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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 304.026 emails were sent with MailChimp. A total of 226.835 emails were delivered to the recipient's main mailbox. Of all emails sent, 66.491 emails ended up in the spam folder. 10.700 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 304.948250.114
(82.02 %) 		47.223
(15.49 %) 		7.611
(2.50 %)
CleverReach 305.419244.944
(80.20 %) 		52.330
(17.13 %) 		8.145
(2.67 %)
ActiveCampaign 305.277243.674
(79.82 %) 		54.154
(17.74 %) 		7.449
(2.44 %)
AWeber 304.660241.215
(79.18 %) 		54.487
(17.88 %) 		8.958
(2.94 %)
Klick-Tipp 304.430239.673
(78.73 %) 		56.830
(18.67 %) 		7.927
(2.60 %)
CampaignMonitor 305.233240.111
(78.66 %) 		56.844
(18.62 %) 		8.278
(2.71 %)
Mailjet 304.721235.814
(77.39 %) 		60.351
(19.81 %) 		8.556
(2.81 %)
Moosend 304.493234.362
(76.97 %) 		60.680
(19.93 %) 		9.451
(3.10 %)
Rapidmail 303.502233.108
(76.81 %) 		61.496
(20.26 %) 		8.898
(2.93 %)
HubSpot 306.273234.987
(76.72 %) 		62.414
(20.38 %) 		8.872
(2.90 %)
Clever Elements 304.417230.774
(75.81 %) 		62.779
(20.62 %) 		10.864
(3.57 %)
Mailify 304.413230.443
(75.70 %) 		64.228
(21.10 %) 		9.742
(3.20 %)
ConvertKit 304.870229.005
(75.12 %) 		65.335
(21.43 %) 		10.530
(3.45 %)
MailChimp 304.026226.835
(74.61 %) 		66.491
(21.87 %) 		10.700
(3.52 %)
SendPulse 305.767226.301
(74.01 %) 		69.155
(22.62 %) 		10.311
(3.37 %)
MailerLite 304.322225.112
(73.97 %) 		68.436
(22.49 %) 		10.774
(3.54 %)
SendInBlue 305.173225.338
(73.84 %) 		68.845
(22.56 %) 		10.990
(3.60 %)
Benchmark Email 305.949225.728
(73.78 %) 		68.625
(22.43 %) 		11.596
(3.79 %)
Constant Contact 304.458224.204
(73.64 %) 		68.602
(22.53 %) 		11.652
(3.83 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

74.61 % of 304.026 emails sent with MailChimp ended up in the recipient's main mailbox. 21.87 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.52 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 82.02 %
(250.114) 		15.49 %
(47.223) 		2.50 %
(7.611)
CleverReach 80.20 %
(244.944) 		17.13 %
(52.330) 		2.67 %
(8.145)
ActiveCampaign 79.82 %
(243.674) 		17.74 %
(54.154) 		2.44 %
(7.449)
AWeber 79.18 %
(241.215) 		17.88 %
(54.487) 		2.94 %
(8.958)
Klick-Tipp 78.73 %
(239.673) 		18.67 %
(56.830) 		2.60 %
(7.927)
CampaignMonitor 78.66 %
(240.111) 		18.62 %
(56.844) 		2.71 %
(8.278)
Mailjet 77.39 %
(235.814) 		19.81 %
(60.351) 		2.81 %
(8.556)
Moosend 76.97 %
(234.362) 		19.93 %
(60.680) 		3.10 %
(9.451)
Rapidmail 76.81 %
(233.108) 		20.26 %
(61.496) 		2.93 %
(8.898)
HubSpot 76.72 %
(234.987) 		20.38 %
(62.414) 		2.90 %
(8.872)
Clever Elements 75.81 %
(230.774) 		20.62 %
(62.779) 		3.57 %
(10.864)
Mailify 75.70 %
(230.443) 		21.10 %
(64.228) 		3.20 %
(9.742)
ConvertKit 75.12 %
(229.005) 		21.43 %
(65.335) 		3.45 %
(10.530)
MailChimp 74.61 %
(226.835) 		21.87 %
(66.491) 		3.52 %
(10.700)
SendPulse 74.01 %
(226.301) 		22.62 %
(69.155) 		3.37 %
(10.311)
MailerLite 73.97 %
(225.112) 		22.49 %
(68.436) 		3.54 %
(10.774)
SendInBlue 73.84 %
(225.338) 		22.56 %
(68.845) 		3.60 %
(10.990)
Benchmark Email 73.78 %
(225.728) 		22.43 %
(68.625) 		3.79 %
(11.596)
Constant Contact 73.64 %
(224.204) 		22.53 %
(68.602) 		3.83 %
(11.652)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 23.28418.1214.42673777.83 %19.01 %3.17 %
Clothing 23.57618.3284.50074877.74 %19.09 %3.17 %
Home & Garden 23.71818.4294.55473577.70 %19.20 %3.10 %
Pets 22.78617.6284.38077877.36 %19.22 %3.41 %
Other 23.36317.9884.58479176.99 %19.62 %3.39 %
Elektronics 23.48617.7105.00177575.41 %21.29 %3.30 %
Cosmetics & Beauty 23.43517.4385.16383474.41 %22.03 %3.56 %
Entertainment 23.11917.1475.10486874.17 %22.08 %3.75 %
Sport & Fitness 22.94116.9655.13983773.95 %22.40 %3.65 %
Job & Career 23.24016.9805.35390773.06 %23.03 %3.90 %
Health 23.52016.8865.78884671.79 %24.61 %3.60 %
Finance 23.28616.5435.82691771.04 %25.02 %3.94 %
Dating 24.27216.6726.67392768.69 %27.49 %3.82 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 30.09023.4825.65295678.04 %18.78 %3.18 %
ProtonMail 29.99722.9436.08596976.48 %20.29 %3.23 %
Zoho Mail 30.84323.4816.36999376.13 %20.65 %3.22 %
Mail.com 30.59723.0696.4541.07475.40 %21.09 %3.51 %
GMX Mail 30.44022.8936.5471.00075.21 %21.51 %3.29 %
Yahoo Mail 30.46822.6916.6801.09774.47 %21.92 %3.60 %
AOL Mail 30.69222.8316.7581.10374.39 %22.02 %3.59 %
Yandex Mail 30.47622.2357.0771.16472.96 %23.22 %3.82 %
Outlook Mail 29.97621.6117.2141.15172.09 %24.07 %3.84 %
Gmail 30.44721.5997.6551.19370.94 %25.14 %3.92 %
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
85
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MailChimp
85
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MailChimp
85
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References and Resources

Further resources and references for MailChimp.

No references or resources found.