Brevo and Postmark Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 136.976	105.754 112.364	25.381 18.887	5.916 4.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 82.03 %	18.57 % 13.79 %	4.33 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 10570	8374 8833	1811 1298	408 374	79.37 % 83.57 %	17.16 % 12.28 %	3.87 % 3.54 %
Elektronics	10260 10610	8009 8819	1801 1390	433 350	78.06 % 83.12 %	17.55 % 13.10 %	4.22 % 3.30 %
Entertainment	10413 10467	8049 8578	1932 1464	450 364	77.30 % 81.95 %	18.55 % 13.99 %	4.32 % 3.48 %
Cosmetics & Beauty	10484 10479	8072 8614	1945 1470	475 357	76.99 % 82.20 %	18.55 % 14.03 %	4.53 % 3.41 %
Food & Drink	10430 10375	8263 8725	1798 1277	402 316	79.22 % 84.10 %	17.24 % 12.31 %	3.85 % 3.05 %
Home & Garden	10538 10599	8370 8935	1806 1279	407 330	79.43 % 84.30 %	17.14 % 12.07 %	3.86 % 3.11 %
Finance	10557 10560	7977 8433	2124 1644	493 441	75.56 % 79.86 %	20.12 % 15.57 %	4.67 % 4.18 %
Health	10482 10405	8008 8412	2032 1507	482 407	76.40 % 80.85 %	19.39 % 14.48 %	4.60 % 3.91 %
Pets	10681 10581	8343 8800	1911 1380	452 348	78.11 % 83.17 %	17.89 % 13.04 %	4.23 % 3.29 %
Sport & Fitness	10488 10601	8003 8607	2043 1544	469 388	76.31 % 81.19 %	19.48 % 14.56 %	4.47 % 3.66 %
Job & Career	10900 10684	8265 8520	2192 1642	478 441	75.83 % 79.75 %	20.11 % 15.37 %	4.39 % 4.13 %
Dating	10463 10500	7912 8371	2117 1596	485 448	75.62 % 79.72 %	20.23 % 15.20 %	4.64 % 4.27 %
Other	10431 10545	8109 8717	1869 1396	482 363	77.74 % 82.66 %	17.92 % 13.24 %	4.62 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 10511	7724 8156	2354 1810	555 485	73.06 % 77.59 %	22.27 % 17.22 %	5.25 % 4.61 %
Outlook Mail	10673 10428	8061 8368	2104 1576	512 413	75.53 % 80.25 %	19.71 % 15.11 %	4.80 % 3.96 %
Yahoo Mail	10342 10503	7927 8550	1953 1508	493 388	76.65 % 81.41 %	18.88 % 14.36 %	4.77 % 3.69 %
AOL Mail	10470 10562	8098 8605	1976 1474	426 398	77.34 % 81.47 %	18.87 % 13.96 %	4.07 % 3.77 %
Mail.com	10643 10425	8344 8589	1906 1384	416 366	78.40 % 82.39 %	17.91 % 13.28 %	3.91 % 3.51 %
Yandex Mail	10515 10371	7995 8368	2089 1553	478 399	76.03 % 80.69 %	19.87 % 14.97 %	4.55 % 3.85 %
GMX Mail	10455 10552	8236 8797	1812 1325	414 355	78.78 % 83.37 %	17.33 % 12.56 %	3.96 % 3.36 %
Zoho Mail	10317 10651	8130 8896	1800 1338	418 339	78.80 % 83.52 %	17.45 % 12.56 %	4.05 % 3.18 %
ProtonMail	10556 10528	8407 8875	1770 1265	395 340	79.64 % 84.30 %	16.77 % 12.02 %	3.74 % 3.23 %
Custom Mail	10538 10730	8361 9060	1777 1310	422 337	79.34 % 84.44 %	16.86 % 12.21 %	4.00 % 3.14 %
iCloud Mail	10536 10502	7788 8295	2249 1722	526 428	73.92 % 78.98 %	21.35 % 16.40 %	4.99 % 4.08 %
Tuta	10447 10595	8239 8863	1797 1336	436 341	78.86 % 83.65 %	17.20 % 12.61 %	4.17 % 3.22 %
Juno.com	10614 10618	8444 8942	1794 1286	425 338	79.56 % 84.22 %	16.90 % 12.11 %	4.00 % 3.18 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.