Amazon SES and Mailgun Email Deliverability Comparison

Amazon SES

Mailgun

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.615	50.995 49.541	12.880 13.785	1.512 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 76.67 %	19.74 % 21.33 %	2.32 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5018	3880 3908	1032 1019	112 110	77.49 % 77.88 %	20.61 % 20.31 %	2.24 % 2.19 %
Elektronics	5002 5054	3917 3920	978 1033	119 132	78.31 % 77.56 %	19.55 % 20.44 %	2.38 % 2.61 %
Entertainment	4940 4913	3861 3747	980 1071	108 122	78.16 % 76.27 %	19.84 % 21.80 %	2.19 % 2.48 %
Cosmetics & Beauty	5084 4934	4002 3795	985 1024	107 120	78.72 % 76.92 %	19.37 % 20.75 %	2.10 % 2.43 %
Food & Drink	5128 4824	3992 3719	1028 1010	120 117	77.85 % 77.09 %	20.05 % 20.94 %	2.34 % 2.43 %
Home & Garden	5035 5089	3904 3914	1025 1091	121 120	77.54 % 76.91 %	20.36 % 21.44 %	2.40 % 2.36 %
Finance	5047 5008	4121 4014	813 912	119 125	81.65 % 80.15 %	16.11 % 18.21 %	2.36 % 2.50 %
Health	5036 4944	4091 3899	833 953	114 118	81.24 % 78.86 %	16.54 % 19.28 %	2.26 % 2.39 %
Pets	4904 4996	3800 3764	1010 1123	112 127	77.49 % 75.34 %	20.60 % 22.48 %	2.28 % 2.54 %
Sport & Fitness	5080 4986	3956 3777	1019 1088	120 128	77.87 % 75.75 %	20.06 % 21.82 %	2.36 % 2.57 %
Job & Career	5195 4807	3957 3565	1128 1142	117 115	76.17 % 74.16 %	21.71 % 23.76 %	2.25 % 2.39 %
Dating	4876 4864	3617 3522	1141 1233	119 121	74.18 % 72.41 %	23.40 % 25.35 %	2.44 % 2.49 %
Other	4917 5178	3897 3997	908 1086	124 124	79.26 % 77.19 %	18.47 % 20.97 %	2.52 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4746	3671 3504	1091 1141	113 114	75.49 % 73.83 %	22.43 % 24.04 %	2.32 % 2.40 %
Outlook Mail	4669 4765	3596 3571	976 1097	108 123	77.02 % 74.94 %	20.90 % 23.02 %	2.31 % 2.58 %
Yahoo Mail	4612 4672	3624 3514	895 1036	106 114	78.58 % 75.21 %	19.41 % 22.17 %	2.30 % 2.44 %
AOL Mail	4893 4455	3830 3409	973 960	106 105	78.28 % 76.52 %	19.89 % 21.55 %	2.17 % 2.36 %
Mail.com	4597 4524	3631 3511	872 911	102 116	78.99 % 77.61 %	18.97 % 20.14 %	2.22 % 2.56 %
Yandex Mail	4643 4871	3588 3709	961 1075	105 114	77.28 % 76.14 %	20.70 % 22.07 %	2.26 % 2.34 %
GMX Mail	4647 4538	3593 3415	965 1046	108 115	77.32 % 75.25 %	20.77 % 23.05 %	2.32 % 2.53 %
Zoho Mail	4696 4621	3688 3595	912 945	108 120	78.53 % 77.80 %	19.42 % 20.45 %	2.30 % 2.60 %
ProtonMail	4871 4697	3895 3679	865 926	112 110	79.96 % 78.33 %	17.76 % 19.71 %	2.30 % 2.34 %
Custom Mail	4628 4723	3738 3755	798 877	102 103	80.77 % 79.50 %	17.24 % 18.57 %	2.20 % 2.18 %
iCloud Mail	4756 4663	3559 3394	1088 1198	119 117	74.83 % 72.79 %	22.88 % 25.69 %	2.50 % 2.51 %
Tuta	4809 4639	3810 3646	895 904	120 113	79.23 % 78.59 %	18.61 % 19.49 %	2.50 % 2.44 %
Juno.com	4601 4641	3672 3630	817 909	109 124	79.81 % 78.22 %	17.76 % 19.59 %	2.37 % 2.67 %
Mailfence	3966 4060	3100 3209	772 760	94 91	78.16 % 79.04 %	19.47 % 18.72 %	2.37 % 2.24 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.