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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 140.946 emails were sent with MailChimp. A total of 95.276 emails were delivered to the recipient's main mailbox. Of all emails sent, 41.698 emails ended up in the spam folder. 3.972 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 140.643109.663
(77.97 %)
28.690
(20.40 %)
2.290
(1.63 %)
AWeber 141.402107.595
(76.09 %)
31.171
(22.04 %)
2.636
(1.86 %)
CleverReach 141.363106.524
(75.35 %)
32.270
(22.83 %)
2.569
(1.82 %)
Clever Elements 140.942104.916
(74.44 %)
33.109
(23.49 %)
2.917
(2.07 %)
ActiveCampaign 141.500103.006
(72.80 %)
36.033
(25.47 %)
2.461
(1.74 %)
Klick-Tipp 140.278101.568
(72.40 %)
36.422
(25.96 %)
2.288
(1.63 %)
CampaignMonitor 141.128101.532
(71.94 %)
36.907
(26.15 %)
2.689
(1.91 %)
Moosend 140.483100.050
(71.22 %)
37.409
(26.63 %)
3.024
(2.15 %)
Newsletter2Go 40.83828.449
(69.66 %)
11.943
(29.24 %)
446
(1.09 %)
Rapidmail 140.28497.376
(69.41 %)
39.974
(28.50 %)
2.934
(2.09 %)
SendPulse 141.46598.163
(69.39 %)
40.678
(28.75 %)
2.624
(1.85 %)
Mailjet 140.88897.660
(69.32 %)
40.297
(28.60 %)
2.931
(2.08 %)
HubSpot 141.48097.828
(69.15 %)
40.628
(28.72 %)
3.024
(2.14 %)
Mailify 140.14296.303
(68.72 %)
40.625
(28.99 %)
3.214
(2.29 %)
MailChimp 140.94695.276
(67.60 %)
41.698
(29.58 %)
3.972
(2.82 %)
MailerLite 139.89194.566
(67.60 %)
41.761
(29.85 %)
3.564
(2.55 %)
ConvertKit 140.52194.808
(67.47 %)
41.683
(29.66 %)
4.030
(2.87 %)
Constant Contact 140.55093.995
(66.88 %)
42.081
(29.94 %)
4.474
(3.18 %)
SendInBlue 141.32993.308
(66.02 %)
43.809
(31.00 %)
4.212
(2.98 %)
Benchmark Email 141.77093.063
(65.64 %)
43.799
(30.89 %)
4.908
(3.46 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

67.60 % of 140.946 emails sent with MailChimp ended up in the recipient's main mailbox. 29.58 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.82 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.97 %
(109.663)
20.40 %
(28.690)
1.63 %
(2.290)
AWeber 76.09 %
(107.595)
22.04 %
(31.171)
1.86 %
(2.636)
CleverReach 75.35 %
(106.524)
22.83 %
(32.270)
1.82 %
(2.569)
Clever Elements 74.44 %
(104.916)
23.49 %
(33.109)
2.07 %
(2.917)
ActiveCampaign 72.80 %
(103.006)
25.47 %
(36.033)
1.74 %
(2.461)
Klick-Tipp 72.40 %
(101.568)
25.96 %
(36.422)
1.63 %
(2.288)
CampaignMonitor 71.94 %
(101.532)
26.15 %
(36.907)
1.91 %
(2.689)
Moosend 71.22 %
(100.050)
26.63 %
(37.409)
2.15 %
(3.024)
Newsletter2Go 69.66 %
(28.449)
29.24 %
(11.943)
1.09 %
(446)
Rapidmail 69.41 %
(97.376)
28.50 %
(39.974)
2.09 %
(2.934)
SendPulse 69.39 %
(98.163)
28.75 %
(40.678)
1.85 %
(2.624)
Mailjet 69.32 %
(97.660)
28.60 %
(40.297)
2.08 %
(2.931)
HubSpot 69.15 %
(97.828)
28.72 %
(40.628)
2.14 %
(3.024)
Mailify 68.72 %
(96.303)
28.99 %
(40.625)
2.29 %
(3.214)
MailChimp 67.60 %
(95.276)
29.58 %
(41.698)
2.82 %
(3.972)
MailerLite 67.60 %
(94.566)
29.85 %
(41.761)
2.55 %
(3.564)
ConvertKit 67.47 %
(94.808)
29.66 %
(41.683)
2.87 %
(4.030)
Constant Contact 66.88 %
(93.995)
29.94 %
(42.081)
3.18 %
(4.474)
SendInBlue 66.02 %
(93.308)
31.00 %
(43.809)
2.98 %
(4.212)
Benchmark Email 65.64 %
(93.063)
30.89 %
(43.799)
3.46 %
(4.908)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Food & Drink, Clothing, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 10.3447.4402.61329171.93 %25.26 %2.81 %
Food & Drink 10.9337.8352.79730171.66 %25.58 %2.75 %
Clothing 11.0917.9412.84330771.60 %25.63 %2.77 %
Home & Garden 11.1647.9882.90027671.55 %25.98 %2.47 %
Other 10.7997.7032.79030671.33 %25.84 %2.83 %
Elektronics 10.6737.2103.16729667.55 %29.67 %2.77 %
Entertainment 10.8487.3193.22230767.47 %29.70 %2.83 %
Sport & Fitness 10.4647.0513.10630767.38 %29.68 %2.93 %
Job & Career 10.5527.0893.15530867.18 %29.90 %2.92 %
Cosmetics & Beauty 10.8507.2843.24132567.13 %29.87 %3.00 %
Health 10.9326.8833.74230762.96 %34.23 %2.81 %
Finance 10.6796.7173.64631662.90 %34.14 %2.96 %
Dating 11.6176.8164.47632558.67 %38.53 %2.80 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 13.5799.7563.46336071.85 %25.50 %2.65 %
Zoho Mail 14.58410.0894.09739869.18 %28.09 %2.73 %
Mail.com 14.50610.0344.05541769.17 %27.95 %2.87 %
ProtonMail 13.6899.3923.93436368.61 %28.74 %2.65 %
AOL Mail 14.4969.9354.15440768.54 %28.66 %2.81 %
Yahoo Mail 14.2829.7794.10439968.47 %28.74 %2.79 %
GMX Mail 14.0359.3664.27339666.73 %30.45 %2.82 %
Yandex Mail 14.1519.4284.30242166.62 %30.40 %2.98 %
Outlook Mail 13.5778.7514.43938764.45 %32.69 %2.85 %
Gmail 14.0478.7464.87742462.26 %34.72 %3.02 %
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MailChimp email deliverability by email service provider
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
86
/100
MailChimp
86
/100
MailChimp
86
/100

References and Resources

Further resources and references for MailChimp.

No references or resources found.