AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.471 277.139	218.874 205.299	50.671 62.304	7.926 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.88 % 74.08 %	18.26 % 22.48 %	2.86 % 3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21794 21575	17883 16668	3341 4226	570 681	82.05 % 77.26 %	15.33 % 19.59 %	2.62 % 3.16 %
Elektronics	21706 21407	17228 16015	3892 4698	586 694	79.37 % 74.81 %	17.93 % 21.95 %	2.70 % 3.24 %
Entertainment	21128 21092	16586 15536	3908 4783	634 773	78.50 % 73.66 %	18.50 % 22.68 %	3.00 % 3.66 %
Cosmetics & Beauty	21148 21360	16672 15779	3867 4832	609 749	78.83 % 73.87 %	18.29 % 22.62 %	2.88 % 3.51 %
Food & Drink	21295 21278	17505 16462	3255 4150	535 666	82.20 % 77.37 %	15.29 % 19.50 %	2.51 % 3.13 %
Home & Garden	21410 21571	17636 16662	3239 4267	535 642	82.37 % 77.24 %	15.13 % 19.78 %	2.50 % 2.98 %
Finance	21185 21157	15907 14893	4596 5453	682 811	75.09 % 70.39 %	21.69 % 25.77 %	3.22 % 3.83 %
Health	21245 21493	16082 15280	4486 5451	677 762	75.70 % 71.09 %	21.12 % 25.36 %	3.19 % 3.55 %
Pets	21341 20682	17391 15927	3396 4076	554 679	81.49 % 77.01 %	15.91 % 19.71 %	2.60 % 3.28 %
Sport & Fitness	21147 20886	16484 15354	4026 4798	637 734	77.95 % 73.51 %	19.04 % 22.97 %	3.01 % 3.51 %
Job & Career	21030 21164	16246 15371	4135 4984	649 809	77.25 % 72.63 %	19.66 % 23.55 %	3.09 % 3.82 %
Dating	21293 22185	15530 15052	5083 6305	680 828	72.93 % 67.85 %	23.87 % 28.42 %	3.19 % 3.73 %
Other	21749 21289	17724 16300	3447 4281	578 708	81.49 % 76.57 %	15.85 % 20.11 %	2.66 % 3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27374 27754	20616 19499	5895 7186	863 1069	75.31 % 70.26 %	21.54 % 25.89 %	3.15 % 3.85 %
Outlook Mail	27654 27167	20996 19448	5765 6731	893 988	75.92 % 71.59 %	20.85 % 24.78 %	3.23 % 3.64 %
Yahoo Mail	28019 27862	22127 20614	5086 6257	806 991	78.97 % 73.99 %	18.15 % 22.46 %	2.88 % 3.56 %
AOL Mail	27725 28028	21890 20745	5027 6320	808 963	78.95 % 74.02 %	18.13 % 22.55 %	2.91 % 3.44 %
Mail.com	28077 27985	22480 20948	4845 6061	752 976	80.07 % 74.85 %	17.26 % 21.66 %	2.68 % 3.49 %
Yandex Mail	27690 27773	21399 20140	5436 6607	855 1026	77.28 % 72.52 %	19.63 % 23.79 %	3.09 % 3.69 %
GMX Mail	27947 27692	22128 20643	5067 6149	752 900	79.18 % 74.54 %	18.13 % 22.20 %	2.69 % 3.25 %
Zoho Mail	27773 28148	22401 21272	4648 5984	724 892	80.66 % 75.57 %	16.74 % 21.26 %	2.61 % 3.17 %
ProtonMail	27613 27292	22162 20707	4699 5720	752 865	80.26 % 75.87 %	17.02 % 20.96 %	2.72 % 3.17 %
Custom Mail	27599 27438	22675 21283	4203 5289	721 866	82.16 % 77.57 %	15.23 % 19.28 %	2.61 % 3.16 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.