Rapidmail and MailChimp Email Deliverability Comparison

Rapidmail

MailChimp

In this comparison, the deliverability of Rapidmail and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.757 66.382	49.798 51.054	13.476 13.829	1.483 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.91 %	20.81 % 20.83 %	2.29 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 5101	3842 3894	1059 1089	117 118	76.56 % 76.34 %	21.10 % 21.35 %	2.33 % 2.31 %
Elektronics	5268 4904	4081 3804	1070 996	117 104	77.47 % 77.57 %	20.31 % 20.31 %	2.22 % 2.12 %
Entertainment	4877 5369	3714 4076	1049 1171	114 122	76.15 % 75.92 %	21.51 % 21.81 %	2.34 % 2.27 %
Cosmetics & Beauty	5033 5168	3899 4006	1018 1041	116 121	77.47 % 77.52 %	20.23 % 20.14 %	2.30 % 2.34 %
Food & Drink	4836 5285	3706 4035	1013 1124	117 126	76.63 % 76.35 %	20.95 % 21.27 %	2.42 % 2.38 %
Home & Garden	4963 4863	3784 3697	1065 1056	114 110	76.24 % 76.02 %	21.46 % 21.71 %	2.30 % 2.26 %
Finance	4914 5073	3960 4069	844 898	110 106	80.59 % 80.21 %	17.18 % 17.70 %	2.24 % 2.09 %
Health	4949 5124	3989 4147	842 861	118 116	80.60 % 80.93 %	17.01 % 16.80 %	2.38 % 2.26 %
Pets	5100 4941	3888 3794	1095 1033	117 114	76.24 % 76.79 %	21.47 % 20.91 %	2.29 % 2.31 %
Sport & Fitness	4904 5173	3766 3949	1033 1111	105 113	76.79 % 76.34 %	21.06 % 21.48 %	2.14 % 2.18 %
Job & Career	5106 5096	3775 3798	1214 1183	117 115	73.93 % 74.53 %	23.78 % 23.21 %	2.29 % 2.26 %
Dating	4960 5038	3600 3682	1256 1241	104 115	72.58 % 73.08 %	25.32 % 24.63 %	2.10 % 2.28 %
Other	4829 5247	3794 4103	918 1025	117 119	78.57 % 78.20 %	19.01 % 19.53 %	2.42 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4814	3491 3525	1159 1190	108 99	73.37 % 73.22 %	24.36 % 24.72 %	2.27 % 2.06 %
Outlook Mail	4385 4762	3308 3581	983 1078	94 103	75.44 % 75.20 %	22.42 % 22.64 %	2.14 % 2.16 %
Yahoo Mail	4579 4667	3476 3510	998 1038	105 119	75.91 % 75.21 %	21.80 % 22.24 %	2.29 % 2.55 %
AOL Mail	4639 4835	3493 3679	1034 1043	112 113	75.30 % 76.09 %	22.29 % 21.57 %	2.41 % 2.34 %
Mail.com	4727 4713	3678 3701	941 903	108 109	77.81 % 78.53 %	19.91 % 19.16 %	2.28 % 2.31 %
Yandex Mail	4575 4602	3501 3523	976 970	98 109	76.52 % 76.55 %	21.33 % 21.08 %	2.14 % 2.37 %
GMX Mail	4691 4884	3518 3652	1064 1126	109 106	74.99 % 74.77 %	22.68 % 23.05 %	2.32 % 2.17 %
Zoho Mail	4611 4719	3624 3669	874 935	113 115	78.59 % 77.75 %	18.95 % 19.81 %	2.45 % 2.44 %
ProtonMail	4407 4809	3471 3772	841 933	95 104	78.76 % 78.44 %	19.08 % 19.40 %	2.16 % 2.16 %
Custom Mail	4507 4669	3625 3797	784 778	98 94	80.43 % 81.32 %	17.40 % 16.66 %	2.17 % 2.01 %
iCloud Mail	4701 4648	3420 3388	1172 1161	109 99	72.75 % 72.89 %	24.93 % 24.98 %	2.32 % 2.13 %
Tuta	4933 4741	3876 3737	943 898	114 106	78.57 % 78.82 %	19.12 % 18.94 %	2.31 % 2.24 %
Juno.com	4580 4766	3638 3779	834 878	108 109	79.43 % 79.29 %	18.21 % 18.42 %	2.36 % 2.29 %
Mailfence	4664 4753	3679 3741	873 898	112 114	78.88 % 78.71 %	18.72 % 18.89 %	2.40 % 2.40 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.