Amazon SES and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 540.640	126.367 425.990	16.682 96.377	4.268 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 78.79 %	11.31 % 17.83 %	2.89 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 42063	9819 34322	1097 6492	265 1203	87.78 % 81.60 %	9.81 % 15.43 %	2.37 % 2.86 %
Elektronics	11494 41254	9925 32795	1212 7120	317 1290	86.35 % 79.50 %	10.54 % 17.26 %	2.76 % 3.13 %
Entertainment	11346 41011	9698 32292	1283 7309	332 1382	85.48 % 78.74 %	11.31 % 17.82 %	2.93 % 3.37 %
Cosmetics & Beauty	11330 41586	9693 32675	1275 7469	336 1385	85.55 % 78.57 %	11.25 % 17.96 %	2.97 % 3.33 %
Food & Drink	11366 41441	9929 33758	1136 6429	289 1251	87.36 % 81.46 %	9.99 % 15.51 %	2.54 % 3.02 %
Home & Garden	11559 41727	10118 33933	1153 6470	289 1312	87.53 % 81.32 %	9.97 % 15.51 %	2.50 % 3.14 %
Finance	11214 41382	9400 31368	1434 8436	361 1568	83.82 % 75.80 %	12.79 % 20.39 %	3.22 % 3.79 %
Health	11308 42095	9553 32236	1374 8353	360 1492	84.48 % 76.58 %	12.15 % 19.84 %	3.18 % 3.54 %
Pets	11313 41502	9786 33519	1204 6686	325 1285	86.50 % 80.76 %	10.64 % 16.11 %	2.87 % 3.10 %
Sport & Fitness	11426 41101	9682 31995	1374 7646	351 1434	84.74 % 77.84 %	12.03 % 18.60 %	3.07 % 3.49 %
Job & Career	11449 41970	9623 32294	1456 8113	343 1558	84.05 % 76.95 %	12.72 % 19.33 %	3.00 % 3.71 %
Dating	11062 41977	9262 31347	1442 9145	369 1508	83.73 % 74.68 %	13.04 % 21.79 %	3.34 % 3.59 %
Other	11460 41531	9879 33456	1242 6709	331 1327	86.20 % 80.56 %	10.84 % 16.15 %	2.89 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 50756	9345 38198	1656 10620	426 1911	81.45 % 75.26 %	14.43 % 20.92 %	3.71 % 3.77 %
Outlook Mail	11153 51425	9452 39197	1373 10288	317 1920	84.75 % 76.22 %	12.31 % 20.01 %	2.84 % 3.73 %
Yahoo Mail	11456 50937	9776 39933	1320 9281	333 1713	85.34 % 78.40 %	11.52 % 18.22 %	2.91 % 3.36 %
AOL Mail	11250 50620	9582 39657	1313 9200	334 1736	85.17 % 78.34 %	11.67 % 18.17 %	2.97 % 3.43 %
Mail.com	11442 50226	9830 39960	1253 8614	336 1642	85.91 % 79.56 %	10.95 % 17.15 %	2.94 % 3.27 %
Yandex Mail	11194 50685	9448 39053	1392 9783	368 1829	84.40 % 77.05 %	12.44 % 19.30 %	3.29 % 3.61 %
GMX Mail	11352 50867	9878 40433	1154 8816	302 1578	87.02 % 79.49 %	10.17 % 17.33 %	2.66 % 3.10 %
Zoho Mail	11652 50625	10136 40623	1200 8419	308 1531	86.99 % 80.24 %	10.30 % 16.63 %	2.64 % 3.02 %
ProtonMail	11320 50226	9895 40498	1096 8220	292 1476	87.41 % 80.63 %	9.68 % 16.37 %	2.58 % 2.94 %
Custom Mail	11274 49970	9903 40709	1108 7771	258 1472	87.84 % 81.47 %	9.83 % 15.55 %	2.29 % 2.95 %
iCloud Mail	11349 11397	9388 8844	1571 2103	398 479	82.72 % 77.60 %	13.84 % 18.45 %	3.51 % 4.20 %
Tuta	11332 11622	9877 9548	1167 1700	302 365	87.16 % 82.15 %	10.30 % 14.63 %	2.67 % 3.14 %
Juno.com	11265 11284	9857 9337	1079 1562	294 343	87.50 % 82.75 %	9.58 % 13.84 %	2.61 % 3.04 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.