Brevo and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 147.015	114.096 120.909	27.369 20.423	6.169 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 82.24 %	18.62 % 13.89 %	4.20 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 11277	9005 9443	1968 1406	426 392	79.42 % 83.74 %	17.36 % 12.47 %	3.76 % 3.48 %
Elektronics	11060 11316	8653 9424	1970 1504	451 369	78.24 % 83.28 %	17.81 % 13.29 %	4.08 % 3.26 %
Entertainment	11223 11234	8708 9229	2093 1581	470 384	77.59 % 82.15 %	18.65 % 14.07 %	4.19 % 3.42 %
Cosmetics & Beauty	11273 11222	8711 9250	2093 1584	495 374	77.27 % 82.43 %	18.57 % 14.12 %	4.39 % 3.33 %
Food & Drink	11254 11120	8928 9368	1969 1383	421 332	79.33 % 84.24 %	17.50 % 12.44 %	3.74 % 2.99 %
Home & Garden	11385 11374	9053 9586	1971 1393	429 350	79.52 % 84.28 %	17.31 % 12.25 %	3.77 % 3.08 %
Finance	11357 11390	8634 9148	2276 1768	514 462	76.02 % 80.32 %	20.04 % 15.52 %	4.53 % 4.06 %
Health	11342 11190	8713 9063	2194 1621	505 427	76.82 % 80.99 %	19.34 % 14.49 %	4.45 % 3.82 %
Pets	11390 11339	8900 9439	2046 1493	469 366	78.14 % 83.24 %	17.96 % 13.17 %	4.12 % 3.23 %
Sport & Fitness	11283 11448	8656 9331	2200 1674	489 407	76.72 % 81.51 %	19.50 % 14.62 %	4.33 % 3.56 %
Job & Career	11660 11464	8888 9177	2329 1777	493 461	76.23 % 80.05 %	19.97 % 15.50 %	4.23 % 4.02 %
Dating	11179 11236	8489 9005	2241 1710	501 466	75.94 % 80.14 %	20.05 % 15.22 %	4.48 % 4.15 %
Other	11228 11405	8758 9446	2019 1529	506 383	78.00 % 82.82 %	17.98 % 13.41 %	4.51 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 11316	8367 8843	2505 1929	573 504	73.69 % 78.15 %	22.06 % 17.05 %	5.05 % 4.45 %
Outlook Mail	11488 11176	8727 8989	2263 1692	529 431	75.97 % 80.43 %	19.70 % 15.14 %	4.60 % 3.86 %
Yahoo Mail	11161 11164	8591 9116	2118 1606	516 405	76.97 % 81.66 %	18.98 % 14.39 %	4.62 % 3.63 %
AOL Mail	11277 11334	8744 9266	2129 1583	447 416	77.54 % 81.75 %	18.88 % 13.97 %	3.96 % 3.67 %
Mail.com	11498 11147	9031 9200	2064 1496	437 380	78.54 % 82.53 %	17.95 % 13.42 %	3.80 % 3.41 %
Yandex Mail	11343 11157	8668 9033	2253 1672	499 421	76.42 % 80.96 %	19.86 % 14.99 %	4.40 % 3.77 %
GMX Mail	11196 11304	8824 9436	1959 1439	434 376	78.81 % 83.47 %	17.50 % 12.73 %	3.88 % 3.33 %
Zoho Mail	11095 11469	8759 9590	1942 1471	438 358	78.95 % 83.62 %	17.50 % 12.83 %	3.95 % 3.12 %
ProtonMail	11306 11276	9018 9512	1912 1389	415 359	79.76 % 84.36 %	16.91 % 12.32 %	3.67 % 3.18 %
Custom Mail	11288 11489	8966 9705	1932 1423	439 354	79.43 % 84.47 %	17.12 % 12.39 %	3.89 % 3.08 %
iCloud Mail	11400 11321	8496 8998	2413 1836	546 449	74.53 % 79.48 %	21.17 % 16.22 %	4.79 % 3.97 %
Tuta	11181 11402	8839 9558	1940 1461	452 360	79.05 % 83.83 %	17.35 % 12.81 %	4.04 % 3.16 %
Juno.com	11385 11460	9066 9663	1939 1426	444 360	79.63 % 84.32 %	17.03 % 12.44 %	3.90 % 3.14 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.