Postmark and HubSpot Email Deliverability Comparison

Postmark

HubSpot

In this comparison, the deliverability of Postmark and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.170 65.472	50.776 50.685	13.059 13.324	1.335 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.91 % 77.41 %	20.04 % 20.35 %	2.05 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5054 4895	3909 3776	1048 1012	97 107	77.34 % 77.14 %	20.74 % 20.67 %	1.92 % 2.19 %
Elektronics	4865 4936	3784 3863	983 964	98 109	77.78 % 78.26 %	20.21 % 19.53 %	2.01 % 2.21 %
Entertainment	4883 5054	3811 3903	967 1046	105 105	78.05 % 77.23 %	19.80 % 20.70 %	2.15 % 2.08 %
Cosmetics & Beauty	5003 4988	3922 3870	985 1010	96 108	78.39 % 77.59 %	19.69 % 20.25 %	1.92 % 2.17 %
Food & Drink	5094 5071	3918 3918	1077 1036	99 117	76.91 % 77.26 %	21.14 % 20.43 %	1.94 % 2.31 %
Home & Garden	5052 5056	3925 3891	1016 1046	111 119	77.69 % 76.96 %	20.11 % 20.69 %	2.20 % 2.35 %
Finance	5254 4956	4268 3977	882 869	104 110	81.23 % 80.25 %	16.79 % 17.53 %	1.98 % 2.22 %
Health	4946 5162	4022 4162	816 873	108 127	81.32 % 80.63 %	16.50 % 16.91 %	2.18 % 2.46 %
Pets	5085 5158	3940 3933	1041 1102	104 123	77.48 % 76.25 %	20.47 % 21.36 %	2.05 % 2.38 %
Sport & Fitness	5081 5076	3966 3909	1018 1065	97 102	78.06 % 77.01 %	20.04 % 20.98 %	1.91 % 2.01 %
Job & Career	4957 4884	3705 3672	1146 1100	106 112	74.74 % 75.18 %	23.12 % 22.52 %	2.14 % 2.29 %
Dating	4950 5216	3655 3849	1198 1263	97 104	73.84 % 73.79 %	24.20 % 24.21 %	1.96 % 1.99 %
Other	4946 5020	3951 3962	882 938	113 120	79.88 % 78.92 %	17.83 % 18.69 %	2.28 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4513 4604	3341 3380	1083 1111	89 113	74.03 % 73.41 %	24.00 % 24.13 %	1.97 % 2.45 %
Outlook Mail	4625 4670	3521 3530	1012 1042	92 98	76.13 % 75.59 %	21.88 % 22.31 %	1.99 % 2.10 %
Yahoo Mail	4521 4833	3465 3698	960 1029	96 106	76.64 % 76.52 %	21.23 % 21.29 %	2.12 % 2.19 %
AOL Mail	4776 4796	3694 3648	980 1041	102 107	77.35 % 76.06 %	20.52 % 21.71 %	2.14 % 2.23 %
Mail.com	4943 4642	3946 3626	900 919	97 97	79.83 % 78.11 %	18.21 % 19.80 %	1.96 % 2.09 %
Yandex Mail	4742 4476	3626 3445	1017 935	99 96	76.47 % 76.97 %	21.45 % 20.89 %	2.09 % 2.14 %
GMX Mail	4579 4705	3454 3593	1030 1010	95 102	75.43 % 76.37 %	22.49 % 21.47 %	2.07 % 2.17 %
Zoho Mail	4664 4616	3665 3636	905 890	94 90	78.58 % 78.77 %	19.40 % 19.28 %	2.02 % 1.95 %
ProtonMail	4584 4477	3702 3518	793 852	89 107	80.76 % 78.58 %	17.30 % 19.03 %	1.94 % 2.39 %
Custom Mail	4579 4604	3710 3686	766 813	103 105	81.02 % 80.06 %	16.73 % 17.66 %	2.25 % 2.28 %
iCloud Mail	4644 4827	3451 3553	1095 1168	98 106	74.31 % 73.61 %	23.58 % 24.20 %	2.11 % 2.20 %
Tuta	4740 4676	3800 3733	842 831	98 112	80.17 % 79.83 %	17.76 % 17.77 %	2.07 % 2.40 %
Juno.com	4891 4780	3897 3858	893 813	101 109	79.68 % 80.71 %	18.26 % 17.01 %	2.07 % 2.28 %
Mailfence	4369 4766	3504 3781	783 870	82 115	80.20 % 79.33 %	17.92 % 18.25 %	1.88 % 2.41 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.