ActiveCampaign and Brevo Email Deliverability Comparison

ActiveCampaign

Brevo

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.599	58.741 59.740	15.803 15.263	1.712 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.99 %	20.72 % 19.93 %	2.25 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 6220	4606 4836	1217 1257	125 127	77.44 % 77.75 %	20.46 % 20.21 %	2.10 % 2.04 %
Elektronics	5701 5786	4433 4580	1141 1078	127 128	77.76 % 79.16 %	20.01 % 18.63 %	2.23 % 2.21 %
Entertainment	5863 5998	4479 4669	1246 1193	138 136	76.39 % 77.84 %	21.25 % 19.89 %	2.35 % 2.27 %
Cosmetics & Beauty	6033 5849	4658 4575	1250 1165	125 109	77.21 % 78.22 %	20.72 % 19.92 %	2.07 % 1.86 %
Food & Drink	5901 5894	4545 4598	1226 1176	130 120	77.02 % 78.01 %	20.78 % 19.95 %	2.20 % 2.04 %
Home & Garden	5979 5783	4621 4504	1221 1157	137 122	77.29 % 77.88 %	20.42 % 20.01 %	2.29 % 2.11 %
Finance	5659 5673	4556 4617	975 946	128 110	80.51 % 81.39 %	17.23 % 16.68 %	2.26 % 1.94 %
Health	5857 6113	4713 4994	1016 987	128 132	80.47 % 81.69 %	17.35 % 16.15 %	2.19 % 2.16 %
Pets	5843 5881	4462 4526	1246 1233	135 122	76.36 % 76.96 %	21.32 % 20.97 %	2.31 % 2.07 %
Sport & Fitness	5769 5830	4392 4503	1249 1204	128 123	76.13 % 77.24 %	21.65 % 20.65 %	2.22 % 2.11 %
Job & Career	5803 5877	4304 4448	1358 1308	141 121	74.17 % 75.68 %	23.40 % 22.26 %	2.43 % 2.06 %
Dating	5967 5955	4336 4378	1491 1450	140 127	72.67 % 73.52 %	24.99 % 24.35 %	2.35 % 2.13 %
Other	5933 5740	4636 4512	1167 1109	130 119	78.14 % 78.61 %	19.67 % 19.32 %	2.19 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5291	4081 3956	1346 1218	128 117	73.47 % 74.77 %	24.23 % 23.02 %	2.30 % 2.21 %
Outlook Mail	5486 5479	4103 4183	1253 1191	130 105	74.79 % 76.35 %	22.84 % 21.74 %	2.37 % 1.92 %
Yahoo Mail	5340 5528	4044 4284	1176 1133	120 111	75.73 % 77.50 %	22.02 % 20.50 %	2.25 % 2.01 %
AOL Mail	5514 5615	4235 4344	1159 1154	120 117	76.80 % 77.36 %	21.02 % 20.55 %	2.18 % 2.08 %
Mail.com	5482 5527	4310 4348	1055 1054	117 125	78.62 % 78.67 %	19.24 % 19.07 %	2.13 % 2.26 %
Yandex Mail	5429 5285	4109 4064	1204 1114	116 107	75.69 % 76.90 %	22.18 % 21.08 %	2.14 % 2.02 %
GMX Mail	5282 5521	3956 4231	1210 1179	116 111	74.90 % 76.63 %	22.91 % 21.35 %	2.20 % 2.01 %
Zoho Mail	5304 5514	4163 4347	1022 1045	119 122	78.49 % 78.84 %	19.27 % 18.95 %	2.24 % 2.21 %
ProtonMail	5418 5370	4235 4296	1062 967	121 107	78.17 % 80.00 %	19.60 % 18.01 %	2.23 % 1.99 %
Custom Mail	5498 5515	4383 4490	992 908	123 117	79.72 % 81.41 %	18.04 % 16.46 %	2.24 % 2.12 %
iCloud Mail	5563 5429	4116 4041	1322 1273	125 115	73.99 % 74.43 %	23.76 % 23.45 %	2.25 % 2.12 %
Tuta	5434 5533	4315 4442	999 987	120 104	79.41 % 80.28 %	18.38 % 17.84 %	2.21 % 1.88 %
Juno.com	5417 5298	4315 4196	982 992	120 110	79.66 % 79.20 %	18.13 % 18.72 %	2.22 % 2.08 %
Mailfence	5534 5694	4376 4518	1021 1048	137 128	79.07 % 79.35 %	18.45 % 18.41 %	2.48 % 2.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.