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MailerLite Email Deliverability Report
In this email deliverability report for MailerLite, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of MailerLite. It outlines the most important features of MailerLite, answers some questions and also publishes user reviews.
Email deliverability for MailerLite and other providers comparison
A total of 76.408 emails were sent with MailerLite. A total of 58.807 emails were delivered to the recipient's main mailbox. Of all emails sent, 15.865 emails ended up in the spam folder. 1.736 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Brevo | 76.862 | 60.580 (78.82 %) | 14.876 (19.35 %) | 1.406 (1.83 %) |
| Sarbacane | 77.001 | 60.445 (78.50 %) | 15.125 (19.64 %) | 1.431 (1.86 %) |
| Klick-Tipp | 77.144 | 60.234 (78.08 %) | 15.335 (19.88 %) | 1.575 (2.04 %) |
| CampaignMonitor | 76.322 | 59.527 (77.99 %) | 15.255 (19.99 %) | 1.540 (2.02 %) |
| Postmark | 76.033 | 59.288 (77.98 %) | 15.201 (19.99 %) | 1.544 (2.03 %) |
| GetResponse | 76.842 | 59.783 (77.80 %) | 15.430 (20.08 %) | 1.629 (2.12 %) |
| HubSpot | 76.369 | 59.373 (77.74 %) | 15.383 (20.14 %) | 1.613 (2.11 %) |
| CleverReach | 76.682 | 59.508 (77.60 %) | 15.486 (20.20 %) | 1.688 (2.20 %) |
| MailChimp | 77.155 | 59.753 (77.45 %) | 15.802 (20.48 %) | 1.600 (2.07 %) |
| Rapidmail | 75.713 | 58.581 (77.37 %) | 15.503 (20.48 %) | 1.629 (2.15 %) |
| ActiveCampaign | 76.509 | 59.070 (77.21 %) | 15.713 (20.54 %) | 1.726 (2.26 %) |
| SendPulse | 76.639 | 59.149 (77.18 %) | 15.738 (20.54 %) | 1.752 (2.29 %) |
| mailtrap | 75.369 | 58.169 (77.18 %) | 15.537 (20.61 %) | 1.663 (2.21 %) |
| Kit | 76.839 | 59.250 (77.11 %) | 15.856 (20.64 %) | 1.733 (2.26 %) |
| MailerLite | 76.408 | 58.807 (76.96 %) | 15.865 (20.76 %) | 1.736 (2.27 %) |
| AWeber | 76.008 | 58.441 (76.89 %) | 15.852 (20.86 %) | 1.715 (2.26 %) |
| Moosend | 76.458 | 58.778 (76.88 %) | 15.994 (20.92 %) | 1.686 (2.21 %) |
| SendGrid | 75.829 | 58.236 (76.80 %) | 15.775 (20.80 %) | 1.818 (2.40 %) |
| Benchmark Email | 77.320 | 59.321 (76.72 %) | 16.151 (20.89 %) | 1.848 (2.39 %) |
| Mailjet | 76.627 | 58.499 (76.34 %) | 16.239 (21.19 %) | 1.889 (2.47 %) |
| Constant Contact | 76.984 | 58.751 (76.32 %) | 16.243 (21.10 %) | 1.990 (2.58 %) |
| Mailgun | 75.610 | 57.574 (76.15 %) | 16.193 (21.42 %) | 1.843 (2.44 %) |
| Clever Elements | 75.671 | 57.256 (75.66 %) | 16.393 (21.66 %) | 2.022 (2.67 %) |
| Amazon SES | 77.015 | 57.809 (75.06 %) | 17.073 (22.17 %) | 2.133 (2.77 %) |
Email deliverability rates for MailerLite and other providers comparison
76.96 % of 76.408 emails sent with MailerLite ended up in the recipient's main mailbox. 20.76 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.27 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Brevo | 78.82 % (60.580) | 19.35 % (14.876) | 1.83 % (1.406) |
| Sarbacane | 78.50 % (60.445) | 19.64 % (15.125) | 1.86 % (1.431) |
| Klick-Tipp | 78.08 % (60.234) | 19.88 % (15.335) | 2.04 % (1.575) |
| CampaignMonitor | 77.99 % (59.527) | 19.99 % (15.255) | 2.02 % (1.540) |
| Postmark | 77.98 % (59.288) | 19.99 % (15.201) | 2.03 % (1.544) |
| GetResponse | 77.80 % (59.783) | 20.08 % (15.430) | 2.12 % (1.629) |
| HubSpot | 77.74 % (59.373) | 20.14 % (15.383) | 2.11 % (1.613) |
| CleverReach | 77.60 % (59.508) | 20.20 % (15.486) | 2.20 % (1.688) |
| MailChimp | 77.45 % (59.753) | 20.48 % (15.802) | 2.07 % (1.600) |
| Rapidmail | 77.37 % (58.581) | 20.48 % (15.503) | 2.15 % (1.629) |
| ActiveCampaign | 77.21 % (59.070) | 20.54 % (15.713) | 2.26 % (1.726) |
| SendPulse | 77.18 % (59.149) | 20.54 % (15.738) | 2.29 % (1.752) |
| mailtrap | 77.18 % (58.169) | 20.61 % (15.537) | 2.21 % (1.663) |
| Kit | 77.11 % (59.250) | 20.64 % (15.856) | 2.26 % (1.733) |
| MailerLite | 76.96 % (58.807) | 20.76 % (15.865) | 2.27 % (1.736) |
| AWeber | 76.89 % (58.441) | 20.86 % (15.852) | 2.26 % (1.715) |
| Moosend | 76.88 % (58.778) | 20.92 % (15.994) | 2.21 % (1.686) |
| SendGrid | 76.80 % (58.236) | 20.80 % (15.775) | 2.40 % (1.818) |
| Benchmark Email | 76.72 % (59.321) | 20.89 % (16.151) | 2.39 % (1.848) |
| Mailjet | 76.34 % (58.499) | 21.19 % (16.239) | 2.47 % (1.889) |
| Constant Contact | 76.32 % (58.751) | 21.10 % (16.243) | 2.58 % (1.990) |
| Mailgun | 76.15 % (57.574) | 21.42 % (16.193) | 2.44 % (1.843) |
| Clever Elements | 75.66 % (57.256) | 21.66 % (16.393) | 2.67 % (2.022) |
| Amazon SES | 75.06 % (57.809) | 22.17 % (17.073) | 2.77 % (2.133) |
Email deliverability by category
The delivery of the emails with MailerLite in the categories Health, Finance, Other, Elektronics and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Entertainment, Sport & Fitness and Clothing.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Health | 5.803 | 4.689 | 989 | 125 | 80.80 % | 17.04 % | 2.15 % |
| Finance | 5.809 | 4.642 | 1.022 | 145 | 79.91 % | 17.59 % | 2.50 % |
| Other | 5.944 | 4.667 | 1.149 | 128 | 78.52 % | 19.33 % | 2.15 % |
| Elektronics | 5.941 | 4.653 | 1.162 | 126 | 78.32 % | 19.56 % | 2.12 % |
| Cosmetics & Beauty | 5.831 | 4.523 | 1.183 | 125 | 77.57 % | 20.29 % | 2.14 % |
| Home & Garden | 5.863 | 4.524 | 1.200 | 139 | 77.16 % | 20.47 % | 2.37 % |
| Pets | 5.994 | 4.614 | 1.238 | 142 | 76.98 % | 20.65 % | 2.37 % |
| Food & Drink | 5.850 | 4.472 | 1.237 | 141 | 76.44 % | 21.15 % | 2.41 % |
| Clothing | 5.782 | 4.402 | 1.256 | 124 | 76.13 % | 21.72 % | 2.14 % |
| Sport & Fitness | 5.703 | 4.338 | 1.222 | 143 | 76.07 % | 21.43 % | 2.51 % |
| Entertainment | 5.883 | 4.461 | 1.289 | 133 | 75.83 % | 21.91 % | 2.26 % |
| Job & Career | 5.912 | 4.379 | 1.398 | 135 | 74.07 % | 23.65 % | 2.28 % |
| Dating | 6.093 | 4.443 | 1.520 | 130 | 72.92 % | 24.95 % | 2.13 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Mailfence and ProtonMail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 5.437 | 4.369 | 940 | 128 | 80.36 % | 17.29 % | 2.35 % |
| Mailfence | 5.378 | 4.268 | 990 | 120 | 79.36 % | 18.41 % | 2.23 % |
| ProtonMail | 5.381 | 4.245 | 1.009 | 127 | 78.89 % | 18.75 % | 2.36 % |
| Juno.com | 5.486 | 4.328 | 1.039 | 119 | 78.89 % | 18.94 % | 2.17 % |
| Tuta | 5.343 | 4.186 | 1.025 | 132 | 78.35 % | 19.18 % | 2.47 % |
| Zoho Mail | 5.225 | 4.083 | 1.037 | 105 | 78.14 % | 19.85 % | 2.01 % |
| Mail.com | 5.710 | 4.448 | 1.129 | 133 | 77.90 % | 19.77 % | 2.33 % |
| Yandex Mail | 5.572 | 4.272 | 1.186 | 114 | 76.67 % | 21.28 % | 2.05 % |
| AOL Mail | 5.476 | 4.188 | 1.146 | 142 | 76.48 % | 20.93 % | 2.59 % |
| Yahoo Mail | 5.460 | 4.128 | 1.214 | 118 | 75.60 % | 22.23 % | 2.16 % |
| GMX Mail | 5.626 | 4.236 | 1.255 | 135 | 75.29 % | 22.31 % | 2.40 % |
| Outlook Mail | 5.481 | 4.114 | 1.247 | 120 | 75.06 % | 22.75 % | 2.19 % |
| iCloud Mail | 5.474 | 4.058 | 1.300 | 116 | 74.13 % | 23.75 % | 2.12 % |
| Gmail | 5.359 | 3.884 | 1.348 | 127 | 72.48 % | 25.15 % | 2.37 % |
MailerLite badges for website
The following badges for MailerLite can be embedded into a website.
References and Resources
Further resources and references for MailerLite.