Amazon SES and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 147.018	126.367 120.269	16.682 20.997	4.268 4.850

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 81.81 %	11.31 % 14.28 %	2.89 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 11146	9819 9325	1097 1411	265 336	87.78 % 83.66 %	9.81 % 12.66 %	2.37 % 3.01 %
Elektronics	11494 11588	9925 9575	1212 1576	317 363	86.35 % 82.63 %	10.54 % 13.60 %	2.76 % 3.13 %
Entertainment	11346 11484	9698 9388	1283 1642	332 378	85.48 % 81.75 %	11.31 % 14.30 %	2.93 % 3.29 %
Cosmetics & Beauty	11330 11348	9693 9260	1275 1606	336 386	85.55 % 81.60 %	11.25 % 14.15 %	2.97 % 3.40 %
Food & Drink	11366 11297	9929 9432	1136 1480	289 336	87.36 % 83.49 %	9.99 % 13.10 %	2.54 % 2.97 %
Home & Garden	11559 11225	10118 9338	1153 1469	289 366	87.53 % 83.19 %	9.97 % 13.09 %	2.50 % 3.26 %
Finance	11214 11110	9400 8916	1434 1770	361 403	83.82 % 80.25 %	12.79 % 15.93 %	3.22 % 3.63 %
Health	11308 11143	9553 9015	1374 1671	360 359	84.48 % 80.90 %	12.15 % 15.00 %	3.18 % 3.22 %
Pets	11313 11190	9786 9294	1204 1508	325 313	86.50 % 83.06 %	10.64 % 13.48 %	2.87 % 2.80 %
Sport & Fitness	11426 11415	9682 9211	1374 1734	351 396	84.74 % 80.69 %	12.03 % 15.19 %	3.07 % 3.47 %
Job & Career	11449 11418	9623 9079	1456 1796	343 450	84.05 % 79.51 %	12.72 % 15.73 %	3.00 % 3.94 %
Dating	11062 11134	9262 8901	1442 1754	369 410	83.73 % 79.94 %	13.04 % 15.75 %	3.34 % 3.68 %
Other	11460 11520	9879 9535	1242 1580	331 354	86.20 % 82.77 %	10.84 % 13.72 %	2.89 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 11410	9345 8852	1656 2006	426 478	81.45 % 77.58 %	14.43 % 17.58 %	3.71 % 4.19 %
Outlook Mail	11153 11537	9452 9245	1373 1762	317 436	84.75 % 80.13 %	12.31 % 15.27 %	2.84 % 3.78 %
Yahoo Mail	11456 11116	9776 9021	1320 1602	333 379	85.34 % 81.15 %	11.52 % 14.41 %	2.91 % 3.41 %
AOL Mail	11250 11233	9582 9160	1313 1621	334 366	85.17 % 81.55 %	11.67 % 14.43 %	2.97 % 3.26 %
Mail.com	11442 11347	9830 9327	1253 1565	336 373	85.91 % 82.20 %	10.95 % 13.79 %	2.94 % 3.29 %
Yandex Mail	11194 11391	9448 9175	1392 1763	368 408	84.40 % 80.55 %	12.44 % 15.48 %	3.29 % 3.58 %
GMX Mail	11352 11195	9878 9349	1154 1483	302 313	87.02 % 83.51 %	10.17 % 13.25 %	2.66 % 2.80 %
Zoho Mail	11652 11426	10136 9485	1200 1542	308 346	86.99 % 83.01 %	10.30 % 13.50 %	2.64 % 3.03 %
ProtonMail	11320 11352	9895 9506	1096 1434	292 339	87.41 % 83.74 %	9.68 % 12.63 %	2.58 % 2.99 %
Custom Mail	11274 11100	9903 9300	1108 1381	258 322	87.84 % 83.78 %	9.83 % 12.44 %	2.29 % 2.90 %
iCloud Mail	11349 11208	9388 8830	1571 1906	398 433	82.72 % 78.78 %	13.84 % 17.01 %	3.51 % 3.86 %
Tuta	11332 11491	9877 9577	1167 1523	302 352	87.16 % 83.34 %	10.30 % 13.25 %	2.67 % 3.06 %
Juno.com	11265 11212	9857 9442	1079 1409	294 305	87.50 % 84.21 %	9.58 % 12.57 %	2.61 % 2.72 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.