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MailChimp Email Deliverability Report
In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.
Email deliverability for MailChimp and other providers comparison
A total of 76.416 emails were sent with MailChimp. A total of 59.207 emails were delivered to the recipient's main mailbox. Of all emails sent, 15.768 emails ended up in the spam folder. 1.743 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| GetResponse | 75.828 | 61.141 (80.63 %) | 13.418 (17.70 %) | 1.428 (1.88 %) |
| Benchmark Email | 76.397 | 60.717 (79.48 %) | 14.324 (18.75 %) | 1.527 (2.00 %) |
| CleverReach | 75.584 | 60.025 (79.41 %) | 14.208 (18.80 %) | 1.498 (1.98 %) |
| HubSpot | 75.794 | 60.058 (79.24 %) | 14.424 (19.03 %) | 1.555 (2.05 %) |
| AWeber | 75.610 | 59.798 (79.09 %) | 14.414 (19.06 %) | 1.576 (2.08 %) |
| Brevo | 76.068 | 60.159 (79.09 %) | 14.730 (19.36 %) | 1.467 (1.93 %) |
| Postmark | 74.958 | 59.028 (78.75 %) | 14.644 (19.54 %) | 1.574 (2.10 %) |
| mailtrap | 74.965 | 59.001 (78.70 %) | 14.708 (19.62 %) | 1.553 (2.07 %) |
| Sarbacane | 75.981 | 59.609 (78.45 %) | 15.211 (20.02 %) | 1.428 (1.88 %) |
| MailerLite | 75.915 | 59.441 (78.30 %) | 15.024 (19.79 %) | 1.681 (2.21 %) |
| Klick-Tipp | 75.901 | 59.403 (78.26 %) | 14.981 (19.74 %) | 1.744 (2.30 %) |
| SendPulse | 75.637 | 58.978 (77.98 %) | 15.287 (20.21 %) | 1.684 (2.23 %) |
| Kit | 75.650 | 58.926 (77.89 %) | 15.302 (20.23 %) | 1.642 (2.17 %) |
| CampaignMonitor | 75.339 | 58.532 (77.69 %) | 15.386 (20.42 %) | 1.635 (2.17 %) |
| Mailjet | 75.416 | 58.504 (77.58 %) | 15.359 (20.37 %) | 1.750 (2.32 %) |
| Amazon SES | 76.367 | 59.205 (77.53 %) | 15.472 (20.26 %) | 1.826 (2.39 %) |
| MailChimp | 76.416 | 59.207 (77.48 %) | 15.768 (20.63 %) | 1.743 (2.28 %) |
| Rapidmail | 74.953 | 58.054 (77.45 %) | 15.393 (20.54 %) | 1.724 (2.30 %) |
| Constant Contact | 75.663 | 58.542 (77.37 %) | 15.487 (20.47 %) | 1.947 (2.57 %) |
| Mailgun | 75.453 | 58.208 (77.14 %) | 15.787 (20.92 %) | 1.748 (2.32 %) |
| ActiveCampaign | 75.913 | 58.490 (77.05 %) | 15.868 (20.90 %) | 1.818 (2.39 %) |
| Moosend | 75.776 | 58.354 (77.01 %) | 15.845 (20.91 %) | 1.830 (2.42 %) |
| Clever Elements | 74.909 | 57.497 (76.76 %) | 15.732 (21.00 %) | 1.947 (2.60 %) |
| SendGrid | 75.140 | 57.538 (76.57 %) | 16.114 (21.45 %) | 1.749 (2.33 %) |
Email deliverability rates for MailChimp and other providers comparison
77.48 % of 76.416 emails sent with MailChimp ended up in the recipient's main mailbox. 20.63 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.28 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 80.63 % (61.141) | 17.70 % (13.418) | 1.88 % (1.428) |
| Benchmark Email | 79.48 % (60.717) | 18.75 % (14.324) | 2.00 % (1.527) |
| CleverReach | 79.41 % (60.025) | 18.80 % (14.208) | 1.98 % (1.498) |
| HubSpot | 79.24 % (60.058) | 19.03 % (14.424) | 2.05 % (1.555) |
| AWeber | 79.09 % (59.798) | 19.06 % (14.414) | 2.08 % (1.576) |
| Brevo | 79.09 % (60.159) | 19.36 % (14.730) | 1.93 % (1.467) |
| Postmark | 78.75 % (59.028) | 19.54 % (14.644) | 2.10 % (1.574) |
| mailtrap | 78.70 % (59.001) | 19.62 % (14.708) | 2.07 % (1.553) |
| Sarbacane | 78.45 % (59.609) | 20.02 % (15.211) | 1.88 % (1.428) |
| MailerLite | 78.30 % (59.441) | 19.79 % (15.024) | 2.21 % (1.681) |
| Klick-Tipp | 78.26 % (59.403) | 19.74 % (14.981) | 2.30 % (1.744) |
| SendPulse | 77.98 % (58.978) | 20.21 % (15.287) | 2.23 % (1.684) |
| Kit | 77.89 % (58.926) | 20.23 % (15.302) | 2.17 % (1.642) |
| CampaignMonitor | 77.69 % (58.532) | 20.42 % (15.386) | 2.17 % (1.635) |
| Mailjet | 77.58 % (58.504) | 20.37 % (15.359) | 2.32 % (1.750) |
| Amazon SES | 77.53 % (59.205) | 20.26 % (15.472) | 2.39 % (1.826) |
| MailChimp | 77.48 % (59.207) | 20.63 % (15.768) | 2.28 % (1.743) |
| Rapidmail | 77.45 % (58.054) | 20.54 % (15.393) | 2.30 % (1.724) |
| Constant Contact | 77.37 % (58.542) | 20.47 % (15.487) | 2.57 % (1.947) |
| Mailgun | 77.14 % (58.208) | 20.92 % (15.787) | 2.32 % (1.748) |
| ActiveCampaign | 77.05 % (58.490) | 20.90 % (15.868) | 2.39 % (1.818) |
| Moosend | 77.01 % (58.354) | 20.91 % (15.845) | 2.42 % (1.830) |
| Clever Elements | 76.76 % (57.497) | 21.00 % (15.732) | 2.60 % (1.947) |
| SendGrid | 76.57 % (57.538) | 21.45 % (16.114) | 2.33 % (1.749) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Health, Finance, Other, Cosmetics & Beauty and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Entertainment, Home & Garden and Clothing.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Health | 5.835 | 4.722 | 1.001 | 133 | 80.93 % | 17.16 % | 2.28 % |
| Finance | 5.864 | 4.712 | 1.044 | 124 | 80.35 % | 17.80 % | 2.11 % |
| Other | 6.048 | 4.759 | 1.177 | 138 | 78.69 % | 19.46 % | 2.28 % |
| Cosmetics & Beauty | 5.939 | 4.637 | 1.179 | 140 | 78.08 % | 19.85 % | 2.36 % |
| Elektronics | 5.678 | 4.433 | 1.151 | 122 | 78.07 % | 20.27 % | 2.15 % |
| Pets | 5.702 | 4.410 | 1.184 | 134 | 77.34 % | 20.76 % | 2.35 % |
| Food & Drink | 6.142 | 4.733 | 1.286 | 147 | 77.06 % | 20.94 % | 2.39 % |
| Sport & Fitness | 5.959 | 4.579 | 1.273 | 134 | 76.84 % | 21.36 % | 2.25 % |
| Clothing | 5.893 | 4.525 | 1.255 | 135 | 76.79 % | 21.30 % | 2.29 % |
| Home & Garden | 5.536 | 4.247 | 1.182 | 127 | 76.72 % | 21.35 % | 2.29 % |
| Entertainment | 6.144 | 4.709 | 1.329 | 142 | 76.64 % | 21.63 % | 2.31 % |
| Job & Career | 5.881 | 4.443 | 1.326 | 133 | 75.55 % | 22.55 % | 2.26 % |
| Dating | 5.795 | 4.298 | 1.381 | 134 | 74.17 % | 23.83 % | 2.31 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Juno.com and Tuta. The delivery rates were worst for the email providers iCloud Mail, Gmail and GMX Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 5.435 | 4.411 | 923 | 113 | 81.16 % | 16.98 % | 2.08 % |
| Juno.com | 5.533 | 4.400 | 1.021 | 128 | 79.52 % | 18.45 % | 2.31 % |
| Tuta | 5.470 | 4.327 | 1.043 | 125 | 79.10 % | 19.07 % | 2.29 % |
| ProtonMail | 5.584 | 4.409 | 1.073 | 123 | 78.96 % | 19.22 % | 2.20 % |
| Mail.com | 5.522 | 4.359 | 1.067 | 127 | 78.94 % | 19.32 % | 2.30 % |
| Mailfence | 4.753 | 3.741 | 898 | 114 | 78.71 % | 18.89 % | 2.40 % |
| Zoho Mail | 5.458 | 4.283 | 1.082 | 134 | 78.47 % | 19.82 % | 2.46 % |
| Yandex Mail | 5.468 | 4.213 | 1.146 | 132 | 77.05 % | 20.96 % | 2.41 % |
| AOL Mail | 5.633 | 4.327 | 1.191 | 133 | 76.82 % | 21.14 % | 2.36 % |
| Outlook Mail | 5.480 | 4.167 | 1.214 | 121 | 76.04 % | 22.15 % | 2.21 % |
| Yahoo Mail | 5.418 | 4.105 | 1.167 | 137 | 75.77 % | 21.54 % | 2.53 % |
| GMX Mail | 5.727 | 4.334 | 1.296 | 125 | 75.68 % | 22.63 % | 2.18 % |
| Gmail | 5.614 | 4.187 | 1.351 | 116 | 74.58 % | 24.06 % | 2.07 % |
| iCloud Mail | 5.321 | 3.944 | 1.296 | 115 | 74.12 % | 24.36 % | 2.16 % |
MailChimp badges for website
The following badges for MailChimp can be embedded into a website.
References and Resources
Further resources and references for MailChimp.