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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 235.904 emails were sent with MailChimp. A total of 171.994 emails were delivered to the recipient's main mailbox. Of all emails sent, 56.067 emails ended up in the spam folder. 7.843 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 236.573191.690
(81.03 %) 		39.548
(16.72 %) 		5.335
(2.26 %)
CleverReach 236.677186.816
(78.93 %) 		44.014
(18.60 %) 		5.847
(2.47 %)
AWeber 236.468185.480
(78.44 %) 		44.658
(18.89 %) 		6.330
(2.68 %)
ActiveCampaign 236.922184.916
(78.05 %) 		46.629
(19.68 %) 		5.377
(2.27 %)
Klick-Tipp 236.145182.157
(77.14 %) 		48.364
(20.48 %) 		5.624
(2.38 %)
CampaignMonitor 236.709182.059
(76.91 %) 		48.663
(20.56 %) 		5.987
(2.53 %)
Clever Elements 236.093178.339
(75.54 %) 		50.247
(21.28 %) 		7.507
(3.18 %)
Moosend 236.293178.287
(75.45 %) 		51.109
(21.63 %) 		6.897
(2.92 %)
Mailjet 236.225178.180
(75.43 %) 		51.895
(21.97 %) 		6.150
(2.60 %)
Rapidmail 235.831176.778
(74.96 %) 		52.619
(22.31 %) 		6.434
(2.73 %)
HubSpot 237.763178.004
(74.87 %) 		53.280
(22.41 %) 		6.479
(2.72 %)
Mailify 235.532174.116
(73.92 %) 		54.405
(23.10 %) 		7.011
(2.98 %)
ConvertKit 236.558173.238
(73.23 %) 		55.475
(23.45 %) 		7.845
(3.32 %)
MailChimp 235.904171.994
(72.91 %) 		56.067
(23.77 %) 		7.843
(3.32 %)
SendPulse 237.526173.128
(72.89 %) 		57.247
(24.10 %) 		7.151
(3.01 %)
MailerLite 236.353170.967
(72.34 %) 		57.575
(24.36 %) 		7.811
(3.30 %)
Constant Contact 236.303170.020
(71.95 %) 		57.604
(24.38 %) 		8.679
(3.67 %)
SendInBlue 237.253170.457
(71.85 %) 		58.603
(24.70 %) 		8.193
(3.45 %)
Benchmark Email 237.523170.648
(71.84 %) 		58.120
(24.47 %) 		8.755
(3.69 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

72.91 % of 235.904 emails sent with MailChimp ended up in the recipient's main mailbox. 23.77 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.32 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 81.03 %
(191.690) 		16.72 %
(39.548) 		2.26 %
(5.335)
CleverReach 78.93 %
(186.816) 		18.60 %
(44.014) 		2.47 %
(5.847)
AWeber 78.44 %
(185.480) 		18.89 %
(44.658) 		2.68 %
(6.330)
ActiveCampaign 78.05 %
(184.916) 		19.68 %
(46.629) 		2.27 %
(5.377)
Klick-Tipp 77.14 %
(182.157) 		20.48 %
(48.364) 		2.38 %
(5.624)
CampaignMonitor 76.91 %
(182.059) 		20.56 %
(48.663) 		2.53 %
(5.987)
Clever Elements 75.54 %
(178.339) 		21.28 %
(50.247) 		3.18 %
(7.507)
Moosend 75.45 %
(178.287) 		21.63 %
(51.109) 		2.92 %
(6.897)
Mailjet 75.43 %
(178.180) 		21.97 %
(51.895) 		2.60 %
(6.150)
Rapidmail 74.96 %
(176.778) 		22.31 %
(52.619) 		2.73 %
(6.434)
HubSpot 74.87 %
(178.004) 		22.41 %
(53.280) 		2.72 %
(6.479)
Mailify 73.92 %
(174.116) 		23.10 %
(54.405) 		2.98 %
(7.011)
ConvertKit 73.23 %
(173.238) 		23.45 %
(55.475) 		3.32 %
(7.845)
MailChimp 72.91 %
(171.994) 		23.77 %
(56.067) 		3.32 %
(7.843)
SendPulse 72.89 %
(173.128) 		24.10 %
(57.247) 		3.01 %
(7.151)
MailerLite 72.34 %
(170.967) 		24.36 %
(57.575) 		3.30 %
(7.811)
Constant Contact 71.95 %
(170.020) 		24.38 %
(57.604) 		3.67 %
(8.679)
SendInBlue 71.85 %
(170.457) 		24.70 %
(58.603) 		3.45 %
(8.193)
Benchmark Email 71.84 %
(170.648) 		24.47 %
(58.120) 		3.69 %
(8.755)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 18.16413.8603.74555976.30 %20.62 %3.08 %
Home & Garden 18.41714.0303.84953876.18 %20.90 %2.92 %
Clothing 18.29313.9323.79556676.16 %20.75 %3.09 %
Pets 17.53313.3463.63355476.12 %20.72 %3.16 %
Other 18.10113.6813.82759375.58 %21.14 %3.28 %
Elektronics 18.16613.3494.23957873.48 %23.33 %3.18 %
Cosmetics & Beauty 18.22513.2514.35462072.71 %23.89 %3.40 %
Entertainment 17.97413.0444.30862272.57 %23.97 %3.46 %
Sport & Fitness 17.78412.8764.29361572.40 %24.14 %3.46 %
Job & Career 17.89512.8214.42165371.65 %24.71 %3.65 %
Health 18.32812.7944.93360169.81 %26.92 %3.28 %
Finance 17.99612.4174.91166869.00 %27.29 %3.71 %
Dating 19.02812.5935.75967666.18 %30.27 %3.55 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 23.18317.7614.72569776.61 %20.38 %3.01 %
ProtonMail 23.20817.2975.18972274.53 %22.36 %3.11 %
Zoho Mail 23.99517.8645.40672574.45 %22.53 %3.02 %
Mail.com 23.93217.6665.45980773.82 %22.81 %3.37 %
GMX Mail 23.60817.2515.59076773.07 %23.68 %3.25 %
AOL Mail 23.87117.4225.66278772.98 %23.72 %3.30 %
Yahoo Mail 23.75417.3085.61383372.86 %23.63 %3.51 %
Yandex Mail 23.62516.8895.90383371.49 %24.99 %3.53 %
Outlook Mail 23.04516.2076.02781170.33 %26.15 %3.52 %
Gmail 23.68316.3296.49386168.95 %27.42 %3.64 %
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
86
/100
MailChimp
86
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MailChimp
86
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References and Resources

Further resources and references for MailChimp.

No references or resources found.