Amazon SES and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.513 147.229	126.367 115.221	16.682 25.724	4.268 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.66 % 78.26 %	11.31 % 17.47 %	2.89 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11186 11408	9819 9129	1097 1869	265 375	87.78 % 80.02 %	9.81 % 16.38 %	2.37 % 3.29 %
Elektronics	11494 11303	9925 8906	1212 1917	317 428	86.35 % 78.79 %	10.54 % 16.96 %	2.76 % 3.79 %
Entertainment	11346 11433	9698 8934	1283 2005	332 442	85.48 % 78.14 %	11.31 % 17.54 %	2.93 % 3.87 %
Cosmetics & Beauty	11330 11313	9693 8861	1275 1972	336 413	85.55 % 78.33 %	11.25 % 17.43 %	2.97 % 3.65 %
Food & Drink	11366 11333	9929 9041	1136 1826	289 388	87.36 % 79.78 %	9.99 % 16.11 %	2.54 % 3.42 %
Home & Garden	11559 11375	10118 9087	1153 1822	289 390	87.53 % 79.89 %	9.97 % 16.02 %	2.50 % 3.43 %
Finance	11214 11397	9400 8692	1434 2187	361 456	83.82 % 76.27 %	12.79 % 19.19 %	3.22 % 4.00 %
Health	11308 11055	9553 8544	1374 2009	360 436	84.48 % 77.29 %	12.15 % 18.17 %	3.18 % 3.94 %
Pets	11313 11209	9786 8871	1204 1865	325 396	86.50 % 79.14 %	10.64 % 16.64 %	2.87 % 3.53 %
Sport & Fitness	11426 11457	9682 8882	1374 2103	351 444	84.74 % 77.52 %	12.03 % 18.36 %	3.07 % 3.88 %
Job & Career	11449 11111	9623 8507	1456 2111	343 427	84.05 % 76.56 %	12.72 % 19.00 %	3.00 % 3.84 %
Dating	11062 11402	9262 8718	1442 2132	369 473	83.73 % 76.46 %	13.04 % 18.70 %	3.34 % 4.15 %
Other	11460 11433	9879 9049	1242 1906	331 394	86.20 % 79.15 %	10.84 % 16.67 %	2.89 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11474 11334	9345 8435	1656 2371	426 492	81.45 % 74.42 %	14.43 % 20.92 %	3.71 % 4.34 %
Outlook Mail	11153 11224	9452 8599	1373 2113	317 464	84.75 % 76.61 %	12.31 % 18.83 %	2.84 % 4.13 %
Yahoo Mail	11456 11362	9776 8869	1320 2024	333 423	85.34 % 78.06 %	11.52 % 17.81 %	2.91 % 3.72 %
AOL Mail	11250 11496	9582 8930	1313 2042	334 474	85.17 % 77.68 %	11.67 % 17.76 %	2.97 % 4.12 %
Mail.com	11442 11228	9830 8829	1253 1911	336 424	85.91 % 78.63 %	10.95 % 17.02 %	2.94 % 3.78 %
Yandex Mail	11194 11268	9448 8673	1392 2081	368 440	84.40 % 76.97 %	12.44 % 18.47 %	3.29 % 3.90 %
GMX Mail	11352 11272	9878 9000	1154 1829	302 376	87.02 % 79.84 %	10.17 % 16.23 %	2.66 % 3.34 %
Zoho Mail	11652 11464	10136 9118	1200 1880	308 402	86.99 % 79.54 %	10.30 % 16.40 %	2.64 % 3.51 %
ProtonMail	11320 11360	9895 9123	1096 1796	292 362	87.41 % 80.31 %	9.68 % 15.81 %	2.58 % 3.19 %
Custom Mail	11274 11178	9903 8945	1108 1779	258 379	87.84 % 80.02 %	9.83 % 15.92 %	2.29 % 3.39 %
iCloud Mail	11349 11393	9388 8603	1571 2263	398 435	82.72 % 75.51 %	13.84 % 19.86 %	3.51 % 3.82 %
Tuta	11332 11428	9877 9105	1167 1877	302 405	87.16 % 79.67 %	10.30 % 16.42 %	2.67 % 3.54 %
Juno.com	11265 11222	9857 8992	1079 1758	294 386	87.50 % 80.13 %	9.58 % 15.67 %	2.61 % 3.44 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.