MailChimp and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.023 528.738	410.155 418.246	99.661 92.634	19.296 17.112

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 79.10 %	18.84 % 17.52 %	3.65 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40780 40935	32711 33523	6742 6222	1334 1139	80.21 % 81.89 %	16.53 % 15.20 %	3.27 % 2.78 %
Elektronics	40680 40549	31904 32379	7408 6852	1388 1255	78.43 % 79.85 %	18.21 % 16.90 %	3.41 % 3.10 %
Entertainment	40315 40582	31153 32024	7650 7132	1509 1368	77.27 % 78.91 %	18.98 % 17.57 %	3.74 % 3.37 %
Cosmetics & Beauty	40872 40570	31657 31998	7709 7170	1492 1356	77.45 % 78.87 %	18.86 % 17.67 %	3.65 % 3.34 %
Food & Drink	40742 41014	32714 33469	6692 6302	1331 1174	80.30 % 81.60 %	16.43 % 15.37 %	3.27 % 2.86 %
Home & Garden	41145 40842	32984 33430	6836 6184	1340 1183	80.17 % 81.85 %	16.61 % 15.14 %	3.26 % 2.90 %
Finance	40688 40097	30328 30529	8720 8043	1633 1473	74.54 % 76.14 %	21.43 % 20.06 %	4.01 % 3.67 %
Health	40857 40368	30801 31060	8520 7881	1564 1374	75.39 % 76.94 %	20.85 % 19.52 %	3.83 % 3.40 %
Pets	39934 41049	31776 33216	6752 6540	1399 1215	79.57 % 80.92 %	16.91 % 15.93 %	3.50 % 2.96 %
Sport & Fitness	40270 40742	30878 31799	7855 7536	1550 1361	76.68 % 78.05 %	19.51 % 18.50 %	3.85 % 3.34 %
Job & Career	40545 40876	30679 31567	8223 7812	1647 1455	75.67 % 77.23 %	20.28 % 19.11 %	4.06 % 3.56 %
Dating	41443 40437	30238 30296	9539 8563	1687 1494	72.96 % 74.92 %	23.02 % 21.18 %	4.07 % 3.69 %
Other	40752 40677	32332 32956	7015 6397	1422 1265	79.34 % 81.02 %	17.21 % 15.73 %	3.49 % 3.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49825 49518	36707 37439	11050 10225	2064 1803	73.67 % 75.61 %	22.18 % 20.65 %	4.14 % 3.64 %
Outlook Mail	49546 49982	37206 38275	10388 9860	1976 1790	75.09 % 76.58 %	20.97 % 19.73 %	3.99 % 3.58 %
Yahoo Mail	49717 49393	38237 38823	9615 8870	1875 1626	76.91 % 78.60 %	19.34 % 17.96 %	3.77 % 3.29 %
AOL Mail	49981 50043	38424 39306	9717 9015	1865 1659	76.88 % 78.54 %	19.44 % 18.01 %	3.73 % 3.32 %
Mail.com	49958 50260	38897 40062	9259 8611	1822 1570	77.86 % 79.71 %	18.53 % 17.13 %	3.65 % 3.12 %
Yandex Mail	50039 49420	37873 38206	10256 9438	1916 1714	75.69 % 77.31 %	20.50 % 19.10 %	3.83 % 3.47 %
GMX Mail	49767 49829	38856 39747	9192 8528	1733 1490	78.08 % 79.77 %	18.47 % 17.11 %	3.48 % 2.99 %
Zoho Mail	49964 50232	39372 40452	8967 8191	1643 1528	78.80 % 80.53 %	17.95 % 16.31 %	3.29 % 3.04 %
ProtonMail	49240 49405	39030 40001	8575 7973	1639 1393	79.26 % 80.97 %	17.41 % 16.14 %	3.33 % 2.82 %
Custom Mail	49506 49191	39746 40287	8172 7465	1596 1367	80.29 % 81.90 %	16.51 % 15.18 %	3.22 % 2.78 %
iCloud Mail	10463 10637	8206 8290	1774 1795	471 495	78.43 % 77.94 %	16.95 % 16.88 %	4.50 % 4.65 %
Tuta	10410 10380	8680 8594	1368 1346	352 354	83.38 % 82.79 %	13.14 % 12.97 %	3.38 % 3.41 %
Juno.com	10607 10448	8921 8764	1328 1317	344 323	84.10 % 83.88 %	12.52 % 12.61 %	3.24 % 3.09 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.