AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.123 222.274	174.586 160.986	42.747 54.001	5.790 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 72.43 %	19.16 % 24.29 %	2.59 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17580 17232	14364 13048	2812 3654	404 530	81.71 % 75.72 %	16.00 % 21.20 %	2.30 % 3.08 %
Elektronics	17545 17040	13772 12434	3324 4075	449 531	78.50 % 72.97 %	18.95 % 23.91 %	2.56 % 3.12 %
Entertainment	16898 16947	13163 12215	3286 4150	449 582	77.90 % 72.08 %	19.45 % 24.49 %	2.66 % 3.43 %
Cosmetics & Beauty	17017 17168	13316 12390	3256 4193	445 585	78.25 % 72.17 %	19.13 % 24.42 %	2.62 % 3.41 %
Food & Drink	17158 17117	14039 12975	2732 3613	387 529	81.82 % 75.80 %	15.92 % 21.11 %	2.26 % 3.09 %
Home & Garden	17217 17348	14119 13146	2710 3704	388 498	82.01 % 75.78 %	15.74 % 21.35 %	2.25 % 2.87 %
Finance	16922 16952	12548 11603	3881 4729	493 620	74.15 % 68.45 %	22.93 % 27.90 %	2.91 % 3.66 %
Health	17184 17305	12839 11979	3845 4771	500 555	74.71 % 69.22 %	22.38 % 27.57 %	2.91 % 3.21 %
Pets	17150 16534	13894 12527	2832 3492	424 515	81.01 % 75.77 %	16.51 % 21.12 %	2.47 % 3.11 %
Sport & Fitness	17063 16762	13214 12063	3387 4127	462 572	77.44 % 71.97 %	19.85 % 24.62 %	2.71 % 3.41 %
Job & Career	16859 16864	12958 12026	3444 4240	457 598	76.86 % 71.31 %	20.43 % 25.14 %	2.71 % 3.55 %
Dating	17048 17953	12185 11757	4370 5573	493 623	71.47 % 65.49 %	25.63 % 31.04 %	2.89 % 3.47 %
Other	17482 17052	14175 12823	2868 3680	439 549	81.08 % 75.20 %	16.41 % 21.58 %	2.51 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	21876 22358	16290 15300	4995 6263	591 795	74.47 % 68.43 %	22.83 % 28.01 %	2.70 % 3.56 %
Outlook Mail	22279 21719	16734 15169	4882 5807	663 743	75.11 % 69.84 %	21.91 % 26.74 %	2.98 % 3.42 %
Yahoo Mail	22536 22409	17697 16243	4251 5399	588 767	78.53 % 72.48 %	18.86 % 24.09 %	2.61 % 3.42 %
AOL Mail	22310 22519	17524 16341	4201 5445	585 733	78.55 % 72.57 %	18.83 % 24.18 %	2.62 % 3.26 %
Mail.com	22670 22538	18031 16535	4071 5253	568 750	79.54 % 73.36 %	17.96 % 23.31 %	2.51 % 3.33 %
Yandex Mail	22342 22281	17169 15830	4551 5672	622 779	76.85 % 71.05 %	20.37 % 25.46 %	2.78 % 3.50 %
GMX Mail	22406 22227	17545 16126	4319 5395	542 706	78.30 % 72.55 %	19.28 % 24.27 %	2.42 % 3.18 %
Zoho Mail	22251 22604	17803 16702	3919 5218	529 684	80.01 % 73.89 %	17.61 % 23.08 %	2.38 % 3.03 %
ProtonMail	22305 21776	17703 16101	4038 5001	564 674	79.37 % 73.94 %	18.10 % 22.97 %	2.53 % 3.10 %
Custom Mail	22148 21843	18090 16639	3520 4548	538 656	81.68 % 76.18 %	15.89 % 20.82 %	2.43 % 3.00 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.