Amazon SES and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 394.406	126.367 302.081	16.682 78.208	4.268 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 76.59 %	11.31 % 19.83 %	2.89 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 30362	9819 24204	1097 5178	265 980	87.78 % 79.72 %	9.81 % 17.05 %	2.37 % 3.23 %
Elektronics	11494 30287	9925 23385	1212 5902	317 1000	86.35 % 77.21 %	10.54 % 19.49 %	2.76 % 3.30 %
Entertainment	11346 30255	9698 23092	1283 6045	332 1118	85.48 % 76.32 %	11.31 % 19.98 %	2.93 % 3.70 %
Cosmetics & Beauty	11330 30425	9693 23232	1275 6099	336 1094	85.55 % 76.36 %	11.25 % 20.05 %	2.97 % 3.60 %
Food & Drink	11366 30373	9929 24085	1136 5283	289 1005	87.36 % 79.30 %	9.99 % 17.39 %	2.54 % 3.31 %
Home & Garden	11559 30268	10118 24131	1153 5167	289 970	87.53 % 79.72 %	9.97 % 17.07 %	2.50 % 3.20 %
Finance	11214 30282	9400 22132	1434 6922	361 1228	83.82 % 73.09 %	12.79 % 22.86 %	3.22 % 4.06 %
Health	11308 30386	9553 22511	1374 6731	360 1144	84.48 % 74.08 %	12.15 % 22.15 %	3.18 % 3.76 %
Pets	11313 30515	9786 24072	1204 5436	325 1007	86.50 % 78.89 %	10.64 % 17.81 %	2.87 % 3.30 %
Sport & Fitness	11426 30484	9682 23007	1374 6312	351 1165	84.74 % 75.47 %	12.03 % 20.71 %	3.07 % 3.82 %
Job & Career	11449 30364	9623 22710	1456 6456	343 1198	84.05 % 74.79 %	12.72 % 21.26 %	3.00 % 3.95 %
Dating	11062 30301	9262 21762	1442 7322	369 1217	83.73 % 71.82 %	13.04 % 24.16 %	3.34 % 4.02 %
Other	11460 30104	9879 23758	1242 5355	331 991	86.20 % 78.92 %	10.84 % 17.79 %	2.89 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 39282	9345 28873	1656 8892	426 1517	81.45 % 73.50 %	14.43 % 22.64 %	3.71 % 3.86 %
Outlook Mail	11153 38997	9452 28821	1373 8633	317 1543	84.75 % 73.91 %	12.31 % 22.14 %	2.84 % 3.96 %
Yahoo Mail	11456 40103	9776 30633	1320 8046	333 1424	85.34 % 76.39 %	11.52 % 20.06 %	2.91 % 3.55 %
AOL Mail	11250 39425	9582 30059	1313 7908	334 1458	85.17 % 76.24 %	11.67 % 20.06 %	2.97 % 3.70 %
Mail.com	11442 38624	9830 30060	1253 7211	336 1353	85.91 % 77.83 %	10.95 % 18.67 %	2.94 % 3.50 %
Yandex Mail	11194 38821	9448 29129	1392 8168	368 1524	84.40 % 75.03 %	12.44 % 21.04 %	3.29 % 3.93 %
GMX Mail	11352 39819	9878 30627	1154 7798	302 1394	87.02 % 76.92 %	10.17 % 19.58 %	2.66 % 3.50 %
Zoho Mail	11652 40117	10136 31303	1200 7430	308 1384	86.99 % 78.03 %	10.30 % 18.52 %	2.64 % 3.45 %
ProtonMail	11320 39371	9895 30858	1096 7262	292 1251	87.41 % 78.38 %	9.68 % 18.45 %	2.58 % 3.18 %
Custom Mail	11274 39847	9903 31718	1108 6860	258 1269	87.84 % 79.60 %	9.83 % 17.22 %	2.29 % 3.18 %
iCloud Mail	11349	9388	1571	398	82.72 % %	13.84 % %	3.51 % %
Tuta	11332	9877	1167	302	87.16 % %	10.30 % %	2.67 % %
Juno.com	11265	9857	1079	294	87.50 % %	9.58 % %	2.61 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.