MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
572.092 570.937	443.610 450.373	108.591 101.736	20.282 18.300

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.54 % 78.88 %	18.98 % 17.82 %	3.55 % 3.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	44059 44139	35228 35937	7454 6925	1406 1230	79.96 % 81.42 %	16.92 % 15.69 %	3.19 % 2.79 %
Elektronics	43861 43882	34385 34932	8069 7568	1455 1348	78.40 % 79.60 %	18.40 % 17.25 %	3.32 % 3.07 %
Entertainment	43897 43789	33900 34444	8441 7834	1589 1460	77.23 % 78.66 %	19.23 % 17.89 %	3.62 % 3.33 %
Cosmetics & Beauty	44152 43895	34219 34543	8362 7872	1574 1449	77.50 % 78.69 %	18.94 % 17.93 %	3.56 % 3.30 %
Food & Drink	44196 44215	35381 35915	7417 7003	1417 1263	80.05 % 81.23 %	16.78 % 15.84 %	3.21 % 2.86 %
Home & Garden	44240 44042	35346 35855	7517 6888	1412 1270	79.90 % 81.41 %	16.99 % 15.64 %	3.19 % 2.88 %
Finance	44012 43289	33008 33036	9307 8649	1706 1566	75.00 % 76.31 %	21.15 % 19.98 %	3.88 % 3.62 %
Health	44182 43605	33486 33592	9106 8515	1639 1468	75.79 % 77.04 %	20.61 % 19.53 %	3.71 % 3.37 %
Pets	43242 44469	34356 35792	7428 7299	1477 1316	79.45 % 80.49 %	17.18 % 16.41 %	3.42 % 2.96 %
Sport & Fitness	43542 43894	33415 34210	8542 8196	1625 1442	76.74 % 77.94 %	19.62 % 18.67 %	3.73 % 3.29 %
Job & Career	43912 44269	33229 34096	8982 8621	1726 1547	75.67 % 77.02 %	20.45 % 19.47 %	3.93 % 3.49 %
Dating	44651 43666	32635 32646	10292 9356	1763 1582	73.09 % 74.76 %	23.05 % 21.43 %	3.95 % 3.62 %
Other	44146 43783	35022 35375	7674 7010	1493 1359	79.33 % 80.80 %	17.38 % 16.01 %	3.38 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	53099 52658	39177 39740	11827 11004	2131 1894	73.78 % 75.47 %	22.27 % 20.90 %	4.01 % 3.60 %
Outlook Mail	52637 52852	39569 40425	11072 10517	2042 1874	75.17 % 76.49 %	21.03 % 19.90 %	3.88 % 3.55 %
Yahoo Mail	52765 52422	40564 41108	10248 9553	1954 1710	76.88 % 78.42 %	19.42 % 18.22 %	3.70 % 3.26 %
AOL Mail	53213 53247	40914 41708	10408 9727	1934 1749	76.89 % 78.33 %	19.56 % 18.27 %	3.63 % 3.28 %
Mail.com	53070 53272	41352 42362	9873 9241	1896 1656	77.92 % 79.52 %	18.60 % 17.35 %	3.57 % 3.11 %
Yandex Mail	53217 52342	40313 40430	10937 10064	1996 1788	75.75 % 77.24 %	20.55 % 19.23 %	3.75 % 3.42 %
GMX Mail	53013 52948	41333 42115	9922 9236	1800 1576	77.97 % 79.54 %	18.72 % 17.44 %	3.40 % 2.98 %
Zoho Mail	53042 53322	41799 42852	9580 8804	1722 1619	78.80 % 80.36 %	18.06 % 16.51 %	3.25 % 3.04 %
ProtonMail	52339 52413	41490 42319	9167 8596	1707 1473	79.27 % 80.74 %	17.51 % 16.40 %	3.26 % 2.81 %
Custom Mail	52547 52293	42211 42716	8696 8060	1660 1454	80.33 % 81.69 %	16.55 % 15.41 %	3.16 % 2.78 %
iCloud Mail	13419 13705	10401 10548	2506 2540	534 578	77.51 % 76.96 %	18.68 % 18.53 %	3.98 % 4.22 %
Tuta	13522 13723	11149 11188	1962 2026	426 451	82.45 % 81.53 %	14.51 % 14.76 %	3.15 % 3.29 %
Juno.com	13813 13446	11462 11104	1933 1904	420 406	82.98 % 82.58 %	13.99 % 14.16 %	3.04 % 3.02 %
Mailfence	2396 2294	1876 1758	460 464	60 72	78.30 % 76.63 %	19.20 % 20.23 %	2.50 % 3.14 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.