ActiveCampaign and Brevo Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 146.973	441.426 114.096	83.789 27.369	14.905 6.169

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.63 %	15.47 % 18.62 %	2.75 % 4.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 11339	34378 9005	5294 1968	995 426	84.32 % 79.42 %	12.98 % 17.36 %	2.44 % 3.76 %
Elektronics	41850 11060	34425 8653	6208 1970	1102 451	82.26 % 78.24 %	14.83 % 17.81 %	2.63 % 4.08 %
Entertainment	41105 11223	33462 8708	6408 2093	1110 470	81.41 % 77.59 %	15.59 % 18.65 %	2.70 % 4.19 %
Cosmetics & Beauty	41480 11273	33784 8711	6453 2093	1128 495	81.45 % 77.27 %	15.56 % 18.57 %	2.72 % 4.39 %
Food & Drink	41232 11254	34731 8928	5379 1969	1015 421	84.23 % 79.33 %	13.05 % 17.50 %	2.46 % 3.74 %
Home & Garden	42167 11385	35433 9053	5611 1971	1001 429	84.03 % 79.52 %	13.31 % 17.31 %	2.37 % 3.77 %
Finance	41988 11357	32997 8634	7611 2276	1295 514	78.59 % 76.02 %	18.13 % 20.04 %	3.08 % 4.53 %
Health	41446 11342	32895 8713	7236 2194	1199 505	79.37 % 76.82 %	17.46 % 19.34 %	2.89 % 4.45 %
Pets	42089 11390	35080 8900	5806 2046	1069 469	83.35 % 78.14 %	13.79 % 17.96 %	2.54 % 4.12 %
Sport & Fitness	41893 11283	33653 8656	6860 2200	1224 489	80.33 % 76.72 %	16.38 % 19.50 %	2.92 % 4.33 %
Job & Career	42145 11660	33499 8888	7195 2329	1312 493	79.49 % 76.23 %	17.07 % 19.97 %	3.11 % 4.23 %
Dating	41453 11179	32090 8489	7904 2241	1336 501	77.41 % 75.94 %	19.07 % 20.05 %	3.22 % 4.48 %
Other	42073 11228	34999 8758	5824 2019	1119 506	83.19 % 78.00 %	13.84 % 17.98 %	2.66 % 4.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11355	40209 8367	9596 2505	1647 573	77.95 % 73.69 %	18.60 % 22.06 %	3.19 % 5.05 %
Outlook Mail	50683 11488	40079 8727	9043 2263	1444 529	79.08 % 75.97 %	17.84 % 19.70 %	2.85 % 4.60 %
Yahoo Mail	50191 11161	40811 8591	7830 2118	1414 516	81.31 % 76.97 %	15.60 % 18.98 %	2.82 % 4.62 %
AOL Mail	50809 11277	41188 8744	8055 2129	1447 447	81.06 % 77.54 %	15.85 % 18.88 %	2.85 % 3.96 %
Mail.com	50860 11498	41845 9031	7547 2064	1344 437	82.27 % 78.54 %	14.84 % 17.95 %	2.64 % 3.80 %
Yandex Mail	50972 11343	40708 8668	8610 2253	1530 499	79.86 % 76.42 %	16.89 % 19.86 %	3.00 % 4.40 %
GMX Mail	50306 11196	41398 8824	7557 1959	1217 434	82.29 % 78.81 %	15.02 % 17.50 %	2.42 % 3.88 %
Zoho Mail	51041 11095	42387 8759	7295 1942	1289 438	83.05 % 78.95 %	14.29 % 17.50 %	2.53 % 3.95 %
ProtonMail	50948 11306	42375 9018	7158 1912	1283 415	83.17 % 79.76 %	14.05 % 16.91 %	2.52 % 3.67 %
Custom Mail	50380 11288	42448 8966	6625 1932	1199 439	84.26 % 79.43 %	13.15 % 17.12 %	2.38 % 3.89 %
iCloud Mail	11281 11400	8918 8496	1785 2413	434 546	79.05 % 74.53 %	15.82 % 21.17 %	3.85 % 4.79 %
Tuta	11180 11181	9369 8839	1369 1940	328 452	83.80 % 79.05 %	12.25 % 17.35 %	2.93 % 4.04 %
Juno.com	11461 11385	9691 9066	1319 1939	329 444	84.56 % 79.63 %	11.51 % 17.03 %	2.87 % 3.90 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.