Amazon SES and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 394.406	117.149 302.081	15.603 78.208	4.103 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 76.59 %	11.37 % 19.83 %	2.99 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 30362	9129 24204	1015 5178	253 980	87.62 % 79.72 %	9.74 % 17.05 %	2.43 % 3.23 %
Elektronics	10683 30287	9201 23385	1126 5902	304 1000	86.13 % 77.21 %	10.54 % 19.49 %	2.85 % 3.30 %
Entertainment	10587 30255	9022 23092	1202 6045	321 1118	85.22 % 76.32 %	11.35 % 19.98 %	3.03 % 3.70 %
Cosmetics & Beauty	10589 30425	9030 23232	1200 6099	323 1094	85.28 % 76.36 %	11.33 % 20.05 %	3.05 % 3.60 %
Food & Drink	10547 30373	9202 24085	1045 5283	276 1005	87.25 % 79.30 %	9.91 % 17.39 %	2.62 % 3.31 %
Home & Garden	10722 30268	9370 24131	1063 5167	275 970	87.39 % 79.72 %	9.91 % 17.07 %	2.56 % 3.20 %
Finance	10474 30282	8743 22132	1358 6922	348 1228	83.47 % 73.09 %	12.97 % 22.86 %	3.32 % 4.06 %
Health	10498 30386	8832 22511	1297 6731	346 1144	84.13 % 74.08 %	12.35 % 22.15 %	3.30 % 3.76 %
Pets	10542 30515	9089 24072	1125 5436	312 1007	86.22 % 78.89 %	10.67 % 17.81 %	2.96 % 3.30 %
Sport & Fitness	10559 30484	8905 23007	1282 6312	338 1165	84.34 % 75.47 %	12.14 % 20.71 %	3.20 % 3.82 %
Job & Career	10522 30364	8799 22710	1359 6456	330 1198	83.62 % 74.79 %	12.92 % 21.26 %	3.14 % 3.95 %
Dating	10339 30301	8620 21762	1371 7322	358 1217	83.37 % 71.82 %	13.26 % 24.16 %	3.46 % 4.02 %
Other	10706 30104	9207 23758	1160 5355	319 991	86.00 % 78.92 %	10.84 % 17.79 %	2.98 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 39282	8624 28873	1575 8892	413 1517	80.82 % 73.50 %	14.76 % 22.64 %	3.87 % 3.86 %
Outlook Mail	10324 38997	8708 28821	1289 8633	305 1543	84.35 % 73.91 %	12.49 % 22.14 %	2.95 % 3.96 %
Yahoo Mail	10713 40103	9110 30633	1242 8046	321 1424	85.04 % 76.39 %	11.59 % 20.06 %	3.00 % 3.55 %
AOL Mail	10391 39425	8817 30059	1215 7908	322 1458	84.85 % 76.24 %	11.69 % 20.06 %	3.10 % 3.70 %
Mail.com	10612 38624	9091 30060	1168 7211	322 1353	85.67 % 77.83 %	11.01 % 18.67 %	3.03 % 3.50 %
Yandex Mail	10470 38821	8801 29129	1317 8168	355 1524	84.06 % 75.03 %	12.58 % 21.04 %	3.39 % 3.93 %
GMX Mail	10544 39819	9153 30627	1064 7798	290 1394	86.81 % 76.92 %	10.09 % 19.58 %	2.75 % 3.50 %
Zoho Mail	10860 40117	9427 31303	1119 7430	294 1384	86.80 % 78.03 %	10.30 % 18.52 %	2.71 % 3.45 %
ProtonMail	10470 39371	9145 30858	1007 7262	280 1251	87.34 % 78.38 %	9.62 % 18.45 %	2.67 % 3.18 %
Custom Mail	10461 39847	9176 31718	1024 6860	246 1269	87.72 % 79.60 %	9.79 % 17.22 %	2.35 % 3.18 %
iCloud Mail	10581	8703	1492	384	82.25 % %	14.10 % %	3.63 % %
Tuta	10577	9200	1085	290	86.98 % %	10.26 % %	2.74 % %
Juno.com	10513	9194	1006	281	87.45 % %	9.57 % %	2.67 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.