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MailerLite Email Deliverability Report for the year 2025 (June)
In this email deliverability report for MailerLite (June 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of MailerLite. It outlines the most important features of MailerLite, answers some questions and also publishes user reviews.
Email deliverability for MailerLite and other providers comparison
A total of 10.364 emails were sent with MailerLite. A total of 7.058 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.395 emails ended up in the spam folder. 323 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Kit | 10.250 | 8.128 (79.30 %) | 2.077 (20.26 %) | 196 (1.91 %) |
| Clever Elements | 9.689 | 7.603 (78.47 %) | 1.207 (12.46 %) | 393 (4.06 %) |
| GetResponse | 9.863 | 7.702 (78.09 %) | 1.540 (15.61 %) | 489 (4.96 %) |
| Klick-Tipp | 10.444 | 8.084 (77.40 %) | 1.874 (17.94 %) | 139 (1.33 %) |
| Benchmark Email | 10.040 | 7.691 (76.60 %) | 1.029 (10.25 %) | 190 (1.89 %) |
| AWeber | 10.169 | 7.696 (75.68 %) | 1.569 (15.43 %) | 195 (1.92 %) |
| MailChimp | 10.082 | 7.623 (75.61 %) | 1.672 (16.58 %) | 410 (4.07 %) |
| Amazon SES | 10.173 | 7.520 (73.92 %) | 1.351 (13.28 %) | 508 (4.99 %) |
| mailtrap | 10.410 | 7.618 (73.18 %) | 1.759 (16.90 %) | 311 (2.99 %) |
| Mailjet | 9.782 | 7.155 (73.14 %) | 1.533 (15.67 %) | 116 (1.19 %) |
| Constant Contact | 9.857 | 7.141 (72.45 %) | 2.100 (21.30 %) | 296 (3.00 %) |
| Mailgun | 10.181 | 7.272 (71.43 %) | 787 (7.73 %) | 416 (4.09 %) |
| CleverReach | 9.907 | 7.042 (71.08 %) | 1.437 (14.50 %) | 126 (1.27 %) |
| HubSpot | 9.655 | 6.830 (70.74 %) | 1.301 (13.47 %) | 441 (4.57 %) |
| CampaignMonitor | 9.877 | 6.960 (70.47 %) | 1.537 (15.56 %) | 531 (5.38 %) |
| Rapidmail | 10.069 | 7.027 (69.79 %) | 1.237 (12.29 %) | 545 (5.41 %) |
| Brevo | 9.945 | 6.936 (69.74 %) | 2.471 (24.85 %) | 407 (4.09 %) |
| SendPulse | 9.958 | 6.943 (69.72 %) | 2.397 (24.07 %) | 473 (4.75 %) |
| Postmark | 10.312 | 7.115 (69.00 %) | 1.412 (13.69 %) | 486 (4.71 %) |
| SendGrid | 10.114 | 6.955 (68.77 %) | 1.369 (13.54 %) | 189 (1.87 %) |
| MailerLite | 10.364 | 7.058 (68.10 %) | 1.395 (13.46 %) | 323 (3.12 %) |
| Moosend | 10.286 | 6.987 (67.93 %) | 2.167 (21.07 %) | 122 (1.19 %) |
| ActiveCampaign | 10.419 | 6.763 (64.91 %) | 1.037 (9.95 %) | 317 (3.04 %) |
| Sarbacane | 10.057 | 6.513 (64.76 %) | 2.189 (21.77 %) | 465 (4.62 %) |
Email deliverability rates for MailerLite and other providers comparison
68.10 % of 10.364 emails sent with MailerLite ended up in the recipient's main mailbox. 13.46 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.12 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Kit | 79.30 % (8.128) | 20.26 % (2.077) | 1.91 % (196) |
| Clever Elements | 78.47 % (7.603) | 12.46 % (1.207) | 4.06 % (393) |
| GetResponse | 78.09 % (7.702) | 15.61 % (1.540) | 4.96 % (489) |
| Klick-Tipp | 77.40 % (8.084) | 17.94 % (1.874) | 1.33 % (139) |
| Benchmark Email | 76.60 % (7.691) | 10.25 % (1.029) | 1.89 % (190) |
| AWeber | 75.68 % (7.696) | 15.43 % (1.569) | 1.92 % (195) |
| MailChimp | 75.61 % (7.623) | 16.58 % (1.672) | 4.07 % (410) |
| Amazon SES | 73.92 % (7.520) | 13.28 % (1.351) | 4.99 % (508) |
| mailtrap | 73.18 % (7.618) | 16.90 % (1.759) | 2.99 % (311) |
| Mailjet | 73.14 % (7.155) | 15.67 % (1.533) | 1.19 % (116) |
| Constant Contact | 72.45 % (7.141) | 21.30 % (2.100) | 3.00 % (296) |
| Mailgun | 71.43 % (7.272) | 7.73 % (787) | 4.09 % (416) |
| CleverReach | 71.08 % (7.042) | 14.50 % (1.437) | 1.27 % (126) |
| HubSpot | 70.74 % (6.830) | 13.47 % (1.301) | 4.57 % (441) |
| CampaignMonitor | 70.47 % (6.960) | 15.56 % (1.537) | 5.38 % (531) |
| Rapidmail | 69.79 % (7.027) | 12.29 % (1.237) | 5.41 % (545) |
| Brevo | 69.74 % (6.936) | 24.85 % (2.471) | 4.09 % (407) |
| SendPulse | 69.72 % (6.943) | 24.07 % (2.397) | 4.75 % (473) |
| Postmark | 69.00 % (7.115) | 13.69 % (1.412) | 4.71 % (486) |
| SendGrid | 68.77 % (6.955) | 13.54 % (1.369) | 1.87 % (189) |
| MailerLite | 68.10 % (7.058) | 13.46 % (1.395) | 3.12 % (323) |
| Moosend | 67.93 % (6.987) | 21.07 % (2.167) | 1.19 % (122) |
| ActiveCampaign | 64.91 % (6.763) | 9.95 % (1.037) | 3.04 % (317) |
| Sarbacane | 64.76 % (6.513) | 21.77 % (2.189) | 4.62 % (465) |
Email deliverability by category
The delivery of the emails with MailerLite in the categories Health, Pets, Finance, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Elektronics, Dating, Cosmetics & Beauty, Other and Clothing.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Health | 787 | 538 | 106 | 25 | 68.36 % | 13.47 % | 3.18 % |
| Pets | 763 | 521 | 101 | 22 | 68.28 % | 13.24 % | 2.88 % |
| Finance | 810 | 553 | 108 | 28 | 68.27 % | 13.33 % | 3.46 % |
| Home & Garden | 786 | 536 | 104 | 24 | 68.19 % | 13.23 % | 3.05 % |
| Food & Drink | 757 | 516 | 103 | 24 | 68.16 % | 13.61 % | 3.17 % |
| Job & Career | 782 | 533 | 108 | 27 | 68.16 % | 13.81 % | 3.45 % |
| Sport & Fitness | 740 | 504 | 102 | 20 | 68.11 % | 13.78 % | 2.70 % |
| Entertainment | 780 | 531 | 104 | 23 | 68.08 % | 13.33 % | 2.95 % |
| Clothing | 886 | 603 | 120 | 29 | 68.06 % | 13.54 % | 3.27 % |
| Other | 828 | 563 | 112 | 26 | 68.00 % | 13.53 % | 3.14 % |
| Cosmetics & Beauty | 867 | 589 | 115 | 28 | 67.94 % | 13.26 % | 3.23 % |
| Dating | 779 | 529 | 106 | 23 | 67.91 % | 13.61 % | 2.95 % |
| Elektronics | 799 | 542 | 106 | 24 | 67.83 % | 13.27 % | 3.00 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailerLite are Gmail, iCloud Mail and AOL Mail. The delivery rates were worst for the email providers Yandex Mail, Mail.com and Zoho Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail | 824 | 563 | 116 | 27 | 68.33 % | 14.08 % | 3.28 % |
| iCloud Mail | 820 | 560 | 113 | 26 | 68.29 % | 13.78 % | 3.17 % |
| AOL Mail | 832 | 568 | 110 | 28 | 68.27 % | 13.22 % | 3.37 % |
| Custom Mail | 750 | 512 | 101 | 24 | 68.27 % | 13.47 % | 3.20 % |
| Tuta | 750 | 512 | 103 | 24 | 68.27 % | 13.73 % | 3.20 % |
| GMX Mail | 864 | 589 | 112 | 27 | 68.17 % | 12.96 % | 3.13 % |
| Juno.com | 783 | 533 | 105 | 23 | 68.07 % | 13.41 % | 2.94 % |
| Outlook Mail | 842 | 573 | 114 | 26 | 68.05 % | 13.54 % | 3.09 % |
| ProtonMail | 735 | 500 | 100 | 22 | 68.03 % | 13.61 % | 2.99 % |
| Yahoo Mail | 794 | 540 | 106 | 23 | 68.01 % | 13.35 % | 2.90 % |
| Zoho Mail | 844 | 574 | 111 | 27 | 68.01 % | 13.15 % | 3.20 % |
| Mail.com | 763 | 517 | 101 | 23 | 67.76 % | 13.24 % | 3.01 % |
| Yandex Mail | 763 | 517 | 103 | 23 | 67.76 % | 13.50 % | 3.01 % |
All email deliverability reports for MailerLite
All available email deliverability reports for MailerLite.
MailerLite badges for website
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References and Resources
Further resources and references for MailerLite.