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SendInBlue Email Deliverability Report

In this email deliverability report for SendInBlue, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 141.329 emails were sent with SendInBlue. A total of 93.308 emails were delivered to the recipient's main mailbox. Of all emails sent, 43.809 emails ended up in the spam folder. 4.212 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 140.643109.663
(77.97 %) 		28.690
(20.40 %) 		2.290
(1.63 %)
AWeber 141.402107.595
(76.09 %) 		31.171
(22.04 %) 		2.636
(1.86 %)
CleverReach 141.363106.524
(75.35 %) 		32.270
(22.83 %) 		2.569
(1.82 %)
Clever Elements 140.942104.916
(74.44 %) 		33.109
(23.49 %) 		2.917
(2.07 %)
ActiveCampaign 141.500103.006
(72.80 %) 		36.033
(25.47 %) 		2.461
(1.74 %)
Klick-Tipp 140.278101.568
(72.40 %) 		36.422
(25.96 %) 		2.288
(1.63 %)
CampaignMonitor 141.128101.532
(71.94 %) 		36.907
(26.15 %) 		2.689
(1.91 %)
Moosend 140.483100.050
(71.22 %) 		37.409
(26.63 %) 		3.024
(2.15 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
Rapidmail 140.28497.376
(69.41 %) 		39.974
(28.50 %) 		2.934
(2.09 %)
SendPulse 141.46598.163
(69.39 %) 		40.678
(28.75 %) 		2.624
(1.85 %)
Mailjet 140.88897.660
(69.32 %) 		40.297
(28.60 %) 		2.931
(2.08 %)
HubSpot 141.48097.828
(69.15 %) 		40.628
(28.72 %) 		3.024
(2.14 %)
Mailify 140.14296.303
(68.72 %) 		40.625
(28.99 %) 		3.214
(2.29 %)
MailChimp 140.94695.276
(67.60 %) 		41.698
(29.58 %) 		3.972
(2.82 %)
MailerLite 139.89194.566
(67.60 %) 		41.761
(29.85 %) 		3.564
(2.55 %)
ConvertKit 140.52194.808
(67.47 %) 		41.683
(29.66 %) 		4.030
(2.87 %)
Constant Contact 140.55093.995
(66.88 %) 		42.081
(29.94 %) 		4.474
(3.18 %)
SendInBlue 141.32993.308
(66.02 %) 		43.809
(31.00 %) 		4.212
(2.98 %)
Benchmark Email 141.77093.063
(65.64 %) 		43.799
(30.89 %) 		4.908
(3.46 %)
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SendInBlue email deliverability providers comparison
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Email deliverability rates for SendInBlue and other providers comparison

66.02 % of 141.329 emails sent with SendInBlue ended up in the recipient's main mailbox. 31.00 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.98 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.97 %
(109.663) 		20.40 %
(28.690) 		1.63 %
(2.290)
AWeber 76.09 %
(107.595) 		22.04 %
(31.171) 		1.86 %
(2.636)
CleverReach 75.35 %
(106.524) 		22.83 %
(32.270) 		1.82 %
(2.569)
Clever Elements 74.44 %
(104.916) 		23.49 %
(33.109) 		2.07 %
(2.917)
ActiveCampaign 72.80 %
(103.006) 		25.47 %
(36.033) 		1.74 %
(2.461)
Klick-Tipp 72.40 %
(101.568) 		25.96 %
(36.422) 		1.63 %
(2.288)
CampaignMonitor 71.94 %
(101.532) 		26.15 %
(36.907) 		1.91 %
(2.689)
Moosend 71.22 %
(100.050) 		26.63 %
(37.409) 		2.15 %
(3.024)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
Rapidmail 69.41 %
(97.376) 		28.50 %
(39.974) 		2.09 %
(2.934)
SendPulse 69.39 %
(98.163) 		28.75 %
(40.678) 		1.85 %
(2.624)
Mailjet 69.32 %
(97.660) 		28.60 %
(40.297) 		2.08 %
(2.931)
HubSpot 69.15 %
(97.828) 		28.72 %
(40.628) 		2.14 %
(3.024)
Mailify 68.72 %
(96.303) 		28.99 %
(40.625) 		2.29 %
(3.214)
MailChimp 67.60 %
(95.276) 		29.58 %
(41.698) 		2.82 %
(3.972)
MailerLite 67.60 %
(94.566) 		29.85 %
(41.761) 		2.55 %
(3.564)
ConvertKit 67.47 %
(94.808) 		29.66 %
(41.683) 		2.87 %
(4.030)
Constant Contact 66.88 %
(93.995) 		29.94 %
(42.081) 		3.18 %
(4.474)
SendInBlue 66.02 %
(93.308) 		31.00 %
(43.809) 		2.98 %
(4.212)
Benchmark Email 65.64 %
(93.063) 		30.89 %
(43.799) 		3.46 %
(4.908)
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SendInBlue email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Other, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 10.8687.6752.89130270.62 %26.60 %2.78 %
Home & Garden 11.0647.7552.99131870.09 %27.03 %2.87 %
Other 10.7917.5352.94031669.83 %27.24 %2.93 %
Food & Drink 11.5018.0293.13833469.81 %27.28 %2.90 %
Pets 11.0557.7113.01832669.75 %27.30 %2.95 %
Elektronics 10.8567.1463.38732365.83 %31.20 %2.98 %
Cosmetics & Beauty 10.9267.1923.40233265.82 %31.14 %3.04 %
Sport & Fitness 10.3106.7703.22032065.66 %31.23 %3.10 %
Job & Career 10.7187.0083.39731365.39 %31.69 %2.92 %
Entertainment 11.1317.2673.51834665.29 %31.61 %3.11 %
Finance 10.6406.5583.77031261.64 %35.43 %2.93 %
Health 10.7866.5783.87533360.99 %35.93 %3.09 %
Dating 10.6836.0844.26233756.95 %39.90 %3.15 %
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SendInBlue email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 14.30610.0143.88540770.00 %27.16 %2.84 %
Zoho Mail 13.8779.4504.01840968.10 %28.95 %2.95 %
Mail.com 14.1859.6504.12840768.03 %29.10 %2.87 %
Yahoo Mail 13.6179.1164.08142066.95 %29.97 %3.08 %
ProtonMail 14.4039.6024.36144066.67 %30.28 %3.05 %
AOL Mail 14.5909.7014.45143866.49 %30.51 %3.00 %
GMX Mail 13.9049.0624.45239065.18 %32.02 %2.80 %
Yandex Mail 14.1689.2254.52142265.11 %31.91 %2.98 %
Outlook Mail 13.3748.4134.54142062.91 %33.95 %3.14 %
Gmail 14.9059.0755.37145960.89 %36.03 %3.08 %
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
87
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SendInBlue
87
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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