ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 182.395	137.981 141.184	40.595 36.990	3.743 4.221

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 77.41 %	22.27 % 20.28 %	2.05 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 14421	10639 11686	2441 2432	263 303	79.73 % 81.03 %	18.29 % 16.86 %	1.97 % 2.10 %
Elektronics	13924 14444	10595 11211	3061 2910	268 323	76.09 % 77.62 %	21.98 % 20.15 %	1.92 % 2.24 %
Entertainment	13741 13656	10353 10526	3102 2819	286 311	75.34 % 77.08 %	22.57 % 20.64 %	2.08 % 2.28 %
Cosmetics & Beauty	13789 13867	10392 10726	3116 2814	281 327	75.36 % 77.35 %	22.60 % 20.29 %	2.04 % 2.36 %
Food & Drink	13665 14146	10875 11500	2541 2355	249 291	79.58 % 81.30 %	18.59 % 16.65 %	1.82 % 2.06 %
Home & Garden	14452 14051	11468 11435	2724 2331	260 285	79.35 % 81.38 %	18.85 % 16.59 %	1.80 % 2.03 %
Finance	14146 13853	10105 10110	3744 3380	297 363	71.43 % 72.98 %	26.47 % 24.40 %	2.10 % 2.62 %
Health	14184 13971	10241 10254	3668 3359	275 358	72.20 % 73.39 %	25.86 % 24.04 %	1.94 % 2.56 %
Pets	14212 14026	11225 11301	2710 2414	277 311	78.98 % 80.57 %	19.07 % 17.21 %	1.95 % 2.22 %
Sport & Fitness	14237 13854	10610 10641	3305 2899	322 314	74.52 % 76.81 %	23.21 % 20.93 %	2.26 % 2.27 %
Job & Career	14523 13752	10771 10471	3395 2942	357 339	74.17 % 76.14 %	23.38 % 21.39 %	2.46 % 2.47 %
Dating	13798 14061	9425 9799	4056 3891	317 371	68.31 % 69.69 %	29.40 % 27.67 %	2.30 % 2.64 %
Other	14305 14293	11282 11524	2732 2444	291 325	78.87 % 80.63 %	19.10 % 17.10 %	2.03 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 17864	13122 13050	4880 4368	393 446	71.33 % 73.05 %	26.53 % 24.45 %	2.14 % 2.50 %
Outlook Mail	18379 18140	13252 13456	4710 4224	417 460	72.10 % 74.18 %	25.63 % 23.29 %	2.27 % 2.54 %
Yahoo Mail	17741 18394	13571 14320	3802 3639	368 435	76.50 % 77.85 %	21.43 % 19.78 %	2.07 % 2.36 %
AOL Mail	18443 18166	14023 14153	4025 3582	395 431	76.03 % 77.91 %	21.82 % 19.72 %	2.14 % 2.37 %
Mail.com	18195 18728	14058 14797	3776 3523	361 408	77.26 % 79.01 %	20.75 % 18.81 %	1.98 % 2.18 %
Yandex Mail	18254 18306	13618 13952	4228 3910	408 444	74.60 % 76.22 %	23.16 % 21.36 %	2.24 % 2.43 %
GMX Mail	18052 18373	13582 14166	4124 3800	346 407	75.24 % 77.10 %	22.85 % 20.68 %	1.92 % 2.22 %
Zoho Mail	18575 18205	14413 14416	3802 3398	360 391	77.59 % 79.19 %	20.47 % 18.67 %	1.94 % 2.15 %
ProtonMail	18277 18164	14024 14235	3892 3526	361 403	76.73 % 78.37 %	21.29 % 19.41 %	1.98 % 2.22 %
Custom Mail	18008 18055	14318 14639	3356 3020	334 396	79.51 % 81.08 %	18.64 % 16.73 %	1.85 % 2.19 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.