MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 75.594	59.487 58.369	15.878 15.552	1.594 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 77.21 %	20.63 % 20.57 %	2.07 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 5920	4650 4546	1219 1235	131 139	77.50 % 76.79 %	20.32 % 20.86 %	2.18 % 2.35 %
Elektronics	5883 6066	4607 4748	1161 1192	115 126	78.31 % 78.27 %	19.73 % 19.65 %	1.95 % 2.08 %
Entertainment	5935 5690	4556 4363	1250 1196	129 131	76.76 % 76.68 %	21.06 % 21.02 %	2.17 % 2.30 %
Cosmetics & Beauty	5962 5663	4613 4426	1217 1115	132 122	77.37 % 78.16 %	20.41 % 19.69 %	2.21 % 2.15 %
Food & Drink	5877 5842	4530 4495	1223 1210	124 137	77.08 % 76.94 %	20.81 % 20.71 %	2.11 % 2.35 %
Home & Garden	5876 5814	4533 4433	1218 1257	125 124	77.14 % 76.25 %	20.73 % 21.62 %	2.13 % 2.13 %
Finance	5828 5861	4709 4719	1005 1012	114 130	80.80 % 80.52 %	17.24 % 17.27 %	1.96 % 2.22 %
Health	5965 5788	4812 4679	1037 975	116 134	80.67 % 80.84 %	17.38 % 16.85 %	1.94 % 2.32 %
Pets	5918 5800	4536 4416	1259 1267	123 117	76.65 % 76.14 %	21.27 % 21.84 %	2.08 % 2.02 %
Sport & Fitness	5894 5748	4500 4398	1275 1216	119 134	76.35 % 76.51 %	21.63 % 21.16 %	2.02 % 2.33 %
Job & Career	6055 5561	4585 4158	1341 1293	129 110	75.72 % 74.77 %	22.15 % 23.25 %	2.13 % 1.98 %
Dating	5860 5831	4263 4242	1486 1461	111 128	72.75 % 72.75 %	25.36 % 25.06 %	1.89 % 2.20 %
Other	5906 6010	4593 4746	1187 1123	126 141	77.77 % 78.97 %	20.10 % 18.69 %	2.13 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5429	4158 3982	1348 1329	118 118	73.93 % 73.35 %	23.97 % 24.48 %	2.10 % 2.17 %
Outlook Mail	5631 5332	4270 4024	1245 1191	116 117	75.83 % 75.47 %	22.11 % 22.34 %	2.06 % 2.19 %
Yahoo Mail	5381 5386	4091 4100	1175 1168	115 118	76.03 % 76.12 %	21.84 % 21.69 %	2.14 % 2.19 %
AOL Mail	5499 5472	4208 4149	1173 1204	118 119	76.52 % 75.82 %	21.33 % 22.00 %	2.15 % 2.17 %
Mail.com	5538 5540	4376 4357	1048 1058	114 125	79.02 % 78.65 %	18.92 % 19.10 %	2.06 % 2.26 %
Yandex Mail	5381 5576	4133 4308	1149 1144	99 124	76.81 % 77.26 %	21.35 % 20.52 %	1.84 % 2.22 %
GMX Mail	5464 5316	4128 3995	1219 1205	117 116	75.55 % 75.15 %	22.31 % 22.67 %	2.14 % 2.18 %
Zoho Mail	5556 5593	4351 4392	1090 1070	115 131	78.31 % 78.53 %	19.62 % 19.13 %	2.07 % 2.34 %
ProtonMail	5564 5229	4405 4171	1043 945	116 113	79.17 % 79.77 %	18.75 % 18.07 %	2.08 % 2.16 %
Custom Mail	5358 5416	4305 4349	944 945	109 122	80.35 % 80.30 %	17.62 % 17.45 %	2.03 % 2.25 %
iCloud Mail	5424 5261	3991 3840	1320 1309	113 112	73.58 % 72.99 %	24.34 % 24.88 %	2.08 % 2.13 %
Tuta	5520 5326	4346 4201	1060 1011	114 114	78.73 % 78.88 %	19.20 % 18.98 %	2.07 % 2.14 %
Juno.com	5487 5439	4361 4337	999 980	127 122	79.48 % 79.74 %	18.21 % 18.02 %	2.31 % 2.24 %
Mailfence	5532 5279	4364 4164	1065 993	103 122	78.89 % 78.88 %	19.25 % 18.81 %	1.86 % 2.31 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.