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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 351.825 emails were sent with MailChimp. A total of 265.539 emails were delivered to the recipient's main mailbox. Of all emails sent, 73.642 emails ended up in the spam folder. 12.644 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 352.466290.759
(82.49 %)
52.565
(14.91 %)
9.142
(2.59 %)
CleverReach 352.661284.675
(80.72 %)
58.239
(16.51 %)
9.747
(2.76 %)
ActiveCampaign 352.945284.346
(80.56 %)
59.620
(16.89 %)
8.979
(2.54 %)
CampaignMonitor 353.003280.648
(79.50 %)
62.530
(17.71 %)
9.825
(2.78 %)
AWeber 352.198279.974
(79.49 %)
61.430
(17.44 %)
10.794
(3.06 %)
Klick-Tipp 351.798279.573
(79.47 %)
62.689
(17.82 %)
9.536
(2.71 %)
Mailjet 352.225275.813
(78.31 %)
66.301
(18.82 %)
10.111
(2.87 %)
Rapidmail 351.376272.789
(77.63 %)
67.904
(19.33 %)
10.683
(3.04 %)
Moosend 352.184273.398
(77.63 %)
67.412
(19.14 %)
11.374
(3.23 %)
HubSpot 353.960274.760
(77.62 %)
68.670
(19.40 %)
10.530
(2.97 %)
Mailify 352.375269.472
(76.47 %)
71.194
(20.20 %)
11.709
(3.32 %)
ConvertKit 353.124268.142
(75.93 %)
72.452
(20.52 %)
12.530
(3.55 %)
Clever Elements 351.986267.257
(75.93 %)
71.561
(20.33 %)
13.168
(3.74 %)
MailChimp 351.825265.539
(75.47 %)
73.642
(20.93 %)
12.644
(3.59 %)
SendInBlue 352.739263.743
(74.77 %)
76.059
(21.56 %)
12.937
(3.67 %)
Benchmark Email 353.707264.242
(74.71 %)
75.824
(21.44 %)
13.641
(3.86 %)
MailerLite 351.707262.664
(74.68 %)
76.115
(21.64 %)
12.928
(3.68 %)
SendPulse 353.933263.915
(74.57 %)
77.460
(21.89 %)
12.558
(3.55 %)
Constant Contact 352.286262.235
(74.44 %)
76.380
(21.68 %)
13.671
(3.88 %)
Newsletter2Go 40.83828.449
(69.66 %)
11.943
(29.24 %)
446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

75.47 % of 351.825 emails sent with MailChimp ended up in the recipient's main mailbox. 20.93 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.59 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 82.49 %
(290.759)
14.91 %
(52.565)
2.59 %
(9.142)
CleverReach 80.72 %
(284.675)
16.51 %
(58.239)
2.76 %
(9.747)
ActiveCampaign 80.56 %
(284.346)
16.89 %
(59.620)
2.54 %
(8.979)
CampaignMonitor 79.50 %
(280.648)
17.71 %
(62.530)
2.78 %
(9.825)
AWeber 79.49 %
(279.974)
17.44 %
(61.430)
3.06 %
(10.794)
Klick-Tipp 79.47 %
(279.573)
17.82 %
(62.689)
2.71 %
(9.536)
Mailjet 78.31 %
(275.813)
18.82 %
(66.301)
2.87 %
(10.111)
Rapidmail 77.63 %
(272.789)
19.33 %
(67.904)
3.04 %
(10.683)
Moosend 77.63 %
(273.398)
19.14 %
(67.412)
3.23 %
(11.374)
HubSpot 77.62 %
(274.760)
19.40 %
(68.670)
2.97 %
(10.530)
Mailify 76.47 %
(269.472)
20.20 %
(71.194)
3.32 %
(11.709)
ConvertKit 75.93 %
(268.142)
20.52 %
(72.452)
3.55 %
(12.530)
Clever Elements 75.93 %
(267.257)
20.33 %
(71.561)
3.74 %
(13.168)
MailChimp 75.47 %
(265.539)
20.93 %
(73.642)
3.59 %
(12.644)
SendInBlue 74.77 %
(263.743)
21.56 %
(76.059)
3.67 %
(12.937)
Benchmark Email 74.71 %
(264.242)
21.44 %
(75.824)
3.86 %
(13.641)
MailerLite 74.68 %
(262.664)
21.64 %
(76.115)
3.68 %
(12.928)
SendPulse 74.57 %
(263.915)
21.89 %
(77.460)
3.55 %
(12.558)
Constant Contact 74.44 %
(262.235)
21.68 %
(76.380)
3.88 %
(13.671)
Newsletter2Go 69.66 %
(28.449)
29.24 %
(11.943)
1.09 %
(446)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 27.13221.3544.93184778.70 %18.17 %3.12 %
Home & Garden 27.45821.5525.04086678.49 %18.36 %3.15 %
Clothing 27.23021.3614.97789278.45 %18.28 %3.28 %
Pets 26.33520.5304.88492177.96 %18.55 %3.50 %
Other 27.02320.9895.10293277.67 %18.88 %3.45 %
Elektronics 27.17720.7495.51691276.35 %20.30 %3.36 %
Cosmetics & Beauty 27.04920.3605.70998075.27 %21.11 %3.62 %
Entertainment 26.76820.0975.6481.02375.08 %21.10 %3.82 %
Sport & Fitness 26.57419.8575.72099774.72 %21.52 %3.75 %
Job & Career 26.90119.8255.9811.09573.70 %22.23 %4.07 %
Health 27.22019.8446.37799972.90 %23.43 %3.67 %
Finance 26.97719.4636.4511.06372.15 %23.91 %3.94 %
Dating 27.98119.5587.3061.11769.90 %26.11 %3.99 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 34.96427.5336.2861.14578.75 %17.98 %3.27 %
ProtonMail 34.69726.8326.6941.17177.33 %19.29 %3.37 %
Zoho Mail 35.48627.3147.0041.16876.97 %19.74 %3.29 %
GMX Mail 35.22626.8347.2091.18376.18 %20.46 %3.36 %
Mail.com 35.40026.9597.1621.27976.16 %20.23 %3.61 %
Yahoo Mail 35.25426.5387.4231.29375.28 %21.06 %3.67 %
AOL Mail 35.49126.6707.5111.31075.15 %21.16 %3.69 %
Yandex Mail 35.16625.9747.8551.33773.86 %22.34 %3.80 %
Outlook Mail 34.87625.4948.0401.34273.10 %23.05 %3.85 %
Gmail 35.26525.3918.4581.41672.00 %23.98 %4.02 %
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MailChimp email deliverability by email service provider
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
87
/100
MailChimp
87
/100
MailChimp
87
/100

References and Resources

Further resources and references for MailChimp.

No references or resources found.