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MailChimp Email Deliverability Report

In this email deliverability report for MailChimp, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailChimp and other providers comparison

A total of 270.297 emails were sent with MailChimp. A total of 199.827 emails were delivered to the recipient's main mailbox. Of all emails sent, 61.231 emails ended up in the spam folder. 9.239 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 270.600220.796
(81.59 %)
43.326
(16.01 %)
6.478
(2.39 %)
CleverReach 271.001215.877
(79.66 %)
48.150
(17.77 %)
6.974
(2.57 %)
ActiveCampaign 270.952214.212
(79.06 %)
50.342
(18.58 %)
6.398
(2.36 %)
AWeber 270.619213.320
(78.83 %)
49.645
(18.34 %)
7.654
(2.83 %)
Klick-Tipp 270.428211.030
(78.04 %)
52.614
(19.46 %)
6.784
(2.51 %)
CampaignMonitor 270.848211.104
(77.94 %)
52.669
(19.45 %)
7.075
(2.61 %)
Mailjet 270.503206.951
(76.51 %)
56.189
(20.77 %)
7.363
(2.72 %)
Moosend 270.375206.268
(76.29 %)
55.943
(20.69 %)
8.164
(3.02 %)
Rapidmail 269.872205.064
(75.99 %)
57.119
(21.17 %)
7.689
(2.85 %)
HubSpot 271.937206.412
(75.90 %)
57.847
(21.27 %)
7.678
(2.82 %)
Clever Elements 270.248204.486
(75.67 %)
56.585
(20.94 %)
9.177
(3.40 %)
Mailify 270.031202.395
(74.95 %)
59.276
(21.95 %)
8.360
(3.10 %)
ConvertKit 270.571201.207
(74.36 %)
60.249
(22.27 %)
9.115
(3.37 %)
MailChimp 270.297199.827
(73.93 %)
61.231
(22.65 %)
9.239
(3.42 %)
SendPulse 271.796199.790
(73.51 %)
63.231
(23.26 %)
8.775
(3.23 %)
MailerLite 270.423198.184
(73.29 %)
62.962
(23.28 %)
9.277
(3.43 %)
SendInBlue 271.243197.816
(72.93 %)
63.781
(23.51 %)
9.646
(3.56 %)
Constant Contact 270.517197.264
(72.92 %)
63.115
(23.33 %)
10.138
(3.75 %)
Benchmark Email 271.744198.016
(72.87 %)
63.512
(23.37 %)
10.216
(3.76 %)
Newsletter2Go 40.83828.449
(69.66 %)
11.943
(29.24 %)
446
(1.09 %)
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MailChimp email deliverability providers comparison
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Email deliverability rates for MailChimp and other providers comparison

73.93 % of 270.297 emails sent with MailChimp ended up in the recipient's main mailbox. 22.65 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.42 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 81.59 %
(220.796)
16.01 %
(43.326)
2.39 %
(6.478)
CleverReach 79.66 %
(215.877)
17.77 %
(48.150)
2.57 %
(6.974)
ActiveCampaign 79.06 %
(214.212)
18.58 %
(50.342)
2.36 %
(6.398)
AWeber 78.83 %
(213.320)
18.34 %
(49.645)
2.83 %
(7.654)
Klick-Tipp 78.04 %
(211.030)
19.46 %
(52.614)
2.51 %
(6.784)
CampaignMonitor 77.94 %
(211.104)
19.45 %
(52.669)
2.61 %
(7.075)
Mailjet 76.51 %
(206.951)
20.77 %
(56.189)
2.72 %
(7.363)
Moosend 76.29 %
(206.268)
20.69 %
(55.943)
3.02 %
(8.164)
Rapidmail 75.99 %
(205.064)
21.17 %
(57.119)
2.85 %
(7.689)
HubSpot 75.90 %
(206.412)
21.27 %
(57.847)
2.82 %
(7.678)
Clever Elements 75.67 %
(204.486)
20.94 %
(56.585)
3.40 %
(9.177)
Mailify 74.95 %
(202.395)
21.95 %
(59.276)
3.10 %
(8.360)
ConvertKit 74.36 %
(201.207)
22.27 %
(60.249)
3.37 %
(9.115)
MailChimp 73.93 %
(199.827)
22.65 %
(61.231)
3.42 %
(9.239)
SendPulse 73.51 %
(199.790)
23.26 %
(63.231)
3.23 %
(8.775)
MailerLite 73.29 %
(198.184)
23.28 %
(62.962)
3.43 %
(9.277)
SendInBlue 72.93 %
(197.816)
23.51 %
(63.781)
3.56 %
(9.646)
Constant Contact 72.92 %
(197.264)
23.33 %
(63.115)
3.75 %
(10.138)
Benchmark Email 72.87 %
(198.016)
23.37 %
(63.512)
3.76 %
(10.216)
Newsletter2Go 69.66 %
(28.449)
29.24 %
(11.943)
1.09 %
(446)
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MailChimp email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 20.75716.0324.07764877.24 %19.64 %3.12 %
Clothing 21.00316.1964.14865977.11 %19.75 %3.14 %
Home & Garden 21.09016.2584.20263077.09 %19.92 %2.99 %
Pets 20.19415.5294.00765876.90 %19.84 %3.26 %
Other 20.73415.8554.20067976.47 %20.26 %3.27 %
Elektronics 20.83715.5534.61167374.64 %22.13 %3.23 %
Cosmetics & Beauty 20.82315.3554.74772173.74 %22.80 %3.46 %
Entertainment 20.57215.1244.70074873.52 %22.85 %3.64 %
Sport & Fitness 20.40314.9684.71671973.36 %23.11 %3.52 %
Job & Career 20.60214.9354.88478372.49 %23.71 %3.80 %
Health 20.99714.9035.36872670.98 %25.57 %3.46 %
Finance 20.63714.4835.36279270.18 %25.98 %3.84 %
Dating 21.64814.6366.20980367.61 %28.68 %3.71 %
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MailChimp email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 26.75220.7185.19683877.44 %19.42 %3.13 %
ProtonMail 26.59320.1325.62683575.70 %21.16 %3.14 %
Zoho Mail 27.49220.7425.88886275.45 %21.42 %3.14 %
Mail.com 27.29220.3955.95494374.73 %21.82 %3.46 %
GMX Mail 26.96420.0476.04487374.35 %22.42 %3.24 %
AOL Mail 27.33920.2086.20592673.92 %22.70 %3.39 %
Yahoo Mail 27.18620.0716.14896773.83 %22.61 %3.56 %
Yandex Mail 27.13819.6456.49599872.39 %23.93 %3.68 %
Outlook Mail 26.46218.8926.60996171.39 %24.98 %3.63 %
Gmail 27.07918.9777.0661.03670.08 %26.09 %3.83 %
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MailChimp email deliverability by email service provider
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
87
/100
MailChimp
87
/100
MailChimp
87
/100

References and Resources

Further resources and references for MailChimp.

No references or resources found.