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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 154.811 emails were sent with MailChimp. A total of 106.499 emails were delivered to the recipient's main mailbox. Of all emails sent, 43.771 emails ended up in the spam folder. 4.541 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 154.295121.385
(78.67 %) 		30.201
(19.57 %) 		2.709
(1.76 %)
AWeber 155.055118.767
(76.60 %) 		33.124
(21.36 %) 		3.164
(2.04 %)
CleverReach 155.119118.145
(76.16 %) 		33.928
(21.87 %) 		3.046
(1.96 %)
Clever Elements 154.398115.330
(74.70 %) 		35.488
(22.98 %) 		3.580
(2.32 %)
ActiveCampaign 155.322114.886
(73.97 %) 		37.538
(24.17 %) 		2.898
(1.87 %)
Klick-Tipp 154.030113.113
(73.44 %) 		38.147
(24.77 %) 		2.770
(1.80 %)
CampaignMonitor 154.893113.165
(73.06 %) 		38.587
(24.91 %) 		3.141
(2.03 %)
Moosend 154.196111.245
(72.15 %) 		39.345
(25.52 %) 		3.606
(2.34 %)
Mailjet 154.417109.120
(70.67 %) 		41.929
(27.15 %) 		3.368
(2.18 %)
Rapidmail 153.887108.491
(70.50 %) 		41.916
(27.24 %) 		3.480
(2.26 %)
HubSpot 155.330109.197
(70.30 %) 		42.578
(27.41 %) 		3.555
(2.29 %)
SendPulse 155.300108.964
(70.16 %) 		43.061
(27.73 %) 		3.275
(2.11 %)
Mailify 153.924107.516
(69.85 %) 		42.632
(27.70 %) 		3.776
(2.45 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
MailChimp 154.811106.499
(68.79 %) 		43.771
(28.27 %) 		4.541
(2.93 %)
ConvertKit 154.367106.120
(68.75 %) 		43.673
(28.29 %) 		4.574
(2.96 %)
MailerLite 153.736105.437
(68.58 %) 		44.101
(28.69 %) 		4.198
(2.73 %)
Constant Contact 154.370104.920
(67.97 %) 		44.364
(28.74 %) 		5.086
(3.29 %)
SendInBlue 154.979104.276
(67.28 %) 		45.943
(29.64 %) 		4.760
(3.07 %)
Benchmark Email 155.335104.068
(67.00 %) 		45.819
(29.50 %) 		5.448
(3.51 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

68.79 % of 154.811 emails sent with MailChimp ended up in the recipient's main mailbox. 28.27 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.93 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 78.67 %
(121.385) 		19.57 %
(30.201) 		1.76 %
(2.709)
AWeber 76.60 %
(118.767) 		21.36 %
(33.124) 		2.04 %
(3.164)
CleverReach 76.16 %
(118.145) 		21.87 %
(33.928) 		1.96 %
(3.046)
Clever Elements 74.70 %
(115.330) 		22.98 %
(35.488) 		2.32 %
(3.580)
ActiveCampaign 73.97 %
(114.886) 		24.17 %
(37.538) 		1.87 %
(2.898)
Klick-Tipp 73.44 %
(113.113) 		24.77 %
(38.147) 		1.80 %
(2.770)
CampaignMonitor 73.06 %
(113.165) 		24.91 %
(38.587) 		2.03 %
(3.141)
Moosend 72.15 %
(111.245) 		25.52 %
(39.345) 		2.34 %
(3.606)
Mailjet 70.67 %
(109.120) 		27.15 %
(41.929) 		2.18 %
(3.368)
Rapidmail 70.50 %
(108.491) 		27.24 %
(41.916) 		2.26 %
(3.480)
HubSpot 70.30 %
(109.197) 		27.41 %
(42.578) 		2.29 %
(3.555)
SendPulse 70.16 %
(108.964) 		27.73 %
(43.061) 		2.11 %
(3.275)
Mailify 69.85 %
(107.516) 		27.70 %
(42.632) 		2.45 %
(3.776)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
MailChimp 68.79 %
(106.499) 		28.27 %
(43.771) 		2.93 %
(4.541)
ConvertKit 68.75 %
(106.120) 		28.29 %
(43.673) 		2.96 %
(4.574)
MailerLite 68.58 %
(105.437) 		28.69 %
(44.101) 		2.73 %
(4.198)
Constant Contact 67.97 %
(104.920) 		28.74 %
(44.364) 		3.29 %
(5.086)
SendInBlue 67.28 %
(104.276) 		29.64 %
(45.943) 		3.07 %
(4.760)
Benchmark Email 67.00 %
(104.068) 		29.50 %
(45.819) 		3.51 %
(5.448)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Food & Drink, Clothing, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 11.3658.2792.75433272.85 %24.23 %2.92 %
Food & Drink 11.9318.6662.92733872.63 %24.53 %2.83 %
Clothing 12.1578.8262.98135072.60 %24.52 %2.88 %
Home & Garden 12.2438.8863.03931872.58 %24.82 %2.60 %
Other 11.9178.6332.94533972.44 %24.71 %2.84 %
Elektronics 11.7118.0683.31033368.89 %28.26 %2.84 %
Entertainment 11.8898.1653.37634868.68 %28.40 %2.93 %
Sport & Fitness 11.5127.8903.27334968.54 %28.43 %3.03 %
Cosmetics & Beauty 11.9218.1513.40136968.38 %28.53 %3.10 %
Job & Career 11.6557.9403.34537068.13 %28.70 %3.17 %
Health 12.0717.7993.92934364.61 %32.55 %2.84 %
Finance 11.7477.5443.82737664.22 %32.58 %3.20 %
Dating 12.6927.6524.66437660.29 %36.75 %2.96 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 15.01910.9513.65041872.91 %24.30 %2.78 %
Zoho Mail 15.93511.2114.28244270.35 %26.87 %2.77 %
Mail.com 15.79211.0794.24546870.16 %26.88 %2.96 %
ProtonMail 15.09010.5564.11342169.95 %27.26 %2.79 %
Yahoo Mail 15.73410.9354.33646369.50 %27.56 %2.94 %
AOL Mail 15.85011.0144.37046669.49 %27.57 %2.94 %
GMX Mail 15.40110.4944.45844968.14 %28.95 %2.92 %
Yandex Mail 15.54610.5304.53148567.73 %29.15 %3.12 %
Outlook Mail 15.0109.8854.68144465.86 %31.19 %2.96 %
Gmail 15.4349.8445.10548563.78 %33.08 %3.14 %
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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MailChimp
87
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MailChimp
87
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References and Resources

Further resources and references for MailChimp.

No references or resources found.