AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
331.898 331.474	263.369 249.042	58.497 70.613	10.032 11.819

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.35 % 75.13 %	17.62 % 21.30 %	3.02 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25967 25696	21396 20088	3858 4781	713 827	82.40 % 78.18 %	14.86 % 18.61 %	2.75 % 3.22 %
Elektronics	25831 25630	20628 19463	4448 5304	755 863	79.86 % 75.94 %	17.22 % 20.69 %	2.92 % 3.37 %
Entertainment	25329 25220	20016 18844	4521 5419	792 957	79.02 % 74.72 %	17.85 % 21.49 %	3.13 % 3.79 %
Cosmetics & Beauty	25372 25507	20134 19118	4468 5477	770 912	79.36 % 74.95 %	17.61 % 21.47 %	3.03 % 3.58 %
Food & Drink	25420 25541	20972 20013	3769 4725	679 803	82.50 % 78.36 %	14.83 % 18.50 %	2.67 % 3.14 %
Home & Garden	25668 25840	21209 20200	3765 4828	694 812	82.63 % 78.17 %	14.67 % 18.68 %	2.70 % 3.14 %
Finance	25459 25382	19290 18205	5303 6182	866 995	75.77 % 71.72 %	20.83 % 24.36 %	3.40 % 3.92 %
Health	25391 25652	19425 18579	5131 6131	835 942	76.50 % 72.43 %	20.21 % 23.90 %	3.29 % 3.67 %
Pets	25476 24752	20832 19240	3953 4657	691 855	81.77 % 77.73 %	15.52 % 18.81 %	2.71 % 3.45 %
Sport & Fitness	25229 25051	19752 18644	4655 5477	822 930	78.29 % 74.42 %	18.45 % 21.86 %	3.26 % 3.71 %
Job & Career	25331 25376	19638 18637	4842 5720	851 1019	77.53 % 73.44 %	19.11 % 22.54 %	3.36 % 4.02 %
Dating	25493 26414	18869 18345	5767 7039	857 1030	74.02 % 69.45 %	22.62 % 26.65 %	3.36 % 3.90 %
Other	25932 25413	21208 19666	4017 4873	707 874	81.78 % 77.39 %	15.49 % 19.18 %	2.73 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	32893 33177	25013 23751	6786 8111	1094 1315	76.04 % 71.59 %	20.63 % 24.45 %	3.33 % 3.96 %
Outlook Mail	33216 32757	25407 23812	6667 7685	1142 1260	76.49 % 72.69 %	20.07 % 23.46 %	3.44 % 3.85 %
Yahoo Mail	33377 33202	26463 24891	5903 7107	1011 1204	79.29 % 74.97 %	17.69 % 21.41 %	3.03 % 3.63 %
AOL Mail	33025 33456	26173 25043	5822 7195	1030 1218	79.25 % 74.85 %	17.63 % 21.51 %	3.12 % 3.64 %
Mail.com	33518 33290	26958 25239	5613 6856	947 1195	80.43 % 75.82 %	16.75 % 20.59 %	2.83 % 3.59 %
Yandex Mail	33254 33213	25855 24413	6321 7529	1078 1271	77.75 % 73.50 %	19.01 % 22.67 %	3.24 % 3.83 %
GMX Mail	33571 33203	26790 25158	5805 6930	976 1115	79.80 % 75.77 %	17.29 % 20.87 %	2.91 % 3.36 %
Zoho Mail	33026 33517	26787 25685	5338 6739	901 1093	81.11 % 76.63 %	16.16 % 20.11 %	2.73 % 3.26 %
ProtonMail	33017 32701	26719 25185	5365 6435	933 1081	80.92 % 77.02 %	16.25 % 19.68 %	2.83 % 3.31 %
Custom Mail	33001 32958	27204 25865	4877 6026	920 1067	82.43 % 78.48 %	14.78 % 18.28 %	2.79 % 3.24 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.