Brevo and Postmark Email Deliverability Comparison

Brevo

Postmark

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 63.961	51.606 50.217	12.735 12.619	1.306 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.51 %	19.48 % 19.73 %	2.00 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4804	3945 3757	994 971	93 105	78.68 % 78.21 %	19.82 % 20.21 %	1.85 % 2.19 %
Elektronics	5092 4766	4074 3746	947 946	102 106	80.01 % 78.60 %	18.60 % 19.85 %	2.00 % 2.22 %
Entertainment	4934 5025	3860 3920	1005 1009	99 117	78.23 % 78.01 %	20.37 % 20.08 %	2.01 % 2.33 %
Cosmetics & Beauty	5064 4806	4028 3784	956 947	98 99	79.54 % 78.73 %	18.88 % 19.70 %	1.94 % 2.06 %
Food & Drink	4890 4939	3853 3846	970 1009	98 104	78.79 % 77.87 %	19.84 % 20.43 %	2.00 % 2.11 %
Home & Garden	5163 4853	4040 3813	1040 939	106 111	78.25 % 78.57 %	20.14 % 19.35 %	2.05 % 2.29 %
Finance	4876 5124	4002 4152	807 892	97 110	82.08 % 81.03 %	16.55 % 17.41 %	1.99 % 2.15 %
Health	5228 4903	4284 4012	859 783	115 108	81.94 % 81.83 %	16.43 % 15.97 %	2.20 % 2.20 %
Pets	4797 4994	3735 3887	969 1004	93 115	77.86 % 77.83 %	20.20 % 20.10 %	1.94 % 2.30 %
Sport & Fitness	5157 4948	4043 3871	1045 997	104 106	78.40 % 78.23 %	20.26 % 20.15 %	2.02 % 2.14 %
Job & Career	5102 4860	3896 3703	1114 1080	107 109	76.36 % 76.19 %	21.83 % 22.22 %	2.10 % 2.24 %
Dating	5040 4816	3817 3616	1135 1124	89 106	75.73 % 75.08 %	22.52 % 23.34 %	1.77 % 2.20 %
Other	5002 5123	4029 4110	894 918	105 117	80.55 % 80.23 %	17.87 % 17.92 %	2.10 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4572	3588 3436	1066 1061	96 95	76.00 % 75.15 %	22.58 % 23.21 %	2.03 % 2.08 %
Outlook Mail	4768 4560	3709 3490	997 972	89 105	77.79 % 76.54 %	20.91 % 21.32 %	1.87 % 2.30 %
Yahoo Mail	4755 4647	3738 3595	954 968	96 104	78.61 % 77.36 %	20.06 % 20.83 %	2.02 % 2.24 %
AOL Mail	4612 4668	3622 3635	910 949	93 100	78.53 % 77.87 %	19.73 % 20.33 %	2.02 % 2.14 %
Mail.com	4872 4676	3882 3755	897 833	104 103	79.68 % 80.30 %	18.41 % 17.81 %	2.13 % 2.20 %
Yandex Mail	4755 4591	3714 3565	974 944	97 102	78.11 % 77.65 %	20.48 % 20.56 %	2.04 % 2.22 %
GMX Mail	4684 4634	3623 3552	983 994	92 110	77.35 % 76.65 %	20.99 % 21.45 %	1.96 % 2.37 %
Zoho Mail	4711 4714	3771 3774	857 866	96 102	80.05 % 80.06 %	18.19 % 18.37 %	2.04 % 2.16 %
ProtonMail	4654 4452	3761 3567	817 824	99 93	80.81 % 80.12 %	17.55 % 18.51 %	2.13 % 2.09 %
Custom Mail	4750 4631	3883 3783	800 756	94 108	81.75 % 81.69 %	16.84 % 16.32 %	1.98 % 2.33 %
iCloud Mail	4883 4587	3712 3469	1103 1035	96 102	76.02 % 75.63 %	22.59 % 22.56 %	1.97 % 2.22 %
Tuta	4720 4657	3797 3750	857 833	91 106	80.44 % 80.52 %	18.16 % 17.89 %	1.93 % 2.28 %
Juno.com	4587 4828	3687 3877	826 887	89 105	80.38 % 80.30 %	18.01 % 18.37 %	1.94 % 2.17 %
Mailfence	3887 3744	3119 2969	694 697	74 78	80.24 % 79.30 %	17.85 % 18.62 %	1.90 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.