AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.660 304.026	241.215 226.835	54.487 66.491	8.958 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.18 % 74.61 %	17.88 % 21.87 %	2.94 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23870 23576	19638 18328	3590 4500	642 748	82.27 % 77.74 %	15.04 % 19.09 %	2.69 % 3.17 %
Elektronics	23737 23486	18914 17710	4158 5001	665 775	79.68 % 75.41 %	17.52 % 21.29 %	2.80 % 3.30 %
Entertainment	23292 23119	18355 17147	4214 5104	723 868	78.80 % 74.17 %	18.09 % 22.08 %	3.10 % 3.75 %
Cosmetics & Beauty	23285 23435	18430 17438	4169 5163	686 834	79.15 % 74.41 %	17.90 % 22.03 %	2.95 % 3.56 %
Food & Drink	23349 23284	19231 18121	3508 4426	610 737	82.36 % 77.83 %	15.02 % 19.01 %	2.61 % 3.17 %
Home & Garden	23451 23718	19362 18429	3483 4554	606 735	82.56 % 77.70 %	14.85 % 19.20 %	2.58 % 3.10 %
Finance	23301 23286	17581 16543	4938 5826	782 917	75.45 % 71.04 %	21.19 % 25.02 %	3.36 % 3.94 %
Health	23313 23520	17766 16886	4798 5788	749 846	76.21 % 71.79 %	20.58 % 24.61 %	3.21 % 3.60 %
Pets	23420 22786	19138 17628	3671 4380	611 778	81.72 % 77.36 %	15.67 % 19.22 %	2.61 % 3.41 %
Sport & Fitness	23222 22941	18160 16965	4333 5139	729 837	78.20 % 73.95 %	18.66 % 22.40 %	3.14 % 3.65 %
Job & Career	23281 23240	18030 16980	4498 5353	753 907	77.45 % 73.06 %	19.32 % 23.03 %	3.23 % 3.90 %
Dating	23371 24272	17193 16672	5414 6673	764 927	73.57 % 68.69 %	23.17 % 27.49 %	3.27 % 3.82 %
Other	23768 23363	19417 17988	3713 4584	638 791	81.69 % 76.99 %	15.62 % 19.62 %	2.68 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30082 30447	22781 21599	6321 7655	980 1193	75.73 % 70.94 %	21.01 % 25.14 %	3.26 % 3.92 %
Outlook Mail	30419 29976	23215 21611	6201 7214	1003 1151	76.32 % 72.09 %	20.39 % 24.07 %	3.30 % 3.84 %
Yahoo Mail	30690 30468	24296 22691	5486 6680	908 1097	79.17 % 74.47 %	17.88 % 21.92 %	2.96 % 3.60 %
AOL Mail	30350 30692	24020 22831	5413 6758	917 1103	79.14 % 74.39 %	17.84 % 22.02 %	3.02 % 3.59 %
Mail.com	30789 30597	24718 23069	5219 6454	852 1074	80.28 % 75.40 %	16.95 % 21.09 %	2.77 % 3.51 %
Yandex Mail	30454 30476	23648 22235	5862 7077	944 1164	77.65 % 72.96 %	19.25 % 23.22 %	3.10 % 3.82 %
GMX Mail	30810 30440	24506 22893	5431 6547	873 1000	79.54 % 75.21 %	17.63 % 21.51 %	2.83 % 3.29 %
Zoho Mail	30442 30843	24645 23481	4988 6369	809 993	80.96 % 76.13 %	16.39 % 20.65 %	2.66 % 3.22 %
ProtonMail	30346 29997	24458 22943	5033 6085	855 969	80.60 % 76.48 %	16.59 % 20.29 %	2.82 % 3.23 %
Custom Mail	30278 30090	24928 23482	4533 5652	817 956	82.33 % 78.04 %	14.97 % 18.78 %	2.70 % 3.18 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.