 % (787) | 4.09 % (416) |
| CleverReach | 71.08 % (7.042) | 14.50 % (1.437) | 1.27 % (126) |
| HubSpot | 70.74 % (6.830) | 13.47 % (1.301) | 4.57 % (441) |
| CampaignMonitor | 70.47 % (6.960) | 15.56 % (1.537) | 5.38 % (531) |
| Rapidmail | 69.79 % (7.027) | 12.29 % (1.237) | 5.41 % (545) |
| Brevo | 69.74 % (6.936) | 24.85 % (2.471) | 4.09 % (407) |
| SendPulse | 69.72 % (6.943) | 24.07 % (2.397) | 4.75 % (473) |
| Postmark | 69.00 % (7.115) | 13.69 % (1.412) | 4.71 % (486) |
| SendGrid | 68.77 % (6.955) | 13.54 % (1.369) | 1.87 % (189) |
| MailerLite | 68.10 % (7.058) | 13.46 % (1.395) | 3.12 % (323) |
| Moosend | 67.93 % (6.987) | 21.07 % (2.167) | 1.19 % (122) |
| ActiveCampaign | 64.91 % (6.763) | 9.95 % (1.037) | 3.04 % (317) |
| Sarbacane | 64.76 % (6.513) | 21.77 % (2.189) | 4.62 % (465) |
Email deliverability by category
The delivery of the emails with Brevo in the categories Health, Sport & Fitness, Clothing, Job & Career and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Entertainment, Elektronics, Food & Drink, Pets and Cosmetics & Beauty.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Health | 684 | 479 | 168 | 28 | 70.03 % | 24.56 % | 4.09 % |
| Sport & Fitness | 753 | 527 | 188 | 32 | 69.99 % | 24.97 % | 4.25 % |
| Clothing | 756 | 529 | 190 | 31 | 69.97 % | 25.13 % | 4.10 % |
| Job & Career | 773 | 540 | 195 | 31 | 69.86 % | 25.23 % | 4.01 % |
| Home & Garden | 819 | 572 | 208 | 34 | 69.84 % | 25.40 % | 4.15 % |
| Finance | 712 | 497 | 166 | 30 | 69.80 % | 23.31 % | 4.21 % |
| Dating | 767 | 535 | 200 | 31 | 69.75 % | 26.08 % | 4.04 % |
| Other | 783 | 546 | 194 | 32 | 69.73 % | 24.78 % | 4.09 % |
| Cosmetics & Beauty | 839 | 584 | 206 | 33 | 69.61 % | 24.55 % | 3.93 % |
| Pets | 760 | 529 | 187 | 32 | 69.61 % | 24.61 % | 4.21 % |
| Food & Drink | 819 | 570 | 205 | 34 | 69.60 % | 25.03 % | 4.15 % |
| Elektronics | 724 | 503 | 179 | 30 | 69.48 % | 24.72 % | 4.14 % |
| Entertainment | 756 | 525 | 185 | 29 | 69.44 % | 24.47 % | 3.84 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Brevo are Zoho Mail, iCloud Mail and Tuta. The delivery rates were worst for the email providers Mail.com, Gmail and AOL Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Zoho Mail | 715 | 500 | 172 | 31 | 69.93 % | 24.06 % | 4.34 % |
| iCloud Mail | 758 | 530 | 196 | 29 | 69.92 % | 25.86 % | 3.83 % |
| Tuta | 671 | 469 | 167 | 29 | 69.90 % | 24.89 % | 4.32 % |
| Yandex Mail | 800 | 559 | 201 | 32 | 69.88 % | 25.13 % | 4.00 % |
| GMX Mail | 767 | 536 | 189 | 32 | 69.88 % | 24.64 % | 4.17 % |
| ProtonMail | 718 | 501 | 174 | 30 | 69.78 % | 24.23 % | 4.18 % |
| Custom Mail | 820 | 572 | 202 | 34 | 69.76 % | 24.63 % | 4.15 % |
| Juno.com | 770 | 537 | 189 | 31 | 69.74 % | 24.55 % | 4.03 % |
| Outlook Mail | 892 | 622 | 217 | 36 | 69.73 % | 24.33 % | 4.04 % |
| Yahoo Mail | 763 | 532 | 192 | 30 | 69.72 % | 25.16 % | 3.93 % |
| AOL Mail | 833 | 579 | 208 | 33 | 69.51 % | 24.97 % | 3.96 % |
| Gmail | 773 | 537 | 200 | 32 | 69.47 % | 25.87 % | 4.14 % |
| Mail.com | 665 | 462 | 164 | 28 | 69.47 % | 24.66 % | 4.21 % |
All email deliverability reports for Brevo
All available email deliverability reports for Brevo.
Brevo badges for website
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References and Resources
Further resources and references for Brevo.