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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 290.487 emails were sent with MailChimp. A total of 216.029 emails were delivered to the recipient's main mailbox. Of all emails sent, 64.340 emails ended up in the spam folder. 10.118 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 291.357238.495
(81.86 %) 		45.703
(15.69 %) 		7.159
(2.46 %)
CleverReach 291.609233.270
(79.99 %) 		50.662
(17.37 %) 		7.677
(2.63 %)
ActiveCampaign 291.757232.040
(79.53 %) 		52.694
(18.06 %) 		7.023
(2.41 %)
AWeber 291.300230.263
(79.05 %) 		52.568
(18.05 %) 		8.469
(2.91 %)
Klick-Tipp 290.958228.275
(78.46 %) 		55.177
(18.96 %) 		7.506
(2.58 %)
CampaignMonitor 291.438228.488
(78.40 %) 		55.151
(18.92 %) 		7.799
(2.68 %)
Mailjet 290.893224.128
(77.05 %) 		58.692
(20.18 %) 		8.073
(2.78 %)
Moosend 290.730223.141
(76.75 %) 		58.685
(20.19 %) 		8.904
(3.06 %)
Rapidmail 290.185222.101
(76.54 %) 		59.708
(20.58 %) 		8.376
(2.89 %)
HubSpot 292.361223.406
(76.41 %) 		60.588
(20.72 %) 		8.367
(2.86 %)
Clever Elements 290.791220.308
(75.76 %) 		60.299
(20.74 %) 		10.184
(3.50 %)
Mailify 290.658219.215
(75.42 %) 		62.253
(21.42 %) 		9.190
(3.16 %)
ConvertKit 291.102217.789
(74.82 %) 		63.342
(21.76 %) 		9.971
(3.43 %)
MailChimp 290.487216.029
(74.37 %) 		64.340
(22.15 %) 		10.118
(3.48 %)
SendPulse 292.308215.759
(73.81 %) 		66.837
(22.87 %) 		9.712
(3.32 %)
MailerLite 290.648214.371
(73.76 %) 		66.161
(22.76 %) 		10.116
(3.48 %)
SendInBlue 291.499214.361
(73.54 %) 		66.689
(22.88 %) 		10.449
(3.58 %)
Benchmark Email 292.166214.481
(73.41 %) 		66.632
(22.81 %) 		11.053
(3.78 %)
Constant Contact 290.990213.527
(73.38 %) 		66.409
(22.82 %) 		11.054
(3.80 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

74.37 % of 290.487 emails sent with MailChimp ended up in the recipient's main mailbox. 22.15 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.48 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 81.86 %
(238.495) 		15.69 %
(45.703) 		2.46 %
(7.159)
CleverReach 79.99 %
(233.270) 		17.37 %
(50.662) 		2.63 %
(7.677)
ActiveCampaign 79.53 %
(232.040) 		18.06 %
(52.694) 		2.41 %
(7.023)
AWeber 79.05 %
(230.263) 		18.05 %
(52.568) 		2.91 %
(8.469)
Klick-Tipp 78.46 %
(228.275) 		18.96 %
(55.177) 		2.58 %
(7.506)
CampaignMonitor 78.40 %
(228.488) 		18.92 %
(55.151) 		2.68 %
(7.799)
Mailjet 77.05 %
(224.128) 		20.18 %
(58.692) 		2.78 %
(8.073)
Moosend 76.75 %
(223.141) 		20.19 %
(58.685) 		3.06 %
(8.904)
Rapidmail 76.54 %
(222.101) 		20.58 %
(59.708) 		2.89 %
(8.376)
HubSpot 76.41 %
(223.406) 		20.72 %
(60.588) 		2.86 %
(8.367)
Clever Elements 75.76 %
(220.308) 		20.74 %
(60.299) 		3.50 %
(10.184)
Mailify 75.42 %
(219.215) 		21.42 %
(62.253) 		3.16 %
(9.190)
ConvertKit 74.82 %
(217.789) 		21.76 %
(63.342) 		3.43 %
(9.971)
MailChimp 74.37 %
(216.029) 		22.15 %
(64.340) 		3.48 %
(10.118)
SendPulse 73.81 %
(215.759) 		22.87 %
(66.837) 		3.32 %
(9.712)
MailerLite 73.76 %
(214.371) 		22.76 %
(66.161) 		3.48 %
(10.116)
SendInBlue 73.54 %
(214.361) 		22.88 %
(66.689) 		3.58 %
(10.449)
Benchmark Email 73.41 %
(214.481) 		22.81 %
(66.632) 		3.78 %
(11.053)
Constant Contact 73.38 %
(213.527) 		22.82 %
(66.409) 		3.80 %
(11.054)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 22.33017.3394.29269977.65 %19.22 %3.13 %
Clothing 22.57417.5014.36171277.53 %19.32 %3.15 %
Home & Garden 22.63717.5364.40669577.47 %19.46 %3.07 %
Pets 21.74616.7854.22573677.19 %19.43 %3.38 %
Other 22.31117.1354.42774976.80 %19.84 %3.36 %
Elektronics 22.46116.8854.84573175.17 %21.57 %3.25 %
Cosmetics & Beauty 22.34416.5564.98680274.10 %22.31 %3.59 %
Entertainment 22.11716.3484.94382673.92 %22.35 %3.73 %
Sport & Fitness 21.92116.1774.96777773.80 %22.66 %3.54 %
Job & Career 22.22816.1995.17285772.88 %23.27 %3.86 %
Health 22.44916.0405.60780271.45 %24.98 %3.57 %
Finance 22.15815.6715.62586270.72 %25.39 %3.89 %
Dating 23.21115.8576.48487068.32 %27.94 %3.75 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 28.71222.3475.45690977.83 %19.00 %3.17 %
ProtonMail 28.60721.8025.89291376.21 %20.60 %3.19 %
Zoho Mail 29.48222.3756.17293575.89 %20.93 %3.17 %
Mail.com 29.27222.0096.2481.01575.19 %21.34 %3.47 %
GMX Mail 29.05621.7616.34195474.89 %21.82 %3.28 %
Yahoo Mail 29.15421.6476.4631.04474.25 %22.17 %3.58 %
AOL Mail 29.37121.7916.5371.04374.19 %22.26 %3.55 %
Yandex Mail 29.13721.1986.8421.09772.75 %23.48 %3.76 %
Outlook Mail 28.58220.5366.9701.07671.85 %24.39 %3.76 %
Gmail 29.11420.5637.4191.13270.63 %25.48 %3.89 %
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
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MailChimp
85
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MailChimp
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References and Resources

Further resources and references for MailChimp.

No references or resources found.