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Brevo Email Deliverability Report for the year 2025 (July)

In this email deliverability report for Brevo (July 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.

Email deliverability for Brevo and other providers comparison

A total of 10.231 emails were sent with Brevo. A total of 8.188 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.056 emails ended up in the spam folder. 247 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
GetResponse 10.0209.183
(91.65 %) 		849
(8.47 %) 		156
(1.56 %)
AWeber 9.7538.643
(88.62 %) 		1.135
(11.64 %) 		152
(1.56 %)
Amazon SES 10.3819.181
(88.44 %) 		1.204
(11.60 %) 		164
(1.58 %)
Klick-Tipp 9.9498.484
(85.27 %) 		1.482
(14.90 %) 		232
(2.33 %)
Benchmark Email 10.3308.774
(84.94 %) 		1.555
(15.05 %) 		247
(2.39 %)
HubSpot 10.3108.670
(84.09 %) 		1.634
(15.85 %) 		252
(2.44 %)
CleverReach 10.2768.625
(83.93 %) 		1.602
(15.59 %) 		248
(2.41 %)
Postmark 10.2508.592
(83.82 %) 		1.694
(16.53 %) 		244
(2.38 %)
Kit 10.2268.506
(83.18 %) 		1.798
(17.58 %) 		242
(2.37 %)
MailChimp 10.1038.393
(83.07 %) 		1.744
(17.26 %) 		244
(2.42 %)
Mailjet 9.9408.189
(82.38 %) 		1.737
(17.47 %) 		244
(2.45 %)
mailtrap 10.1828.365
(82.15 %) 		1.825
(17.92 %) 		253
(2.48 %)
ActiveCampaign 10.2178.391
(82.13 %) 		1.805
(17.67 %) 		266
(2.60 %)
Clever Elements 9.9228.139
(82.03 %) 		1.756
(17.70 %) 		248
(2.50 %)
MailerLite 10.0288.139
(81.16 %) 		1.895
(18.90 %) 		257
(2.56 %)
CampaignMonitor 10.0078.090
(80.84 %) 		1.896
(18.95 %) 		244
(2.44 %)
Constant Contact 9.9347.981
(80.34 %) 		1.972
(19.85 %) 		247
(2.49 %)
Mailgun 10.1828.173
(80.27 %) 		2.032
(19.96 %) 		251
(2.47 %)
Brevo 10.2318.188
(80.03 %) 		2.056
(20.10 %) 		247
(2.41 %)
Rapidmail 9.8577.879
(79.93 %) 		1.996
(20.25 %) 		239
(2.42 %)
Moosend 10.5258.392
(79.73 %) 		2.125
(20.19 %) 		257
(2.44 %)
SendPulse 10.2038.126
(79.64 %) 		2.028
(19.88 %) 		251
(2.46 %)
Sarbacane 9.8837.715
(78.06 %) 		2.240
(22.67 %) 		251
(2.54 %)
SendGrid 10.1287.807
(77.08 %) 		2.316
(22.87 %) 		255
(2.52 %)
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Brevo email deliverability providers comparison 2025 (July)
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Email deliverability rates for Brevo and other providers comparison

80.03 % of 10.231 emails sent with Brevo ended up in the recipient's main mailbox. 20.10 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.41 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 91.65 %
(9.183) 		8.47 %
(849) 		1.56 %
(156)
AWeber 88.62 %
(8.643) 		11.64 %
(1.135) 		1.56 %
(152)
Amazon SES 88.44 %
(9.181) 		11.60 %
(1.204) 		1.58 %
(164)
Klick-Tipp 85.27 %
(8.484) 		14.90 %
(1.482) 		2.33 %
(232)
Benchmark Email 84.94 %
(8.774) 		15.05 %
(1.555) 		2.39 %
(247)
HubSpot 84.09 %
(8.670) 		15.85 %
(1.634) 		2.44 %
(252)
CleverReach 83.93 %
(8.625) 		15.59 %
(1.602) 		2.41 %
(248)
Postmark 83.82 %
(8.592) 		16.53 %
(1.694) 		2.38 %
(244)
Kit 83.18 %
(8.506) 		17.58 %
(1.798) 		2.37 %
(242)
MailChimp 83.07 %
(8.393) 		17.26 %
(1.744) 		2.42 %
(244)
Mailjet 82.38 %
(8.189) 		17.47 %
(1.737) 		2.45 %
(244)
mailtrap 82.15 %
(8.365) 		17.92 %
(1.825) 		2.48 %
(253)
ActiveCampaign 82.13 %
(8.391) 		17.67 %
(1.805) 		2.60 %
(266)
Clever Elements 82.03 %
(8.139) 		17.70 %
(1.756) 		2.50 %
(248)
MailerLite 81.16 %
(8.139) 		18.90 %
(1.895) 		2.56 %
(257)
CampaignMonitor 80.84 %
(8.090) 		18.95 %
(1.896) 		2.44 %
(244)
Constant Contact 80.34 %
(7.981) 		19.85 %
(1.972) 		2.49 %
(247)
Mailgun 80.27 %
(8.173) 		19.96 %
(2.032) 		2.47 %
(251)
Brevo 80.03 %
(8.188) 		20.10 %
(2.056) 		2.41 %
(247)
Rapidmail 79.93 %
(7.879) 		20.25 %
(1.996) 		2.42 %
(239)
Moosend 79.73 %
(8.392) 		20.19 %
(2.125) 		2.44 %
(257)
SendPulse 79.64 %
(8.126) 		19.88 %
(2.028) 		2.46 %
(251)
Sarbacane 78.06 %
(7.715) 		22.67 %
(2.240) 		2.54 %
(251)
SendGrid 77.08 %
(7.807) 		22.87 %
(2.316) 		2.52 %
(255)
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Brevo email deliverability rates providers comparison 2025 (July)
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Email deliverability by category

The delivery of the emails with Brevo in the categories Finance, Health, Entertainment, Home & Garden and Dating resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Elektronics, Food & Drink, Cosmetics & Beauty, Sport & Fitness and Job & Career.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Finance 7385981602081.03 %21.68 %2.71 %
Health 7926411692180.93 %21.34 %2.65 %
Entertainment 7986441551980.70 %19.42 %2.38 %
Home & Garden 8676981822080.51 %20.99 %2.31 %
Dating 7325891401880.46 %19.13 %2.46 %
Clothing 8857111812080.34 %20.45 %2.26 %
Pets 7896321562080.10 %19.77 %2.53 %
Other 8056441642080.00 %20.37 %2.48 %
Job & Career 9097261742179.87 %19.14 %2.31 %
Sport & Fitness 7856261641879.75 %20.89 %2.29 %
Cosmetics & Beauty 7856221461779.24 %18.60 %2.17 %
Food & Drink 6625221391878.85 %21.00 %2.72 %
Elektronics 6845351261578.22 %18.42 %2.19 %
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Brevo email deliverability by category 2025 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Brevo are Yahoo Mail, Gmail and Mail.com. The delivery rates were worst for the email providers ProtonMail, GMX Mail and Outlook Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Yahoo Mail 7416071351981.92 %18.22 %2.56 %
Gmail 7866381671781.17 %21.25 %2.16 %
Mail.com 7846341421980.87 %18.11 %2.42 %
AOL Mail 8606951731880.81 %20.12 %2.09 %
Yandex Mail 7646151542080.50 %20.16 %2.62 %
Custom Mail 7125731501780.48 %21.07 %2.39 %
Juno.com 8106511711880.37 %21.11 %2.22 %
iCloud Mail 8336671722180.07 %20.65 %2.52 %
Tuta 8016411582180.02 %19.73 %2.62 %
Zoho Mail 8316611731979.54 %20.82 %2.29 %
Outlook Mail 7656041561978.95 %20.39 %2.48 %
GMX Mail 7655971491978.04 %19.48 %2.48 %
ProtonMail 7796051562077.66 %20.03 %2.57 %
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Brevo email deliverability by email service provider 2025 (July)
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All email deliverability reports for Brevo

All available email deliverability reports for Brevo.

Brevo badges for website

The following badges for Brevo can be embedded into a website.

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References and Resources

Further resources and references for Brevo.