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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 372.226 emails were sent with MailChimp. A total of 282.021 emails were delivered to the recipient's main mailbox. Of all emails sent, 76.720 emails ended up in the spam folder. 13.485 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 373.012308.506
(82.71 %)
54.728
(14.67 %)
9.778
(2.62 %)
CleverReach 373.066301.907
(80.93 %)
60.730
(16.28 %)
10.429
(2.80 %)
ActiveCampaign 373.562302.146
(80.88 %)
61.850
(16.56 %)
9.566
(2.56 %)
CampaignMonitor 373.117297.446
(79.72 %)
65.129
(17.46 %)
10.542
(2.83 %)
Klick-Tipp 372.411296.799
(79.70 %)
65.361
(17.55 %)
10.251
(2.75 %)
AWeber 372.652296.713
(79.62 %)
64.347
(17.27 %)
11.592
(3.11 %)
Mailjet 372.792293.262
(78.67 %)
68.748
(18.44 %)
10.782
(2.89 %)
Rapidmail 372.006289.978
(77.95 %)
70.581
(18.97 %)
11.447
(3.08 %)
HubSpot 374.344291.763
(77.94 %)
71.303
(19.05 %)
11.278
(3.01 %)
Moosend 372.652290.100
(77.85 %)
70.398
(18.89 %)
12.154
(3.26 %)
Mailify 372.673286.036
(76.75 %)
74.131
(19.89 %)
12.506
(3.36 %)
ConvertKit 373.701284.997
(76.26 %)
75.361
(20.17 %)
13.343
(3.57 %)
Clever Elements 372.370282.743
(75.93 %)
75.400
(20.25 %)
14.227
(3.82 %)
MailChimp 372.226282.021
(75.77 %)
76.720
(20.61 %)
13.485
(3.62 %)
SendInBlue 373.154280.139
(75.07 %)
79.229
(21.23 %)
13.786
(3.69 %)
Benchmark Email 374.129280.628
(75.01 %)
79.021
(21.12 %)
14.480
(3.87 %)
MailerLite 372.281278.849
(74.90 %)
79.590
(21.38 %)
13.842
(3.72 %)
SendPulse 374.260279.963
(74.80 %)
80.862
(21.61 %)
13.435
(3.59 %)
Constant Contact 372.808278.650
(74.74 %)
79.656
(21.37 %)
14.502
(3.89 %)
Newsletter2Go 40.83828.449
(69.66 %)
11.943
(29.24 %)
446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

75.77 % of 372.226 emails sent with MailChimp ended up in the recipient's main mailbox. 20.61 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.62 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 82.71 %
(308.506)
14.67 %
(54.728)
2.62 %
(9.778)
CleverReach 80.93 %
(301.907)
16.28 %
(60.730)
2.80 %
(10.429)
ActiveCampaign 80.88 %
(302.146)
16.56 %
(61.850)
2.56 %
(9.566)
CampaignMonitor 79.72 %
(297.446)
17.46 %
(65.129)
2.83 %
(10.542)
Klick-Tipp 79.70 %
(296.799)
17.55 %
(65.361)
2.75 %
(10.251)
AWeber 79.62 %
(296.713)
17.27 %
(64.347)
3.11 %
(11.592)
Mailjet 78.67 %
(293.262)
18.44 %
(68.748)
2.89 %
(10.782)
Rapidmail 77.95 %
(289.978)
18.97 %
(70.581)
3.08 %
(11.447)
HubSpot 77.94 %
(291.763)
19.05 %
(71.303)
3.01 %
(11.278)
Moosend 77.85 %
(290.100)
18.89 %
(70.398)
3.26 %
(12.154)
Mailify 76.75 %
(286.036)
19.89 %
(74.131)
3.36 %
(12.506)
ConvertKit 76.26 %
(284.997)
20.17 %
(75.361)
3.57 %
(13.343)
Clever Elements 75.93 %
(282.743)
20.25 %
(75.400)
3.82 %
(14.227)
MailChimp 75.77 %
(282.021)
20.61 %
(76.720)
3.62 %
(13.485)
SendInBlue 75.07 %
(280.139)
21.23 %
(79.229)
3.69 %
(13.786)
Benchmark Email 75.01 %
(280.628)
21.12 %
(79.021)
3.87 %
(14.480)
MailerLite 74.90 %
(278.849)
21.38 %
(79.590)
3.72 %
(13.842)
SendPulse 74.80 %
(279.963)
21.61 %
(80.862)
3.59 %
(13.435)
Constant Contact 74.74 %
(278.650)
21.37 %
(79.656)
3.89 %
(14.502)
Newsletter2Go 69.66 %
(28.449)
29.24 %
(11.943)
1.09 %
(446)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 28.77322.7235.14790378.97 %17.89 %3.14 %
Home & Garden 29.04622.8745.24892478.75 %18.07 %3.18 %
Clothing 28.77822.6585.18193978.73 %18.00 %3.26 %
Pets 27.89721.8195.10397578.21 %18.29 %3.49 %
Other 28.58722.2715.32599177.91 %18.63 %3.47 %
Elektronics 28.73522.0295.73297476.66 %19.95 %3.39 %
Cosmetics & Beauty 28.66221.6705.9521.04075.61 %20.77 %3.63 %
Entertainment 28.32521.3415.8891.09575.34 %20.79 %3.87 %
Sport & Fitness 28.10121.0665.9701.06574.97 %21.24 %3.79 %
Job & Career 28.43021.0216.2411.16873.94 %21.95 %4.11 %
Health 28.80421.1006.6331.07173.25 %23.03 %3.72 %
Finance 28.52420.6646.7191.14172.44 %23.56 %4.00 %
Dating 29.56420.7857.5801.19970.31 %25.64 %4.06 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 37.06029.2796.5591.22279.00 %17.70 %3.30 %
ProtonMail 36.66728.4756.9551.23777.66 %18.97 %3.37 %
Zoho Mail 37.56629.0117.2941.26177.23 %19.42 %3.36 %
GMX Mail 37.28728.5287.4941.26576.51 %20.10 %3.39 %
Mail.com 37.39928.5767.4601.36376.41 %19.95 %3.64 %
Yahoo Mail 37.29228.1637.7411.38875.52 %20.76 %3.72 %
AOL Mail 37.53928.3237.8351.38175.45 %20.87 %3.68 %
Yandex Mail 37.28527.6688.2071.41074.21 %22.01 %3.78 %
Outlook Mail 36.85327.0288.3721.45373.34 %22.72 %3.94 %
Gmail 37.27826.9708.8031.50572.35 %23.61 %4.04 %
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MailChimp email deliverability by email service provider
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
85
/100
MailChimp
85
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MailChimp
85
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References and Resources

Further resources and references for MailChimp.

No references or resources found.