Amazon SES and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Amazon SES and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.930
40.838
|
7.419
28.449
|
1.179
11.943
|
332
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
83.08 %
69.66 %
|
13.20 %
29.24 %
|
3.72 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
617
3108
|
527
2310
|
68
763
|
22
35
|
85.41 %
74.32 %
|
11.02 %
24.55 %
|
3.57 %
1.13 %
|
Elektronics |
707
3168
|
595
2203
|
87
930
|
25
35
|
84.16 %
69.54 %
|
12.31 %
29.36 %
|
3.54 %
1.10 %
|
Entertainment |
677
3097
|
568
2149
|
88
920
|
21
28
|
83.90 %
69.39 %
|
13.00 %
29.71 %
|
3.10 %
0.90 %
|
Cosmetics & Beauty |
743
3104
|
613
2138
|
97
928
|
33
38
|
82.50 %
68.88 %
|
13.06 %
29.90 %
|
4.44 %
1.22 %
|
Food & Drink |
625
2988
|
545
2221
|
69
729
|
11
38
|
87.20 %
74.33 %
|
11.04 %
24.40 %
|
1.76 %
1.27 %
|
Home & Garden |
714
3198
|
607
2374
|
81
790
|
26
34
|
85.01 %
74.23 %
|
11.34 %
24.70 %
|
3.64 %
1.06 %
|
Finance |
699
3213
|
564
2065
|
106
1111
|
29
37
|
80.69 %
64.27 %
|
15.16 %
34.58 %
|
4.15 %
1.15 %
|
Health |
703
3194
|
560
2052
|
106
1109
|
37
33
|
79.66 %
64.25 %
|
15.08 %
34.72 %
|
5.26 %
1.03 %
|
Pets |
671
3075
|
565
2277
|
83
768
|
23
30
|
84.20 %
74.05 %
|
12.37 %
24.98 %
|
3.43 %
0.98 %
|
Sport & Fitness |
712
3244
|
585
2247
|
101
961
|
26
36
|
82.16 %
69.27 %
|
14.19 %
29.62 %
|
3.65 %
1.11 %
|
Job & Career |
687
3038
|
563
2106
|
103
898
|
21
34
|
81.95 %
69.32 %
|
14.99 %
29.56 %
|
3.06 %
1.12 %
|
Dating |
677
3120
|
545
1854
|
103
1226
|
29
40
|
80.50 %
59.42 %
|
15.21 %
39.29 %
|
4.28 %
1.28 %
|
Other |
698
3291
|
582
2453
|
87
810
|
29
28
|
83.38 %
74.54 %
|
12.46 %
24.61 %
|
4.15 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
681
3918
|
522
2512
|
120
1366
|
39
40
|
76.65 %
64.11 %
|
17.62 %
34.86 %
|
5.73 %
1.02 %
|
Outlook Mail |
682
4078
|
557
2660
|
100
1375
|
25
43
|
81.67 %
65.23 %
|
14.66 %
33.72 %
|
3.67 %
1.05 %
|
Yahoo Mail |
743
4200
|
603
2966
|
101
1187
|
39
47
|
81.16 %
70.62 %
|
13.59 %
28.26 %
|
5.25 %
1.12 %
|
AOL Mail |
679
4366
|
569
3106
|
91
1213
|
19
47
|
83.80 %
71.14 %
|
13.40 %
27.78 %
|
2.80 %
1.08 %
|
Mail.com |
682
4218
|
563
3033
|
85
1137
|
34
48
|
82.55 %
71.91 %
|
12.46 %
26.96 %
|
4.99 %
1.14 %
|
Yandex Mail |
674
4051
|
550
2782
|
100
1223
|
24
46
|
81.60 %
68.67 %
|
14.84 %
30.19 %
|
3.56 %
1.14 %
|
GMX Mail |
677
4002
|
574
2712
|
79
1243
|
24
47
|
84.79 %
67.77 %
|
11.67 %
31.06 %
|
3.55 %
1.17 %
|
Zoho Mail |
717
3898
|
609
2817
|
84
1038
|
24
43
|
84.94 %
72.27 %
|
11.72 %
26.63 %
|
3.35 %
1.10 %
|
ProtonMail |
690
3953
|
590
2797
|
76
1112
|
24
44
|
85.51 %
70.76 %
|
11.01 %
28.13 %
|
3.48 %
1.11 %
|
Custom Mail |
636
4154
|
556
3064
|
69
1049
|
11
41
|
87.42 %
73.76 %
|
10.85 %
25.25 %
|
1.73 %
0.99 %
|
iCloud Mail |
716
|
569
|
122
|
25
|
79.47 %
%
|
17.04 %
%
|
3.49 %
%
|
Tuta |
689
|
584
|
80
|
25
|
84.76 %
%
|
11.61 %
%
|
3.63 %
%
|
Juno.com |
664
|
573
|
72
|
19
|
86.30 %
%
|
10.84 %
%
|
2.86 %
%
|
Compare Amazon SES with other providers
Compare the email deliverability of Amazon SES with other providers.
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