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MailChimp Email Deliverability Report for the year 2025 (August)

In this email deliverability report for MailChimp (August 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 10.246 emails were sent with MailChimp. A total of 8.678 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.499 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.

ProviderEmails sentEmails inboxEmails spamEmails lost
CleverReach 10.1189.049
(89.43 %) 		1.051
(10.39 %) 		154
(1.52 %)
AWeber 10.1388.983
(88.61 %) 		1.191
(11.75 %) 		161
(1.59 %)
HubSpot 10.1218.961
(88.54 %) 		1.177
(11.63 %) 		162
(1.60 %)
GetResponse 9.9128.744
(88.22 %) 		1.128
(11.38 %) 		160
(1.61 %)
Benchmark Email 10.0718.575
(85.15 %) 		1.532
(15.21 %) 		242
(2.40 %)
ActiveCampaign 10.1918.644
(84.82 %) 		1.521
(14.92 %) 		247
(2.42 %)
MailChimp 10.2468.678
(84.70 %) 		1.499
(14.63 %) 		257
(2.51 %)
Amazon SES 10.2088.581
(84.06 %) 		1.662
(16.28 %) 		259
(2.54 %)
Postmark 10.0958.459
(83.79 %) 		1.600
(15.85 %) 		257
(2.55 %)
mailtrap 9.8278.139
(82.82 %) 		1.684
(17.14 %) 		245
(2.49 %)
Mailjet 10.0388.247
(82.16 %) 		1.787
(17.80 %) 		245
(2.44 %)
Clever Elements 10.2178.382
(82.04 %) 		1.814
(17.75 %) 		251
(2.46 %)
Constant Contact 10.2188.376
(81.97 %) 		1.867
(18.27 %) 		251
(2.46 %)
Klick-Tipp 9.8488.068
(81.93 %) 		1.738
(17.65 %) 		244
(2.48 %)
Kit 10.2068.293
(81.26 %) 		1.949
(19.10 %) 		247
(2.42 %)
Moosend 10.0638.176
(81.25 %) 		1.874
(18.62 %) 		243
(2.41 %)
CampaignMonitor 10.3438.353
(80.76 %) 		1.959
(18.94 %) 		242
(2.34 %)
Rapidmail 10.2748.236
(80.16 %) 		2.032
(19.78 %) 		263
(2.56 %)
Brevo 10.6468.507
(79.91 %) 		2.124
(19.95 %) 		259
(2.43 %)
MailerLite 10.1267.928
(78.29 %) 		2.247
(22.19 %) 		245
(2.42 %)
SendPulse 10.0847.879
(78.13 %) 		2.225
(22.06 %) 		241
(2.39 %)
Sarbacane 10.1117.896
(78.09 %) 		2.242
(22.17 %) 		249
(2.46 %)
Mailgun 10.2767.991
(77.76 %) 		2.280
(22.19 %) 		245
(2.38 %)
SendGrid 10.1277.798
(77.00 %) 		2.345
(23.16 %) 		252
(2.49 %)
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MailChimp email deliverability providers comparison 2025 (August)
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Email deliverability rates for MailChimp and other providers comparison

84.70 % of 10.246 emails sent with MailChimp ended up in the recipient's main mailbox. 14.63 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.51 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 89.43 %
(9.049) 		10.39 %
(1.051) 		1.52 %
(154)
AWeber 88.61 %
(8.983) 		11.75 %
(1.191) 		1.59 %
(161)
HubSpot 88.54 %
(8.961) 		11.63 %
(1.177) 		1.60 %
(162)
GetResponse 88.22 %
(8.744) 		11.38 %
(1.128) 		1.61 %
(160)
Benchmark Email 85.15 %
(8.575) 		15.21 %
(1.532) 		2.40 %
(242)
ActiveCampaign 84.82 %
(8.644) 		14.92 %
(1.521) 		2.42 %
(247)
MailChimp 84.70 %
(8.678) 		14.63 %
(1.499) 		2.51 %
(257)
Amazon SES 84.06 %
(8.581) 		16.28 %
(1.662) 		2.54 %
(259)
Postmark 83.79 %
(8.459) 		15.85 %
(1.600) 		2.55 %
(257)
mailtrap 82.82 %
(8.139) 		17.14 %
(1.684) 		2.49 %
(245)
Mailjet 82.16 %
(8.247) 		17.80 %
(1.787) 		2.44 %
(245)
Clever Elements 82.04 %
(8.382) 		17.75 %
(1.814) 		2.46 %
(251)
Constant Contact 81.97 %
(8.376) 		18.27 %
(1.867) 		2.46 %
(251)
Klick-Tipp 81.93 %
(8.068) 		17.65 %
(1.738) 		2.48 %
(244)
Kit 81.26 %
(8.293) 		19.10 %
(1.949) 		2.42 %
(247)
Moosend 81.25 %
(8.176) 		18.62 %
(1.874) 		2.41 %
(243)
CampaignMonitor 80.76 %
(8.353) 		18.94 %
(1.959) 		2.34 %
(242)
Rapidmail 80.16 %
(8.236) 		19.78 %
(2.032) 		2.56 %
(263)
Brevo 79.91 %
(8.507) 		19.95 %
(2.124) 		2.43 %
(259)
MailerLite 78.29 %
(7.928) 		22.19 %
(2.247) 		2.42 %
(245)
SendPulse 78.13 %
(7.879) 		22.06 %
(2.225) 		2.39 %
(241)
Sarbacane 78.09 %
(7.896) 		22.17 %
(2.242) 		2.46 %
(249)
Mailgun 77.76 %
(7.991) 		22.19 %
(2.280) 		2.38 %
(245)
SendGrid 77.00 %
(7.798) 		23.16 %
(2.345) 		2.49 %
(252)
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MailChimp email deliverability rates providers comparison 2025 (August)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Cosmetics & Beauty, Health, Clothing, Dating and Sport & Fitness resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Elektronics, Job & Career, Entertainment, Home & Garden and Finance.

CategoryEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Cosmetics & Beauty 8457311082086.51 %12.78 %2.37 %
Health 7986821352085.46 %16.92 %2.51 %
Clothing 7686531101885.03 %14.32 %2.34 %
Dating 7566421051984.92 %13.89 %2.51 %
Sport & Fitness 8016801241984.89 %15.48 %2.37 %
Food & Drink 8457171232184.85 %14.56 %2.49 %
Pets 7986771012284.84 %12.66 %2.76 %
Other 7366231111984.65 %15.08 %2.58 %
Finance 7476321201984.61 %16.06 %2.54 %
Home & Garden 8266961202184.26 %14.53 %2.54 %
Entertainment 7606381031883.95 %13.55 %2.37 %
Job & Career 7866591192083.84 %15.14 %2.54 %
Elektronics 7806481202183.08 %15.38 %2.69 %
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MailChimp email deliverability by category 2025 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Outlook Mail, iCloud Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Mail.com.

ProviderEmails sentEmails inboxEmails spamEmails lostInbox (%)Spam (%)Lost (%)
Outlook Mail 7826751162286.32 %14.83 %2.81 %
iCloud Mail 7966861142086.18 %14.32 %2.51 %
Zoho Mail 7576521151886.13 %15.19 %2.38 %
AOL Mail 7586491102085.62 %14.51 %2.64 %
GMX Mail 7746601261885.27 %16.28 %2.33 %
Yahoo Mail 7696551151885.18 %14.95 %2.34 %
Tuta 8136851222384.26 %15.01 %2.83 %
ProtonMail 8066781161884.12 %14.39 %2.23 %
Custom Mail 7976691201883.94 %15.06 %2.26 %
Juno.com 8246901072083.74 %12.99 %2.43 %
Mail.com 8647231262283.68 %14.58 %2.55 %
Gmail 770644972183.64 %12.60 %2.73 %
Yandex Mail 7366121151983.15 %15.63 %2.58 %
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MailChimp email deliverability by email service provider 2025 (August)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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References and Resources

Further resources and references for MailChimp.