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Brevo Email Deliverability Report for the year 2025 (August)

In this email deliverability report for Brevo (August 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.

Email deliverability for Brevo and other providers comparison

A total of 10.646 emails were sent with Brevo. A total of 8.507 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.124 emails ended up in the spam folder. 259 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
CleverReach 10.1189.049
(89.43 %) 		1.051
(10.39 %) 		154
(1.52 %)
AWeber 10.1388.983
(88.61 %) 		1.191
(11.75 %) 		161
(1.59 %)
HubSpot 10.1218.961
(88.54 %) 		1.177
(11.63 %) 		162
(1.60 %)
GetResponse 9.9128.744
(88.22 %) 		1.128
(11.38 %) 		160
(1.61 %)
Benchmark Email 10.0718.575
(85.15 %) 		1.532
(15.21 %) 		242
(2.40 %)
ActiveCampaign 10.1918.644
(84.82 %) 		1.521
(14.92 %) 		247
(2.42 %)
MailChimp 10.2468.678
(84.70 %) 		1.499
(14.63 %) 		257
(2.51 %)
Amazon SES 10.2088.581
(84.06 %) 		1.662
(16.28 %) 		259
(2.54 %)
Postmark 10.0958.459
(83.79 %) 		1.600
(15.85 %) 		257
(2.55 %)
mailtrap 9.8278.139
(82.82 %) 		1.684
(17.14 %) 		245
(2.49 %)
Mailjet 10.0388.247
(82.16 %) 		1.787
(17.80 %) 		245
(2.44 %)
Clever Elements 10.2178.382
(82.04 %) 		1.814
(17.75 %) 		251
(2.46 %)
Constant Contact 10.2188.376
(81.97 %) 		1.867
(18.27 %) 		251
(2.46 %)
Klick-Tipp 9.8488.068
(81.93 %) 		1.738
(17.65 %) 		244
(2.48 %)
Kit 10.2068.293
(81.26 %) 		1.949
(19.10 %) 		247
(2.42 %)
Moosend 10.0638.176
(81.25 %) 		1.874
(18.62 %) 		243
(2.41 %)
CampaignMonitor 10.3438.353
(80.76 %) 		1.959
(18.94 %) 		242
(2.34 %)
Rapidmail 10.2748.236
(80.16 %) 		2.032
(19.78 %) 		263
(2.56 %)
Brevo 10.6468.507
(79.91 %) 		2.124
(19.95 %) 		259
(2.43 %)
MailerLite 10.1267.928
(78.29 %) 		2.247
(22.19 %) 		245
(2.42 %)
SendPulse 10.0847.879
(78.13 %) 		2.225
(22.06 %) 		241
(2.39 %)
Sarbacane 10.1117.896
(78.09 %) 		2.242
(22.17 %) 		249
(2.46 %)
Mailgun 10.2767.991
(77.76 %) 		2.280
(22.19 %) 		245
(2.38 %)
SendGrid 10.1277.798
(77.00 %) 		2.345
(23.16 %) 		252
(2.49 %)
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Brevo email deliverability providers comparison 2025 (August)
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Email deliverability rates for Brevo and other providers comparison

79.91 % of 10.646 emails sent with Brevo ended up in the recipient's main mailbox. 19.95 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.43 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 89.43 %
(9.049) 		10.39 %
(1.051) 		1.52 %
(154)
AWeber 88.61 %
(8.983) 		11.75 %
(1.191) 		1.59 %
(161)
HubSpot 88.54 %
(8.961) 		11.63 %
(1.177) 		1.60 %
(162)
GetResponse 88.22 %
(8.744) 		11.38 %
(1.128) 		1.61 %
(160)
Benchmark Email 85.15 %
(8.575) 		15.21 %
(1.532) 		2.40 %
(242)
ActiveCampaign 84.82 %
(8.644) 		14.92 %
(1.521) 		2.42 %
(247)
MailChimp 84.70 %
(8.678) 		14.63 %
(1.499) 		2.51 %
(257)
Amazon SES 84.06 %
(8.581) 		16.28 %
(1.662) 		2.54 %
(259)
Postmark 83.79 %
(8.459) 		15.85 %
(1.600) 		2.55 %
(257)
mailtrap 82.82 %
(8.139) 		17.14 %
(1.684) 		2.49 %
(245)
Mailjet 82.16 %
(8.247) 		17.80 %
(1.787) 		2.44 %
(245)
Clever Elements 82.04 %
(8.382) 		17.75 %
(1.814) 		2.46 %
(251)
Constant Contact 81.97 %
(8.376) 		18.27 %
(1.867) 		2.46 %
(251)
Klick-Tipp 81.93 %
(8.068) 		17.65 %
(1.738) 		2.48 %
(244)
Kit 81.26 %
(8.293) 		19.10 %
(1.949) 		2.42 %
(247)
Moosend 81.25 %
(8.176) 		18.62 %
(1.874) 		2.41 %
(243)
CampaignMonitor 80.76 %
(8.353) 		18.94 %
(1.959) 		2.34 %
(242)
Rapidmail 80.16 %
(8.236) 		19.78 %
(2.032) 		2.56 %
(263)
Brevo 79.91 %
(8.507) 		19.95 %
(2.124) 		2.43 %
(259)
MailerLite 78.29 %
(7.928) 		22.19 %
(2.247) 		2.42 %
(245)
SendPulse 78.13 %
(7.879) 		22.06 %
(2.225) 		2.39 %
(241)
Sarbacane 78.09 %
(7.896) 		22.17 %
(2.242) 		2.46 %
(249)
Mailgun 77.76 %
(7.991) 		22.19 %
(2.280) 		2.38 %
(245)
SendGrid 77.00 %
(7.798) 		23.16 %
(2.345) 		2.49 %
(252)
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Brevo email deliverability rates providers comparison 2025 (August)
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Email deliverability by category

The delivery of the emails with Brevo in the categories Dating, Cosmetics & Beauty, Job & Career, Pets and Finance resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Entertainment, Other, Health, Home & Garden and Elektronics.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Dating 8066591671781.76 %20.72 %2.11 %
Cosmetics & Beauty 7395961472080.65 %19.89 %2.71 %
Job & Career 8666971772280.48 %20.44 %2.54 %
Pets 8616921652280.37 %19.16 %2.56 %
Finance 8686961691980.18 %19.47 %2.19 %
Sport & Fitness 7756211451980.13 %18.71 %2.45 %
Clothing 8106491641880.12 %20.25 %2.22 %
Food & Drink 8606881772180.00 %20.58 %2.44 %
Elektronics 8456741551979.76 %18.34 %2.25 %
Home & Garden 8236511692079.10 %20.53 %2.43 %
Health 8076371572378.93 %19.45 %2.85 %
Other 7455861571978.66 %21.07 %2.55 %
Entertainment 8416611752078.60 %20.81 %2.38 %
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Brevo email deliverability by category 2025 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Brevo are Yandex Mail, Mail.com and Juno.com. The delivery rates were worst for the email providers iCloud Mail, GMX Mail and Custom Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Yandex Mail 8116621601981.63 %19.73 %2.34 %
Mail.com 8556961612181.40 %18.83 %2.46 %
Juno.com 8626951782180.63 %20.65 %2.44 %
Tuta 7736231441880.60 %18.63 %2.33 %
Zoho Mail 8036461591980.45 %19.80 %2.37 %
ProtonMail 8556871722380.35 %20.12 %2.69 %
Outlook Mail 7886291511579.82 %19.16 %1.90 %
AOL Mail 8066431582279.78 %19.60 %2.73 %
Gmail 8036371752079.33 %21.79 %2.49 %
Yahoo Mail 8196481731879.12 %21.12 %2.20 %
Custom Mail 7876201551878.78 %19.70 %2.29 %
GMX Mail 8136401682278.72 %20.66 %2.71 %
iCloud Mail 8716811702378.19 %19.52 %2.64 %
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Brevo email deliverability by email service provider 2025 (August)
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All email deliverability reports for Brevo

All available email deliverability reports for Brevo.

Brevo badges for website

The following badges for Brevo can be embedded into a website.

Brevo
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References and Resources

Further resources and references for Brevo.