HubSpot and Postmark Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 147.015	429.476 120.909	93.956 20.423	16.962 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 82.24 %	17.37 % 13.89 %	3.14 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 11277	34323 9443	6227 1406	1154 392	82.25 % 83.74 %	14.92 % 12.47 %	2.77 % 3.48 %
Elektronics	41736 11316	33437 9424	7044 1504	1228 369	80.12 % 83.28 %	16.88 % 13.29 %	2.94 % 3.26 %
Entertainment	41563 11234	32868 9229	7256 1581	1397 384	79.08 % 82.15 %	17.46 % 14.07 %	3.36 % 3.42 %
Cosmetics & Beauty	41888 11222	33179 9250	7325 1584	1341 374	79.21 % 82.43 %	17.49 % 14.12 %	3.20 % 3.33 %
Food & Drink	41173 11120	33761 9368	6192 1383	1203 332	82.00 % 84.24 %	15.04 % 12.44 %	2.92 % 2.99 %
Home & Garden	41723 11374	34310 9586	6209 1393	1162 350	82.23 % 84.28 %	14.88 % 12.25 %	2.79 % 3.08 %
Finance	41760 11390	31948 9148	8355 1768	1430 462	76.50 % 80.32 %	20.01 % 15.52 %	3.42 % 4.06 %
Health	41507 11190	32146 9063	7930 1621	1382 427	77.45 % 80.99 %	19.11 % 14.49 %	3.33 % 3.82 %
Pets	41807 11339	33878 9439	6638 1493	1256 366	81.03 % 83.24 %	15.88 % 13.17 %	3.00 % 3.23 %
Sport & Fitness	41664 11448	32667 9331	7612 1674	1356 407	78.41 % 81.51 %	18.27 % 14.62 %	3.25 % 3.56 %
Job & Career	41107 11464	31905 9177	7746 1777	1442 461	77.61 % 80.05 %	18.84 % 15.50 %	3.51 % 4.02 %
Dating	41652 11236	31294 9005	8904 1710	1415 466	75.13 % 80.14 %	21.38 % 15.22 %	3.40 % 4.15 %
Other	41498 11405	33760 9446	6518 1529	1196 383	81.35 % 82.82 %	15.71 % 13.41 %	2.88 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 11316	38594 8843	10618 1929	1846 504	75.55 % 78.15 %	20.78 % 17.05 %	3.61 % 4.45 %
Outlook Mail	51210 11176	39249 8989	10141 1692	1781 431	76.64 % 80.43 %	19.80 % 15.14 %	3.48 % 3.86 %
Yahoo Mail	50712 11164	40022 9116	9021 1606	1617 405	78.92 % 81.66 %	17.79 % 14.39 %	3.19 % 3.63 %
AOL Mail	50325 11334	39809 9266	8931 1583	1578 416	79.10 % 81.75 %	17.75 % 13.97 %	3.14 % 3.67 %
Mail.com	50912 11147	40754 9200	8568 1496	1555 380	80.05 % 82.53 %	16.83 % 13.42 %	3.05 % 3.41 %
Yandex Mail	50899 11157	39456 9033	9691 1672	1728 421	77.52 % 80.96 %	19.04 % 14.99 %	3.39 % 3.77 %
GMX Mail	50898 11304	40640 9436	8726 1439	1497 376	79.85 % 83.47 %	17.14 % 12.73 %	2.94 % 3.33 %
Zoho Mail	50274 11469	40703 9590	8069 1471	1485 358	80.96 % 83.62 %	16.05 % 12.83 %	2.95 % 3.12 %
ProtonMail	50433 11276	41046 9512	7995 1389	1369 359	81.39 % 84.36 %	15.85 % 12.32 %	2.71 % 3.18 %
Custom Mail	50448 11489	41393 9705	7612 1423	1393 354	82.05 % 84.47 %	15.09 % 12.39 %	2.76 % 3.08 %
iCloud Mail	11267 11321	8969 8998	1818 1836	435 449	79.60 % 79.48 %	16.14 % 16.22 %	3.86 % 3.97 %
Tuta	11206 11402	9420 9558	1421 1461	343 360	84.06 % 83.83 %	12.68 % 12.81 %	3.06 % 3.16 %
Juno.com	11139 11460	9421 9663	1345 1426	335 360	84.58 % 84.32 %	12.07 % 12.44 %	3.01 % 3.14 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.