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SendInBlue Email Deliverability Report

In this email deliverability report for SendInBlue, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 305.173 emails were sent with SendInBlue. A total of 225.338 emails were delivered to the recipient's main mailbox. Of all emails sent, 68.845 emails ended up in the spam folder. 10.990 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 304.948250.114
(82.02 %) 		47.223
(15.49 %) 		7.611
(2.50 %)
CleverReach 305.419244.944
(80.20 %) 		52.330
(17.13 %) 		8.145
(2.67 %)
ActiveCampaign 305.277243.674
(79.82 %) 		54.154
(17.74 %) 		7.449
(2.44 %)
AWeber 304.660241.215
(79.18 %) 		54.487
(17.88 %) 		8.958
(2.94 %)
Klick-Tipp 304.430239.673
(78.73 %) 		56.830
(18.67 %) 		7.927
(2.60 %)
CampaignMonitor 305.233240.111
(78.66 %) 		56.844
(18.62 %) 		8.278
(2.71 %)
Mailjet 304.721235.814
(77.39 %) 		60.351
(19.81 %) 		8.556
(2.81 %)
Moosend 304.493234.362
(76.97 %) 		60.680
(19.93 %) 		9.451
(3.10 %)
Rapidmail 303.502233.108
(76.81 %) 		61.496
(20.26 %) 		8.898
(2.93 %)
HubSpot 306.273234.987
(76.72 %) 		62.414
(20.38 %) 		8.872
(2.90 %)
Clever Elements 304.417230.774
(75.81 %) 		62.779
(20.62 %) 		10.864
(3.57 %)
Mailify 304.413230.443
(75.70 %) 		64.228
(21.10 %) 		9.742
(3.20 %)
ConvertKit 304.870229.005
(75.12 %) 		65.335
(21.43 %) 		10.530
(3.45 %)
MailChimp 304.026226.835
(74.61 %) 		66.491
(21.87 %) 		10.700
(3.52 %)
SendPulse 305.767226.301
(74.01 %) 		69.155
(22.62 %) 		10.311
(3.37 %)
MailerLite 304.322225.112
(73.97 %) 		68.436
(22.49 %) 		10.774
(3.54 %)
SendInBlue 305.173225.338
(73.84 %) 		68.845
(22.56 %) 		10.990
(3.60 %)
Benchmark Email 305.949225.728
(73.78 %) 		68.625
(22.43 %) 		11.596
(3.79 %)
Constant Contact 304.458224.204
(73.64 %) 		68.602
(22.53 %) 		11.652
(3.83 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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SendInBlue email deliverability providers comparison
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Email deliverability rates for SendInBlue and other providers comparison

73.84 % of 305.173 emails sent with SendInBlue ended up in the recipient's main mailbox. 22.56 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.60 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 82.02 %
(250.114) 		15.49 %
(47.223) 		2.50 %
(7.611)
CleverReach 80.20 %
(244.944) 		17.13 %
(52.330) 		2.67 %
(8.145)
ActiveCampaign 79.82 %
(243.674) 		17.74 %
(54.154) 		2.44 %
(7.449)
AWeber 79.18 %
(241.215) 		17.88 %
(54.487) 		2.94 %
(8.958)
Klick-Tipp 78.73 %
(239.673) 		18.67 %
(56.830) 		2.60 %
(7.927)
CampaignMonitor 78.66 %
(240.111) 		18.62 %
(56.844) 		2.71 %
(8.278)
Mailjet 77.39 %
(235.814) 		19.81 %
(60.351) 		2.81 %
(8.556)
Moosend 76.97 %
(234.362) 		19.93 %
(60.680) 		3.10 %
(9.451)
Rapidmail 76.81 %
(233.108) 		20.26 %
(61.496) 		2.93 %
(8.898)
HubSpot 76.72 %
(234.987) 		20.38 %
(62.414) 		2.90 %
(8.872)
Clever Elements 75.81 %
(230.774) 		20.62 %
(62.779) 		3.57 %
(10.864)
Mailify 75.70 %
(230.443) 		21.10 %
(64.228) 		3.20 %
(9.742)
ConvertKit 75.12 %
(229.005) 		21.43 %
(65.335) 		3.45 %
(10.530)
MailChimp 74.61 %
(226.835) 		21.87 %
(66.491) 		3.52 %
(10.700)
SendPulse 74.01 %
(226.301) 		22.62 %
(69.155) 		3.37 %
(10.311)
MailerLite 73.97 %
(225.112) 		22.49 %
(68.436) 		3.54 %
(10.774)
SendInBlue 73.84 %
(225.338) 		22.56 %
(68.845) 		3.60 %
(10.990)
Benchmark Email 73.78 %
(225.728) 		22.43 %
(68.625) 		3.79 %
(11.596)
Constant Contact 73.64 %
(224.204) 		22.53 %
(68.602) 		3.83 %
(11.652)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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SendInBlue email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 23.56318.2044.58677377.26 %19.46 %3.28 %
Home & Garden 23.79018.3424.69475477.10 %19.73 %3.17 %
Food & Drink 24.01918.4474.79977376.80 %19.98 %3.22 %
Pets 23.62118.0024.82779276.21 %20.44 %3.35 %
Other 23.35117.7904.74981276.19 %20.34 %3.48 %
Elektronics 23.49617.4865.19381774.42 %22.10 %3.48 %
Cosmetics & Beauty 23.47017.2325.33790173.42 %22.74 %3.84 %
Entertainment 23.49817.2335.41784873.34 %23.05 %3.61 %
Sport & Fitness 23.07916.8955.30587973.21 %22.99 %3.81 %
Job & Career 23.27916.7965.58489972.15 %23.99 %3.86 %
Health 23.39716.5685.92990070.81 %25.34 %3.85 %
Finance 23.41316.4685.99694970.34 %25.61 %4.05 %
Dating 23.19715.8756.42989368.44 %27.71 %3.85 %
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SendInBlue email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 30.70223.6026.0591.04176.87 %19.73 %3.39 %
Zoho Mail 30.32522.9786.3121.03575.77 %20.81 %3.41 %
ProtonMail 30.68223.1056.5301.04775.30 %21.28 %3.41 %
Mail.com 30.53122.8906.5831.05874.97 %21.56 %3.47 %
GMX Mail 30.45522.6726.7791.00474.44 %22.26 %3.30 %
Yahoo Mail 30.09922.2626.7341.10373.96 %22.37 %3.66 %
AOL Mail 31.11022.8317.1081.17173.39 %22.85 %3.76 %
Yandex Mail 30.30921.8827.2621.16572.20 %23.96 %3.84 %
Outlook Mail 29.77321.2877.3281.15871.50 %24.61 %3.89 %
Gmail 31.18721.8298.1501.20869.99 %26.13 %3.87 %
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
86
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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