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ActiveCampaign and AWeber Email Deliverability Comparison

  ActiveCampaign
  AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.945
  352.198
  284.346
  279.974
  59.620
  61.430
  8.979
  10.794

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.56 %
  79.49 %
  16.89 %
  17.44 %
  2.54 %
  3.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26318
  27515
  22075
  22692
  3648
  4050
  595
  773
  83.88 %
  82.47 %
  13.86 %
  14.72 %
  2.26 %
  2.81 %
Elektronics
  27198
  27310
  22108
  21857
  4428
  4643
  662
  810
  81.29 %
  80.03 %
  16.28 %
  17.00 %
  2.43 %
  2.97 %
Entertainment
  26623
  26878
  21389
  21279
  4547
  4750
  687
  849
  80.34 %
  79.17 %
  17.08 %
  17.67 %
  2.58 %
  3.16 %
Cosmetics & Beauty
  27020
  26977
  21711
  21439
  4601
  4703
  708
  835
  80.35 %
  79.47 %
  17.03 %
  17.43 %
  2.62 %
  3.10 %
Food & Drink
  26758
  27014
  22436
  22314
  3723
  3968
  599
  732
  83.85 %
  82.60 %
  13.91 %
  14.69 %
  2.24 %
  2.71 %
Home & Garden
  27471
  27252
  22942
  22532
  3933
  3964
  596
  756
  83.51 %
  82.68 %
  14.32 %
  14.55 %
  2.17 %
  2.77 %
Finance
  27432
  27073
  21148
  20573
  5494
  5570
  790
  930
  77.09 %
  75.99 %
  20.03 %
  20.57 %
  2.88 %
  3.44 %
Health
  27198
  26934
  21211
  20664
  5280
  5374
  707
  896
  77.99 %
  76.72 %
  19.41 %
  19.95 %
  2.60 %
  3.33 %
Pets
  27546
  27105
  22823
  22191
  4075
  4166
  648
  748
  82.85 %
  81.87 %
  14.79 %
  15.37 %
  2.35 %
  2.76 %
Sport & Fitness
  27229
  26797
  21616
  21002
  4879
  4902
  734
  893
  79.39 %
  78.37 %
  17.92 %
  18.29 %
  2.70 %
  3.33 %
Job & Career
  27713
  26783
  21775
  20795
  5128
  5082
  810
  906
  78.57 %
  77.64 %
  18.50 %
  18.97 %
  2.92 %
  3.38 %
Dating
  26963
  27039
  20385
  20095
  5806
  6025
  772
  919
  75.60 %
  74.32 %
  21.53 %
  22.28 %
  2.86 %
  3.40 %
Other
  27476
  27521
  22727
  22541
  4078
  4233
  671
  747
  82.72 %
  81.90 %
  14.84 %
  15.38 %
  2.44 %
  2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35681
  34948
  27524
  26642
  7133
  7120
  1024
  1186
  77.14 %
  76.23 %
  19.99 %
  20.37 %
  2.87 %
  3.39 %
Outlook Mail
  35181
  35152
  27331
  26946
  6891
  6981
  959
  1225
  77.69 %
  76.66 %
  19.59 %
  19.86 %
  2.73 %
  3.48 %
Yahoo Mail
  34840
  35459
  28078
  28152
  5838
  6221
  924
  1086
  80.59 %
  79.39 %
  16.76 %
  17.54 %
  2.65 %
  3.06 %
AOL Mail
  35317
  35050
  28351
  27824
  6022
  6124
  944
  1102
  80.28 %
  79.38 %
  17.05 %
  17.47 %
  2.67 %
  3.14 %
Mail.com
  35430
  35592
  28885
  28662
  5650
  5910
  895
  1020
  81.53 %
  80.53 %
  15.95 %
  16.60 %
  2.53 %
  2.87 %
Yandex Mail
  35297
  35331
  27882
  27502
  6407
  6655
  1008
  1174
  78.99 %
  77.84 %
  18.15 %
  18.84 %
  2.86 %
  3.32 %
GMX Mail
  35057
  35595
  28449
  28491
  5809
  6072
  799
  1032
  81.15 %
  80.04 %
  16.57 %
  17.06 %
  2.28 %
  2.90 %
Zoho Mail
  35829
  35041
  29493
  28459
  5509
  5602
  827
  980
  82.32 %
  81.22 %
  15.38 %
  15.99 %
  2.31 %
  2.80 %
ProtonMail
  35352
  35004
  29100
  28394
  5437
  5616
  815
  994
  82.32 %
  81.12 %
  15.38 %
  16.04 %
  2.31 %
  2.84 %
Custom Mail
  34961
  35026
  29253
  28902
  4924
  5129
  784
  995
  83.67 %
  82.52 %
  14.08 %
  14.64 %
  2.24 %
  2.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.