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SendInBlue Email Deliverability Report

In this email deliverability report for SendInBlue, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 332.240 emails were sent with SendInBlue. A total of 247.142 emails were delivered to the recipient's main mailbox. Of all emails sent, 72.993 emails ended up in the spam folder. 12.105 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 331.966273.281
(82.32 %) 		50.205
(15.12 %) 		8.480
(2.55 %)
CleverReach 332.432267.812
(80.56 %) 		55.604
(16.73 %) 		9.016
(2.71 %)
ActiveCampaign 332.313266.697
(80.25 %) 		57.285
(17.24 %) 		8.331
(2.51 %)
AWeber 331.898263.369
(79.35 %) 		58.497
(17.62 %) 		10.032
(3.02 %)
Klick-Tipp 331.458262.362
(79.15 %) 		60.228
(18.17 %) 		8.868
(2.68 %)
CampaignMonitor 332.453263.096
(79.14 %) 		60.203
(18.11 %) 		9.154
(2.75 %)
Mailjet 332.030258.827
(77.95 %) 		63.763
(19.20 %) 		9.440
(2.84 %)
Moosend 331.508256.395
(77.34 %) 		64.545
(19.47 %) 		10.568
(3.19 %)
Rapidmail 330.850255.836
(77.33 %) 		65.113
(19.68 %) 		9.901
(2.99 %)
HubSpot 333.830258.017
(77.29 %) 		65.992
(19.77 %) 		9.821
(2.94 %)
Mailify 331.827252.741
(76.17 %) 		68.245
(20.57 %) 		10.841
(3.27 %)
Clever Elements 331.746251.660
(75.86 %) 		67.910
(20.47 %) 		12.176
(3.67 %)
ConvertKit 332.419251.391
(75.62 %) 		69.360
(20.87 %) 		11.668
(3.51 %)
MailChimp 331.474249.042
(75.13 %) 		70.613
(21.30 %) 		11.819
(3.57 %)
SendInBlue 332.240247.142
(74.39 %) 		72.993
(21.97 %) 		12.105
(3.64 %)
MailerLite 331.291246.424
(74.38 %) 		72.864
(21.99 %) 		12.003
(3.62 %)
Benchmark Email 333.227247.812
(74.37 %) 		72.663
(21.81 %) 		12.752
(3.83 %)
SendPulse 333.310247.797
(74.34 %) 		73.920
(22.18 %) 		11.593
(3.48 %)
Constant Contact 331.593245.809
(74.13 %) 		72.991
(22.01 %) 		12.793
(3.86 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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SendInBlue email deliverability providers comparison
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Email deliverability rates for SendInBlue and other providers comparison

74.39 % of 332.240 emails sent with SendInBlue ended up in the recipient's main mailbox. 21.97 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.64 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 82.32 %
(273.281) 		15.12 %
(50.205) 		2.55 %
(8.480)
CleverReach 80.56 %
(267.812) 		16.73 %
(55.604) 		2.71 %
(9.016)
ActiveCampaign 80.25 %
(266.697) 		17.24 %
(57.285) 		2.51 %
(8.331)
AWeber 79.35 %
(263.369) 		17.62 %
(58.497) 		3.02 %
(10.032)
Klick-Tipp 79.15 %
(262.362) 		18.17 %
(60.228) 		2.68 %
(8.868)
CampaignMonitor 79.14 %
(263.096) 		18.11 %
(60.203) 		2.75 %
(9.154)
Mailjet 77.95 %
(258.827) 		19.20 %
(63.763) 		2.84 %
(9.440)
Moosend 77.34 %
(256.395) 		19.47 %
(64.545) 		3.19 %
(10.568)
Rapidmail 77.33 %
(255.836) 		19.68 %
(65.113) 		2.99 %
(9.901)
HubSpot 77.29 %
(258.017) 		19.77 %
(65.992) 		2.94 %
(9.821)
Mailify 76.17 %
(252.741) 		20.57 %
(68.245) 		3.27 %
(10.841)
Clever Elements 75.86 %
(251.660) 		20.47 %
(67.910) 		3.67 %
(12.176)
ConvertKit 75.62 %
(251.391) 		20.87 %
(69.360) 		3.51 %
(11.668)
MailChimp 75.13 %
(249.042) 		21.30 %
(70.613) 		3.57 %
(11.819)
SendInBlue 74.39 %
(247.142) 		21.97 %
(72.993) 		3.64 %
(12.105)
MailerLite 74.38 %
(246.424) 		21.99 %
(72.864) 		3.62 %
(12.003)
Benchmark Email 74.37 %
(247.812) 		21.81 %
(72.663) 		3.83 %
(12.752)
SendPulse 74.34 %
(247.797) 		22.18 %
(73.920) 		3.48 %
(11.593)
Constant Contact 74.13 %
(245.809) 		22.01 %
(72.991) 		3.86 %
(12.793)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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SendInBlue email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 25.64719.9224.86486177.68 %18.97 %3.36 %
Home & Garden 25.93920.1314.98282677.61 %19.21 %3.18 %
Food & Drink 26.14520.2075.08485477.29 %19.45 %3.27 %
Pets 25.79519.7925.13786676.73 %19.91 %3.36 %
Other 25.34319.4175.03289476.62 %19.86 %3.53 %
Elektronics 25.57319.1855.49689275.02 %21.49 %3.49 %
Entertainment 25.59418.9225.73993373.93 %22.42 %3.65 %
Cosmetics & Beauty 25.50818.8595.65499573.93 %22.17 %3.90 %
Sport & Fitness 25.13318.5285.64396273.72 %22.45 %3.83 %
Job & Career 25.37818.4375.95199072.65 %23.45 %3.90 %
Health 25.50018.2216.28099971.45 %24.63 %3.92 %
Finance 25.46618.0676.3501.04970.95 %24.94 %4.12 %
Dating 25.21917.4546.78198469.21 %26.89 %3.90 %
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SendInBlue email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 33.44425.8826.4281.13477.39 %19.22 %3.39 %
Zoho Mail 33.03225.2096.6911.13276.32 %20.26 %3.43 %
ProtonMail 33.39925.3506.8951.15475.90 %20.64 %3.46 %
Mail.com 33.29025.1176.9991.17475.45 %21.02 %3.53 %
GMX Mail 33.01824.7897.1341.09575.08 %21.61 %3.32 %
Yahoo Mail 32.81124.4177.1661.22874.42 %21.84 %3.74 %
AOL Mail 33.75124.9357.5311.28573.88 %22.31 %3.81 %
Yandex Mail 33.09624.0647.7421.29072.71 %23.39 %3.90 %
Outlook Mail 32.45023.4057.7811.26472.13 %23.98 %3.90 %
Gmail 33.94923.9748.6261.34970.62 %25.41 %3.97 %
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
86
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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