AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.801 401.329	320.558 305.310	68.523 81.246	12.720 14.773

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 76.07 %	17.05 % 20.24 %	3.17 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31345 30997	25907 24500	4525 5482	913 1015	82.65 % 79.04 %	14.44 % 17.69 %	2.91 % 3.27 %
Elektronics	31149 30962	25040 23813	5157 6061	952 1088	80.39 % 76.91 %	16.56 % 19.58 %	3.06 % 3.51 %
Entertainment	30670 30509	24353 23092	5306 6234	1011 1183	79.40 % 75.69 %	17.30 % 20.43 %	3.30 % 3.88 %
Cosmetics & Beauty	30866 30907	24625 23473	5263 6300	978 1134	79.78 % 75.95 %	17.05 % 20.38 %	3.17 % 3.67 %
Food & Drink	30841 31020	25547 24559	4433 5449	861 1012	82.83 % 79.17 %	14.37 % 17.57 %	2.79 % 3.26 %
Home & Garden	31197 31268	25837 24723	4451 5543	909 1002	82.82 % 79.07 %	14.27 % 17.73 %	2.91 % 3.20 %
Finance	30828 30796	23568 22417	6185 7124	1075 1255	76.45 % 72.79 %	20.06 % 23.13 %	3.49 % 4.08 %
Health	30705 31074	23706 22868	5956 7012	1043 1194	77.21 % 73.59 %	19.40 % 22.57 %	3.40 % 3.84 %
Pets	31050 30098	25438 23612	4703 5424	909 1062	81.93 % 78.45 %	15.15 % 18.02 %	2.93 % 3.53 %
Sport & Fitness	30505 30302	24009 22798	5472 6332	1024 1172	78.71 % 75.24 %	17.94 % 20.90 %	3.36 % 3.87 %
Job & Career	30612 30670	23821 22759	5716 6634	1075 1277	77.82 % 74.21 %	18.67 % 21.63 %	3.51 % 4.16 %
Dating	30738 31848	23037 22560	6625 7984	1076 1304	74.95 % 70.84 %	21.55 % 25.07 %	3.50 % 4.09 %
Other	31295 30878	25670 24136	4731 5667	894 1075	82.03 % 78.17 %	15.12 % 18.35 %	2.86 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39747 40064	30440 29112	7904 9307	1403 1645	76.58 % 72.66 %	19.89 % 23.23 %	3.53 % 4.11 %
Outlook Mail	40083 39528	30844 29115	7779 8828	1460 1585	76.95 % 73.66 %	19.41 % 22.33 %	3.64 % 4.01 %
Yahoo Mail	40104 39961	31942 30275	6923 8172	1239 1514	79.65 % 75.76 %	17.26 % 20.45 %	3.09 % 3.79 %
AOL Mail	39695 40186	31593 30427	6815 8261	1287 1498	79.59 % 75.72 %	17.17 % 20.56 %	3.24 % 3.73 %
Mail.com	40389 40130	32584 30774	6585 7877	1220 1479	80.68 % 76.69 %	16.30 % 19.63 %	3.02 % 3.69 %
Yandex Mail	40157 40132	31353 29886	7431 8701	1373 1545	78.08 % 74.47 %	18.50 % 21.68 %	3.42 % 3.85 %
GMX Mail	40363 39937	32463 30679	6692 7871	1208 1387	80.43 % 76.82 %	16.58 % 19.71 %	2.99 % 3.47 %
Zoho Mail	39814 40202	32444 31177	6224 7669	1146 1356	81.49 % 77.55 %	15.63 % 19.08 %	2.88 % 3.37 %
ProtonMail	39753 39363	32402 30704	6194 7311	1157 1348	81.51 % 78.00 %	15.58 % 18.57 %	2.91 % 3.42 %
Custom Mail	39695 39785	32842 31537	5704 6930	1149 1318	82.74 % 79.27 %	14.37 % 17.42 %	2.89 % 3.31 %
iCloud Mail	664 691	524 519	114 132	26 40	78.92 % 75.11 %	17.17 % 19.10 %	3.92 % 5.79 %
Tuta	673 651	560 539	83 92	30 20	83.21 % 82.80 %	12.33 % 14.13 %	4.46 % 3.07 %
Juno.com	664 699	567 566	75 95	22 38	85.39 % 80.97 %	11.30 % 13.59 %	3.31 % 5.44 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.