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Brevo Email Deliverability Report for the year 2025 (September)

In this email deliverability report for Brevo (September 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.

Email deliverability for Brevo and other providers comparison

A total of 10.295 emails were sent with Brevo. A total of 8.342 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.988 emails ended up in the spam folder. 253 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
GetResponse 10.0279.493
(94.67 %) 		534
(5.33 %) 		159
(1.59 %)
AWeber 10.0019.142
(91.41 %) 		877
(8.77 %) 		160
(1.60 %)
CleverReach 9.9938.942
(89.48 %) 		1.040
(10.41 %) 		158
(1.58 %)
Amazon SES 10.3269.218
(89.27 %) 		1.079
(10.45 %) 		165
(1.60 %)
Benchmark Email 10.1068.947
(88.53 %) 		1.170
(11.58 %) 		160
(1.58 %)
Postmark 10.0398.545
(85.12 %) 		1.536
(15.30 %) 		246
(2.45 %)
mailtrap 10.1988.666
(84.98 %) 		1.575
(15.44 %) 		254
(2.49 %)
HubSpot 9.8768.304
(84.08 %) 		1.574
(15.94 %) 		241
(2.44 %)
Constant Contact 10.2068.550
(83.77 %) 		1.715
(16.80 %) 		254
(2.49 %)
Moosend 10.2188.503
(83.22 %) 		1.721
(16.84 %) 		247
(2.42 %)
MailerLite 10.2098.453
(82.80 %) 		1.738
(17.02 %) 		249
(2.44 %)
Clever Elements 10.1918.382
(82.25 %) 		1.838
(18.04 %) 		238
(2.34 %)
Mailjet 9.7528.009
(82.13 %) 		1.704
(17.47 %) 		236
(2.42 %)
MailChimp 10.0348.153
(81.25 %) 		1.939
(19.32 %) 		244
(2.43 %)
SendPulse 10.1298.229
(81.24 %) 		1.961
(19.36 %) 		251
(2.48 %)
Brevo 10.2958.342
(81.03 %) 		1.988
(19.31 %) 		253
(2.46 %)
Rapidmail 10.1968.256
(80.97 %) 		1.917
(18.80 %) 		241
(2.36 %)
Kit 9.9688.069
(80.95 %) 		1.877
(18.83 %) 		242
(2.43 %)
Klick-Tipp 10.0408.108
(80.76 %) 		1.914
(19.06 %) 		245
(2.44 %)
ActiveCampaign 10.2398.169
(79.78 %) 		2.084
(20.35 %) 		249
(2.43 %)
CampaignMonitor 10.1188.010
(79.17 %) 		2.078
(20.54 %) 		244
(2.41 %)
Mailgun 10.3458.181
(79.08 %) 		2.193
(21.20 %) 		261
(2.52 %)
Sarbacane 10.2537.881
(76.87 %) 		2.397
(23.38 %) 		242
(2.36 %)
SendGrid 9.9557.385
(74.18 %) 		2.581
(25.93 %) 		250
(2.51 %)
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Brevo email deliverability providers comparison 2025 (September)
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Email deliverability rates for Brevo and other providers comparison

81.03 % of 10.295 emails sent with Brevo ended up in the recipient's main mailbox. 19.31 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 94.67 %
(9.493) 		5.33 %
(534) 		1.59 %
(159)
AWeber 91.41 %
(9.142) 		8.77 %
(877) 		1.60 %
(160)
CleverReach 89.48 %
(8.942) 		10.41 %
(1.040) 		1.58 %
(158)
Amazon SES 89.27 %
(9.218) 		10.45 %
(1.079) 		1.60 %
(165)
Benchmark Email 88.53 %
(8.947) 		11.58 %
(1.170) 		1.58 %
(160)
Postmark 85.12 %
(8.545) 		15.30 %
(1.536) 		2.45 %
(246)
mailtrap 84.98 %
(8.666) 		15.44 %
(1.575) 		2.49 %
(254)
HubSpot 84.08 %
(8.304) 		15.94 %
(1.574) 		2.44 %
(241)
Constant Contact 83.77 %
(8.550) 		16.80 %
(1.715) 		2.49 %
(254)
Moosend 83.22 %
(8.503) 		16.84 %
(1.721) 		2.42 %
(247)
MailerLite 82.80 %
(8.453) 		17.02 %
(1.738) 		2.44 %
(249)
Clever Elements 82.25 %
(8.382) 		18.04 %
(1.838) 		2.34 %
(238)
Mailjet 82.13 %
(8.009) 		17.47 %
(1.704) 		2.42 %
(236)
MailChimp 81.25 %
(8.153) 		19.32 %
(1.939) 		2.43 %
(244)
SendPulse 81.24 %
(8.229) 		19.36 %
(1.961) 		2.48 %
(251)
Brevo 81.03 %
(8.342) 		19.31 %
(1.988) 		2.46 %
(253)
Rapidmail 80.97 %
(8.256) 		18.80 %
(1.917) 		2.36 %
(241)
Kit 80.95 %
(8.069) 		18.83 %
(1.877) 		2.43 %
(242)
Klick-Tipp 80.76 %
(8.108) 		19.06 %
(1.914) 		2.44 %
(245)
ActiveCampaign 79.78 %
(8.169) 		20.35 %
(2.084) 		2.43 %
(249)
CampaignMonitor 79.17 %
(8.010) 		20.54 %
(2.078) 		2.41 %
(244)
Mailgun 79.08 %
(8.181) 		21.20 %
(2.193) 		2.52 %
(261)
Sarbacane 76.87 %
(7.881) 		23.38 %
(2.397) 		2.36 %
(242)
SendGrid 74.18 %
(7.385) 		25.93 %
(2.581) 		2.51 %
(250)
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Brevo email deliverability rates providers comparison 2025 (September)
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Email deliverability by category

The delivery of the emails with Brevo in the categories Sport & Fitness, Finance, Health, Job & Career and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Pets, Clothing, Elektronics, Dating and Home & Garden.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Sport & Fitness 7956531572082.14 %19.75 %2.52 %
Finance 8006571522182.13 %19.00 %2.63 %
Health 8607051622381.98 %18.84 %2.67 %
Job & Career 7606231371581.97 %18.03 %1.97 %
Other 7976491502481.43 %18.82 %3.01 %
Entertainment 8106591612081.36 %19.88 %2.47 %
Cosmetics & Beauty 7896391482080.99 %18.76 %2.53 %
Food & Drink 8246651711980.70 %20.75 %2.31 %
Home & Garden 8476831652280.64 %19.48 %2.60 %
Dating 7165771241680.59 %17.32 %2.23 %
Elektronics 8006441691880.50 %21.13 %2.25 %
Clothing 7886311571880.08 %19.92 %2.28 %
Pets 7095571351778.56 %19.04 %2.40 %
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Brevo email deliverability by category 2025 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Brevo are Gmail, iCloud Mail and Tuta. The delivery rates were worst for the email providers GMX Mail, AOL Mail and Mail.com.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Gmail 7836431511882.12 %19.28 %2.30 %
iCloud Mail 8647081642081.94 %18.98 %2.31 %
Tuta 7346001431681.74 %19.48 %2.18 %
Outlook Mail 8156661591781.72 %19.51 %2.09 %
ProtonMail 7506111422081.47 %18.93 %2.67 %
Yandex Mail 8286731642181.28 %19.81 %2.54 %
Yahoo Mail 8196641652381.07 %20.15 %2.81 %
Zoho Mail 7786291422080.85 %18.25 %2.57 %
Custom Mail 7506051551780.67 %20.67 %2.27 %
Juno.com 7716221451980.67 %18.81 %2.46 %
Mail.com 8556871582180.35 %18.48 %2.46 %
AOL Mail 8076461532180.05 %18.96 %2.60 %
GMX Mail 7415881472079.35 %19.84 %2.70 %
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Brevo email deliverability by email service provider 2025 (September)
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All email deliverability reports for Brevo

All available email deliverability reports for Brevo.

Brevo badges for website

The following badges for Brevo can be embedded into a website.

Brevo
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References and Resources

Further resources and references for Brevo.