AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.905 113.699	85.116 73.351	27.232 37.530	1.557 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
74.73 % 64.51 %	23.91 % 33.01 %	1.37 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	9171 9040	7266 6246	1776 2567	129 227	79.23 % 69.09 %	19.37 % 28.40 %	1.41 % 2.51 %
Elektronics	9101 8579	6769 5500	2204 2870	128 209	74.38 % 64.11 %	24.22 % 33.45 %	1.41 % 2.44 %
Entertainment	8442 8750	6266 5641	2063 2897	113 212	74.22 % 64.47 %	24.44 % 33.11 %	1.34 % 2.42 %
Cosmetics & Beauty	8506 8651	6334 5529	2051 2900	121 222	74.47 % 63.91 %	24.11 % 33.52 %	1.42 % 2.57 %
Food & Drink	8880 8778	7052 6055	1714 2505	114 218	79.41 % 68.98 %	19.30 % 28.54 %	1.28 % 2.48 %
Home & Garden	8864 9084	7049 6248	1699 2618	116 218	79.52 % 68.78 %	19.17 % 28.82 %	1.31 % 2.40 %
Finance	8546 8573	5914 5087	2515 3275	117 211	69.20 % 59.34 %	29.43 % 38.20 %	1.37 % 2.46 %
Health	8699 8854	6024 5228	2555 3405	120 221	69.25 % 59.05 %	29.37 % 38.46 %	1.38 % 2.50 %
Pets	8833 8262	6995 5741	1717 2313	121 208	79.19 % 69.49 %	19.44 % 28.00 %	1.37 % 2.52 %
Sport & Fitness	8506 8402	6310 5424	2080 2773	116 205	74.18 % 64.56 %	24.45 % 33.00 %	1.36 % 2.44 %
Job & Career	8612 8454	6391 5447	2100 2798	121 209	74.21 % 64.43 %	24.38 % 33.10 %	1.41 % 2.47 %
Dating	8832 9520	5677 5164	3031 4118	124 238	64.28 % 54.24 %	34.32 % 43.26 %	1.40 % 2.50 %
Other	8913 8752	7069 6041	1727 2491	117 220	79.31 % 69.02 %	19.38 % 28.46 %	1.31 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11029 11338	7608 6635	3271 4414	150 289	68.98 % 58.52 %	29.66 % 38.93 %	1.36 % 2.55 %
Outlook Mail	11210 10836	7940 6595	3115 3978	155 263	70.83 % 60.86 %	27.79 % 36.71 %	1.38 % 2.43 %
Yahoo Mail	11610 11496	8821 7544	2629 3658	160 294	75.98 % 65.62 %	22.64 % 31.82 %	1.38 % 2.56 %
AOL Mail	11350 11861	8648 7835	2545 3735	157 291	76.19 % 66.06 %	22.42 % 31.49 %	1.38 % 2.45 %
Mail.com	11784 11790	9080 7852	2546 3649	158 289	77.05 % 66.60 %	21.61 % 30.95 %	1.34 % 2.45 %
Yandex Mail	11529 11314	8538 7222	2829 3813	162 279	74.06 % 63.83 %	24.54 % 33.70 %	1.41 % 2.47 %
GMX Mail	11336 11264	8286 7098	2893 3884	157 282	73.09 % 63.01 %	25.52 % 34.48 %	1.38 % 2.50 %
Zoho Mail	11498 11906	8818 7897	2535 3715	145 294	76.69 % 66.33 %	22.05 % 31.20 %	1.26 % 2.47 %
ProtonMail	11327 10882	8483 7054	2687 3562	157 266	74.89 % 64.82 %	23.72 % 32.73 %	1.39 % 2.44 %
Custom Mail	11232 11012	8894 7619	2182 3122	156 271	79.18 % 69.19 %	19.43 % 28.35 %	1.39 % 2.46 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.