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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 174.892 emails were sent with MailChimp. A total of 122.713 emails were delivered to the recipient's main mailbox. Of all emails sent, 46.835 emails ended up in the spam folder. 5.344 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 174.945139.070
(79.49 %) 		32.508
(18.58 %) 		3.367
(1.92 %)
AWeber 175.418135.512
(77.25 %) 		35.958
(20.50 %) 		3.948
(2.25 %)
CleverReach 175.446135.189
(77.05 %) 		36.481
(20.79 %) 		3.776
(2.15 %)
ActiveCampaign 175.550132.222
(75.32 %) 		39.806
(22.68 %) 		3.522
(2.01 %)
Clever Elements 174.658130.978
(74.99 %) 		39.142
(22.41 %) 		4.538
(2.60 %)
Klick-Tipp 174.465130.431
(74.76 %) 		40.580
(23.26 %) 		3.454
(1.98 %)
CampaignMonitor 175.238130.265
(74.34 %) 		41.141
(23.48 %) 		3.832
(2.19 %)
Moosend 174.708128.110
(73.33 %) 		42.214
(24.16 %) 		4.384
(2.51 %)
Mailjet 174.738126.312
(72.29 %) 		44.379
(25.40 %) 		4.047
(2.32 %)
Rapidmail 174.307125.498
(72.00 %) 		44.593
(25.58 %) 		4.216
(2.42 %)
HubSpot 175.931126.365
(71.83 %) 		45.265
(25.73 %) 		4.301
(2.44 %)
Mailify 174.445124.297
(71.25 %) 		45.561
(26.12 %) 		4.587
(2.63 %)
SendPulse 175.502124.644
(71.02 %) 		46.578
(26.54 %) 		4.280
(2.44 %)
MailChimp 174.892122.713
(70.17 %) 		46.835
(26.78 %) 		5.344
(3.06 %)
ConvertKit 174.829122.658
(70.16 %) 		46.722
(26.72 %) 		5.449
(3.12 %)
MailerLite 174.601121.906
(69.82 %) 		47.557
(27.24 %) 		5.138
(2.94 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
Constant Contact 174.767121.127
(69.31 %) 		47.655
(27.27 %) 		5.985
(3.42 %)
SendInBlue 175.563120.911
(68.87 %) 		49.098
(27.97 %) 		5.554
(3.16 %)
Benchmark Email 175.631120.416
(68.56 %) 		48.928
(27.86 %) 		6.287
(3.58 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

70.17 % of 174.892 emails sent with MailChimp ended up in the recipient's main mailbox. 26.78 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.06 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 79.49 %
(139.070) 		18.58 %
(32.508) 		1.92 %
(3.367)
AWeber 77.25 %
(135.512) 		20.50 %
(35.958) 		2.25 %
(3.948)
CleverReach 77.05 %
(135.189) 		20.79 %
(36.481) 		2.15 %
(3.776)
ActiveCampaign 75.32 %
(132.222) 		22.68 %
(39.806) 		2.01 %
(3.522)
Clever Elements 74.99 %
(130.978) 		22.41 %
(39.142) 		2.60 %
(4.538)
Klick-Tipp 74.76 %
(130.431) 		23.26 %
(40.580) 		1.98 %
(3.454)
CampaignMonitor 74.34 %
(130.265) 		23.48 %
(41.141) 		2.19 %
(3.832)
Moosend 73.33 %
(128.110) 		24.16 %
(42.214) 		2.51 %
(4.384)
Mailjet 72.29 %
(126.312) 		25.40 %
(44.379) 		2.32 %
(4.047)
Rapidmail 72.00 %
(125.498) 		25.58 %
(44.593) 		2.42 %
(4.216)
HubSpot 71.83 %
(126.365) 		25.73 %
(45.265) 		2.44 %
(4.301)
Mailify 71.25 %
(124.297) 		26.12 %
(45.561) 		2.63 %
(4.587)
SendPulse 71.02 %
(124.644) 		26.54 %
(46.578) 		2.44 %
(4.280)
MailChimp 70.17 %
(122.713) 		26.78 %
(46.835) 		3.06 %
(5.344)
ConvertKit 70.16 %
(122.658) 		26.72 %
(46.722) 		3.12 %
(5.449)
MailerLite 69.82 %
(121.906) 		27.24 %
(47.557) 		2.94 %
(5.138)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
Constant Contact 69.31 %
(121.127) 		27.27 %
(47.655) 		3.42 %
(5.985)
SendInBlue 68.87 %
(120.911) 		27.97 %
(49.098) 		3.16 %
(5.554)
Benchmark Email 68.56 %
(120.416) 		27.86 %
(48.928) 		3.58 %
(6.287)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Home & Garden, Food & Drink, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 12.9249.5642.97638474.00 %23.03 %2.97 %
Home & Garden 13.78710.1773.24037073.82 %23.50 %2.68 %
Food & Drink 13.4659.9393.13539173.81 %23.28 %2.90 %
Clothing 13.70310.1053.19240673.74 %23.29 %2.96 %
Other 13.4449.8833.16539673.51 %23.54 %2.95 %
Elektronics 13.2419.3193.52639670.38 %26.63 %2.99 %
Entertainment 13.3819.3523.60942069.89 %26.97 %3.14 %
Sport & Fitness 13.0589.1133.52542069.79 %26.99 %3.22 %
Cosmetics & Beauty 13.5249.4353.64544469.76 %26.95 %3.28 %
Job & Career 13.1179.0983.60141869.36 %27.45 %3.19 %
Health 13.6359.0524.17740666.39 %30.63 %2.98 %
Finance 13.3218.7644.10345465.79 %30.80 %3.41 %
Dating 14.2928.9124.94143962.36 %34.57 %3.07 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 17.07512.6593.92449274.14 %22.98 %2.88 %
Zoho Mail 17.94212.8654.56451371.70 %25.44 %2.86 %
ProtonMail 17.02412.1564.37349571.41 %25.69 %2.91 %
Mail.com 17.84112.7284.55555871.34 %25.53 %3.13 %
AOL Mail 17.86312.6174.70054670.63 %26.31 %3.06 %
Yahoo Mail 17.68612.4864.64755370.60 %26.28 %3.13 %
GMX Mail 17.47012.2174.74550869.93 %27.16 %2.91 %
Yandex Mail 17.55912.1204.87356669.02 %27.75 %3.22 %
Outlook Mail 16.98911.4395.01253867.33 %29.50 %3.17 %
Gmail 17.44311.4265.44257565.50 %31.20 %3.30 %
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MailChimp email deliverability by email service provider
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
86
/100
MailChimp
86
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MailChimp
86
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References and Resources

Further resources and references for MailChimp.

No references or resources found.