HubSpot and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 539.057	429.476 418.308	93.956 101.600	16.962 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 77.60 %	17.37 % 18.85 %	3.14 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 41572	34323 33342	6227 6908	1154 1351	82.25 % 80.20 %	14.92 % 16.62 %	2.77 % 3.25 %
Elektronics	41736 41454	33437 32533	7044 7563	1228 1406	80.12 % 78.48 %	16.88 % 18.24 %	2.94 % 3.39 %
Entertainment	41563 41090	32868 31786	7256 7808	1397 1529	79.08 % 77.36 %	17.46 % 19.00 %	3.36 % 3.72 %
Cosmetics & Beauty	41888 41643	33179 32288	7325 7847	1341 1511	79.21 % 77.54 %	17.49 % 18.84 %	3.20 % 3.63 %
Food & Drink	41173 41599	33761 33412	6192 6854	1203 1352	82.00 % 80.32 %	15.04 % 16.48 %	2.92 % 3.25 %
Home & Garden	41723 41818	34310 33534	6209 6962	1162 1357	82.23 % 80.19 %	14.88 % 16.65 %	2.79 % 3.25 %
Finance	41760 41479	31948 30971	8355 8866	1430 1651	76.50 % 74.67 %	20.01 % 21.37 %	3.42 % 3.98 %
Health	41507 41568	32146 31376	7930 8660	1382 1581	77.45 % 75.48 %	19.11 % 20.83 %	3.33 % 3.80 %
Pets	41807 40695	33878 32392	6638 6903	1256 1419	81.03 % 79.60 %	15.88 % 16.96 %	3.00 % 3.49 %
Sport & Fitness	41664 41056	32667 31508	7612 8017	1356 1571	78.41 % 76.74 %	18.27 % 19.53 %	3.25 % 3.83 %
Job & Career	41107 41330	31905 31324	7746 8366	1442 1665	77.61 % 75.79 %	18.84 % 20.24 %	3.51 % 4.03 %
Dating	41652 42200	31294 30854	8904 9679	1415 1706	75.13 % 73.11 %	21.38 % 22.94 %	3.40 % 4.04 %
Other	41498 41553	33760 32988	6518 7167	1196 1441	81.35 % 79.39 %	15.71 % 17.25 %	2.88 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 50625	38594 37369	10618 11211	1846 2081	75.55 % 73.82 %	20.78 % 22.15 %	3.61 % 4.11 %
Outlook Mail	51210 50264	39249 37792	10141 10524	1781 1994	76.64 % 75.19 %	19.80 % 20.94 %	3.48 % 3.97 %
Yahoo Mail	50712 50468	40022 38832	9021 9744	1617 1893	78.92 % 76.94 %	17.79 % 19.31 %	3.19 % 3.75 %
AOL Mail	50325 50779	39809 39072	8931 9865	1578 1885	79.10 % 76.95 %	17.75 % 19.43 %	3.14 % 3.71 %
Mail.com	50912 50767	40754 39555	8568 9423	1555 1840	80.05 % 77.91 %	16.83 % 18.56 %	3.05 % 3.62 %
Yandex Mail	50899 50905	39456 38563	9691 10432	1728 1939	77.52 % 75.75 %	19.04 % 20.49 %	3.39 % 3.81 %
GMX Mail	50898 50610	40640 39538	8726 9362	1497 1752	79.85 % 78.12 %	17.14 % 18.50 %	2.94 % 3.46 %
Zoho Mail	50274 50703	40703 39986	8069 9114	1485 1662	80.96 % 78.86 %	16.05 % 17.98 %	2.95 % 3.28 %
ProtonMail	50433 50015	41046 39667	7995 8715	1369 1658	81.39 % 79.31 %	15.85 % 17.42 %	2.71 % 3.32 %
Custom Mail	50448 50272	41393 40360	7612 8317	1393 1615	82.05 % 80.28 %	15.09 % 16.54 %	2.76 % 3.21 %
iCloud Mail	11267 11136	8969 8762	1818 1909	435 487	79.60 % 78.68 %	16.14 % 17.14 %	3.86 % 4.37 %
Tuta	11206 11139	9420 9270	1421 1513	343 371	84.06 % 83.22 %	12.68 % 13.58 %	3.06 % 3.33 %
Juno.com	11139 11374	9421 9542	1345 1471	335 363	84.58 % 83.89 %	12.07 % 12.93 %	3.01 % 3.19 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.