HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.959	58.466 59.487	16.143 15.878	1.898 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.30 %	21.10 % 20.63 %	2.48 % 2.07 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 6000	4459 4650	1234 1219	135 131	76.51 % 77.50 %	21.17 % 20.32 %	2.32 % 2.18 %
Elektronics	6039 5883	4648 4607	1243 1161	148 115	76.97 % 78.31 %	20.58 % 19.73 %	2.45 % 1.95 %
Entertainment	5667 5935	4323 4556	1210 1250	134 129	76.28 % 76.76 %	21.35 % 21.06 %	2.36 % 2.17 %
Cosmetics & Beauty	5844 5962	4449 4613	1258 1217	137 132	76.13 % 77.37 %	21.53 % 20.41 %	2.34 % 2.21 %
Food & Drink	5969 5877	4549 4530	1266 1223	154 124	76.21 % 77.08 %	21.21 % 20.81 %	2.58 % 2.11 %
Home & Garden	5808 5876	4434 4533	1229 1218	145 125	76.34 % 77.14 %	21.16 % 20.73 %	2.50 % 2.13 %
Finance	5732 5828	4565 4709	1028 1005	139 114	79.64 % 80.80 %	17.93 % 17.24 %	2.42 % 1.96 %
Health	6068 5965	4846 4812	1060 1037	162 116	79.86 % 80.67 %	17.47 % 17.38 %	2.67 % 1.94 %
Pets	6016 5918	4543 4536	1317 1259	156 123	75.52 % 76.65 %	21.89 % 21.27 %	2.59 % 2.08 %
Sport & Fitness	5813 5894	4425 4500	1245 1275	143 119	76.12 % 76.35 %	21.42 % 21.63 %	2.46 % 2.02 %
Job & Career	5966 6055	4423 4585	1395 1341	148 129	74.14 % 75.72 %	23.38 % 22.15 %	2.48 % 2.13 %
Dating	5962 5860	4284 4263	1533 1486	145 111	71.86 % 72.75 %	25.71 % 25.36 %	2.43 % 1.89 %
Other	5795 5906	4518 4593	1125 1187	152 126	77.96 % 77.77 %	19.41 % 20.10 %	2.62 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5624	3946 4158	1370 1348	143 118	72.28 % 73.93 %	25.10 % 23.97 %	2.62 % 2.10 %
Outlook Mail	5338 5631	3974 4270	1241 1245	123 116	74.45 % 75.83 %	23.25 % 22.11 %	2.30 % 2.06 %
Yahoo Mail	5905 5381	4446 4091	1315 1175	144 115	75.29 % 76.03 %	22.27 % 21.84 %	2.44 % 2.14 %
AOL Mail	5436 5499	4096 4208	1209 1173	131 118	75.35 % 76.52 %	22.24 % 21.33 %	2.41 % 2.15 %
Mail.com	5644 5538	4345 4376	1161 1048	138 114	76.98 % 79.02 %	20.57 % 18.92 %	2.45 % 2.06 %
Yandex Mail	5267 5381	4000 4133	1147 1149	120 99	75.94 % 76.81 %	21.78 % 21.35 %	2.28 % 1.84 %
GMX Mail	5525 5464	4122 4128	1265 1219	138 117	74.61 % 75.55 %	22.90 % 22.31 %	2.50 % 2.14 %
Zoho Mail	5450 5556	4229 4351	1080 1090	141 115	77.60 % 78.31 %	19.82 % 19.62 %	2.59 % 2.07 %
ProtonMail	5357 5564	4211 4405	1012 1043	134 116	78.61 % 79.17 %	18.89 % 18.75 %	2.50 % 2.08 %
Custom Mail	5277 5358	4191 4305	954 944	132 109	79.42 % 80.35 %	18.08 % 17.62 %	2.50 % 2.03 %
iCloud Mail	5489 5424	4015 3991	1328 1320	146 113	73.15 % 73.58 %	24.19 % 24.34 %	2.66 % 2.08 %
Tuta	5283 5520	4142 4346	1011 1060	130 114	78.40 % 78.73 %	19.14 % 19.20 %	2.46 % 2.07 %
Juno.com	5506 5487	4365 4361	1009 999	132 127	79.28 % 79.48 %	18.33 % 18.21 %	2.40 % 2.31 %
Mailfence	5571 5532	4384 4364	1041 1065	146 103	78.69 % 78.89 %	18.69 % 19.25 %	2.62 % 1.86 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.