MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 538.934	418.308 426.502	101.600 94.551	19.540 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 79.14 %	18.85 % 17.54 %	3.62 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 41711	33342 34147	6908 6359	1351 1158	80.20 % 81.87 %	16.62 % 15.25 %	3.25 % 2.78 %
Elektronics	41454 41299	32533 32983	7563 7007	1406 1275	78.48 % 79.86 %	18.24 % 16.97 %	3.39 % 3.09 %
Entertainment	41090 41381	31786 32673	7808 7270	1529 1387	77.36 % 78.96 %	19.00 % 17.57 %	3.72 % 3.35 %
Cosmetics & Beauty	41643 41440	32288 32699	7847 7333	1511 1377	77.54 % 78.91 %	18.84 % 17.70 %	3.63 % 3.32 %
Food & Drink	41599 41789	33412 34098	6854 6465	1352 1192	80.32 % 81.60 %	16.48 % 15.47 %	3.25 % 2.85 %
Home & Garden	41818 41616	33534 34058	6962 6330	1357 1199	80.19 % 81.84 %	16.65 % 15.21 %	3.25 % 2.88 %
Finance	41479 40917	30971 31191	8866 8195	1651 1493	74.67 % 76.23 %	21.37 % 20.03 %	3.98 % 3.65 %
Health	41568 41159	31376 31695	8660 8040	1581 1394	75.48 % 77.01 %	20.83 % 19.53 %	3.80 % 3.39 %
Pets	40695 41883	32392 33893	6903 6695	1419 1233	79.60 % 80.92 %	16.96 % 15.99 %	3.49 % 2.94 %
Sport & Fitness	41056 41437	31508 32356	8017 7657	1571 1378	76.74 % 78.08 %	19.53 % 18.48 %	3.83 % 3.33 %
Job & Career	41330 41673	31324 32225	8366 7971	1665 1472	75.79 % 77.33 %	20.24 % 19.13 %	4.03 % 3.53 %
Dating	42200 41160	30854 30882	9679 8686	1706 1510	73.11 % 75.03 %	22.94 % 21.10 %	4.04 % 3.67 %
Other	41553 41469	32988 33602	7167 6543	1441 1285	79.39 % 81.03 %	17.25 % 15.78 %	3.47 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 50327	37369 38109	11211 10375	2081 1823	73.82 % 75.72 %	22.15 % 20.62 %	4.11 % 3.62 %
Outlook Mail	50264 50746	37792 38894	10524 10005	1994 1811	75.19 % 76.64 %	20.94 % 19.72 %	3.97 % 3.57 %
Yahoo Mail	50468 50124	38832 39412	9744 9018	1893 1643	76.94 % 78.63 %	19.31 % 17.99 %	3.75 % 3.28 %
AOL Mail	50779 50850	39072 39950	9865 9161	1885 1676	76.95 % 78.56 %	19.43 % 18.02 %	3.71 % 3.30 %
Mail.com	50767 50932	39555 40608	9423 8725	1840 1586	77.91 % 79.73 %	18.56 % 17.13 %	3.62 % 3.11 %
Yandex Mail	50905 50208	38563 38841	10432 9576	1939 1731	75.75 % 77.36 %	20.49 % 19.07 %	3.81 % 3.45 %
GMX Mail	50610 50619	39538 40400	9362 8690	1752 1508	78.12 % 79.81 %	18.50 % 17.17 %	3.46 % 2.98 %
Zoho Mail	50703 51001	39986 41076	9114 8333	1662 1545	78.86 % 80.54 %	17.98 % 16.34 %	3.28 % 3.03 %
ProtonMail	50015 50241	39667 40670	8715 8133	1658 1413	79.31 % 80.95 %	17.42 % 16.19 %	3.32 % 2.81 %
Custom Mail	50272 50022	40360 40947	8317 7624	1615 1388	80.28 % 81.86 %	16.54 % 15.24 %	3.21 % 2.77 %
iCloud Mail	11136 11397	8762 8913	1909 1932	487 513	78.68 % 78.20 %	17.14 % 16.95 %	4.37 % 4.50 %
Tuta	11139 11259	9270 9311	1513 1514	371 376	83.22 % 82.70 %	13.58 % 13.45 %	3.33 % 3.34 %
Juno.com	11374 11208	9542 9371	1471 1465	363 340	83.89 % 83.61 %	12.93 % 13.07 %	3.19 % 3.03 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.