AWeber and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of AWeber and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.098 249.617	196.630 183.063	46.654 58.166	6.814 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.62 % 73.34 %	18.65 % 23.30 %	2.72 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19703 19344	16142 14804	3079 3935	482 605	81.93 % 76.53 %	15.63 % 20.34 %	2.45 % 3.13 %
Elektronics	19593 19242	15481 14234	3600 4389	512 619	79.01 % 73.97 %	18.37 % 22.81 %	2.61 % 3.22 %
Entertainment	19031 18999	14896 13867	3596 4466	539 666	78.27 % 72.99 %	18.90 % 23.51 %	2.83 % 3.51 %
Cosmetics & Beauty	19028 19276	14954 14095	3550 4516	524 665	78.59 % 73.12 %	18.66 % 23.43 %	2.75 % 3.45 %
Food & Drink	19168 19191	15735 14722	2982 3879	451 590	82.09 % 76.71 %	15.56 % 20.21 %	2.35 % 3.07 %
Home & Garden	19284 19521	15868 14951	2964 3997	452 573	82.29 % 76.59 %	15.37 % 20.48 %	2.34 % 2.94 %
Finance	19023 19058	14199 13242	4234 5097	590 719	74.64 % 69.48 %	22.26 % 26.74 %	3.10 % 3.77 %
Health	19212 19412	14452 13651	4166 5114	594 647	75.22 % 70.32 %	21.68 % 26.34 %	3.09 % 3.33 %
Pets	19257 18600	15660 14220	3115 3787	482 593	81.32 % 76.45 %	16.18 % 20.36 %	2.50 % 3.19 %
Sport & Fitness	19079 18792	14830 13673	3702 4461	547 658	77.73 % 72.76 %	19.40 % 23.74 %	2.87 % 3.50 %
Job & Career	18994 19010	14645 13695	3795 4616	554 699	77.10 % 72.04 %	19.98 % 24.28 %	2.92 % 3.68 %
Dating	19119 20030	13821 13370	4717 5933	581 727	72.29 % 66.75 %	24.67 % 29.62 %	3.04 % 3.63 %
Other	19607 19142	15947 14539	3154 3976	506 627	81.33 % 75.95 %	16.09 % 20.77 %	2.58 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24624 25050	18468 17390	5440 6729	716 931	75.00 % 69.42 %	22.09 % 26.86 %	2.91 % 3.72 %
Outlook Mail	24867 24353	18809 17242	5303 6251	755 860	75.64 % 70.80 %	21.33 % 25.67 %	3.04 % 3.53 %
Yahoo Mail	25220 25136	19864 18423	4659 5834	697 879	78.76 % 73.29 %	18.47 % 23.21 %	2.76 % 3.50 %
AOL Mail	25019 25225	19709 18499	4612 5877	698 849	78.78 % 73.34 %	18.43 % 23.30 %	2.79 % 3.37 %
Mail.com	25324 25262	20212 18731	4452 5662	660 869	79.81 % 74.15 %	17.58 % 22.41 %	2.61 % 3.44 %
Yandex Mail	24996 25029	19272 17995	4986 6144	738 890	77.10 % 71.90 %	19.95 % 24.55 %	2.95 % 3.56 %
GMX Mail	25212 25000	19868 18408	4695 5784	649 808	78.80 % 73.63 %	18.62 % 23.14 %	2.57 % 3.23 %
Zoho Mail	25031 25374	20117 18985	4285 5601	629 788	80.37 % 74.82 %	17.12 % 22.07 %	2.51 % 3.11 %
ProtonMail	24924 24538	19914 18412	4363 5364	647 762	79.90 % 75.03 %	17.51 % 21.86 %	2.60 % 3.11 %
Custom Mail	24881 24650	20397 18978	3859 4920	625 752	81.98 % 76.99 %	15.51 % 19.96 %	2.51 % 3.05 %

Compare AWeber with other providers

Compare the email deliverability of AWeber with other providers.