MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 75.947	60.005 58.113	15.302 15.989	1.432 1.845

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 76.52 %	19.94 % 21.05 %	1.87 % 2.43 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 6000	4727 4581	1181 1268	119 151	78.43 % 76.35 %	19.60 % 21.13 %	1.97 % 2.52 %
Elektronics	5905 6019	4674 4666	1129 1221	102 132	79.15 % 77.52 %	19.12 % 20.29 %	1.73 % 2.19 %
Entertainment	5930 5738	4613 4348	1199 1247	118 143	77.79 % 75.78 %	20.22 % 21.73 %	1.99 % 2.49 %
Cosmetics & Beauty	5984 5721	4703 4439	1155 1146	126 136	78.59 % 77.59 %	19.30 % 20.03 %	2.11 % 2.38 %
Food & Drink	5720 5897	4440 4501	1167 1247	113 149	77.62 % 76.33 %	20.40 % 21.15 %	1.98 % 2.53 %
Home & Garden	5892 5697	4587 4305	1186 1255	119 137	77.85 % 75.57 %	20.13 % 22.03 %	2.02 % 2.40 %
Finance	5806 5918	4741 4712	959 1058	106 148	81.66 % 79.62 %	16.52 % 17.88 %	1.83 % 2.50 %
Health	6004 5872	4873 4692	1034 1030	97 150	81.16 % 79.90 %	17.22 % 17.54 %	1.62 % 2.55 %
Pets	5926 5832	4588 4392	1229 1306	109 134	77.42 % 75.31 %	20.74 % 22.39 %	1.84 % 2.30 %
Sport & Fitness	5900 5813	4585 4428	1209 1242	106 143	77.71 % 76.17 %	20.49 % 21.37 %	1.80 % 2.46 %
Job & Career	5958 5522	4566 4089	1273 1309	119 124	76.64 % 74.05 %	21.37 % 23.71 %	2.00 % 2.25 %
Dating	5887 5841	4323 4206	1473 1491	91 144	73.43 % 72.01 %	25.02 % 25.53 %	1.55 % 2.47 %
Other	5800 6077	4585 4754	1108 1169	107 154	79.05 % 78.23 %	19.10 % 19.24 %	1.84 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5377	4190 3919	1296 1327	107 131	74.92 % 72.88 %	23.17 % 24.68 %	1.91 % 2.44 %
Outlook Mail	5529 5385	4217 4014	1215 1237	97 134	76.27 % 74.54 %	21.98 % 22.97 %	1.75 % 2.49 %
Yahoo Mail	5348 5453	4113 4122	1136 1201	99 130	76.91 % 75.59 %	21.24 % 22.02 %	1.85 % 2.38 %
AOL Mail	5571 5547	4329 4171	1138 1242	104 134	77.71 % 75.19 %	20.43 % 22.39 %	1.87 % 2.42 %
Mail.com	5591 5564	4452 4323	1034 1107	105 134	79.63 % 77.70 %	18.49 % 19.90 %	1.88 % 2.41 %
Yandex Mail	5337 5566	4137 4229	1112 1205	88 132	77.52 % 75.98 %	20.84 % 21.65 %	1.65 % 2.37 %
GMX Mail	5458 5330	4176 3979	1179 1221	103 130	76.51 % 74.65 %	21.60 % 22.91 %	1.89 % 2.44 %
Zoho Mail	5587 5635	4447 4386	1039 1107	101 142	79.60 % 77.83 %	18.60 % 19.65 %	1.81 % 2.52 %
ProtonMail	5463 5261	4395 4158	970 975	98 128	80.45 % 79.03 %	17.76 % 18.53 %	1.79 % 2.43 %
Custom Mail	5293 5387	4277 4285	917 966	99 136	80.80 % 79.54 %	17.32 % 17.93 %	1.87 % 2.52 %
iCloud Mail	5402 5390	4024 3899	1276 1363	102 128	74.49 % 72.34 %	23.62 % 25.29 %	1.89 % 2.37 %
Tuta	5611 5276	4479 4142	1023 1013	109 121	79.83 % 78.51 %	18.23 % 19.20 %	1.94 % 2.29 %
Juno.com	5417 5518	4350 4360	945 1022	122 136	80.30 % 79.01 %	17.45 % 18.52 %	2.25 % 2.46 %
Mailfence	5539 5258	4419 4126	1022 1003	98 129	79.78 % 78.47 %	18.45 % 19.08 %	1.77 % 2.45 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.