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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 66.382 emails were sent with MailChimp. A total of 51.054 emails were delivered to the recipient's main mailbox. Of all emails sent, 13.829 emails ended up in the spam folder. 1.499 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
Brevo 65.77351.817
(78.78 %) 		12.742
(19.37 %) 		1.214
(1.85 %)
Sarbacane 65.72851.728
(78.70 %) 		12.814
(19.50 %) 		1.186
(1.80 %)
HubSpot 65.91851.754
(78.51 %) 		12.850
(19.49 %) 		1.314
(1.99 %)
GetResponse 65.80151.648
(78.49 %) 		12.884
(19.58 %) 		1.269
(1.93 %)
Benchmark Email 66.29151.770
(78.10 %) 		13.154
(19.84 %) 		1.367
(2.06 %)
CleverReach 65.59151.083
(77.88 %) 		13.168
(20.08 %) 		1.340
(2.04 %)
Klick-Tipp 65.86151.295
(77.88 %) 		13.067
(19.84 %) 		1.499
(2.28 %)
Postmark 64.91950.483
(77.76 %) 		13.108
(20.19 %) 		1.328
(2.05 %)
mailtrap 64.76750.335
(77.72 %) 		13.133
(20.28 %) 		1.299
(2.01 %)
MailerLite 65.70650.988
(77.60 %) 		13.286
(20.22 %) 		1.432
(2.18 %)
SendPulse 65.50850.749
(77.47 %) 		13.326
(20.34 %) 		1.433
(2.19 %)
CampaignMonitor 65.22150.522
(77.46 %) 		13.308
(20.40 %) 		1.391
(2.13 %)
Kit 65.68250.857
(77.43 %) 		13.425
(20.44 %) 		1.400
(2.13 %)
AWeber 65.60950.656
(77.21 %) 		13.537
(20.63 %) 		1.416
(2.16 %)
SendGrid 65.18550.153
(76.94 %) 		13.533
(20.76 %) 		1.499
(2.30 %)
MailChimp 66.38251.054
(76.91 %) 		13.829
(20.83 %) 		1.499
(2.26 %)
Rapidmail 64.75749.798
(76.90 %) 		13.476
(20.81 %) 		1.483
(2.29 %)
Mailjet 65.66450.495
(76.90 %) 		13.655
(20.80 %) 		1.514
(2.31 %)
Mailgun 65.10850.027
(76.84 %) 		13.594
(20.88 %) 		1.487
(2.28 %)
ActiveCampaign 65.67450.321
(76.62 %) 		13.784
(20.99 %) 		1.569
(2.39 %)
Constant Contact 65.45749.992
(76.37 %) 		13.772
(21.04 %) 		1.693
(2.59 %)
Moosend 65.55849.851
(76.04 %) 		14.124
(21.54 %) 		1.583
(2.41 %)
Clever Elements 64.71849.115
(75.89 %) 		13.894
(21.47 %) 		1.709
(2.64 %)
Amazon SES 66.04149.987
(75.69 %) 		14.393
(21.79 %) 		1.661
(2.52 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

76.91 % of 66.382 emails sent with MailChimp ended up in the recipient's main mailbox. 20.83 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.26 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Brevo 78.78 %
(51.817) 		19.37 %
(12.742) 		1.85 %
(1.214)
Sarbacane 78.70 %
(51.728) 		19.50 %
(12.814) 		1.80 %
(1.186)
HubSpot 78.51 %
(51.754) 		19.49 %
(12.850) 		1.99 %
(1.314)
GetResponse 78.49 %
(51.648) 		19.58 %
(12.884) 		1.93 %
(1.269)
Benchmark Email 78.10 %
(51.770) 		19.84 %
(13.154) 		2.06 %
(1.367)
CleverReach 77.88 %
(51.083) 		20.08 %
(13.168) 		2.04 %
(1.340)
Klick-Tipp 77.88 %
(51.295) 		19.84 %
(13.067) 		2.28 %
(1.499)
Postmark 77.76 %
(50.483) 		20.19 %
(13.108) 		2.05 %
(1.328)
mailtrap 77.72 %
(50.335) 		20.28 %
(13.133) 		2.01 %
(1.299)
MailerLite 77.60 %
(50.988) 		20.22 %
(13.286) 		2.18 %
(1.432)
SendPulse 77.47 %
(50.749) 		20.34 %
(13.326) 		2.19 %
(1.433)
CampaignMonitor 77.46 %
(50.522) 		20.40 %
(13.308) 		2.13 %
(1.391)
Kit 77.43 %
(50.857) 		20.44 %
(13.425) 		2.13 %
(1.400)
AWeber 77.21 %
(50.656) 		20.63 %
(13.537) 		2.16 %
(1.416)
SendGrid 76.94 %
(50.153) 		20.76 %
(13.533) 		2.30 %
(1.499)
MailChimp 76.91 %
(51.054) 		20.83 %
(13.829) 		2.26 %
(1.499)
Rapidmail 76.90 %
(49.798) 		20.81 %
(13.476) 		2.29 %
(1.483)
Mailjet 76.90 %
(50.495) 		20.80 %
(13.655) 		2.31 %
(1.514)
Mailgun 76.84 %
(50.027) 		20.88 %
(13.594) 		2.28 %
(1.487)
ActiveCampaign 76.62 %
(50.321) 		20.99 %
(13.784) 		2.39 %
(1.569)
Constant Contact 76.37 %
(49.992) 		21.04 %
(13.772) 		2.59 %
(1.693)
Moosend 76.04 %
(49.851) 		21.54 %
(14.124) 		2.41 %
(1.583)
Clever Elements 75.89 %
(49.115) 		21.47 %
(13.894) 		2.64 %
(1.709)
Amazon SES 75.69 %
(49.987) 		21.79 %
(14.393) 		2.52 %
(1.661)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Health, Finance, Other, Elektronics and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Entertainment, Home & Garden and Sport & Fitness.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Health 5.1244.14786111680.93 %16.80 %2.26 %
Finance 5.0734.06989810680.21 %17.70 %2.09 %
Other 5.2474.1031.02511978.20 %19.53 %2.27 %
Elektronics 4.9043.80499610477.57 %20.31 %2.12 %
Cosmetics & Beauty 5.1684.0061.04112177.52 %20.14 %2.34 %
Pets 4.9413.7941.03311476.79 %20.91 %2.31 %
Food & Drink 5.2854.0351.12412676.35 %21.27 %2.38 %
Clothing 5.1013.8941.08911876.34 %21.35 %2.31 %
Sport & Fitness 5.1733.9491.11111376.34 %21.48 %2.18 %
Home & Garden 4.8633.6971.05611076.02 %21.71 %2.26 %
Entertainment 5.3694.0761.17112275.92 %21.81 %2.27 %
Job & Career 5.0963.7981.18311574.53 %23.21 %2.26 %
Dating 5.0383.6821.24111573.08 %24.63 %2.28 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Juno.com and Tuta. The delivery rates were worst for the email providers iCloud Mail, Gmail and GMX Mail.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Custom Mail 4.6693.7977789481.32 %16.66 %2.01 %
Juno.com 4.7663.77987810979.29 %18.42 %2.29 %
Tuta 4.7413.73789810678.82 %18.94 %2.24 %
Mailfence 4.7533.74189811478.71 %18.89 %2.40 %
Mail.com 4.7133.70190310978.53 %19.16 %2.31 %
ProtonMail 4.8093.77293310478.44 %19.40 %2.16 %
Zoho Mail 4.7193.66993511577.75 %19.81 %2.44 %
Yandex Mail 4.6023.52397010976.55 %21.08 %2.37 %
AOL Mail 4.8353.6791.04311376.09 %21.57 %2.34 %
Yahoo Mail 4.6673.5101.03811975.21 %22.24 %2.55 %
Outlook Mail 4.7623.5811.07810375.20 %22.64 %2.16 %
GMX Mail 4.8843.6521.12610674.77 %23.05 %2.17 %
Gmail 4.8143.5251.1909973.22 %24.72 %2.06 %
iCloud Mail 4.6483.3881.1619972.89 %24.98 %2.13 %
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MailChimp email deliverability by email service provider
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MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
88
/100
MailChimp
88
/100
MailChimp
88
/100

References and Resources

Further resources and references for MailChimp.