MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.936 75.984	59.712 59.005	15.605 15.410	1.619 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.61 % 77.65 %	20.28 % 20.28 %	2.10 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5992 6026	4655 4670	1204 1222	133 134	77.69 % 77.50 %	20.09 % 20.28 %	2.22 % 2.22 %
Elektronics	5825 5985	4567 4712	1145 1157	113 116	78.40 % 78.73 %	19.66 % 19.33 %	1.94 % 1.94 %
Entertainment	5903 5674	4538 4369	1232 1184	133 121	76.88 % 77.00 %	20.87 % 20.87 %	2.25 % 2.13 %
Cosmetics & Beauty	6045 5816	4714 4553	1199 1145	132 118	77.98 % 78.28 %	19.83 % 19.69 %	2.18 % 2.03 %
Food & Drink	5962 5782	4581 4478	1253 1174	128 130	76.84 % 77.45 %	21.02 % 20.30 %	2.15 % 2.25 %
Home & Garden	5803 5826	4506 4465	1172 1239	125 122	77.65 % 76.64 %	20.20 % 21.27 %	2.15 % 2.09 %
Finance	5858 5870	4742 4778	998 974	118 118	80.95 % 81.40 %	17.04 % 16.59 %	2.01 % 2.01 %
Health	5981 5796	4863 4723	998 949	120 124	81.31 % 81.49 %	16.69 % 16.37 %	2.01 % 2.14 %
Pets	5832 5867	4494 4519	1216 1241	122 107	77.06 % 77.02 %	20.85 % 21.15 %	2.09 % 1.82 %
Sport & Fitness	5982 5831	4589 4485	1270 1221	123 125	76.71 % 76.92 %	21.23 % 20.94 %	2.06 % 2.14 %
Job & Career	5965 5718	4537 4270	1300 1337	128 111	76.06 % 74.68 %	21.79 % 23.38 %	2.15 % 1.94 %
Dating	5889 5775	4313 4232	1466 1430	110 113	73.24 % 73.28 %	24.89 % 24.76 %	1.87 % 1.96 %
Other	5899 6018	4613 4751	1152 1137	134 130	78.20 % 78.95 %	19.53 % 18.89 %	2.27 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5475	4125 4055	1335 1310	111 110	74.04 % 74.06 %	23.96 % 23.93 %	1.99 % 2.01 %
Outlook Mail	5472 5393	4161 4084	1196 1201	115 108	76.04 % 75.73 %	21.86 % 22.27 %	2.10 % 2.00 %
Yahoo Mail	5460 5328	4155 4070	1185 1153	120 105	76.10 % 76.39 %	21.70 % 21.64 %	2.20 % 1.97 %
AOL Mail	5454 5392	4171 4116	1160 1164	123 112	76.48 % 76.34 %	21.27 % 21.59 %	2.26 % 2.08 %
Mail.com	5536 5597	4394 4414	1029 1067	113 116	79.37 % 78.86 %	18.59 % 19.06 %	2.04 % 2.07 %
Yandex Mail	5330 5608	4125 4337	1104 1150	101 121	77.39 % 77.34 %	20.71 % 20.51 %	1.89 % 2.16 %
GMX Mail	5596 5475	4230 4114	1245 1245	121 116	75.59 % 75.14 %	22.25 % 22.74 %	2.16 % 2.12 %
Zoho Mail	5518 5508	4337 4347	1064 1040	117 121	78.60 % 78.92 %	19.28 % 18.88 %	2.12 % 2.20 %
ProtonMail	5600 5243	4443 4211	1034 927	123 105	79.34 % 80.32 %	18.46 % 17.68 %	2.20 % 2.00 %
Custom Mail	5477 5207	4443 4215	924 886	110 106	81.12 % 80.95 %	16.87 % 17.02 %	2.01 % 2.04 %
iCloud Mail	5452 5483	4036 4034	1303 1335	113 114	74.03 % 73.57 %	23.90 % 24.35 %	2.07 % 2.08 %
Tuta	5533 5533	4385 4433	1030 997	118 103	79.25 % 80.12 %	18.62 % 18.02 %	2.13 % 1.86 %
Juno.com	5504 5450	4396 4357	985 976	123 117	79.87 % 79.94 %	17.90 % 17.91 %	2.23 % 2.15 %
Mailfence	5433 5292	4311 4218	1011 959	111 115	79.35 % 79.71 %	18.61 % 18.12 %	2.04 % 2.17 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.