Amazon SES and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 538.934	126.367 426.502	16.682 94.551	4.268 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 79.14 %	11.31 % 17.54 %	2.89 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 41711	9819 34147	1097 6359	265 1158	87.78 % 81.87 %	9.81 % 15.25 %	2.37 % 2.78 %
Elektronics	11494 41299	9925 32983	1212 7007	317 1275	86.35 % 79.86 %	10.54 % 16.97 %	2.76 % 3.09 %
Entertainment	11346 41381	9698 32673	1283 7270	332 1387	85.48 % 78.96 %	11.31 % 17.57 %	2.93 % 3.35 %
Cosmetics & Beauty	11330 41440	9693 32699	1275 7333	336 1377	85.55 % 78.91 %	11.25 % 17.70 %	2.97 % 3.32 %
Food & Drink	11366 41789	9929 34098	1136 6465	289 1192	87.36 % 81.60 %	9.99 % 15.47 %	2.54 % 2.85 %
Home & Garden	11559 41616	10118 34058	1153 6330	289 1199	87.53 % 81.84 %	9.97 % 15.21 %	2.50 % 2.88 %
Finance	11214 40917	9400 31191	1434 8195	361 1493	83.82 % 76.23 %	12.79 % 20.03 %	3.22 % 3.65 %
Health	11308 41159	9553 31695	1374 8040	360 1394	84.48 % 77.01 %	12.15 % 19.53 %	3.18 % 3.39 %
Pets	11313 41883	9786 33893	1204 6695	325 1233	86.50 % 80.92 %	10.64 % 15.99 %	2.87 % 2.94 %
Sport & Fitness	11426 41437	9682 32356	1374 7657	351 1378	84.74 % 78.08 %	12.03 % 18.48 %	3.07 % 3.33 %
Job & Career	11449 41673	9623 32225	1456 7971	343 1472	84.05 % 77.33 %	12.72 % 19.13 %	3.00 % 3.53 %
Dating	11062 41160	9262 30882	1442 8686	369 1510	83.73 % 75.03 %	13.04 % 21.10 %	3.34 % 3.67 %
Other	11460 41469	9879 33602	1242 6543	331 1285	86.20 % 81.03 %	10.84 % 15.78 %	2.89 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 50327	9345 38109	1656 10375	426 1823	81.45 % 75.72 %	14.43 % 20.62 %	3.71 % 3.62 %
Outlook Mail	11153 50746	9452 38894	1373 10005	317 1811	84.75 % 76.64 %	12.31 % 19.72 %	2.84 % 3.57 %
Yahoo Mail	11456 50124	9776 39412	1320 9018	333 1643	85.34 % 78.63 %	11.52 % 17.99 %	2.91 % 3.28 %
AOL Mail	11250 50850	9582 39950	1313 9161	334 1676	85.17 % 78.56 %	11.67 % 18.02 %	2.97 % 3.30 %
Mail.com	11442 50932	9830 40608	1253 8725	336 1586	85.91 % 79.73 %	10.95 % 17.13 %	2.94 % 3.11 %
Yandex Mail	11194 50208	9448 38841	1392 9576	368 1731	84.40 % 77.36 %	12.44 % 19.07 %	3.29 % 3.45 %
GMX Mail	11352 50619	9878 40400	1154 8690	302 1508	87.02 % 79.81 %	10.17 % 17.17 %	2.66 % 2.98 %
Zoho Mail	11652 51001	10136 41076	1200 8333	308 1545	86.99 % 80.54 %	10.30 % 16.34 %	2.64 % 3.03 %
ProtonMail	11320 50241	9895 40670	1096 8133	292 1413	87.41 % 80.95 %	9.68 % 16.19 %	2.58 % 2.81 %
Custom Mail	11274 50022	9903 40947	1108 7624	258 1388	87.84 % 81.86 %	9.83 % 15.24 %	2.29 % 2.77 %
iCloud Mail	11349 11397	9388 8913	1571 1932	398 513	82.72 % 78.20 %	13.84 % 16.95 %	3.51 % 4.50 %
Tuta	11332 11259	9877 9311	1167 1514	302 376	87.16 % 82.70 %	10.30 % 13.45 %	2.67 % 3.34 %
Juno.com	11265 11208	9857 9371	1079 1465	294 340	87.50 % 83.61 %	9.58 % 13.07 %	2.61 % 3.03 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.