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SendInBlue Email Deliverability Report

In this email deliverability report for SendInBlue, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 175.563 emails were sent with SendInBlue. A total of 120.911 emails were delivered to the recipient's main mailbox. Of all emails sent, 49.098 emails ended up in the spam folder. 5.554 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 174.945139.070
(79.49 %) 		32.508
(18.58 %) 		3.367
(1.92 %)
AWeber 175.418135.512
(77.25 %) 		35.958
(20.50 %) 		3.948
(2.25 %)
CleverReach 175.446135.189
(77.05 %) 		36.481
(20.79 %) 		3.776
(2.15 %)
ActiveCampaign 175.550132.222
(75.32 %) 		39.806
(22.68 %) 		3.522
(2.01 %)
Clever Elements 174.658130.978
(74.99 %) 		39.142
(22.41 %) 		4.538
(2.60 %)
Klick-Tipp 174.465130.431
(74.76 %) 		40.580
(23.26 %) 		3.454
(1.98 %)
CampaignMonitor 175.238130.265
(74.34 %) 		41.141
(23.48 %) 		3.832
(2.19 %)
Moosend 174.708128.110
(73.33 %) 		42.214
(24.16 %) 		4.384
(2.51 %)
Mailjet 174.738126.312
(72.29 %) 		44.379
(25.40 %) 		4.047
(2.32 %)
Rapidmail 174.307125.498
(72.00 %) 		44.593
(25.58 %) 		4.216
(2.42 %)
HubSpot 175.931126.365
(71.83 %) 		45.265
(25.73 %) 		4.301
(2.44 %)
Mailify 174.445124.297
(71.25 %) 		45.561
(26.12 %) 		4.587
(2.63 %)
SendPulse 175.502124.644
(71.02 %) 		46.578
(26.54 %) 		4.280
(2.44 %)
MailChimp 174.892122.713
(70.17 %) 		46.835
(26.78 %) 		5.344
(3.06 %)
ConvertKit 174.829122.658
(70.16 %) 		46.722
(26.72 %) 		5.449
(3.12 %)
MailerLite 174.601121.906
(69.82 %) 		47.557
(27.24 %) 		5.138
(2.94 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
Constant Contact 174.767121.127
(69.31 %) 		47.655
(27.27 %) 		5.985
(3.42 %)
SendInBlue 175.563120.911
(68.87 %) 		49.098
(27.97 %) 		5.554
(3.16 %)
Benchmark Email 175.631120.416
(68.56 %) 		48.928
(27.86 %) 		6.287
(3.58 %)
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SendInBlue email deliverability providers comparison
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Email deliverability rates for SendInBlue and other providers comparison

68.87 % of 175.563 emails sent with SendInBlue ended up in the recipient's main mailbox. 27.97 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.16 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 79.49 %
(139.070) 		18.58 %
(32.508) 		1.92 %
(3.367)
AWeber 77.25 %
(135.512) 		20.50 %
(35.958) 		2.25 %
(3.948)
CleverReach 77.05 %
(135.189) 		20.79 %
(36.481) 		2.15 %
(3.776)
ActiveCampaign 75.32 %
(132.222) 		22.68 %
(39.806) 		2.01 %
(3.522)
Clever Elements 74.99 %
(130.978) 		22.41 %
(39.142) 		2.60 %
(4.538)
Klick-Tipp 74.76 %
(130.431) 		23.26 %
(40.580) 		1.98 %
(3.454)
CampaignMonitor 74.34 %
(130.265) 		23.48 %
(41.141) 		2.19 %
(3.832)
Moosend 73.33 %
(128.110) 		24.16 %
(42.214) 		2.51 %
(4.384)
Mailjet 72.29 %
(126.312) 		25.40 %
(44.379) 		2.32 %
(4.047)
Rapidmail 72.00 %
(125.498) 		25.58 %
(44.593) 		2.42 %
(4.216)
HubSpot 71.83 %
(126.365) 		25.73 %
(45.265) 		2.44 %
(4.301)
Mailify 71.25 %
(124.297) 		26.12 %
(45.561) 		2.63 %
(4.587)
SendPulse 71.02 %
(124.644) 		26.54 %
(46.578) 		2.44 %
(4.280)
MailChimp 70.17 %
(122.713) 		26.78 %
(46.835) 		3.06 %
(5.344)
ConvertKit 70.16 %
(122.658) 		26.72 %
(46.722) 		3.12 %
(5.449)
MailerLite 69.82 %
(121.906) 		27.24 %
(47.557) 		2.94 %
(5.138)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
Constant Contact 69.31 %
(121.127) 		27.27 %
(47.655) 		3.42 %
(5.985)
SendInBlue 68.87 %
(120.911) 		27.97 %
(49.098) 		3.16 %
(5.554)
Benchmark Email 68.56 %
(120.416) 		27.86 %
(48.928) 		3.58 %
(6.287)
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SendInBlue email deliverability rates providers comparison
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 13.5629.9113.25239973.08 %23.98 %2.94 %
Home & Garden 13.6859.9423.34939472.65 %24.47 %2.88 %
Food & Drink 14.06810.1673.48541672.27 %24.77 %2.96 %
Pets 13.7029.8903.40041272.18 %24.81 %3.01 %
Other 13.4649.7113.32642772.13 %24.70 %3.17 %
Elektronics 13.4769.3003.76441269.01 %27.93 %3.06 %
Cosmetics & Beauty 13.5639.2933.81345768.52 %28.11 %3.37 %
Sport & Fitness 13.0008.8863.66644868.35 %28.20 %3.45 %
Entertainment 13.7359.3613.92145368.15 %28.55 %3.30 %
Job & Career 13.2198.9703.83641367.86 %29.02 %3.12 %
Finance 13.3518.6554.24744964.83 %31.81 %3.36 %
Health 13.4588.7044.31643864.68 %32.07 %3.25 %
Dating 13.2808.1214.72343661.15 %35.56 %3.28 %
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SendInBlue email deliverability by category
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 17.78112.8974.34553972.53 %24.44 %3.03 %
Zoho Mail 17.25812.2344.49353170.89 %26.03 %3.08 %
Mail.com 17.60512.4254.64753370.58 %26.40 %3.03 %
ProtonMail 17.81312.4074.82458269.65 %27.08 %3.27 %
Yahoo Mail 17.13711.9284.65355669.60 %27.15 %3.24 %
AOL Mail 18.07912.4885.01557669.07 %27.74 %3.19 %
GMX Mail 17.23911.7994.92551568.44 %28.57 %2.99 %
Yandex Mail 17.61711.9305.11956867.72 %29.06 %3.22 %
Outlook Mail 16.77611.0875.12756266.09 %30.56 %3.35 %
Gmail 18.25811.7165.95059264.17 %32.59 %3.24 %
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
87
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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