HubSpot and Postmark Email Deliverability Comparison

HubSpot

Postmark

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Postmark.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 63.961	51.721 50.217	12.211 12.619	1.231 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Postmark in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 78.51 %	18.81 % 19.73 %	1.90 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 4804	3887 3757	954 971	95 105	78.99 % 78.21 %	19.39 % 20.21 %	1.93 % 2.19 %
Elektronics	4889 4766	3946 3746	868 946	92 106	80.71 % 78.60 %	17.75 % 19.85 %	1.88 % 2.22 %
Entertainment	5035 5025	3990 3920	968 1009	94 117	79.25 % 78.01 %	19.23 % 20.08 %	1.87 % 2.33 %
Cosmetics & Beauty	4811 4806	3863 3784	877 947	92 99	80.30 % 78.73 %	18.23 % 19.70 %	1.91 % 2.06 %
Food & Drink	5038 4939	4013 3846	960 1009	98 104	79.65 % 77.87 %	19.06 % 20.43 %	1.95 % 2.11 %
Home & Garden	5007 4853	3975 3813	951 939	99 111	79.39 % 78.57 %	18.99 % 19.35 %	1.98 % 2.29 %
Finance	4972 5124	4096 4152	801 892	93 110	82.38 % 81.03 %	16.11 % 17.41 %	1.87 % 2.15 %
Health	5130 4903	4229 4012	824 783	104 108	82.44 % 81.83 %	16.06 % 15.97 %	2.03 % 2.20 %
Pets	5162 4994	4064 3887	1023 1004	95 115	78.73 % 77.83 %	19.82 % 20.10 %	1.84 % 2.30 %
Sport & Fitness	5037 4948	3977 3871	978 997	91 106	78.96 % 78.23 %	19.42 % 20.15 %	1.81 % 2.14 %
Job & Career	4916 4860	3805 3703	1034 1080	94 109	77.40 % 76.19 %	21.03 % 22.22 %	1.91 % 2.24 %
Dating	5047 4816	3869 3616	1101 1124	85 106	76.66 % 75.08 %	21.81 % 23.34 %	1.68 % 2.20 %
Other	4955 5123	4007 4110	872 918	99 117	80.87 % 80.23 %	17.60 % 17.92 %	2.00 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Postmark.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4572	3509 3436	1001 1061	95 95	76.67 % 75.15 %	21.87 % 23.21 %	2.08 % 2.08 %
Outlook Mail	4858 4560	3796 3490	971 972	85 105	78.14 % 76.54 %	19.99 % 21.32 %	1.75 % 2.30 %
Yahoo Mail	4612 4647	3634 3595	909 968	86 104	78.79 % 77.36 %	19.71 % 20.83 %	1.86 % 2.24 %
AOL Mail	4848 4668	3825 3635	962 949	89 100	78.90 % 77.87 %	19.84 % 20.33 %	1.84 % 2.14 %
Mail.com	4734 4676	3815 3755	861 833	80 103	80.59 % 80.30 %	18.19 % 17.81 %	1.69 % 2.20 %
Yandex Mail	4565 4591	3649 3565	856 944	85 102	79.93 % 77.65 %	18.75 % 20.56 %	1.86 % 2.22 %
GMX Mail	4689 4634	3692 3552	919 994	91 110	78.74 % 76.65 %	19.60 % 21.45 %	1.94 % 2.37 %
Zoho Mail	4630 4714	3737 3774	838 866	77 102	80.71 % 80.06 %	18.10 % 18.37 %	1.66 % 2.16 %
ProtonMail	4596 4452	3709 3567	821 824	94 93	80.70 % 80.12 %	17.86 % 18.51 %	2.05 % 2.09 %
Custom Mail	4607 4631	3767 3783	763 756	86 108	81.77 % 81.69 %	16.56 % 16.32 %	1.87 % 2.33 %
iCloud Mail	4778 4587	3635 3469	1070 1035	91 102	76.08 % 75.63 %	22.39 % 22.56 %	1.90 % 2.22 %
Tuta	4638 4657	3797 3750	775 833	94 106	81.87 % 80.52 %	16.71 % 17.89 %	2.03 % 2.28 %
Juno.com	4796 4828	3931 3877	781 887	95 105	81.96 % 80.30 %	16.28 % 18.37 %	1.98 % 2.17 %
Mailfence	3992 3744	3225 2969	684 697	83 78	80.79 % 79.30 %	17.13 % 18.62 %	2.08 % 2.08 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.