HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.936	58.649 59.712	15.766 15.605	1.774 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 77.61 %	20.69 % 20.28 %	2.33 % 2.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5992	4416 4655	1206 1204	125 133	76.84 % 77.69 %	20.98 % 20.09 %	2.18 % 2.22 %
Elektronics	5801 5825	4514 4567	1154 1145	133 113	77.81 % 78.40 %	19.89 % 19.66 %	2.29 % 1.94 %
Entertainment	5782 5903	4434 4538	1221 1232	127 133	76.69 % 76.88 %	21.12 % 20.87 %	2.20 % 2.25 %
Cosmetics & Beauty	5778 6045	4453 4714	1198 1199	127 132	77.07 % 77.98 %	20.73 % 19.83 %	2.20 % 2.18 %
Food & Drink	6016 5962	4623 4581	1247 1253	146 128	76.85 % 76.84 %	20.73 % 21.02 %	2.43 % 2.15 %
Home & Garden	5763 5803	4430 4506	1194 1172	139 125	76.87 % 77.65 %	20.72 % 20.20 %	2.41 % 2.15 %
Finance	5662 5858	4542 4742	988 998	132 118	80.22 % 80.95 %	17.45 % 17.04 %	2.33 % 2.01 %
Health	5989 5981	4795 4863	1039 998	155 120	80.06 % 81.31 %	17.35 % 16.69 %	2.59 % 2.01 %
Pets	6008 5832	4556 4494	1305 1216	147 122	75.83 % 77.06 %	21.72 % 20.85 %	2.45 % 2.09 %
Sport & Fitness	5882 5982	4509 4589	1248 1270	125 123	76.66 % 76.71 %	21.22 % 21.23 %	2.13 % 2.06 %
Job & Career	5853 5965	4377 4537	1341 1300	135 128	74.78 % 76.06 %	22.91 % 21.79 %	2.31 % 2.15 %
Dating	6038 5889	4379 4313	1524 1466	135 110	72.52 % 73.24 %	25.24 % 24.89 %	2.24 % 1.87 %
Other	5870 5899	4621 4613	1101 1152	148 134	78.72 % 78.20 %	18.76 % 19.53 %	2.52 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5571	3937 4125	1354 1335	141 111	72.48 % 74.04 %	24.93 % 23.96 %	2.60 % 1.99 %
Outlook Mail	5326 5472	4011 4161	1193 1196	122 115	75.31 % 76.04 %	22.40 % 21.86 %	2.29 % 2.10 %
Yahoo Mail	5741 5460	4359 4155	1248 1185	134 120	75.93 % 76.10 %	21.74 % 21.70 %	2.33 % 2.20 %
AOL Mail	5571 5454	4228 4171	1217 1160	126 123	75.89 % 76.48 %	21.85 % 21.27 %	2.26 % 2.26 %
Mail.com	5561 5536	4327 4394	1105 1029	129 113	77.81 % 79.37 %	19.87 % 18.59 %	2.32 % 2.04 %
Yandex Mail	5248 5330	4024 4125	1112 1104	112 101	76.68 % 77.39 %	21.19 % 20.71 %	2.13 % 1.89 %
GMX Mail	5406 5596	4057 4230	1221 1245	128 121	75.05 % 75.59 %	22.59 % 22.25 %	2.37 % 2.16 %
Zoho Mail	5472 5518	4281 4337	1073 1064	118 117	78.23 % 78.60 %	19.61 % 19.28 %	2.16 % 2.12 %
ProtonMail	5282 5600	4144 4443	1010 1034	128 123	78.46 % 79.34 %	19.12 % 18.46 %	2.42 % 2.20 %
Custom Mail	5386 5477	4303 4443	960 924	123 110	79.89 % 81.12 %	17.82 % 16.87 %	2.28 % 2.01 %
iCloud Mail	5516 5452	4036 4036	1351 1303	129 113	73.17 % 74.03 %	24.49 % 23.90 %	2.34 % 2.07 %
Tuta	5279 5533	4193 4385	961 1030	125 118	79.43 % 79.25 %	18.20 % 18.62 %	2.37 % 2.13 %
Juno.com	5556 5504	4457 4396	972 985	127 123	80.22 % 79.87 %	17.49 % 17.90 %	2.29 % 2.23 %
Mailfence	5413 5433	4292 4311	989 1011	132 111	79.29 % 79.35 %	18.27 % 18.61 %	2.44 % 2.04 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.