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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 89.803 emails were sent with MailChimp. A total of 57.662 emails were delivered to the recipient's main mailbox. Of all emails sent, 29.891 emails ended up in the spam folder. 2.250 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 89.52468.341
(76.34 %)
20.092
(22.44 %)
1.091
(1.22 %)
AWeber 89.52666.864
(74.69 %)
21.458
(23.97 %)
1.204
(1.34 %)
Clever Elements 89.22565.323
(73.21 %)
22.654
(25.39 %)
1.248
(1.40 %)
CleverReach 89.31564.779
(72.53 %)
23.222
(26.00 %)
1.314
(1.47 %)
ActiveCampaign 90.21563.982
(70.92 %)
25.002
(27.71 %)
1.231
(1.36 %)
Klick-Tipp 88.11161.209
(69.47 %)
25.843
(29.33 %)
1.059
(1.20 %)
CampaignMonitor 89.65361.983
(69.14 %)
26.275
(29.31 %)
1.395
(1.56 %)
Newsletter2Go 90.07961.141
(67.87 %)
27.887
(30.96 %)
1.051
(1.17 %)
Moosend 88.88260.194
(67.72 %)
27.072
(30.46 %)
1.616
(1.82 %)
SendPulse 89.79859.972
(66.79 %)
28.775
(32.04 %)
1.051
(1.17 %)
HubSpot 90.00659.981
(66.64 %)
28.413
(31.57 %)
1.612
(1.79 %)
Rapidmail 87.75558.004
(66.10 %)
28.258
(32.20 %)
1.493
(1.70 %)
Mailify 88.68558.555
(66.03 %)
28.518
(32.16 %)
1.612
(1.82 %)
Mailjet 89.30958.508
(65.51 %)
29.258
(32.76 %)
1.543
(1.73 %)
MailerLite 88.94358.003
(65.21 %)
29.042
(32.65 %)
1.898
(2.13 %)
MailChimp 89.80357.662
(64.21 %)
29.891
(33.29 %)
2.250
(2.51 %)
ConvertKit 88.74056.820
(64.03 %)
29.669
(33.43 %)
2.251
(2.54 %)
Constant Contact 88.47855.573
(62.81 %)
30.378
(34.33 %)
2.527
(2.86 %)
SendInBlue 90.27456.631
(62.73 %)
31.108
(34.46 %)
2.535
(2.81 %)
Benchmark Email 89.36155.682
(62.31 %)
30.765
(34.43 %)
2.914
(3.26 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

64.21 % of 89.803 emails sent with MailChimp ended up in the recipient's main mailbox. 33.29 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.51 % of all emails sent did not reach the recipients.

ProviderInbox RateSpam RateLost Rate
GetResponse 76.34 %
(68.341)
22.44 %
(20.092)
1.22 %
(1.091)
AWeber 74.69 %
(66.864)
23.97 %
(21.458)
1.34 %
(1.204)
Clever Elements 73.21 %
(65.323)
25.39 %
(22.654)
1.40 %
(1.248)
CleverReach 72.53 %
(64.779)
26.00 %
(23.222)
1.47 %
(1.314)
ActiveCampaign 70.92 %
(63.982)
27.71 %
(25.002)
1.36 %
(1.231)
Klick-Tipp 69.47 %
(61.209)
29.33 %
(25.843)
1.20 %
(1.059)
CampaignMonitor 69.14 %
(61.983)
29.31 %
(26.275)
1.56 %
(1.395)
Newsletter2Go 67.87 %
(61.141)
30.96 %
(27.887)
1.17 %
(1.051)
Moosend 67.72 %
(60.194)
30.46 %
(27.072)
1.82 %
(1.616)
SendPulse 66.79 %
(59.972)
32.04 %
(28.775)
1.17 %
(1.051)
HubSpot 66.64 %
(59.981)
31.57 %
(28.413)
1.79 %
(1.612)
Rapidmail 66.10 %
(58.004)
32.20 %
(28.258)
1.70 %
(1.493)
Mailify 66.03 %
(58.555)
32.16 %
(28.518)
1.82 %
(1.612)
Mailjet 65.51 %
(58.508)
32.76 %
(29.258)
1.73 %
(1.543)
MailerLite 65.21 %
(58.003)
32.65 %
(29.042)
2.13 %
(1.898)
MailChimp 64.21 %
(57.662)
33.29 %
(29.891)
2.51 %
(2.250)
ConvertKit 64.03 %
(56.820)
33.43 %
(29.669)
2.54 %
(2.251)
Constant Contact 62.81 %
(55.573)
34.33 %
(30.378)
2.86 %
(2.527)
SendInBlue 62.73 %
(56.631)
34.46 %
(31.108)
2.81 %
(2.535)
Benchmark Email 62.31 %
(55.682)
34.43 %
(30.765)
3.26 %
(2.914)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Clothing, Other, Home & Garden und Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty und Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox RateSpam RateLost Rate
Pets 6.4844.4881.83016669.22 %28.22 %2.56 %
Clothing 7.0154.8222.01417968.74 %28.71 %2.55 %
Other 6.7914.6651.95417268.69 %28.77 %2.53 %
Home & Garden 7.2644.9862.10117768.64 %28.92 %2.44 %
Food & Drink 7.0844.8482.05817868.44 %29.05 %2.51 %
Job & Career 6.7714.3532.24817064.29 %33.20 %2.51 %
Sport & Fitness 6.6584.2792.21516464.27 %33.27 %2.46 %
Entertainment 7.0184.5022.34716964.15 %33.44 %2.41 %
Elektronics 6.8714.3902.31216963.89 %33.65 %2.46 %
Cosmetics & Beauty 6.7144.2752.26717263.67 %33.77 %2.56 %
Finance 6.6453.9132.56716558.89 %38.63 %2.48 %
Health 6.9934.1042.70818158.69 %38.72 %2.59 %
Dating 7.4954.0373.27018853.86 %43.63 %2.51 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com und Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail und GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox RateSpam RateLost Rate
Custom Mail 8.6845.9772.49321468.83 %28.71 %2.46 %
Mail.com 9.3836.2192.93223266.28 %31.25 %2.47 %
Zoho Mail 9.4526.2372.98023565.99 %31.53 %2.49 %
AOL Mail 9.3806.1772.96823565.85 %31.64 %2.51 %
Yahoo Mail 9.2116.0162.95524065.31 %32.08 %2.61 %
ProtonMail 8.5705.5392.82220964.63 %32.93 %2.44 %
Yandex Mail 9.0475.7523.06822763.58 %33.91 %2.51 %
GMX Mail 8.7015.4523.02922062.66 %34.81 %2.53 %
Outlook Mail 8.4195.0933.11920760.49 %37.05 %2.46 %
Gmail 8.9565.2003.52523158.06 %39.36 %2.58 %
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MailChimp email deliverability by email service provider
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
79 %
MailChimp
79 %
MailChimp
79 %

References and Resources

Further resources and references for MailChimp.

No references or resources found.