MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.274 75.517	59.590 57.733	15.974 15.988	1.710 1.796

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 76.45 %	20.67 % 21.17 %	2.21 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5915 5882	4534 4475	1248 1263	133 144	76.65 % 76.08 %	21.10 % 21.47 %	2.25 % 2.45 %
Elektronics	5727 6046	4455 4694	1154 1218	118 134	77.79 % 77.64 %	20.15 % 20.15 %	2.06 % 2.22 %
Entertainment	6159 5694	4695 4314	1325 1243	139 137	76.23 % 75.76 %	21.51 % 21.83 %	2.26 % 2.41 %
Cosmetics & Beauty	6057 5890	4701 4548	1217 1205	139 137	77.61 % 77.22 %	20.09 % 20.46 %	2.29 % 2.33 %
Food & Drink	6135 5718	4687 4360	1303 1214	145 144	76.40 % 76.25 %	21.24 % 21.23 %	2.36 % 2.52 %
Home & Garden	5751 5753	4385 4348	1234 1268	132 137	76.25 % 75.58 %	21.46 % 22.04 %	2.30 % 2.38 %
Finance	5913 5668	4765 4534	1028 996	120 138	80.59 % 79.99 %	17.39 % 17.57 %	2.03 % 2.43 %
Health	5947 5760	4821 4605	994 1015	132 140	81.07 % 79.95 %	16.71 % 17.62 %	2.22 % 2.43 %
Pets	5798 5922	4460 4478	1207 1301	131 143	76.92 % 75.62 %	20.82 % 21.97 %	2.26 % 2.41 %
Sport & Fitness	6016 5778	4602 4397	1287 1248	127 133	76.50 % 76.10 %	21.39 % 21.60 %	2.11 % 2.30 %
Job & Career	5975 5936	4473 4382	1370 1415	132 139	74.86 % 73.82 %	22.93 % 23.84 %	2.21 % 2.34 %
Dating	5860 5790	4295 4166	1441 1493	124 131	73.29 % 71.95 %	24.59 % 25.79 %	2.12 % 2.26 %
Other	6021 5680	4717 4432	1166 1109	138 139	78.34 % 78.03 %	19.37 % 19.52 %	2.29 % 2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5556 5577	4079 4054	1364 1390	113 133	73.42 % 72.69 %	24.55 % 24.92 %	2.03 % 2.38 %
Outlook Mail	5533 5145	4172 3860	1244 1171	117 114	75.40 % 75.02 %	22.48 % 22.76 %	2.11 % 2.22 %
Yahoo Mail	5422 5330	4089 4022	1199 1182	134 126	75.41 % 75.46 %	22.11 % 22.18 %	2.47 % 2.36 %
AOL Mail	5588 5435	4253 4073	1209 1228	126 134	76.11 % 74.94 %	21.64 % 22.59 %	2.25 % 2.47 %
Mail.com	5585 5462	4405 4234	1052 1097	128 131	78.87 % 77.52 %	18.84 % 20.08 %	2.29 % 2.40 %
Yandex Mail	5389 5356	4131 4078	1136 1160	122 118	76.66 % 76.14 %	21.08 % 21.66 %	2.26 % 2.20 %
GMX Mail	5705 5488	4285 4080	1300 1276	120 132	75.11 % 74.34 %	22.79 % 23.25 %	2.10 % 2.41 %
Zoho Mail	5500 5455	4299 4242	1071 1074	130 139	78.16 % 77.76 %	19.47 % 19.69 %	2.36 % 2.55 %
ProtonMail	5578 5126	4408 4018	1053 990	117 118	79.02 % 78.38 %	18.88 % 19.31 %	2.10 % 2.30 %
Custom Mail	5464 5243	4439 4185	914 936	111 122	81.24 % 79.82 %	16.73 % 17.85 %	2.03 % 2.33 %
iCloud Mail	5377 5461	3927 3957	1336 1372	114 132	73.03 % 72.46 %	24.85 % 25.12 %	2.12 % 2.42 %
Tuta	5557 5727	4377 4493	1057 1100	123 134	78.77 % 78.45 %	19.02 % 19.21 %	2.21 % 2.34 %
Juno.com	5539 5366	4401 4244	1008 991	130 131	79.45 % 79.09 %	18.20 % 18.47 %	2.35 % 2.44 %
Mailfence	5481 5346	4325 4193	1031 1021	125 132	78.91 % 78.43 %	18.81 % 19.10 %	2.28 % 2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.