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SendGrid Email Deliverability Report for the year 2025 (January)
In this email deliverability report for SendGrid (January 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of SendGrid. It outlines the most important features of SendGrid, answers some questions and also publishes user reviews.
Email deliverability for SendGrid and other providers comparison
A total of 8.904 emails were sent with SendGrid. A total of 7.134 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.413 emails ended up in the spam folder. 357 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Amazon SES | 8.979 | 7.758 (86.40 %) | 961 (10.70 %) | 260 (2.90 %) |
| GetResponse | 8.765 | 7.563 (86.29 %) | 939 (10.71 %) | 263 (3.00 %) |
| ActiveCampaign | 8.850 | 7.485 (84.58 %) | 1.066 (12.05 %) | 299 (3.38 %) |
| AWeber | 8.853 | 7.462 (84.29 %) | 1.084 (12.24 %) | 307 (3.47 %) |
| Mailjet | 8.853 | 7.445 (84.10 %) | 1.098 (12.40 %) | 310 (3.50 %) |
| CampaignMonitor | 9.001 | 7.558 (83.97 %) | 1.161 (12.90 %) | 282 (3.13 %) |
| Klick-Tipp | 8.842 | 7.419 (83.91 %) | 1.126 (12.73 %) | 297 (3.36 %) |
| Mailgun | 8.822 | 7.371 (83.55 %) | 1.177 (13.34 %) | 274 (3.11 %) |
| Clever Elements | 8.888 | 7.423 (83.52 %) | 1.155 (13.00 %) | 310 (3.49 %) |
| Postmark | 8.812 | 7.349 (83.40 %) | 1.132 (12.85 %) | 331 (3.76 %) |
| CleverReach | 8.664 | 7.202 (83.13 %) | 1.152 (13.30 %) | 310 (3.58 %) |
| Kit | 8.796 | 7.297 (82.96 %) | 1.173 (13.34 %) | 326 (3.71 %) |
| MailChimp | 8.878 | 7.303 (82.26 %) | 1.252 (14.10 %) | 323 (3.64 %) |
| HubSpot | 8.715 | 7.163 (82.19 %) | 1.219 (13.99 %) | 333 (3.82 %) |
| Rapidmail | 8.951 | 7.313 (81.70 %) | 1.271 (14.20 %) | 367 (4.10 %) |
| Benchmark Email | 8.653 | 7.053 (81.51 %) | 1.282 (14.82 %) | 318 (3.68 %) |
| Constant Contact | 8.900 | 7.241 (81.36 %) | 1.305 (14.66 %) | 354 (3.98 %) |
| Moosend | 8.918 | 7.165 (80.34 %) | 1.361 (15.26 %) | 392 (4.40 %) |
| Sarbacane | 8.815 | 7.066 (80.16 %) | 1.357 (15.39 %) | 392 (4.45 %) |
| SendGrid | 8.904 | 7.134 (80.12 %) | 1.413 (15.87 %) | 357 (4.01 %) |
| mailtrap | 9.035 | 7.202 (79.71 %) | 1.434 (15.87 %) | 399 (4.42 %) |
| SendPulse | 9.013 | 7.041 (78.12 %) | 1.536 (17.04 %) | 436 (4.84 %) |
| MailerLite | 8.784 | 6.841 (77.88 %) | 1.543 (17.57 %) | 400 (4.55 %) |
| Brevo | 8.817 | 6.790 (77.01 %) | 1.587 (18.00 %) | 440 (4.99 %) |
Email deliverability rates for SendGrid and other providers comparison
80.12 % of 8.904 emails sent with SendGrid ended up in the recipient's main mailbox. 15.87 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.01 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Amazon SES | 86.40 % (7.758) | 10.70 % (961) | 2.90 % (260) |
| GetResponse | 86.29 % (7.563) | 10.71 % (939) | 3.00 % (263) |
| ActiveCampaign | 84.58 % (7.485) | 12.05 % (1.066) | 3.38 % (299) |
| AWeber | 84.29 % (7.462) | 12.24 % (1.084) | 3.47 % (307) |
| Mailjet | 84.10 % (7.445) | 12.40 % (1.098) | 3.50 % (310) |
| CampaignMonitor | 83.97 % (7.558) | 12.90 % (1.161) | 3.13 % (282) |
| Klick-Tipp | 83.91 % (7.419) | 12.73 % (1.126) | 3.36 % (297) |
| Mailgun | 83.55 % (7.371) | 13.34 % (1.177) | 3.11 % (274) |
| Clever Elements | 83.52 % (7.423) | 13.00 % (1.155) | 3.49 % (310) |
| Postmark | 83.40 % (7.349) | 12.85 % (1.132) | 3.76 % (331) |
| CleverReach | 83.13 % (7.202) | 13.30 % (1.152) | 3.58 % (310) |
| Kit | 82.96 % (7.297) | 13.34 % (1.173) | 3.71 % (326) |
| MailChimp | 82.26 % (7.303) | 14.10 % (1.252) | 3.64 % (323) |
| HubSpot | 82.19 % (7.163) | 13.99 % (1.219) | 3.82 % (333) |
| Rapidmail | 81.70 % (7.313) | 14.20 % (1.271) | 4.10 % (367) |
| Benchmark Email | 81.51 % (7.053) | 14.82 % (1.282) | 3.68 % (318) |
| Constant Contact | 81.36 % (7.241) | 14.66 % (1.305) | 3.98 % (354) |
| Moosend | 80.34 % (7.165) | 15.26 % (1.361) | 4.40 % (392) |
| Sarbacane | 80.16 % (7.066) | 15.39 % (1.357) | 4.45 % (392) |
| SendGrid | 80.12 % (7.134) | 15.87 % (1.413) | 4.01 % (357) |
| mailtrap | 79.71 % (7.202) | 15.87 % (1.434) | 4.42 % (399) |
| SendPulse | 78.12 % (7.041) | 17.04 % (1.536) | 4.84 % (436) |
| MailerLite | 77.88 % (6.841) | 17.57 % (1.543) | 4.55 % (400) |
| Brevo | 77.01 % (6.790) | 18.00 % (1.587) | 4.99 % (440) |
Email deliverability by category
The delivery of the emails with SendGrid in the categories Home & Garden, Food & Drink, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Entertainment, Health, Dating, Sport & Fitness and Finance.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Home & Garden | 717 | 595 | 98 | 24 | 82.98 % | 13.67 % | 3.35 % |
| Food & Drink | 717 | 594 | 103 | 20 | 82.85 % | 14.37 % | 2.79 % |
| Clothing | 716 | 591 | 100 | 25 | 82.54 % | 13.97 % | 3.49 % |
| Other | 657 | 542 | 98 | 17 | 82.50 % | 14.92 % | 2.59 % |
| Elektronics | 670 | 540 | 101 | 29 | 80.60 % | 15.07 % | 4.33 % |
| Pets | 683 | 548 | 104 | 31 | 80.23 % | 15.23 % | 4.54 % |
| Cosmetics & Beauty | 614 | 487 | 98 | 29 | 79.32 % | 15.96 % | 4.72 % |
| Job & Career | 636 | 503 | 115 | 18 | 79.09 % | 18.08 % | 2.83 % |
| Finance | 653 | 515 | 117 | 21 | 78.87 % | 17.92 % | 3.22 % |
| Sport & Fitness | 733 | 577 | 125 | 31 | 78.72 % | 17.05 % | 4.23 % |
| Dating | 740 | 579 | 129 | 32 | 78.24 % | 17.43 % | 4.32 % |
| Health | 730 | 571 | 124 | 35 | 78.22 % | 16.99 % | 4.79 % |
| Entertainment | 638 | 492 | 101 | 45 | 77.12 % | 15.83 % | 7.05 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with SendGrid are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, iCloud Mail and AOL Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 643 | 535 | 88 | 20 | 83.20 % | 13.69 % | 3.11 % |
| GMX Mail | 726 | 601 | 101 | 24 | 82.78 % | 13.91 % | 3.31 % |
| Custom Mail | 687 | 568 | 96 | 23 | 82.68 % | 13.97 % | 3.35 % |
| Zoho Mail | 682 | 561 | 96 | 25 | 82.26 % | 14.08 % | 3.67 % |
| Tuta | 686 | 564 | 98 | 24 | 82.22 % | 14.29 % | 3.50 % |
| Juno.com | 748 | 608 | 103 | 37 | 81.28 % | 13.77 % | 4.95 % |
| Mail.com | 701 | 566 | 108 | 27 | 80.74 % | 15.41 % | 3.85 % |
| Yahoo Mail | 730 | 582 | 118 | 30 | 79.73 % | 16.16 % | 4.11 % |
| Yandex Mail | 649 | 510 | 112 | 27 | 78.58 % | 17.26 % | 4.16 % |
| Outlook Mail | 606 | 474 | 108 | 24 | 78.22 % | 17.82 % | 3.96 % |
| AOL Mail | 697 | 544 | 115 | 38 | 78.05 % | 16.50 % | 5.45 % |
| iCloud Mail | 659 | 507 | 126 | 26 | 76.93 % | 19.12 % | 3.95 % |
| Gmail | 690 | 514 | 144 | 32 | 74.49 % | 20.87 % | 4.64 % |
All email deliverability reports for SendGrid
All available email deliverability reports for SendGrid.
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References and Resources
Further resources and references for SendGrid.
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