AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.255 188.526	146.837 133.710	37.941 48.915	4.477 5.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.59 % 70.92 %	20.05 % 25.95 %	2.37 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14990 14767	12167 10986	2500 3333	323 448	81.17 % 74.40 %	16.68 % 22.57 %	2.15 % 3.03 %
Elektronics	14964 14320	11639 10209	2979 3679	346 432	77.78 % 71.29 %	19.91 % 25.69 %	2.31 % 3.02 %
Entertainment	14177 14389	10959 10159	2893 3764	325 466	77.30 % 70.60 %	20.41 % 26.16 %	2.29 % 3.24 %
Cosmetics & Beauty	14402 14572	11174 10287	2886 3805	342 480	77.59 % 70.59 %	20.04 % 26.11 %	2.37 % 3.29 %
Food & Drink	14684 14513	11958 10807	2421 3274	305 432	81.44 % 74.46 %	16.49 % 22.56 %	2.08 % 2.98 %
Home & Garden	14575 14768	11876 11005	2392 3366	307 397	81.48 % 74.52 %	16.41 % 22.79 %	2.11 % 2.69 %
Finance	14359 14391	10511 9600	3463 4287	385 504	73.20 % 66.71 %	24.12 % 29.79 %	2.68 % 3.50 %
Health	14495 14685	10679 9895	3435 4349	381 441	73.67 % 67.38 %	23.70 % 29.62 %	2.63 % 3.00 %
Pets	14554 13910	11742 10367	2484 3119	328 424	80.68 % 74.53 %	17.07 % 22.42 %	2.25 % 3.05 %
Sport & Fitness	14437 14110	11111 9940	2985 3697	341 473	76.96 % 70.45 %	20.68 % 26.20 %	2.36 % 3.35 %
Job & Career	14242 14187	10862 9934	3021 3789	359 464	76.27 % 70.02 %	21.21 % 26.71 %	2.52 % 3.27 %
Dating	14555 15361	10193 9745	3969 5126	393 490	70.03 % 63.44 %	27.27 % 33.37 %	2.70 % 3.19 %
Other	14821 14553	11966 10776	2513 3327	342 450	80.74 % 74.05 %	16.96 % 22.86 %	2.31 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18552 18851	13609 12530	4475 5676	468 645	73.36 % 66.47 %	24.12 % 30.11 %	2.52 % 3.42 %
Outlook Mail	18808 18409	13987 12555	4331 5256	490 598	74.37 % 68.20 %	23.03 % 28.55 %	2.61 % 3.25 %
Yahoo Mail	19060 18998	14868 13535	3735 4856	457 607	78.01 % 71.24 %	19.60 % 25.56 %	2.40 % 3.20 %
AOL Mail	18872 19210	14728 13696	3684 4913	460 601	78.04 % 71.30 %	19.52 % 25.58 %	2.44 % 3.13 %
Mail.com	19417 19176	15363 13816	3615 4754	439 606	79.12 % 72.05 %	18.62 % 24.79 %	2.26 % 3.16 %
Yandex Mail	18961 18946	14483 13194	4013 5111	465 641	76.38 % 69.64 %	21.16 % 26.98 %	2.45 % 3.38 %
GMX Mail	19049 18812	14737 13317	3885 4930	427 565	77.36 % 70.79 %	20.39 % 26.21 %	2.24 % 3.00 %
Zoho Mail	18918 19318	15015 13992	3487 4760	416 566	79.37 % 72.43 %	18.43 % 24.64 %	2.20 % 2.93 %
ProtonMail	18888 18371	14846 13268	3614 4557	428 546	78.60 % 72.22 %	19.13 % 24.81 %	2.27 % 2.97 %
Custom Mail	18730 18435	15201 13807	3102 4102	427 526	81.16 % 74.90 %	16.56 % 22.25 %	2.28 % 2.85 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.