Rapidmail Email Deliverability Report for the year 2023

In this email deliverability report for Rapidmail (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for Rapidmail and other providers comparison
A total of 13.629 emails were sent with Rapidmail. A total of 11.413 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.747 emails ended up in the spam folder. 469 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
GetResponse | 13.860 | 11.893 (85.81 %) | 1.541 (11.12 %) | 426 (3.07 %) |
ActiveCampaign | 13.821 | 11.821 (85.53 %) | 1.584 (11.46 %) | 416 (3.01 %) |
Mailjet | 13.629 | 11.517 (84.50 %) | 1.640 (12.03 %) | 472 (3.46 %) |
CampaignMonitor | 13.862 | 11.685 (84.30 %) | 1.672 (12.06 %) | 505 (3.64 %) |
Klick-Tipp | 13.540 | 11.400 (84.19 %) | 1.663 (12.28 %) | 477 (3.52 %) |
CleverReach | 13.877 | 11.650 (83.95 %) | 1.744 (12.57 %) | 483 (3.48 %) |
Rapidmail | 13.629 | 11.413 (83.74 %) | 1.747 (12.82 %) | 469 (3.44 %) |
HubSpot | 13.752 | 11.406 (82.94 %) | 1.888 (13.73 %) | 458 (3.33 %) |
Moosend | 13.658 | 11.297 (82.71 %) | 1.854 (13.57 %) | 507 (3.71 %) |
AWeber | 13.829 | 11.389 (82.36 %) | 1.897 (13.72 %) | 543 (3.93 %) |
SendInBlue | 13.469 | 11.002 (81.68 %) | 1.946 (14.45 %) | 521 (3.87 %) |
Mailify | 13.861 | 11.241 (81.10 %) | 2.053 (14.81 %) | 567 (4.09 %) |
ConvertKit | 13.526 | 10.963 (81.05 %) | 2.019 (14.93 %) | 544 (4.02 %) |
MailChimp | 13.348 | 10.730 (80.39 %) | 2.036 (15.25 %) | 582 (4.36 %) |
MailerLite | 13.428 | 10.782 (80.29 %) | 2.105 (15.68 %) | 541 (4.03 %) |
Benchmark Email | 13.642 | 10.951 (80.27 %) | 2.121 (15.55 %) | 570 (4.18 %) |
Constant Contact | 13.654 | 10.839 (79.38 %) | 2.193 (16.06 %) | 622 (4.56 %) |
SendPulse | 13.668 | 10.624 (77.73 %) | 2.409 (17.63 %) | 635 (4.65 %) |
Clever Elements | 13.680 | 10.493 (76.70 %) | 2.513 (18.37 %) | 674 (4.93 %) |
Email deliverability rates for Rapidmail and other providers comparison
83.74 % of 13.629 emails sent with Rapidmail ended up in the recipient's main mailbox. 12.82 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.44 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
GetResponse | 85.81 % (11.893) | 11.12 % (1.541) | 3.07 % (426) |
ActiveCampaign | 85.53 % (11.821) | 11.46 % (1.584) | 3.01 % (416) |
Mailjet | 84.50 % (11.517) | 12.03 % (1.640) | 3.46 % (472) |
CampaignMonitor | 84.30 % (11.685) | 12.06 % (1.672) | 3.64 % (505) |
Klick-Tipp | 84.19 % (11.400) | 12.28 % (1.663) | 3.52 % (477) |
CleverReach | 83.95 % (11.650) | 12.57 % (1.744) | 3.48 % (483) |
Rapidmail | 83.74 % (11.413) | 12.82 % (1.747) | 3.44 % (469) |
HubSpot | 82.94 % (11.406) | 13.73 % (1.888) | 3.33 % (458) |
Moosend | 82.71 % (11.297) | 13.57 % (1.854) | 3.71 % (507) |
AWeber | 82.36 % (11.389) | 13.72 % (1.897) | 3.93 % (543) |
SendInBlue | 81.68 % (11.002) | 14.45 % (1.946) | 3.87 % (521) |
Mailify | 81.10 % (11.241) | 14.81 % (2.053) | 4.09 % (567) |
ConvertKit | 81.05 % (10.963) | 14.93 % (2.019) | 4.02 % (544) |
MailChimp | 80.39 % (10.730) | 15.25 % (2.036) | 4.36 % (582) |
MailerLite | 80.29 % (10.782) | 15.68 % (2.105) | 4.03 % (541) |
Benchmark Email | 80.27 % (10.951) | 15.55 % (2.121) | 4.18 % (570) |
Constant Contact | 79.38 % (10.839) | 16.06 % (2.193) | 4.56 % (622) |
SendPulse | 77.73 % (10.624) | 17.63 % (2.409) | 4.65 % (635) |
Clever Elements | 76.70 % (10.493) | 18.37 % (2.513) | 4.93 % (674) |
Email deliverability by category
The delivery of the emails with Rapidmail in the categories Clothing, Food & Drink, Home & Garden, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Sport & Fitness.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing | 1.044 | 902 | 113 | 29 | 86.40 % | 10.82 % | 2.78 % |
Food & Drink | 1.094 | 942 | 120 | 32 | 86.11 % | 10.97 % | 2.93 % |
Home & Garden | 1.060 | 909 | 114 | 37 | 85.75 % | 10.75 % | 3.49 % |
Pets | 1.015 | 865 | 122 | 28 | 85.22 % | 12.02 % | 2.76 % |
Elektronics | 1.021 | 870 | 120 | 31 | 85.21 % | 11.75 % | 3.04 % |
Other | 1.033 | 875 | 123 | 35 | 84.70 % | 11.91 % | 3.39 % |
Cosmetics & Beauty | 997 | 836 | 125 | 36 | 83.85 % | 12.54 % | 3.61 % |
Entertainment | 1.101 | 923 | 145 | 33 | 83.83 % | 13.17 % | 3.00 % |
Sport & Fitness | 1.048 | 867 | 147 | 34 | 82.73 % | 14.03 % | 3.24 % |
Health | 1.030 | 843 | 141 | 46 | 81.84 % | 13.69 % | 4.47 % |
Job & Career | 1.070 | 870 | 159 | 41 | 81.31 % | 14.86 % | 3.83 % |
Dating | 1.091 | 884 | 164 | 43 | 81.03 % | 15.03 % | 3.94 % |
Finance | 1.025 | 827 | 154 | 44 | 80.68 % | 15.02 % | 4.29 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Rapidmail are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 1.325 | 1.150 | 141 | 34 | 86.79 % | 10.64 % | 2.57 % |
ProtonMail | 1.371 | 1.180 | 146 | 45 | 86.07 % | 10.65 % | 3.28 % |
GMX Mail | 1.387 | 1.191 | 159 | 37 | 85.87 % | 11.46 % | 2.67 % |
Zoho Mail | 1.376 | 1.175 | 159 | 42 | 85.39 % | 11.56 % | 3.05 % |
Mail.com | 1.348 | 1.139 | 169 | 40 | 84.50 % | 12.54 % | 2.97 % |
AOL Mail | 1.339 | 1.114 | 182 | 43 | 83.20 % | 13.59 % | 3.21 % |
Yahoo Mail | 1.365 | 1.125 | 185 | 55 | 82.42 % | 13.55 % | 4.03 % |
Outlook Mail | 1.353 | 1.108 | 200 | 45 | 81.89 % | 14.78 % | 3.33 % |
Gmail | 1.409 | 1.139 | 206 | 64 | 80.84 % | 14.62 % | 4.54 % |
Yandex Mail | 1.356 | 1.092 | 200 | 64 | 80.53 % | 14.75 % | 4.72 % |
All email deliverability reports for Rapidmail
All available email deliverability reports for Rapidmail.
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References and Resources
Further resources and references for Rapidmail.
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