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Mailgun Email Deliverability Report for the year 2025 (August)
In this email deliverability report for Mailgun (August 2025), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Mailgun. It outlines the most important features of Mailgun, answers some questions and also publishes user reviews.
Email deliverability for Mailgun and other providers comparison
A total of 10.276 emails were sent with Mailgun. A total of 7.991 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.280 emails ended up in the spam folder. 245 emails were lost on the way to the recipients.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost |
|---|---|---|---|---|
| CleverReach | 10.118 | 9.049 (89.43 %) | 1.051 (10.39 %) | 154 (1.52 %) |
| AWeber | 10.138 | 8.983 (88.61 %) | 1.191 (11.75 %) | 161 (1.59 %) |
| HubSpot | 10.121 | 8.961 (88.54 %) | 1.177 (11.63 %) | 162 (1.60 %) |
| GetResponse | 9.912 | 8.744 (88.22 %) | 1.128 (11.38 %) | 160 (1.61 %) |
| Benchmark Email | 10.071 | 8.575 (85.15 %) | 1.532 (15.21 %) | 242 (2.40 %) |
| ActiveCampaign | 10.191 | 8.644 (84.82 %) | 1.521 (14.92 %) | 247 (2.42 %) |
| MailChimp | 10.246 | 8.678 (84.70 %) | 1.499 (14.63 %) | 257 (2.51 %) |
| Amazon SES | 10.208 | 8.581 (84.06 %) | 1.662 (16.28 %) | 259 (2.54 %) |
| Postmark | 10.095 | 8.459 (83.79 %) | 1.600 (15.85 %) | 257 (2.55 %) |
| mailtrap | 9.827 | 8.139 (82.82 %) | 1.684 (17.14 %) | 245 (2.49 %) |
| Mailjet | 10.038 | 8.247 (82.16 %) | 1.787 (17.80 %) | 245 (2.44 %) |
| Clever Elements | 10.217 | 8.382 (82.04 %) | 1.814 (17.75 %) | 251 (2.46 %) |
| Constant Contact | 10.218 | 8.376 (81.97 %) | 1.867 (18.27 %) | 251 (2.46 %) |
| Klick-Tipp | 9.848 | 8.068 (81.93 %) | 1.738 (17.65 %) | 244 (2.48 %) |
| Kit | 10.206 | 8.293 (81.26 %) | 1.949 (19.10 %) | 247 (2.42 %) |
| Moosend | 10.063 | 8.176 (81.25 %) | 1.874 (18.62 %) | 243 (2.41 %) |
| CampaignMonitor | 10.343 | 8.353 (80.76 %) | 1.959 (18.94 %) | 242 (2.34 %) |
| Rapidmail | 10.274 | 8.236 (80.16 %) | 2.032 (19.78 %) | 263 (2.56 %) |
| Brevo | 10.646 | 8.507 (79.91 %) | 2.124 (19.95 %) | 259 (2.43 %) |
| MailerLite | 10.126 | 7.928 (78.29 %) | 2.247 (22.19 %) | 245 (2.42 %) |
| SendPulse | 10.084 | 7.879 (78.13 %) | 2.225 (22.06 %) | 241 (2.39 %) |
| Sarbacane | 10.111 | 7.896 (78.09 %) | 2.242 (22.17 %) | 249 (2.46 %) |
| Mailgun | 10.276 | 7.991 (77.76 %) | 2.280 (22.19 %) | 245 (2.38 %) |
| SendGrid | 10.127 | 7.798 (77.00 %) | 2.345 (23.16 %) | 252 (2.49 %) |
Email deliverability rates for Mailgun and other providers comparison
77.76 % of 10.276 emails sent with Mailgun ended up in the recipient's main mailbox. 22.19 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.38 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| CleverReach | 89.43 % (9.049) | 10.39 % (1.051) | 1.52 % (154) |
| AWeber | 88.61 % (8.983) | 11.75 % (1.191) | 1.59 % (161) |
| HubSpot | 88.54 % (8.961) | 11.63 % (1.177) | 1.60 % (162) |
| GetResponse | 88.22 % (8.744) | 11.38 % (1.128) | 1.61 % (160) |
| Benchmark Email | 85.15 % (8.575) | 15.21 % (1.532) | 2.40 % (242) |
| ActiveCampaign | 84.82 % (8.644) | 14.92 % (1.521) | 2.42 % (247) |
| MailChimp | 84.70 % (8.678) | 14.63 % (1.499) | 2.51 % (257) |
| Amazon SES | 84.06 % (8.581) | 16.28 % (1.662) | 2.54 % (259) |
| Postmark | 83.79 % (8.459) | 15.85 % (1.600) | 2.55 % (257) |
| mailtrap | 82.82 % (8.139) | 17.14 % (1.684) | 2.49 % (245) |
| Mailjet | 82.16 % (8.247) | 17.80 % (1.787) | 2.44 % (245) |
| Clever Elements | 82.04 % (8.382) | 17.75 % (1.814) | 2.46 % (251) |
| Constant Contact | 81.97 % (8.376) | 18.27 % (1.867) | 2.46 % (251) |
| Klick-Tipp | 81.93 % (8.068) | 17.65 % (1.738) | 2.48 % (244) |
| Kit | 81.26 % (8.293) | 19.10 % (1.949) | 2.42 % (247) |
| Moosend | 81.25 % (8.176) | 18.62 % (1.874) | 2.41 % (243) |
| CampaignMonitor | 80.76 % (8.353) | 18.94 % (1.959) | 2.34 % (242) |
| Rapidmail | 80.16 % (8.236) | 19.78 % (2.032) | 2.56 % (263) |
| Brevo | 79.91 % (8.507) | 19.95 % (2.124) | 2.43 % (259) |
| MailerLite | 78.29 % (7.928) | 22.19 % (2.247) | 2.42 % (245) |
| SendPulse | 78.13 % (7.879) | 22.06 % (2.225) | 2.39 % (241) |
| Sarbacane | 78.09 % (7.896) | 22.17 % (2.242) | 2.46 % (249) |
| Mailgun | 77.76 % (7.991) | 22.19 % (2.280) | 2.38 % (245) |
| SendGrid | 77.00 % (7.798) | 23.16 % (2.345) | 2.49 % (252) |
Email deliverability by category
The delivery of the emails with Mailgun in the categories Food & Drink, Other, Finance, Entertainment and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Home & Garden, Pets, Health, Cosmetics & Beauty and Job & Career.
| Category | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 794 | 631 | 173 | 20 | 79.47 % | 21.79 % | 2.52 % |
| Other | 894 | 704 | 204 | 22 | 78.75 % | 22.82 % | 2.46 % |
| Finance | 760 | 598 | 174 | 17 | 78.68 % | 22.89 % | 2.24 % |
| Entertainment | 797 | 625 | 173 | 17 | 78.42 % | 21.71 % | 2.13 % |
| Clothing | 776 | 607 | 165 | 19 | 78.22 % | 21.26 % | 2.45 % |
| Elektronics | 777 | 606 | 177 | 18 | 77.99 % | 22.78 % | 2.32 % |
| Sport & Fitness | 779 | 607 | 176 | 22 | 77.92 % | 22.59 % | 2.82 % |
| Dating | 718 | 559 | 159 | 18 | 77.86 % | 22.14 % | 2.51 % |
| Job & Career | 814 | 631 | 175 | 18 | 77.52 % | 21.50 % | 2.21 % |
| Cosmetics & Beauty | 864 | 666 | 189 | 20 | 77.08 % | 21.88 % | 2.31 % |
| Health | 762 | 584 | 160 | 18 | 76.64 % | 21.00 % | 2.36 % |
| Pets | 755 | 576 | 179 | 17 | 76.29 % | 23.71 % | 2.25 % |
| Home & Garden | 786 | 597 | 176 | 19 | 75.95 % | 22.39 % | 2.42 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Mailgun are Tuta, iCloud Mail and Mail.com. The delivery rates were worst for the email providers AOL Mail, Yandex Mail and Gmail.
| Provider | Emails sent | Emails inbox | Emails spam | Emails lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Tuta | 793 | 630 | 191 | 21 | 79.45 % | 24.09 % | 2.65 % |
| iCloud Mail | 736 | 578 | 158 | 18 | 78.53 % | 21.47 % | 2.45 % |
| Mail.com | 768 | 603 | 166 | 18 | 78.52 % | 21.61 % | 2.34 % |
| ProtonMail | 825 | 647 | 183 | 19 | 78.42 % | 22.18 % | 2.30 % |
| Yahoo Mail | 797 | 624 | 175 | 17 | 78.29 % | 21.96 % | 2.13 % |
| Custom Mail | 769 | 599 | 161 | 16 | 77.89 % | 20.94 % | 2.08 % |
| Juno.com | 782 | 609 | 182 | 19 | 77.88 % | 23.27 % | 2.43 % |
| GMX Mail | 754 | 586 | 175 | 19 | 77.72 % | 23.21 % | 2.52 % |
| Outlook Mail | 856 | 659 | 179 | 19 | 76.99 % | 20.91 % | 2.22 % |
| Zoho Mail | 822 | 632 | 185 | 20 | 76.89 % | 22.51 % | 2.43 % |
| Gmail | 787 | 605 | 174 | 22 | 76.87 % | 22.11 % | 2.80 % |
| Yandex Mail | 791 | 608 | 177 | 17 | 76.86 % | 22.38 % | 2.15 % |
| AOL Mail | 796 | 611 | 174 | 20 | 76.76 % | 21.86 % | 2.51 % |
All email deliverability reports for Mailgun
All available email deliverability reports for Mailgun.
Mailgun badges for website
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References and Resources
Further resources and references for Mailgun.
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