ActiveCampaign and Brevo Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 136.678	433.257 105.754	81.705 25.381	14.656 5.916

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 77.37 %	15.37 % 18.57 %	2.76 % 4.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 10551	33775 8374	5144 1811	977 408	84.42 % 79.37 %	12.86 % 17.16 %	2.44 % 3.87 %
Elektronics	41059 10260	33785 8009	6054 1801	1083 433	82.28 % 78.06 %	14.74 % 17.55 %	2.64 % 4.22 %
Entertainment	40304 10413	32830 8049	6239 1932	1089 450	81.46 % 77.30 %	15.48 % 18.55 %	2.70 % 4.32 %
Cosmetics & Beauty	40622 10484	33094 8072	6277 1945	1108 475	81.47 % 76.99 %	15.45 % 18.55 %	2.73 % 4.53 %
Food & Drink	40461 10430	34120 8263	5221 1798	992 402	84.33 % 79.22 %	12.90 % 17.24 %	2.45 % 3.85 %
Home & Garden	41360 10538	34786 8370	5443 1806	982 407	84.11 % 79.43 %	13.16 % 17.14 %	2.37 % 3.86 %
Finance	41202 10557	32366 7977	7449 2124	1276 493	78.55 % 75.56 %	18.08 % 20.12 %	3.10 % 4.67 %
Health	40672 10482	32279 8008	7072 2032	1183 482	79.36 % 76.40 %	17.39 % 19.39 %	2.91 % 4.60 %
Pets	41302 10681	34449 8343	5641 1911	1052 452	83.41 % 78.11 %	13.66 % 17.89 %	2.55 % 4.23 %
Sport & Fitness	41062 10488	32985 8003	6686 2043	1204 469	80.33 % 76.31 %	16.28 % 19.48 %	2.93 % 4.47 %
Job & Career	41372 10900	32891 8265	7044 2192	1293 478	79.50 % 75.83 %	17.03 % 20.11 %	3.13 % 4.39 %
Dating	40693 10463	31483 7912	7756 2117	1315 485	77.37 % 75.62 %	19.06 % 20.23 %	3.23 % 4.64 %
Other	41338 10431	34414 8109	5679 1869	1102 482	83.25 % 77.74 %	13.74 % 17.92 %	2.67 % 4.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 10572	39578 7724	9435 2354	1627 555	77.91 % 73.06 %	18.57 % 22.27 %	3.20 % 5.25 %
Outlook Mail	49899 10673	39451 8061	8882 2104	1425 512	79.06 % 75.53 %	17.80 % 19.71 %	2.86 % 4.80 %
Yahoo Mail	49470 10342	40243 7927	7688 1953	1397 493	81.35 % 76.65 %	15.54 % 18.88 %	2.82 % 4.77 %
AOL Mail	50081 10470	40610 8098	7909 1976	1431 426	81.09 % 77.34 %	15.79 % 18.87 %	2.86 % 4.07 %
Mail.com	50041 10643	41197 8344	7380 1906	1323 416	82.33 % 78.40 %	14.75 % 17.91 %	2.64 % 3.91 %
Yandex Mail	50152 10515	40057 7995	8445 2089	1509 478	79.87 % 76.03 %	16.84 % 19.87 %	3.01 % 4.55 %
GMX Mail	49534 10455	40781 8236	7401 1812	1199 414	82.33 % 78.78 %	14.94 % 17.33 %	2.42 % 3.96 %
Zoho Mail	50234 10317	41744 8130	7127 1800	1271 418	83.10 % 78.80 %	14.19 % 17.45 %	2.53 % 4.05 %
ProtonMail	50134 10556	41720 8407	6993 1770	1263 395	83.22 % 79.64 %	13.95 % 16.77 %	2.52 % 3.74 %
Custom Mail	49577 10538	41799 8361	6449 1777	1179 422	84.31 % 79.34 %	13.01 % 16.86 %	2.38 % 4.00 %
iCloud Mail	10430 10536	8251 7788	1617 2249	415 526	79.11 % 73.92 %	15.50 % 21.35 %	3.98 % 4.99 %
Tuta	10399 10447	8755 8239	1207 1797	309 436	84.19 % 78.86 %	11.61 % 17.20 %	2.97 % 4.17 %
Juno.com	10702 10614	9071 8444	1172 1794	308 425	84.76 % 79.56 %	10.95 % 16.90 %	2.88 % 4.00 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.