Amazon SES and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.187 402.780	117.149 303.984	15.603 83.770	4.103 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.39 % 75.47 %	11.37 % 20.80 %	2.99 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10419 30967	9129 24340	1015 5573	253 1054	87.62 % 78.60 %	9.74 % 18.00 %	2.43 % 3.40 %
Elektronics	10683 30895	9201 23568	1126 6254	304 1073	86.13 % 76.28 %	10.54 % 20.24 %	2.85 % 3.47 %
Entertainment	10587 31027	9022 23293	1202 6580	321 1154	85.22 % 75.07 %	11.35 % 21.21 %	3.03 % 3.72 %
Cosmetics & Beauty	10589 30995	9030 23278	1200 6495	323 1222	85.28 % 75.10 %	11.33 % 20.95 %	3.05 % 3.94 %
Food & Drink	10547 31626	9202 24770	1045 5807	276 1049	87.25 % 78.32 %	9.91 % 18.36 %	2.62 % 3.32 %
Home & Garden	10722 31435	9370 24684	1063 5724	275 1027	87.39 % 78.52 %	9.91 % 18.21 %	2.56 % 3.27 %
Finance	10474 31001	8743 22348	1358 7319	348 1334	83.47 % 72.09 %	12.97 % 23.61 %	3.32 % 4.30 %
Health	10498 30974	8832 22552	1297 7177	346 1245	84.13 % 72.81 %	12.35 % 23.17 %	3.30 % 4.02 %
Pets	10542 31300	9089 24299	1125 5924	312 1077	86.22 % 77.63 %	10.67 % 18.93 %	2.96 % 3.44 %
Sport & Fitness	10559 30500	8905 22771	1282 6521	338 1208	84.34 % 74.66 %	12.14 % 21.38 %	3.20 % 3.96 %
Job & Career	10522 30761	8799 22618	1359 6889	330 1254	83.62 % 73.53 %	12.92 % 22.40 %	3.14 % 4.08 %
Dating	10339 30610	8620 21675	1371 7709	358 1226	83.37 % 70.81 %	13.26 % 25.18 %	3.46 % 4.01 %
Other	10706 30689	9207 23788	1160 5798	319 1103	86.00 % 77.51 %	10.84 % 18.89 %	2.98 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10671 40872	8624 29396	1575 9825	413 1651	80.82 % 71.92 %	14.76 % 24.04 %	3.87 % 4.04 %
Outlook Mail	10324 39335	8708 28795	1289 8946	305 1594	84.35 % 73.20 %	12.49 % 22.74 %	2.95 % 4.05 %
Yahoo Mail	10713 39623	9110 29861	1242 8266	321 1496	85.04 % 75.36 %	11.59 % 20.86 %	3.00 % 3.78 %
AOL Mail	10391 40403	8817 30219	1215 8592	322 1592	84.85 % 74.79 %	11.69 % 21.27 %	3.10 % 3.94 %
Mail.com	10612 40085	9091 30627	1168 8007	322 1451	85.67 % 76.41 %	11.01 % 19.98 %	3.03 % 3.62 %
Yandex Mail	10470 39964	8801 29495	1317 8908	355 1561	84.06 % 73.80 %	12.58 % 22.29 %	3.39 % 3.91 %
GMX Mail	10544 39884	9153 30400	1064 8097	290 1387	86.81 % 76.22 %	10.09 % 20.30 %	2.75 % 3.48 %
Zoho Mail	10860 39823	9427 30796	1119 7635	294 1392	86.80 % 77.33 %	10.30 % 19.17 %	2.71 % 3.50 %
ProtonMail	10470 40373	9145 31130	1007 7817	280 1426	87.34 % 77.11 %	9.62 % 19.36 %	2.67 % 3.53 %
Custom Mail	10461 40291	9176 31574	1024 7332	246 1385	87.72 % 78.36 %	9.79 % 18.20 %	2.35 % 3.44 %
iCloud Mail	10581 712	8703 535	1492 141	384 36	82.25 % 75.14 %	14.10 % 19.80 %	3.63 % 5.06 %
Tuta	10577 725	9200 595	1085 106	290 24	86.98 % 82.07 %	10.26 % 14.62 %	2.74 % 3.31 %
Juno.com	10513 690	9194 561	1006 98	281 31	87.45 % 81.30 %	9.57 % 14.20 %	2.67 % 4.49 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.