Mailgun and Amazon SES Email Deliverability Comparison

Mailgun

Amazon SES

In this comparison, the deliverability of Mailgun and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.108 66.041	50.027 49.987	13.594 14.393	1.487 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 75.69 %	20.88 % 21.79 %	2.28 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5003 5176	3890 3891	1011 1157	102 128	77.75 % 75.17 %	20.21 % 22.35 %	2.04 % 2.47 %
Elektronics	4994 4959	3875 3758	998 1073	121 128	77.59 % 75.78 %	19.98 % 21.64 %	2.42 % 2.58 %
Entertainment	4888 5013	3723 3809	1050 1089	115 115	76.17 % 75.98 %	21.48 % 21.72 %	2.35 % 2.29 %
Cosmetics & Beauty	4954 5082	3827 3884	1017 1083	110 115	77.25 % 76.43 %	20.53 % 21.31 %	2.22 % 2.26 %
Food & Drink	4881 5138	3760 3866	1006 1142	115 130	77.03 % 75.24 %	20.61 % 22.23 %	2.36 % 2.53 %
Home & Garden	5164 5077	3981 3810	1073 1135	110 132	77.09 % 75.04 %	20.78 % 22.36 %	2.13 % 2.60 %
Finance	5006 5091	4057 4065	832 896	117 130	81.04 % 79.85 %	16.62 % 17.60 %	2.34 % 2.55 %
Health	4959 5068	3945 4017	900 926	114 125	79.55 % 79.26 %	18.15 % 18.27 %	2.30 % 2.47 %
Pets	5179 5058	3911 3791	1143 1140	125 127	75.52 % 74.95 %	22.07 % 22.54 %	2.41 % 2.51 %
Sport & Fitness	5062 5116	3851 3846	1090 1137	121 133	76.08 % 75.18 %	21.53 % 22.22 %	2.39 % 2.60 %
Job & Career	4784 5150	3538 3767	1140 1254	106 129	73.95 % 73.15 %	23.83 % 24.35 %	2.22 % 2.50 %
Dating	5029 5017	3637 3560	1277 1324	115 133	72.32 % 70.96 %	25.39 % 26.39 %	2.29 % 2.65 %
Other	5205 5096	4032 3923	1057 1037	116 136	77.46 % 76.98 %	20.31 % 20.35 %	2.23 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4665 4870	3427 3514	1133 1235	105 121	73.46 % 72.16 %	24.29 % 25.36 %	2.25 % 2.48 %
Outlook Mail	4729 4676	3527 3471	1091 1085	111 120	74.58 % 74.23 %	23.07 % 23.20 %	2.35 % 2.57 %
Yahoo Mail	4699 4648	3550 3511	1040 1016	109 121	75.55 % 75.54 %	22.13 % 21.86 %	2.32 % 2.60 %
AOL Mail	4477 4816	3422 3634	957 1067	98 115	76.44 % 75.46 %	21.38 % 22.16 %	2.19 % 2.39 %
Mail.com	4529 4564	3538 3498	885 956	106 110	78.12 % 76.64 %	19.54 % 20.95 %	2.34 % 2.41 %
Yandex Mail	4855 4786	3696 3583	1053 1090	106 113	76.13 % 74.86 %	21.69 % 22.77 %	2.18 % 2.36 %
GMX Mail	4457 4640	3340 3440	1013 1080	104 120	74.94 % 74.14 %	22.73 % 23.28 %	2.33 % 2.59 %
Zoho Mail	4671 4693	3647 3563	908 1013	116 117	78.08 % 75.92 %	19.44 % 21.59 %	2.48 % 2.49 %
ProtonMail	4629 4856	3643 3783	884 951	102 122	78.70 % 77.90 %	19.10 % 19.58 %	2.20 % 2.51 %
Custom Mail	4605 4542	3699 3565	812 868	94 109	80.33 % 78.49 %	17.63 % 19.11 %	2.04 % 2.40 %
iCloud Mail	4625 4782	3333 3421	1183 1231	109 130	72.06 % 71.54 %	25.58 % 25.74 %	2.36 % 2.72 %
Tuta	4627 4850	3649 3751	872 968	106 131	78.86 % 77.34 %	18.85 % 19.96 %	2.29 % 2.70 %
Juno.com	4702 4636	3704 3609	880 908	118 119	78.77 % 77.85 %	18.72 % 19.59 %	2.51 % 2.57 %
Mailfence	4838 4682	3852 3644	883 925	103 113	79.62 % 77.83 %	18.25 % 19.76 %	2.13 % 2.41 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.