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Postmark Email Deliverability Report
In this email deliverability report for Postmark, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Postmark. It outlines the most important features of Postmark, answers some questions and also publishes user reviews.
Email deliverability for Postmark and other providers comparison
A total of 65.027 emails were sent with Postmark. A total of 50.616 emails were delivered to the recipient's main mailbox. Of all emails sent, 13.085 emails ended up in the spam folder. 1.326 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Brevo | 65.820 | 51.806 (78.71 %) | 12.761 (19.39 %) | 1.253 (1.90 %) |
| Sarbacane | 66.161 | 51.925 (78.48 %) | 13.016 (19.67 %) | 1.220 (1.84 %) |
| Klick-Tipp | 65.898 | 51.506 (78.16 %) | 13.024 (19.76 %) | 1.368 (2.08 %) |
| GetResponse | 65.603 | 51.270 (78.15 %) | 13.015 (19.84 %) | 1.318 (2.01 %) |
| Postmark | 65.027 | 50.616 (77.84 %) | 13.085 (20.12 %) | 1.326 (2.04 %) |
| CampaignMonitor | 65.157 | 50.620 (77.69 %) | 13.164 (20.20 %) | 1.373 (2.11 %) |
| ActiveCampaign | 65.516 | 50.861 (77.63 %) | 13.251 (20.23 %) | 1.404 (2.14 %) |
| MailChimp | 66.170 | 51.279 (77.50 %) | 13.498 (20.40 %) | 1.393 (2.11 %) |
| SendPulse | 65.545 | 50.781 (77.48 %) | 13.336 (20.35 %) | 1.428 (2.18 %) |
| HubSpot | 65.700 | 50.869 (77.43 %) | 13.378 (20.36 %) | 1.453 (2.21 %) |
| Benchmark Email | 66.517 | 51.489 (77.41 %) | 13.555 (20.38 %) | 1.473 (2.21 %) |
| Kit | 65.946 | 51.041 (77.40 %) | 13.503 (20.48 %) | 1.402 (2.13 %) |
| CleverReach | 65.627 | 50.702 (77.26 %) | 13.404 (20.42 %) | 1.521 (2.32 %) |
| AWeber | 65.225 | 50.312 (77.14 %) | 13.493 (20.69 %) | 1.420 (2.18 %) |
| MailerLite | 65.596 | 50.480 (76.96 %) | 13.577 (20.70 %) | 1.539 (2.35 %) |
| mailtrap | 64.658 | 49.747 (76.94 %) | 13.457 (20.81 %) | 1.454 (2.25 %) |
| Rapidmail | 64.960 | 49.948 (76.89 %) | 13.541 (20.85 %) | 1.471 (2.26 %) |
| SendGrid | 64.970 | 49.945 (76.87 %) | 13.532 (20.83 %) | 1.493 (2.30 %) |
| Moosend | 65.742 | 50.350 (76.59 %) | 13.919 (21.17 %) | 1.473 (2.24 %) |
| Mailgun | 64.823 | 49.612 (76.53 %) | 13.681 (21.11 %) | 1.530 (2.36 %) |
| Mailjet | 65.733 | 50.031 (76.11 %) | 14.036 (21.35 %) | 1.666 (2.53 %) |
| Clever Elements | 64.923 | 49.257 (75.87 %) | 13.950 (21.49 %) | 1.716 (2.64 %) |
| Constant Contact | 65.852 | 49.870 (75.73 %) | 14.151 (21.49 %) | 1.831 (2.78 %) |
| Amazon SES | 66.270 | 49.732 (75.04 %) | 14.713 (22.20 %) | 1.825 (2.75 %) |
Email deliverability rates for Postmark and other providers comparison
77.84 % of 65.027 emails sent with Postmark ended up in the recipient's main mailbox. 20.12 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.04 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Brevo | 78.71 % (51.806) | 19.39 % (12.761) | 1.90 % (1.253) |
| Sarbacane | 78.48 % (51.925) | 19.67 % (13.016) | 1.84 % (1.220) |
| Klick-Tipp | 78.16 % (51.506) | 19.76 % (13.024) | 2.08 % (1.368) |
| GetResponse | 78.15 % (51.270) | 19.84 % (13.015) | 2.01 % (1.318) |
| Postmark | 77.84 % (50.616) | 20.12 % (13.085) | 2.04 % (1.326) |
| CampaignMonitor | 77.69 % (50.620) | 20.20 % (13.164) | 2.11 % (1.373) |
| ActiveCampaign | 77.63 % (50.861) | 20.23 % (13.251) | 2.14 % (1.404) |
| MailChimp | 77.50 % (51.279) | 20.40 % (13.498) | 2.11 % (1.393) |
| SendPulse | 77.48 % (50.781) | 20.35 % (13.336) | 2.18 % (1.428) |
| HubSpot | 77.43 % (50.869) | 20.36 % (13.378) | 2.21 % (1.453) |
| Benchmark Email | 77.41 % (51.489) | 20.38 % (13.555) | 2.21 % (1.473) |
| Kit | 77.40 % (51.041) | 20.48 % (13.503) | 2.13 % (1.402) |
| CleverReach | 77.26 % (50.702) | 20.42 % (13.404) | 2.32 % (1.521) |
| AWeber | 77.14 % (50.312) | 20.69 % (13.493) | 2.18 % (1.420) |
| MailerLite | 76.96 % (50.480) | 20.70 % (13.577) | 2.35 % (1.539) |
| mailtrap | 76.94 % (49.747) | 20.81 % (13.457) | 2.25 % (1.454) |
| Rapidmail | 76.89 % (49.948) | 20.85 % (13.541) | 2.26 % (1.471) |
| SendGrid | 76.87 % (49.945) | 20.83 % (13.532) | 2.30 % (1.493) |
| Moosend | 76.59 % (50.350) | 21.17 % (13.919) | 2.24 % (1.473) |
| Mailgun | 76.53 % (49.612) | 21.11 % (13.681) | 2.36 % (1.530) |
| Mailjet | 76.11 % (50.031) | 21.35 % (14.036) | 2.53 % (1.666) |
| Clever Elements | 75.87 % (49.257) | 21.49 % (13.950) | 2.64 % (1.716) |
| Constant Contact | 75.73 % (49.870) | 21.49 % (14.151) | 2.78 % (1.831) |
| Amazon SES | 75.04 % (49.732) | 22.20 % (14.713) | 2.75 % (1.825) |
Email deliverability by category
The delivery of the emails with Postmark in the categories Health, Finance, Other, Cosmetics & Beauty and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Food & Drink, Clothing and Pets.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Health | 4.964 | 4.038 | 818 | 108 | 81.35 % | 16.48 % | 2.18 % |
| Finance | 5.190 | 4.199 | 884 | 107 | 80.91 % | 17.03 % | 2.06 % |
| Other | 4.980 | 3.974 | 893 | 113 | 79.80 % | 17.93 % | 2.27 % |
| Cosmetics & Beauty | 4.939 | 3.869 | 976 | 94 | 78.34 % | 19.76 % | 1.90 % |
| Home & Garden | 5.067 | 3.946 | 1.012 | 109 | 77.88 % | 19.97 % | 2.15 % |
| Sport & Fitness | 4.997 | 3.891 | 1.008 | 98 | 77.87 % | 20.17 % | 1.96 % |
| Elektronics | 4.862 | 3.785 | 983 | 94 | 77.85 % | 20.22 % | 1.93 % |
| Entertainment | 4.997 | 3.877 | 1.015 | 105 | 77.59 % | 20.31 % | 2.10 % |
| Pets | 5.115 | 3.960 | 1.051 | 104 | 77.42 % | 20.55 % | 2.03 % |
| Clothing | 4.970 | 3.843 | 1.033 | 94 | 77.32 % | 20.78 % | 1.89 % |
| Food & Drink | 5.061 | 3.882 | 1.078 | 101 | 76.70 % | 21.30 % | 2.00 % |
| Job & Career | 4.970 | 3.720 | 1.149 | 101 | 74.85 % | 23.12 % | 2.03 % |
| Dating | 4.915 | 3.632 | 1.185 | 98 | 73.90 % | 24.11 % | 1.99 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Postmark are Custom Mail, ProtonMail and Tuta. The delivery rates were worst for the email providers Gmail, iCloud Mail and GMX Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 4.630 | 3.781 | 744 | 105 | 81.66 % | 16.07 % | 2.27 % |
| ProtonMail | 4.568 | 3.673 | 810 | 85 | 80.41 % | 17.73 % | 1.86 % |
| Tuta | 4.684 | 3.760 | 826 | 98 | 80.27 % | 17.63 % | 2.09 % |
| Mail.com | 4.897 | 3.912 | 888 | 97 | 79.89 % | 18.13 % | 1.98 % |
| Mailfence | 4.362 | 3.480 | 798 | 84 | 79.78 % | 18.29 % | 1.93 % |
| Juno.com | 4.737 | 3.776 | 866 | 95 | 79.71 % | 18.28 % | 2.01 % |
| Zoho Mail | 4.684 | 3.686 | 906 | 92 | 78.69 % | 19.34 % | 1.96 % |
| AOL Mail | 4.744 | 3.664 | 980 | 100 | 77.23 % | 20.66 % | 2.11 % |
| Yandex Mail | 4.667 | 3.569 | 1.003 | 95 | 76.47 % | 21.49 % | 2.04 % |
| Yahoo Mail | 4.730 | 3.610 | 1.018 | 102 | 76.32 % | 21.52 % | 2.16 % |
| Outlook Mail | 4.546 | 3.464 | 993 | 89 | 76.20 % | 21.84 % | 1.96 % |
| GMX Mail | 4.666 | 3.499 | 1.066 | 101 | 74.99 % | 22.85 % | 2.16 % |
| iCloud Mail | 4.587 | 3.396 | 1.093 | 98 | 74.04 % | 23.83 % | 2.14 % |
| Gmail | 4.525 | 3.346 | 1.094 | 85 | 73.94 % | 24.18 % | 1.88 % |
Postmark badges for website
The following badges for Postmark can be embedded into a website.
References and Resources
Further resources and references for Postmark.
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