MailChimp and HubSpot Email Deliverability Comparison

MailChimp

HubSpot

In this comparison, the deliverability of MailChimp and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.382 65.918	51.054 51.754	13.829 12.850	1.499 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 78.51 %	20.83 % 19.49 %	2.26 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5101 5006	3894 3892	1089 1017	118 97	76.34 % 77.75 %	21.35 % 20.32 %	2.31 % 1.94 %
Elektronics	4904 4972	3804 3952	996 926	104 94	77.57 % 79.49 %	20.31 % 18.62 %	2.12 % 1.89 %
Entertainment	5369 5114	4076 3993	1171 1024	122 97	75.92 % 78.08 %	21.81 % 20.02 %	2.27 % 1.90 %
Cosmetics & Beauty	5168 4878	4006 3860	1041 919	121 99	77.52 % 79.13 %	20.14 % 18.84 %	2.34 % 2.03 %
Food & Drink	5285 5047	4035 3961	1124 983	126 103	76.35 % 78.48 %	21.27 % 19.48 %	2.38 % 2.04 %
Home & Garden	4863 5030	3697 3924	1056 1000	110 106	76.02 % 78.01 %	21.71 % 19.88 %	2.26 % 2.11 %
Finance	5073 5087	4069 4141	898 845	106 101	80.21 % 81.40 %	17.70 % 16.61 %	2.09 % 1.99 %
Health	5124 5242	4147 4295	861 833	116 114	80.93 % 81.93 %	16.80 % 15.89 %	2.26 % 2.17 %
Pets	4941 5249	3794 4084	1033 1065	114 100	76.79 % 77.81 %	20.91 % 20.29 %	2.31 % 1.91 %
Sport & Fitness	5173 5118	3949 3983	1111 1036	113 99	76.34 % 77.82 %	21.48 % 20.24 %	2.18 % 1.93 %
Job & Career	5096 4920	3798 3733	1183 1086	115 101	74.53 % 75.87 %	23.21 % 22.07 %	2.26 % 2.05 %
Dating	5038 5185	3682 3895	1241 1199	115 91	73.08 % 75.12 %	24.63 % 23.12 %	2.28 % 1.76 %
Other	5247 5070	4103 4041	1025 917	119 112	78.20 % 79.70 %	19.53 % 18.09 %	2.27 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4814 4574	3525 3413	1190 1063	99 98	73.22 % 74.62 %	24.72 % 23.24 %	2.06 % 2.14 %
Outlook Mail	4762 4751	3581 3647	1078 1018	103 86	75.20 % 76.76 %	22.64 % 21.43 %	2.16 % 1.81 %
Yahoo Mail	4667 4783	3510 3724	1038 963	119 96	75.21 % 77.86 %	22.24 % 20.13 %	2.55 % 2.01 %
AOL Mail	4835 4888	3679 3789	1043 1005	113 94	76.09 % 77.52 %	21.57 % 20.56 %	2.34 % 1.92 %
Mail.com	4713 4735	3701 3750	903 902	109 83	78.53 % 79.20 %	19.16 % 19.05 %	2.31 % 1.75 %
Yandex Mail	4602 4625	3523 3626	970 906	109 93	76.55 % 78.40 %	21.08 % 19.59 %	2.37 % 2.01 %
GMX Mail	4884 4740	3652 3654	1126 987	106 99	74.77 % 77.09 %	23.05 % 20.82 %	2.17 % 2.09 %
Zoho Mail	4719 4646	3669 3703	935 864	115 79	77.75 % 79.70 %	19.81 % 18.60 %	2.44 % 1.70 %
ProtonMail	4809 4559	3772 3626	933 839	104 94	78.44 % 79.53 %	19.40 % 18.40 %	2.16 % 2.06 %
Custom Mail	4669 4571	3797 3700	778 774	94 97	81.32 % 80.95 %	16.66 % 16.93 %	2.01 % 2.12 %
iCloud Mail	4648 4710	3388 3519	1161 1100	99 91	72.89 % 74.71 %	24.98 % 23.35 %	2.13 % 1.93 %
Tuta	4741 4704	3737 3810	898 793	106 101	78.82 % 80.99 %	18.94 % 16.86 %	2.24 % 2.15 %
Juno.com	4766 4861	3779 3974	878 786	109 101	79.29 % 81.75 %	18.42 % 16.17 %	2.29 % 2.08 %
Mailfence	4753 4771	3741 3819	898 850	114 102	78.71 % 80.05 %	18.89 % 17.82 %	2.40 % 2.14 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.