MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.170 64.960	51.279 49.948	13.498 13.541	1.393 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.50 % 76.89 %	20.40 % 20.85 %	2.11 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5120 5117	3951 3930	1056 1068	113 119	77.17 % 76.80 %	20.63 % 20.87 %	2.21 % 2.33 %
Elektronics	4901 5247	3847 4097	956 1034	98 116	78.49 % 78.08 %	19.51 % 19.71 %	2.00 % 2.21 %
Entertainment	5184 4932	3990 3749	1082 1067	112 116	76.97 % 76.01 %	20.87 % 21.63 %	2.16 % 2.35 %
Cosmetics & Beauty	5182 5095	4025 3966	1048 1017	109 112	77.67 % 77.84 %	20.22 % 19.96 %	2.10 % 2.20 %
Food & Drink	5293 4938	4058 3775	1117 1046	118 117	76.67 % 76.45 %	21.10 % 21.18 %	2.23 % 2.37 %
Home & Garden	4882 4931	3759 3741	1017 1082	106 108	77.00 % 75.87 %	20.83 % 21.94 %	2.17 % 2.19 %
Finance	5029 4799	4060 3865	872 825	97 109	80.73 % 80.54 %	17.34 % 17.19 %	1.93 % 2.27 %
Health	5101 4950	4143 3983	850 853	108 114	81.22 % 80.46 %	16.66 % 17.23 %	2.12 % 2.30 %
Pets	4972 5072	3836 3864	1029 1091	107 117	77.15 % 76.18 %	20.70 % 21.51 %	2.15 % 2.31 %
Sport & Fitness	5219 4937	3994 3759	1119 1066	106 112	76.53 % 76.14 %	21.44 % 21.59 %	2.03 % 2.27 %
Job & Career	5106 5100	3866 3782	1133 1208	107 110	75.71 % 74.16 %	22.19 % 23.69 %	2.10 % 2.16 %
Dating	5048 4986	3711 3614	1239 1265	98 107	73.51 % 72.48 %	24.54 % 25.37 %	1.94 % 2.15 %
Other	5133 4856	4039 3823	980 919	114 114	78.69 % 78.73 %	19.09 % 18.93 %	2.22 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4838 4759	3557 3496	1183 1156	98 107	73.52 % 73.46 %	24.45 % 24.29 %	2.03 % 2.25 %
Outlook Mail	4761 4424	3595 3345	1070 989	96 90	75.51 % 75.61 %	22.47 % 22.36 %	2.02 % 2.03 %
Yahoo Mail	4634 4564	3501 3450	1024 1008	109 106	75.55 % 75.59 %	22.10 % 22.09 %	2.35 % 2.32 %
AOL Mail	4734 4596	3611 3467	1018 1021	105 108	76.28 % 75.44 %	21.50 % 22.21 %	2.22 % 2.35 %
Mail.com	4888 4663	3873 3641	908 915	107 107	79.23 % 78.08 %	18.58 % 19.62 %	2.19 % 2.29 %
Yandex Mail	4597 4682	3554 3575	945 1008	98 99	77.31 % 76.36 %	20.56 % 21.53 %	2.13 % 2.11 %
GMX Mail	4857 4714	3686 3513	1076 1092	95 109	75.89 % 74.52 %	22.15 % 23.17 %	1.96 % 2.31 %
Zoho Mail	4694 4727	3687 3686	902 926	105 115	78.55 % 77.98 %	19.22 % 19.59 %	2.24 % 2.43 %
ProtonMail	4821 4388	3833 3482	890 813	98 93	79.51 % 79.35 %	18.46 % 18.53 %	2.03 % 2.12 %
Custom Mail	4634 4435	3781 3567	764 769	89 99	81.59 % 80.43 %	16.49 % 17.34 %	1.92 % 2.23 %
iCloud Mail	4504 4740	3317 3450	1099 1177	88 113	73.65 % 72.78 %	24.40 % 24.83 %	1.95 % 2.38 %
Tuta	4738 4889	3741 3863	899 920	98 106	78.96 % 79.01 %	18.97 % 18.82 %	2.07 % 2.17 %
Juno.com	4781 4728	3831 3757	843 863	107 108	80.13 % 79.46 %	17.63 % 18.25 %	2.24 % 2.28 %
Mailfence	4689 4651	3712 3656	877 884	100 111	79.16 % 78.61 %	18.70 % 19.01 %	2.13 % 2.39 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.