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SendInBlue Email Deliverability Report

In this email deliverability report for SendInBlue, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 271.243 emails were sent with SendInBlue. A total of 197.816 emails were delivered to the recipient's main mailbox. Of all emails sent, 63.781 emails ended up in the spam folder. 9.646 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 270.600220.796
(81.59 %) 		43.326
(16.01 %) 		6.478
(2.39 %)
CleverReach 271.001215.877
(79.66 %) 		48.150
(17.77 %) 		6.974
(2.57 %)
ActiveCampaign 270.952214.212
(79.06 %) 		50.342
(18.58 %) 		6.398
(2.36 %)
AWeber 270.619213.320
(78.83 %) 		49.645
(18.34 %) 		7.654
(2.83 %)
Klick-Tipp 270.428211.030
(78.04 %) 		52.614
(19.46 %) 		6.784
(2.51 %)
CampaignMonitor 270.848211.104
(77.94 %) 		52.669
(19.45 %) 		7.075
(2.61 %)
Mailjet 270.503206.951
(76.51 %) 		56.189
(20.77 %) 		7.363
(2.72 %)
Moosend 270.375206.268
(76.29 %) 		55.943
(20.69 %) 		8.164
(3.02 %)
Rapidmail 269.872205.064
(75.99 %) 		57.119
(21.17 %) 		7.689
(2.85 %)
HubSpot 271.937206.412
(75.90 %) 		57.847
(21.27 %) 		7.678
(2.82 %)
Clever Elements 270.248204.486
(75.67 %) 		56.585
(20.94 %) 		9.177
(3.40 %)
Mailify 270.031202.395
(74.95 %) 		59.276
(21.95 %) 		8.360
(3.10 %)
ConvertKit 270.571201.207
(74.36 %) 		60.249
(22.27 %) 		9.115
(3.37 %)
MailChimp 270.297199.827
(73.93 %) 		61.231
(22.65 %) 		9.239
(3.42 %)
SendPulse 271.796199.790
(73.51 %) 		63.231
(23.26 %) 		8.775
(3.23 %)
MailerLite 270.423198.184
(73.29 %) 		62.962
(23.28 %) 		9.277
(3.43 %)
SendInBlue 271.243197.816
(72.93 %) 		63.781
(23.51 %) 		9.646
(3.56 %)
Constant Contact 270.517197.264
(72.92 %) 		63.115
(23.33 %) 		10.138
(3.75 %)
Benchmark Email 271.744198.016
(72.87 %) 		63.512
(23.37 %) 		10.216
(3.76 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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SendInBlue email deliverability providers comparison
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Email deliverability rates for SendInBlue and other providers comparison

72.93 % of 271.243 emails sent with SendInBlue ended up in the recipient's main mailbox. 23.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.56 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 81.59 %
(220.796) 		16.01 %
(43.326) 		2.39 %
(6.478)
CleverReach 79.66 %
(215.877) 		17.77 %
(48.150) 		2.57 %
(6.974)
ActiveCampaign 79.06 %
(214.212) 		18.58 %
(50.342) 		2.36 %
(6.398)
AWeber 78.83 %
(213.320) 		18.34 %
(49.645) 		2.83 %
(7.654)
Klick-Tipp 78.04 %
(211.030) 		19.46 %
(52.614) 		2.51 %
(6.784)
CampaignMonitor 77.94 %
(211.104) 		19.45 %
(52.669) 		2.61 %
(7.075)
Mailjet 76.51 %
(206.951) 		20.77 %
(56.189) 		2.72 %
(7.363)
Moosend 76.29 %
(206.268) 		20.69 %
(55.943) 		3.02 %
(8.164)
Rapidmail 75.99 %
(205.064) 		21.17 %
(57.119) 		2.85 %
(7.689)
HubSpot 75.90 %
(206.412) 		21.27 %
(57.847) 		2.82 %
(7.678)
Clever Elements 75.67 %
(204.486) 		20.94 %
(56.585) 		3.40 %
(9.177)
Mailify 74.95 %
(202.395) 		21.95 %
(59.276) 		3.10 %
(8.360)
ConvertKit 74.36 %
(201.207) 		22.27 %
(60.249) 		3.37 %
(9.115)
MailChimp 73.93 %
(199.827) 		22.65 %
(61.231) 		3.42 %
(9.239)
SendPulse 73.51 %
(199.790) 		23.26 %
(63.231) 		3.23 %
(8.775)
MailerLite 73.29 %
(198.184) 		23.28 %
(62.962) 		3.43 %
(9.277)
SendInBlue 72.93 %
(197.816) 		23.51 %
(63.781) 		3.56 %
(9.646)
Constant Contact 72.92 %
(197.264) 		23.33 %
(63.115) 		3.75 %
(10.138)
Benchmark Email 72.87 %
(198.016) 		23.37 %
(63.512) 		3.76 %
(10.216)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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SendInBlue email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 20.88115.9644.23468376.45 %20.28 %3.27 %
Home & Garden 21.14716.1184.35767276.22 %20.60 %3.18 %
Food & Drink 21.46916.3014.47669275.93 %20.85 %3.22 %
Pets 21.00015.8584.45468875.51 %21.21 %3.28 %
Other 20.81915.7154.39570975.48 %21.11 %3.41 %
Elektronics 20.79115.2694.80971373.44 %23.13 %3.43 %
Cosmetics & Beauty 20.87215.1364.93979772.52 %23.66 %3.82 %
Sport & Fitness 20.41114.7824.87575472.42 %23.88 %3.69 %
Entertainment 20.97515.1795.03975772.37 %24.02 %3.61 %
Job & Career 20.63314.7195.13278271.34 %24.87 %3.79 %
Health 20.78114.4855.51777969.70 %26.55 %3.75 %
Finance 20.80814.4285.55083069.34 %26.67 %3.99 %
Dating 20.65613.8626.00479067.11 %29.07 %3.82 %
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SendInBlue email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 27.33820.7825.62093676.02 %20.56 %3.42 %
Zoho Mail 26.92220.1615.85191074.89 %21.73 %3.38 %
ProtonMail 27.21020.2026.08592374.24 %22.36 %3.39 %
Mail.com 27.18820.1666.09692674.17 %22.42 %3.41 %
GMX Mail 26.96819.7736.30489173.32 %23.38 %3.30 %
Yahoo Mail 26.69619.5366.19596573.18 %23.21 %3.61 %
AOL Mail 27.68620.0756.5691.04272.51 %23.73 %3.76 %
Yandex Mail 26.94719.2316.6991.01771.37 %24.86 %3.77 %
Outlook Mail 26.45218.6886.77499070.65 %25.61 %3.74 %
Gmail 27.83619.2027.5881.04668.98 %27.26 %3.76 %
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
86
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References and Resources

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