MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.810 64.662	51.417 49.631	13.181 13.515	1.212 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.13 % 76.75 %	20.03 % 20.90 %	1.84 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5094 5111	3996 3910	1001 1074	97 127	78.45 % 76.50 %	19.65 % 21.01 %	1.90 % 2.48 %
Elektronics	5112 5108	4045 3970	980 1027	87 111	79.13 % 77.72 %	19.17 % 20.11 %	1.70 % 2.17 %
Entertainment	5079 4859	3952 3701	1029 1041	98 117	77.81 % 76.17 %	20.26 % 21.42 %	1.93 % 2.41 %
Cosmetics & Beauty	5072 4871	3961 3792	1005 967	106 112	78.10 % 77.85 %	19.81 % 19.85 %	2.09 % 2.30 %
Food & Drink	5000 5014	3886 3835	1016 1055	98 124	77.72 % 76.49 %	20.32 % 21.04 %	1.96 % 2.47 %
Home & Garden	5055 4910	3934 3725	1021 1071	100 114	77.82 % 75.87 %	20.20 % 21.81 %	1.98 % 2.32 %
Finance	4984 5010	4067 4015	829 876	88 119	81.60 % 80.14 %	16.63 % 17.49 %	1.77 % 2.38 %
Health	5138 4950	4176 3967	876 862	86 121	81.28 % 80.14 %	17.05 % 17.41 %	1.67 % 2.44 %
Pets	5144 4963	3986 3751	1064 1103	94 109	77.49 % 75.58 %	20.68 % 22.22 %	1.83 % 2.20 %
Sport & Fitness	4974 5000	3851 3812	1035 1066	88 122	77.42 % 76.24 %	20.81 % 21.32 %	1.77 % 2.44 %
Job & Career	5163 4703	3958 3482	1105 1125	100 96	76.66 % 74.04 %	21.40 % 23.92 %	1.94 % 2.04 %
Dating	5014 4977	3686 3602	1252 1257	76 118	73.51 % 72.37 %	24.97 % 25.26 %	1.52 % 2.37 %
Other	4981 5186	3919 4069	968 991	94 126	78.68 % 78.46 %	19.43 % 19.11 %	1.89 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4811 4569	3589 3327	1133 1135	89 107	74.60 % 72.82 %	23.55 % 24.84 %	1.85 % 2.34 %
Outlook Mail	4740 4538	3628 3394	1028 1035	84 109	76.54 % 74.79 %	21.69 % 22.81 %	1.77 % 2.40 %
Yahoo Mail	4600 4682	3536 3543	978 1030	86 109	76.87 % 75.67 %	21.26 % 22.00 %	1.87 % 2.33 %
AOL Mail	4753 4714	3669 3559	996 1048	88 107	77.19 % 75.50 %	20.96 % 22.23 %	1.85 % 2.27 %
Mail.com	4805 4752	3831 3702	883 936	91 114	79.73 % 77.90 %	18.38 % 19.70 %	1.89 % 2.40 %
Yandex Mail	4594 4733	3561 3626	961 999	72 108	77.51 % 76.61 %	20.92 % 21.11 %	1.57 % 2.28 %
GMX Mail	4601 4511	3517 3376	999 1032	85 103	76.44 % 74.84 %	21.71 % 22.88 %	1.85 % 2.28 %
Zoho Mail	4820 4819	3833 3766	898 934	89 119	79.52 % 78.15 %	18.63 % 19.38 %	1.85 % 2.47 %
ProtonMail	4709 4457	3782 3539	840 814	87 104	80.31 % 79.40 %	17.84 % 18.26 %	1.85 % 2.33 %
Custom Mail	4549 4661	3675 3720	791 829	83 112	80.79 % 79.81 %	17.39 % 17.79 %	1.82 % 2.40 %
iCloud Mail	4602 4530	3418 3295	1097 1134	87 101	74.27 % 72.74 %	23.84 % 25.03 %	1.89 % 2.23 %
Tuta	4791 4522	3826 3550	873 869	92 103	79.86 % 78.51 %	18.22 % 19.22 %	1.92 % 2.28 %
Juno.com	4695 4730	3773 3750	820 867	102 113	80.36 % 79.28 %	17.47 % 18.33 %	2.17 % 2.39 %
Mailfence	4740 4444	3779 3484	884 853	77 107	79.73 % 78.40 %	18.65 % 19.19 %	1.62 % 2.41 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.