HubSpot and MailChimp Email Deliverability Comparison

HubSpot

MailChimp

In this comparison, the deliverability of HubSpot and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.041 75.513	60.682 59.815	13.388 14.570	1.393 1.618

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.87 % 79.21 %	17.84 % 19.29 %	1.86 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5745 5755	4611 4524	1047 1147	110 119	80.26 % 78.61 %	18.22 % 19.93 %	1.91 % 2.07 %
Elektronics	5600 5687	4577 4519	949 1090	102 115	81.73 % 79.46 %	16.95 % 19.17 %	1.82 % 2.02 %
Entertainment	5761 6048	4633 4743	1048 1211	106 129	80.42 % 78.42 %	18.19 % 20.02 %	1.84 % 2.13 %
Cosmetics & Beauty	5570 5894	4534 4716	969 1075	103 134	81.40 % 80.01 %	17.40 % 18.24 %	1.85 % 2.27 %
Food & Drink	5824 6110	4707 4806	1057 1202	111 142	80.82 % 78.66 %	18.15 % 19.67 %	1.91 % 2.32 %
Home & Garden	5784 5541	4666 4344	1037 1105	111 123	80.67 % 78.40 %	17.93 % 19.94 %	1.92 % 2.22 %
Finance	5803 5767	4833 4702	898 988	108 117	83.28 % 81.53 %	15.47 % 17.13 %	1.86 % 2.03 %
Health	5974 5806	4977 4768	916 975	117 123	83.31 % 82.12 %	15.33 % 16.79 %	1.96 % 2.12 %
Pets	5917 5726	4730 4537	1110 1090	105 127	79.94 % 79.24 %	18.76 % 19.04 %	1.77 % 2.22 %
Sport & Fitness	5902 5840	4742 4610	1082 1157	105 122	80.35 % 78.94 %	18.33 % 19.81 %	1.78 % 2.09 %
Job & Career	5680 5775	4482 4475	1128 1209	108 124	78.91 % 77.49 %	19.86 % 20.94 %	1.90 % 2.15 %
Dating	5708 5705	4456 4363	1181 1252	94 118	78.07 % 76.48 %	20.69 % 21.95 %	1.65 % 2.07 %
Other	5773 5859	4734 4708	966 1069	113 125	82.00 % 80.36 %	16.73 % 18.25 %	1.96 % 2.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5571	4215 4262	1095 1233	108 108	78.43 % 76.50 %	20.38 % 22.13 %	2.01 % 1.94 %
Outlook Mail	5694 5371	4538 4200	1067 1113	101 111	79.70 % 78.20 %	18.74 % 20.72 %	1.77 % 2.07 %
Yahoo Mail	5402 5406	4328 4205	1003 1085	97 126	80.12 % 77.78 %	18.57 % 20.07 %	1.80 % 2.33 %
AOL Mail	5670 5645	4555 4437	1059 1124	102 123	80.34 % 78.60 %	18.68 % 19.91 %	1.80 % 2.18 %
Mail.com	5492 5653	4484 4537	949 1028	93 126	81.65 % 80.26 %	17.28 % 18.19 %	1.69 % 2.23 %
Yandex Mail	5297 5417	4293 4253	945 1073	96 124	81.05 % 78.51 %	17.84 % 19.81 %	1.81 % 2.29 %
GMX Mail	5517 5638	4426 4383	1017 1202	103 111	80.22 % 77.74 %	18.43 % 21.32 %	1.87 % 1.97 %
Zoho Mail	5355 5479	4381 4417	919 1005	88 126	81.81 % 80.62 %	17.16 % 18.34 %	1.64 % 2.30 %
ProtonMail	5306 5535	4340 4464	898 986	105 112	81.79 % 80.65 %	16.92 % 17.81 %	1.98 % 2.02 %
Custom Mail	5378 5423	4455 4450	852 890	99 105	82.84 % 82.06 %	15.84 % 16.41 %	1.84 % 1.94 %
iCloud Mail	5610 5295	4369 4057	1162 1187	103 109	77.88 % 76.62 %	20.71 % 22.42 %	1.84 % 2.06 %
Tuta	5409 5554	4478 4492	869 978	108 126	82.79 % 80.88 %	16.07 % 17.61 %	2.00 % 2.27 %
Juno.com	5545 5565	4595 4502	869 949	107 123	82.87 % 80.90 %	15.67 % 17.05 %	1.93 % 2.21 %
Mailfence	3992 3961	3225 3156	684 717	83 88	80.79 % 79.68 %	17.13 % 18.10 %	2.08 % 2.22 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.