Brevo and ActiveCampaign Email Deliverability Comparison

Brevo

ActiveCampaign

In this comparison, the deliverability of Brevo and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.674	51.817 50.321	12.742 13.784	1.214 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.62 %	19.37 % 20.99 %	1.85 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5092	4004 3899	1005 1082	89 111	78.54 % 76.57 %	19.71 % 21.25 %	1.75 % 2.18 %
Elektronics	5027 5052	4033 3906	900 1023	94 123	80.23 % 77.32 %	17.90 % 20.25 %	1.87 % 2.43 %
Entertainment	4956 5004	3874 3792	990 1089	92 123	78.17 % 75.78 %	19.98 % 21.76 %	1.86 % 2.46 %
Cosmetics & Beauty	5185 4999	4113 3896	981 1002	91 101	79.32 % 77.94 %	18.92 % 20.04 %	1.76 % 2.02 %
Food & Drink	4881 5097	3831 3877	960 1098	90 122	78.49 % 76.06 %	19.67 % 21.54 %	1.84 % 2.39 %
Home & Garden	5066 5151	3952 3960	1017 1062	97 129	78.01 % 76.88 %	20.08 % 20.62 %	1.91 % 2.50 %
Finance	4793 5047	3944 4025	765 899	84 123	82.29 % 79.75 %	15.96 % 17.81 %	1.75 % 2.44 %
Health	5258 5064	4319 4051	834 890	105 123	82.14 % 80.00 %	15.86 % 17.58 %	2.00 % 2.43 %
Pets	4920 5098	3831 3886	1000 1086	89 126	77.87 % 76.23 %	20.33 % 21.30 %	1.81 % 2.47 %
Sport & Fitness	5293 5065	4141 3832	1054 1110	98 123	78.24 % 75.66 %	19.91 % 21.92 %	1.85 % 2.43 %
Job & Career	5193 4843	3925 3579	1164 1141	104 123	75.58 % 73.90 %	22.41 % 23.56 %	2.00 % 2.54 %
Dating	5104 5021	3831 3636	1185 1257	88 128	75.06 % 72.42 %	23.22 % 25.03 %	1.72 % 2.55 %
Other	4999 5141	4019 3982	887 1045	93 114	80.40 % 77.46 %	17.74 % 20.33 %	1.86 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4772	3486 3488	1073 1167	93 117	74.94 % 73.09 %	23.07 % 24.46 %	2.00 % 2.45 %
Outlook Mail	4710 4619	3630 3475	997 1026	83 118	77.07 % 75.23 %	21.17 % 22.21 %	1.76 % 2.55 %
Yahoo Mail	4766 4748	3727 3581	951 1050	88 117	78.20 % 75.42 %	19.95 % 22.11 %	1.85 % 2.46 %
AOL Mail	4563 4685	3577 3557	905 1019	81 109	78.39 % 75.92 %	19.83 % 21.75 %	1.78 % 2.33 %
Mail.com	4838 4731	3851 3651	893 960	94 120	79.60 % 77.17 %	18.46 % 20.29 %	1.94 % 2.54 %
Yandex Mail	4670 4820	3629 3641	956 1072	85 107	77.71 % 75.54 %	20.47 % 22.24 %	1.82 % 2.22 %
GMX Mail	4708 4578	3635 3401	988 1069	85 108	77.21 % 74.29 %	20.99 % 23.35 %	1.81 % 2.36 %
Zoho Mail	4698 4692	3763 3661	850 924	85 107	80.10 % 78.03 %	18.09 % 19.69 %	1.81 % 2.28 %
ProtonMail	4601 4727	3722 3684	790 932	89 111	80.90 % 77.94 %	17.17 % 19.72 %	1.93 % 2.35 %
Custom Mail	4813 4574	3948 3622	774 842	91 110	82.03 % 79.19 %	16.08 % 18.41 %	1.89 % 2.40 %
iCloud Mail	4752 4720	3560 3464	1104 1143	88 113	74.92 % 73.39 %	23.23 % 24.22 %	1.85 % 2.39 %
Tuta	4731 4564	3821 3620	825 840	85 104	80.77 % 79.32 %	17.44 % 18.40 %	1.80 % 2.28 %
Juno.com	4601 4622	3701 3659	818 854	82 109	80.44 % 79.16 %	17.78 % 18.48 %	1.78 % 2.36 %
Mailfence	4670 4822	3767 3817	818 886	85 119	80.66 % 79.16 %	17.52 % 18.37 %	1.82 % 2.47 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.