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Mailgun Email Deliverability Report for the year 2025 (June)
In this email deliverability report for Mailgun (June 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Mailgun. It outlines the most important features of Mailgun, answers some questions and also publishes user reviews.
Email deliverability for Mailgun and other providers comparison
A total of 10.181 emails were sent with Mailgun. A total of 7.272 emails were delivered to the recipient's main mailbox. Of all emails sent, 787 emails ended up in the spam folder. 416 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| Kit | 10.250 | 8.128 (79.30 %) | 2.077 (20.26 %) | 196 (1.91 %) |
| Clever Elements | 9.689 | 7.603 (78.47 %) | 1.207 (12.46 %) | 393 (4.06 %) |
| GetResponse | 9.863 | 7.702 (78.09 %) | 1.540 (15.61 %) | 489 (4.96 %) |
| Klick-Tipp | 10.444 | 8.084 (77.40 %) | 1.874 (17.94 %) | 139 (1.33 %) |
| Benchmark Email | 10.040 | 7.691 (76.60 %) | 1.029 (10.25 %) | 190 (1.89 %) |
| AWeber | 10.169 | 7.696 (75.68 %) | 1.569 (15.43 %) | 195 (1.92 %) |
| MailChimp | 10.082 | 7.623 (75.61 %) | 1.672 (16.58 %) | 410 (4.07 %) |
| Amazon SES | 10.173 | 7.520 (73.92 %) | 1.351 (13.28 %) | 508 (4.99 %) |
| mailtrap | 10.410 | 7.618 (73.18 %) | 1.759 (16.90 %) | 311 (2.99 %) |
| Mailjet | 9.782 | 7.155 (73.14 %) | 1.533 (15.67 %) | 116 (1.19 %) |
| Constant Contact | 9.857 | 7.141 (72.45 %) | 2.100 (21.30 %) | 296 (3.00 %) |
| Mailgun | 10.181 | 7.272 (71.43 %) | 787 (7.73 %) | 416 (4.09 %) |
| CleverReach | 9.907 | 7.042 (71.08 %) | 1.437 (14.50 %) | 126 (1.27 %) |
| HubSpot | 9.655 | 6.830 (70.74 %) | 1.301 (13.47 %) | 441 (4.57 %) |
| CampaignMonitor | 9.877 | 6.960 (70.47 %) | 1.537 (15.56 %) | 531 (5.38 %) |
| Rapidmail | 10.069 | 7.027 (69.79 %) | 1.237 (12.29 %) | 545 (5.41 %) |
| Brevo | 9.945 | 6.936 (69.74 %) | 2.471 (24.85 %) | 407 (4.09 %) |
| SendPulse | 9.958 | 6.943 (69.72 %) | 2.397 (24.07 %) | 473 (4.75 %) |
| Postmark | 10.312 | 7.115 (69.00 %) | 1.412 (13.69 %) | 486 (4.71 %) |
| SendGrid | 10.114 | 6.955 (68.77 %) | 1.369 (13.54 %) | 189 (1.87 %) |
| MailerLite | 10.364 | 7.058 (68.10 %) | 1.395 (13.46 %) | 323 (3.12 %) |
| Moosend | 10.286 | 6.987 (67.93 %) | 2.167 (21.07 %) | 122 (1.19 %) |
| ActiveCampaign | 10.419 | 6.763 (64.91 %) | 1.037 (9.95 %) | 317 (3.04 %) |
| Sarbacane | 10.057 | 6.513 (64.76 %) | 2.189 (21.77 %) | 465 (4.62 %) |
Email deliverability rates for Mailgun and other providers comparison
71.43 % of 10.181 emails sent with Mailgun ended up in the recipient's main mailbox. 7.73 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.09 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Kit | 79.30 % (8.128) | 20.26 % (2.077) | 1.91 % (196) |
| Clever Elements | 78.47 % (7.603) | 12.46 % (1.207) | 4.06 % (393) |
| GetResponse | 78.09 % (7.702) | 15.61 % (1.540) | 4.96 % (489) |
| Klick-Tipp | 77.40 % (8.084) | 17.94 % (1.874) | 1.33 % (139) |
| Benchmark Email | 76.60 % (7.691) | 10.25 % (1.029) | 1.89 % (190) |
| AWeber | 75.68 % (7.696) | 15.43 % (1.569) | 1.92 % (195) |
| MailChimp | 75.61 % (7.623) | 16.58 % (1.672) | 4.07 % (410) |
| Amazon SES | 73.92 % (7.520) | 13.28 % (1.351) | 4.99 % (508) |
| mailtrap | 73.18 % (7.618) | 16.90 % (1.759) | 2.99 % (311) |
| Mailjet | 73.14 % (7.155) | 15.67 % (1.533) | 1.19 % (116) |
| Constant Contact | 72.45 % (7.141) | 21.30 % (2.100) | 3.00 % (296) |
| Mailgun | 71.43 % (7.272) | 7.73 % (787) | 4.09 % (416) |
| CleverReach | 71.08 % (7.042) | 14.50 % (1.437) | 1.27 % (126) |
| HubSpot | 70.74 % (6.830) | 13.47 % (1.301) | 4.57 % (441) |
| CampaignMonitor | 70.47 % (6.960) | 15.56 % (1.537) | 5.38 % (531) |
| Rapidmail | 69.79 % (7.027) | 12.29 % (1.237) | 5.41 % (545) |
| Brevo | 69.74 % (6.936) | 24.85 % (2.471) | 4.09 % (407) |
| SendPulse | 69.72 % (6.943) | 24.07 % (2.397) | 4.75 % (473) |
| Postmark | 69.00 % (7.115) | 13.69 % (1.412) | 4.71 % (486) |
| SendGrid | 68.77 % (6.955) | 13.54 % (1.369) | 1.87 % (189) |
| MailerLite | 68.10 % (7.058) | 13.46 % (1.395) | 3.12 % (323) |
| Moosend | 67.93 % (6.987) | 21.07 % (2.167) | 1.19 % (122) |
| ActiveCampaign | 64.91 % (6.763) | 9.95 % (1.037) | 3.04 % (317) |
| Sarbacane | 64.76 % (6.513) | 21.77 % (2.189) | 4.62 % (465) |
Email deliverability by category
The delivery of the emails with Mailgun in the categories Cosmetics & Beauty, Home & Garden, Job & Career, Other and Sport & Fitness resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Food & Drink, Health, Clothing, Elektronics and Pets.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Cosmetics & Beauty | 830 | 595 | 67 | 34 | 71.69 % | 8.07 % | 4.10 % |
| Home & Garden | 793 | 568 | 62 | 36 | 71.63 % | 7.82 % | 4.54 % |
| Job & Career | 839 | 601 | 71 | 33 | 71.63 % | 8.46 % | 3.93 % |
| Other | 747 | 535 | 59 | 31 | 71.62 % | 7.90 % | 4.15 % |
| Sport & Fitness | 851 | 609 | 71 | 34 | 71.56 % | 8.34 % | 4.00 % |
| Dating | 770 | 551 | 61 | 30 | 71.56 % | 7.92 % | 3.90 % |
| Entertainment | 797 | 570 | 62 | 33 | 71.52 % | 7.78 % | 4.14 % |
| Finance | 680 | 486 | 45 | 28 | 71.47 % | 6.62 % | 4.12 % |
| Pets | 780 | 557 | 58 | 30 | 71.41 % | 7.44 % | 3.85 % |
| Elektronics | 857 | 611 | 65 | 34 | 71.30 % | 7.58 % | 3.97 % |
| Clothing | 739 | 525 | 59 | 33 | 71.04 % | 7.98 % | 4.47 % |
| Health | 794 | 564 | 58 | 31 | 71.03 % | 7.30 % | 3.90 % |
| Food & Drink | 704 | 500 | 49 | 29 | 71.02 % | 6.96 % | 4.12 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Mailgun are Zoho Mail, Tuta and Yahoo Mail. The delivery rates were worst for the email providers AOL Mail, Mail.com and Outlook Mail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Zoho Mail | 747 | 535 | 59 | 30 | 71.62 % | 7.90 % | 4.02 % |
| Tuta | 792 | 567 | 61 | 34 | 71.59 % | 7.70 % | 4.29 % |
| Yahoo Mail | 767 | 549 | 59 | 31 | 71.58 % | 7.69 % | 4.04 % |
| GMX Mail | 781 | 559 | 61 | 33 | 71.57 % | 7.81 % | 4.23 % |
| Yandex Mail | 710 | 508 | 53 | 29 | 71.55 % | 7.46 % | 4.08 % |
| Gmail | 861 | 616 | 72 | 36 | 71.54 % | 8.36 % | 4.18 % |
| ProtonMail | 868 | 621 | 67 | 35 | 71.54 % | 7.72 % | 4.03 % |
| iCloud Mail | 783 | 560 | 65 | 31 | 71.52 % | 8.30 % | 3.96 % |
| Juno.com | 720 | 514 | 50 | 30 | 71.39 % | 6.94 % | 4.17 % |
| Custom Mail | 790 | 563 | 63 | 32 | 71.27 % | 7.97 % | 4.05 % |
| Outlook Mail | 817 | 582 | 61 | 34 | 71.24 % | 7.47 % | 4.16 % |
| Mail.com | 794 | 565 | 58 | 31 | 71.16 % | 7.30 % | 3.90 % |
| AOL Mail | 751 | 533 | 58 | 30 | 70.97 % | 7.72 % | 3.99 % |
All email deliverability reports for Mailgun
All available email deliverability reports for Mailgun.
Mailgun badges for website
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References and Resources
Further resources and references for Mailgun.
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