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SendInBlue Email Deliverability Report
In this email deliverability report for SendInBlue, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for SendInBlue and other providers comparison
A total of 90.274 emails were sent with SendInBlue. A total of 56.631 emails were delivered to the recipient's main mailbox. Of all emails sent, 31.108 emails ended up in the spam folder. 2.535 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 89.524 | 68.341 (76.34 %) | 20.092 (22.44 %) | 1.091 (1.22 %) |
| AWeber | 89.526 | 66.864 (74.69 %) | 21.458 (23.97 %) | 1.204 (1.34 %) |
| Clever Elements | 89.225 | 65.323 (73.21 %) | 22.654 (25.39 %) | 1.248 (1.40 %) |
| CleverReach | 89.315 | 64.779 (72.53 %) | 23.222 (26.00 %) | 1.314 (1.47 %) |
| ActiveCampaign | 90.215 | 63.982 (70.92 %) | 25.002 (27.71 %) | 1.231 (1.36 %) |
| Klick-Tipp | 88.111 | 61.209 (69.47 %) | 25.843 (29.33 %) | 1.059 (1.20 %) |
| CampaignMonitor | 89.653 | 61.983 (69.14 %) | 26.275 (29.31 %) | 1.395 (1.56 %) |
| Newsletter2Go | 90.079 | 61.141 (67.87 %) | 27.887 (30.96 %) | 1.051 (1.17 %) |
| Moosend | 88.882 | 60.194 (67.72 %) | 27.072 (30.46 %) | 1.616 (1.82 %) |
| SendPulse | 89.798 | 59.972 (66.79 %) | 28.775 (32.04 %) | 1.051 (1.17 %) |
| HubSpot | 90.006 | 59.981 (66.64 %) | 28.413 (31.57 %) | 1.612 (1.79 %) |
| Rapidmail | 87.755 | 58.004 (66.10 %) | 28.258 (32.20 %) | 1.493 (1.70 %) |
| Mailify | 88.685 | 58.555 (66.03 %) | 28.518 (32.16 %) | 1.612 (1.82 %) |
| Mailjet | 89.309 | 58.508 (65.51 %) | 29.258 (32.76 %) | 1.543 (1.73 %) |
| MailerLite | 88.943 | 58.003 (65.21 %) | 29.042 (32.65 %) | 1.898 (2.13 %) |
| MailChimp | 89.803 | 57.662 (64.21 %) | 29.891 (33.29 %) | 2.250 (2.51 %) |
| ConvertKit | 88.740 | 56.820 (64.03 %) | 29.669 (33.43 %) | 2.251 (2.54 %) |
| Constant Contact | 88.478 | 55.573 (62.81 %) | 30.378 (34.33 %) | 2.527 (2.86 %) |
| SendInBlue | 90.274 | 56.631 (62.73 %) | 31.108 (34.46 %) | 2.535 (2.81 %) |
| Benchmark Email | 89.361 | 55.682 (62.31 %) | 30.765 (34.43 %) | 2.914 (3.26 %) |
Email deliverability rates for SendInBlue and other providers comparison
62.73 % of 90.274 emails sent with SendInBlue ended up in the recipient's main mailbox. 34.46 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.81 % of all emails sent did not reach the recipients.
| Provider | Inbox Rate | Spam Rate | Lost Rate |
|---|---|---|---|
| GetResponse | 76.34 % (68.341) | 22.44 % (20.092) | 1.22 % (1.091) |
| AWeber | 74.69 % (66.864) | 23.97 % (21.458) | 1.34 % (1.204) |
| Clever Elements | 73.21 % (65.323) | 25.39 % (22.654) | 1.40 % (1.248) |
| CleverReach | 72.53 % (64.779) | 26.00 % (23.222) | 1.47 % (1.314) |
| ActiveCampaign | 70.92 % (63.982) | 27.71 % (25.002) | 1.36 % (1.231) |
| Klick-Tipp | 69.47 % (61.209) | 29.33 % (25.843) | 1.20 % (1.059) |
| CampaignMonitor | 69.14 % (61.983) | 29.31 % (26.275) | 1.56 % (1.395) |
| Newsletter2Go | 67.87 % (61.141) | 30.96 % (27.887) | 1.17 % (1.051) |
| Moosend | 67.72 % (60.194) | 30.46 % (27.072) | 1.82 % (1.616) |
| SendPulse | 66.79 % (59.972) | 32.04 % (28.775) | 1.17 % (1.051) |
| HubSpot | 66.64 % (59.981) | 31.57 % (28.413) | 1.79 % (1.612) |
| Rapidmail | 66.10 % (58.004) | 32.20 % (28.258) | 1.70 % (1.493) |
| Mailify | 66.03 % (58.555) | 32.16 % (28.518) | 1.82 % (1.612) |
| Mailjet | 65.51 % (58.508) | 32.76 % (29.258) | 1.73 % (1.543) |
| MailerLite | 65.21 % (58.003) | 32.65 % (29.042) | 2.13 % (1.898) |
| MailChimp | 64.21 % (57.662) | 33.29 % (29.891) | 2.51 % (2.250) |
| ConvertKit | 64.03 % (56.820) | 33.43 % (29.669) | 2.54 % (2.251) |
| Constant Contact | 62.81 % (55.573) | 34.33 % (30.378) | 2.86 % (2.527) |
| SendInBlue | 62.73 % (56.631) | 34.46 % (31.108) | 2.81 % (2.535) |
| Benchmark Email | 62.31 % (55.682) | 34.43 % (30.765) | 3.26 % (2.914) |
Email deliverability by category
The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Home & Garden, Pets und Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment und Elektronics.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
|---|---|---|---|---|---|---|---|
| Clothing | 6.950 | 4.712 | 2.045 | 193 | 67.80 % | 29.42 % | 2.78 % |
| Food & Drink | 7.125 | 4.802 | 2.128 | 195 | 67.40 % | 29.87 % | 2.74 % |
| Home & Garden | 6.965 | 4.671 | 2.099 | 195 | 67.06 % | 30.14 % | 2.80 % |
| Pets | 7.016 | 4.705 | 2.114 | 197 | 67.06 % | 30.13 % | 2.81 % |
| Other | 7.114 | 4.765 | 2.144 | 205 | 66.98 % | 30.14 % | 2.88 % |
| Job & Career | 6.823 | 4.262 | 2.367 | 194 | 62.47 % | 34.69 % | 2.84 % |
| Cosmetics & Beauty | 6.989 | 4.365 | 2.427 | 197 | 62.46 % | 34.73 % | 2.82 % |
| Sport & Fitness | 6.585 | 4.111 | 2.288 | 186 | 62.43 % | 34.75 % | 2.82 % |
| Elektronics | 7.077 | 4.406 | 2.470 | 201 | 62.26 % | 34.90 % | 2.84 % |
| Entertainment | 7.254 | 4.504 | 2.547 | 203 | 62.09 % | 35.11 % | 2.80 % |
| Finance | 6.600 | 3.799 | 2.618 | 183 | 57.56 % | 39.67 % | 2.77 % |
| Health | 6.850 | 3.920 | 2.740 | 190 | 57.23 % | 40.00 % | 2.77 % |
| Dating | 6.926 | 3.609 | 3.121 | 196 | 52.11 % | 45.06 % | 2.83 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail und Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail und GMX Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
|---|---|---|---|---|---|---|---|
| Custom Mail | 9.148 | 6.150 | 2.739 | 259 | 67.23 % | 29.94 % | 2.83 % |
| Zoho Mail | 8.765 | 5.700 | 2.821 | 244 | 65.03 % | 32.18 % | 2.78 % |
| Mail.com | 9.009 | 5.845 | 2.909 | 255 | 64.88 % | 32.29 % | 2.83 % |
| Yahoo Mail | 8.625 | 5.532 | 2.847 | 246 | 64.14 % | 33.01 % | 2.85 % |
| AOL Mail | 9.327 | 5.945 | 3.123 | 259 | 63.74 % | 33.48 % | 2.78 % |
| ProtonMail | 9.293 | 5.867 | 3.169 | 257 | 63.13 % | 34.10 % | 2.77 % |
| Yandex Mail | 9.091 | 5.640 | 3.194 | 257 | 62.04 % | 35.13 % | 2.83 % |
| GMX Mail | 8.933 | 5.462 | 3.221 | 250 | 61.14 % | 36.06 % | 2.80 % |
| Outlook Mail | 8.442 | 4.981 | 3.226 | 235 | 59.00 % | 38.21 % | 2.78 % |
| Gmail | 9.641 | 5.509 | 3.859 | 273 | 57.14 % | 40.03 % | 2.83 % |
All email deliverability reports for SendInBlue
All available email deliverability reports for SendInBlue.
SendInBlue badges for website
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References and Resources
Further resources and references for SendInBlue.
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