MailChimp and Rapidmail Email Deliverability Comparison

MailChimp

Rapidmail

In this comparison, the deliverability of MailChimp and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.613 75.890	59.252 58.604	15.766 15.613	1.595 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.22 %	20.58 % 20.57 %	2.08 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5967 5966	4621 4594	1214 1230	132 142	77.44 % 77.00 %	20.35 % 20.62 %	2.21 % 2.38 %
Elektronics	5833 5995	4562 4702	1155 1167	116 126	78.21 % 78.43 %	19.80 % 19.47 %	1.99 % 2.10 %
Entertainment	5887 5651	4518 4317	1242 1203	127 131	76.75 % 76.39 %	21.10 % 21.29 %	2.16 % 2.32 %
Cosmetics & Beauty	5995 5761	4649 4490	1213 1146	133 125	77.55 % 77.94 %	20.23 % 19.89 %	2.22 % 2.17 %
Food & Drink	5899 5853	4523 4507	1254 1208	122 138	76.67 % 77.00 %	21.26 % 20.64 %	2.07 % 2.36 %
Home & Garden	5782 5845	4470 4454	1189 1262	123 129	77.31 % 76.20 %	20.56 % 21.59 %	2.13 % 2.21 %
Finance	5772 5922	4663 4769	994 1025	115 128	80.79 % 80.53 %	17.22 % 17.31 %	1.99 % 2.16 %
Health	5975 5794	4841 4693	1020 970	114 131	81.02 % 81.00 %	17.07 % 16.74 %	1.91 % 2.26 %
Pets	5858 5821	4488 4444	1246 1265	124 112	76.61 % 76.34 %	21.27 % 21.73 %	2.12 % 1.92 %
Sport & Fitness	5916 5780	4517 4425	1279 1225	120 130	76.35 % 76.56 %	21.62 % 21.19 %	2.03 % 2.25 %
Job & Career	5965 5602	4522 4181	1315 1311	128 110	75.81 % 74.63 %	22.05 % 23.40 %	2.15 % 1.96 %
Dating	5837 5841	4253 4252	1471 1462	113 127	72.86 % 72.80 %	25.20 % 25.03 %	1.94 % 2.17 %
Other	5927 6059	4625 4776	1174 1139	128 144	78.03 % 78.82 %	19.81 % 18.80 %	2.16 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5427	4089 3988	1328 1323	115 116	73.92 % 73.48 %	24.01 % 24.38 %	2.08 % 2.14 %
Outlook Mail	5564 5430	4210 4105	1236 1210	118 115	75.66 % 75.60 %	22.21 % 22.28 %	2.12 % 2.12 %
Yahoo Mail	5448 5405	4117 4108	1213 1178	118 119	75.57 % 76.00 %	22.27 % 21.79 %	2.17 % 2.20 %
AOL Mail	5409 5383	4134 4081	1161 1184	114 118	76.43 % 75.81 %	21.46 % 22.00 %	2.11 % 2.19 %
Mail.com	5504 5574	4344 4380	1044 1071	116 123	78.92 % 78.58 %	18.97 % 19.21 %	2.11 % 2.21 %
Yandex Mail	5317 5612	4106 4319	1115 1167	96 126	77.22 % 76.96 %	20.97 % 20.79 %	1.81 % 2.25 %
GMX Mail	5521 5419	4158 4078	1243 1222	120 119	75.31 % 75.25 %	22.51 % 22.55 %	2.17 % 2.20 %
Zoho Mail	5495 5577	4314 4375	1067 1071	114 131	78.51 % 78.45 %	19.42 % 19.20 %	2.07 % 2.35 %
ProtonMail	5549 5221	4390 4175	1043 932	116 114	79.11 % 79.97 %	18.80 % 17.85 %	2.09 % 2.18 %
Custom Mail	5367 5256	4325 4208	933 930	109 118	80.59 % 80.06 %	17.38 % 17.69 %	2.03 % 2.25 %
iCloud Mail	5449 5341	4026 3898	1311 1331	112 112	73.89 % 72.98 %	24.06 % 24.92 %	2.06 % 2.10 %
Tuta	5457 5537	4309 4381	1035 1044	113 112	78.96 % 79.12 %	18.97 % 18.85 %	2.07 % 2.02 %
Juno.com	5540 5446	4416 4348	1000 973	124 125	79.71 % 79.84 %	18.05 % 17.87 %	2.24 % 2.30 %
Mailfence	5461 5262	4314 4160	1037 977	110 125	79.00 % 79.06 %	18.99 % 18.57 %	2.01 % 2.38 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.