Amazon SES and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 136.673	117.149 112.088	15.603 18.804	4.103 4.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 82.01 %	11.37 % 13.76 %	2.99 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 10319	9129 8666	1015 1246	253 314	87.62 % 83.98 %	9.74 % 12.07 %	2.43 % 3.04 %
Elektronics	10683 10745	9201 8904	1126 1395	304 341	86.13 % 82.87 %	10.54 % 12.98 %	2.85 % 3.17 %
Entertainment	10587 10652	9022 8724	1202 1469	321 356	85.22 % 81.90 %	11.35 % 13.79 %	3.03 % 3.34 %
Cosmetics & Beauty	10589 10570	9030 8649	1200 1455	323 365	85.28 % 81.83 %	11.33 % 13.77 %	3.05 % 3.45 %
Food & Drink	10547 10527	9202 8817	1045 1318	276 321	87.25 % 83.76 %	9.91 % 12.52 %	2.62 % 3.05 %
Home & Garden	10722 10450	9370 8720	1063 1297	275 345	87.39 % 83.44 %	9.91 % 12.41 %	2.56 % 3.30 %
Finance	10474 10332	8743 8300	1358 1584	348 384	83.47 % 80.33 %	12.97 % 15.33 %	3.32 % 3.72 %
Health	10498 10370	8832 8403	1297 1500	346 343	84.13 % 81.03 %	12.35 % 14.46 %	3.30 % 3.31 %
Pets	10542 10462	9089 8710	1125 1363	312 296	86.22 % 83.25 %	10.67 % 13.03 %	2.96 % 2.83 %
Sport & Fitness	10559 10618	8905 8593	1282 1568	338 376	84.34 % 80.93 %	12.14 % 14.77 %	3.20 % 3.54 %
Job & Career	10522 10594	8799 8436	1359 1622	330 428	83.62 % 79.63 %	12.92 % 15.31 %	3.14 % 4.04 %
Dating	10339 10360	8620 8300	1371 1589	358 390	83.37 % 80.12 %	13.26 % 15.34 %	3.46 % 3.76 %
Other	10706 10674	9207 8866	1160 1398	319 330	86.00 % 83.06 %	10.84 % 13.10 %	2.98 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 10631	8624 8243	1575 1843	413 458	80.82 % 77.54 %	14.76 % 17.34 %	3.87 % 4.31 %
Outlook Mail	10324 10751	8708 8621	1289 1594	305 416	84.35 % 80.19 %	12.49 % 14.83 %	2.95 % 3.87 %
Yahoo Mail	10713 10311	9110 8393	1242 1454	321 358	85.04 % 81.40 %	11.59 % 14.10 %	3.00 % 3.47 %
AOL Mail	10391 10509	8817 8583	1215 1474	322 347	84.85 % 81.67 %	11.69 % 14.03 %	3.10 % 3.30 %
Mail.com	10612 10553	9091 8705	1168 1399	322 353	85.67 % 82.49 %	11.01 % 13.26 %	3.03 % 3.35 %
Yandex Mail	10470 10553	8801 8515	1317 1579	355 387	84.06 % 80.69 %	12.58 % 14.96 %	3.39 % 3.67 %
GMX Mail	10544 10395	9153 8708	1064 1306	290 293	86.81 % 83.77 %	10.09 % 12.56 %	2.75 % 2.82 %
Zoho Mail	10860 10626	9427 8853	1119 1355	294 326	86.80 % 83.31 %	10.30 % 12.75 %	2.71 % 3.07 %
ProtonMail	10470 10615	9145 8923	1007 1280	280 321	87.34 % 84.06 %	9.62 % 12.06 %	2.67 % 3.02 %
Custom Mail	10461 10277	9176 8652	1024 1215	246 301	87.72 % 84.19 %	9.79 % 11.82 %	2.35 % 2.93 %
iCloud Mail	10581 10362	8703 8159	1492 1705	384 413	82.25 % 78.74 %	14.10 % 16.45 %	3.63 % 3.99 %
Tuta	10577 10686	9200 8928	1085 1363	290 332	86.98 % 83.55 %	10.26 % 12.76 %	2.74 % 3.11 %
Juno.com	10513 10404	9194 8805	1006 1237	281 284	87.45 % 84.63 %	9.57 % 11.89 %	2.67 % 2.73 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.