Postmark and Brevo Email Deliverability Comparison

Postmark

Brevo

In this comparison, the deliverability of Postmark and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.919 65.773	50.483 51.817	13.108 12.742	1.328 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.76 % 78.78 %	20.19 % 19.37 %	2.05 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4961 5098	3834 4004	1029 1005	98 89	77.28 % 78.54 %	20.74 % 19.71 %	1.98 % 1.75 %
Elektronics	4886 5027	3792 4033	995 900	99 94	77.61 % 80.23 %	20.36 % 17.90 %	2.03 % 1.87 %
Entertainment	5077 4956	3911 3874	1056 990	110 92	77.03 % 78.17 %	20.80 % 19.98 %	2.17 % 1.86 %
Cosmetics & Beauty	4939 5185	3857 4113	987 981	95 91	78.09 % 79.32 %	19.98 % 18.92 %	1.92 % 1.76 %
Food & Drink	5041 4881	3880 3831	1060 960	101 90	76.97 % 78.49 %	21.03 % 19.67 %	2.00 % 1.84 %
Home & Garden	4911 5066	3830 3952	976 1017	105 97	77.99 % 78.01 %	19.87 % 20.08 %	2.14 % 1.91 %
Finance	5187 4793	4202 3944	882 765	103 84	81.01 % 82.29 %	17.00 % 15.96 %	1.99 % 1.75 %
Health	4990 5258	4089 4319	799 834	102 105	81.94 % 82.14 %	16.01 % 15.86 %	2.04 % 2.00 %
Pets	5064 4920	3908 3831	1048 1000	108 89	77.17 % 77.87 %	20.70 % 20.33 %	2.13 % 1.81 %
Sport & Fitness	4964 5293	3838 4141	1030 1054	96 98	77.32 % 78.24 %	20.75 % 19.91 %	1.93 % 1.85 %
Job & Career	4917 5193	3695 3925	1123 1164	99 104	75.15 % 75.58 %	22.84 % 22.41 %	2.01 % 2.00 %
Dating	4963 5104	3653 3831	1210 1185	100 88	73.60 % 75.06 %	24.38 % 23.22 %	2.01 % 1.72 %
Other	5019 4999	3994 4019	913 887	112 93	79.58 % 80.40 %	18.19 % 17.74 %	2.23 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4490 4652	3294 3486	1111 1073	85 93	73.36 % 74.94 %	24.74 % 23.07 %	1.89 % 2.00 %
Outlook Mail	4554 4710	3450 3630	1009 997	95 83	75.76 % 77.07 %	22.16 % 21.17 %	2.09 % 1.76 %
Yahoo Mail	4733 4766	3613 3727	1022 951	98 88	76.34 % 78.20 %	21.59 % 19.95 %	2.07 % 1.85 %
AOL Mail	4753 4563	3652 3577	1003 905	98 81	76.84 % 78.39 %	21.10 % 19.83 %	2.06 % 1.78 %
Mail.com	4829 4838	3857 3851	871 893	101 94	79.87 % 79.60 %	18.04 % 18.46 %	2.09 % 1.94 %
Yandex Mail	4621 4670	3537 3629	990 956	94 85	76.54 % 77.71 %	21.42 % 20.47 %	2.03 % 1.82 %
GMX Mail	4662 4708	3517 3635	1045 988	100 85	75.44 % 77.21 %	22.42 % 20.99 %	2.15 % 1.81 %
Zoho Mail	4636 4698	3676 3763	865 850	95 85	79.29 % 80.10 %	18.66 % 18.09 %	2.05 % 1.81 %
ProtonMail	4513 4601	3599 3722	831 790	83 89	79.75 % 80.90 %	18.41 % 17.17 %	1.84 % 1.93 %
Custom Mail	4622 4813	3768 3948	751 774	103 91	81.52 % 82.03 %	16.25 % 16.08 %	2.23 % 1.89 %
iCloud Mail	4550 4752	3366 3560	1091 1104	93 88	73.98 % 74.92 %	23.98 % 23.23 %	2.04 % 1.85 %
Tuta	4689 4731	3755 3821	835 825	99 85	80.08 % 80.77 %	17.81 % 17.44 %	2.11 % 1.80 %
Juno.com	4771 4601	3796 3701	880 818	95 82	79.56 % 80.44 %	18.44 % 17.78 %	1.99 % 1.78 %
Mailfence	4496 4670	3603 3767	804 818	89 85	80.14 % 80.66 %	17.88 % 17.52 %	1.98 % 1.82 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.