AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.056 392.522	313.321 298.269	67.333 79.869	12.402 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.71 % 75.99 %	17.13 % 20.35 %	3.16 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30656 30348	25320 23958	4443 5394	893 996	82.59 % 78.94 %	14.49 % 17.77 %	2.91 % 3.28 %
Elektronics	30495 30284	24497 23270	5071 5960	927 1054	80.33 % 76.84 %	16.63 % 19.68 %	3.04 % 3.48 %
Entertainment	30021 29867	23814 22576	5214 6135	993 1156	79.32 % 75.59 %	17.37 % 20.54 %	3.31 % 3.87 %
Cosmetics & Beauty	30187 30216	24059 22908	5171 6193	957 1115	79.70 % 75.81 %	17.13 % 20.50 %	3.17 % 3.69 %
Food & Drink	30179 30367	24981 24023	4358 5364	840 980	82.78 % 79.11 %	14.44 % 17.66 %	2.78 % 3.23 %
Home & Garden	30492 30572	25238 24143	4374 5449	880 980	82.77 % 78.97 %	14.34 % 17.82 %	2.89 % 3.21 %
Finance	30124 30139	23003 21917	6075 7003	1046 1219	76.36 % 72.72 %	20.17 % 23.24 %	3.47 % 4.04 %
Health	30040 30365	23160 22322	5859 6894	1021 1149	77.10 % 73.51 %	19.50 % 22.70 %	3.40 % 3.78 %
Pets	30371 29446	24874 23083	4613 5326	884 1037	81.90 % 78.39 %	15.19 % 18.09 %	2.91 % 3.52 %
Sport & Fitness	29865 29599	23484 22242	5378 6216	1003 1141	78.63 % 75.14 %	18.01 % 21.00 %	3.36 % 3.85 %
Job & Career	29906 29976	23252 22223	5605 6512	1049 1241	77.75 % 74.14 %	18.74 % 21.72 %	3.51 % 4.14 %
Dating	30105 31155	22540 22021	6526 7861	1039 1273	74.87 % 70.68 %	21.68 % 25.23 %	3.45 % 4.09 %
Other	30615 30188	25099 23583	4646 5562	870 1043	81.98 % 78.12 %	15.18 % 18.42 %	2.84 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39074 39349	29924 28577	7784 9163	1366 1609	76.58 % 72.62 %	19.92 % 23.29 %	3.50 % 4.09 %
Outlook Mail	39386 38915	30289 28632	7672 8728	1425 1555	76.90 % 73.58 %	19.48 % 22.43 %	3.62 % 4.00 %
Yahoo Mail	39411 39303	31375 29752	6824 8068	1212 1483	79.61 % 75.70 %	17.31 % 20.53 %	3.08 % 3.77 %
AOL Mail	39034 39551	31049 29911	6723 8161	1262 1479	79.54 % 75.63 %	17.22 % 20.63 %	3.23 % 3.74 %
Mail.com	39743 39448	32041 30226	6501 7774	1201 1448	80.62 % 76.62 %	16.36 % 19.71 %	3.02 % 3.67 %
Yandex Mail	39478 39389	30808 29314	7327 8571	1343 1504	78.04 % 74.42 %	18.56 % 21.76 %	3.40 % 3.82 %
GMX Mail	39668 39248	31870 30119	6609 7772	1189 1357	80.34 % 76.74 %	16.66 % 19.80 %	3.00 % 3.46 %
Zoho Mail	39115 39510	31843 30609	6143 7570	1129 1331	81.41 % 77.47 %	15.70 % 19.16 %	2.89 % 3.37 %
ProtonMail	39056 38705	31802 30162	6114 7223	1140 1320	81.43 % 77.93 %	15.65 % 18.66 %	2.92 % 3.41 %
Custom Mail	39091 39104	32320 30967	5636 6839	1135 1298	82.68 % 79.19 %	14.42 % 17.49 %	2.90 % 3.32 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.