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ActiveCampaign and AWeber Email Deliverability Comparison

  ActiveCampaign
  AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.314
  257.065
  202.593
  202.270
  48.760
  47.688
  5.961
  7.107

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.73 %
  78.68 %
  18.95 %
  18.55 %
  2.32 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18955
  20194
  15599
  16556
  2943
  3139
  413
  499
  82.29 %
  81.98 %
  15.53 %
  15.54 %
  2.18 %
  2.47 %
Elektronics
  19651
  20135
  15580
  15927
  3631
  3675
  440
  533
  79.28 %
  79.10 %
  18.48 %
  18.25 %
  2.24 %
  2.65 %
Entertainment
  19439
  19530
  15251
  15300
  3729
  3670
  459
  560
  78.46 %
  78.34 %
  19.18 %
  18.79 %
  2.36 %
  2.87 %
Cosmetics & Beauty
  19649
  19611
  15428
  15421
  3760
  3638
  461
  552
  78.52 %
  78.63 %
  19.14 %
  18.55 %
  2.35 %
  2.81 %
Food & Drink
  19386
  19723
  15953
  16201
  3044
  3053
  389
  469
  82.29 %
  82.14 %
  15.70 %
  15.48 %
  2.01 %
  2.38 %
Home & Garden
  20216
  19807
  16576
  16300
  3241
  3032
  399
  475
  81.99 %
  82.29 %
  16.03 %
  15.31 %
  1.97 %
  2.40 %
Finance
  19993
  19596
  14983
  14655
  4498
  4330
  512
  611
  74.94 %
  74.79 %
  22.50 %
  22.10 %
  2.56 %
  3.12 %
Health
  19911
  19745
  15097
  14873
  4362
  4251
  452
  621
  75.82 %
  75.33 %
  21.91 %
  21.53 %
  2.27 %
  3.15 %
Pets
  19972
  19756
  16271
  16074
  3283
  3183
  418
  499
  81.47 %
  81.36 %
  16.44 %
  16.11 %
  2.09 %
  2.53 %
Sport & Fitness
  19997
  19607
  15502
  15246
  3987
  3787
  508
  574
  77.52 %
  77.76 %
  19.94 %
  19.31 %
  2.54 %
  2.93 %
Job & Career
  20408
  19522
  15719
  15054
  4153
  3884
  536
  584
  77.02 %
  77.11 %
  20.35 %
  19.90 %
  2.63 %
  2.99 %
Dating
  19657
  19705
  14323
  14283
  4824
  4818
  510
  604
  72.86 %
  72.48 %
  24.54 %
  24.45 %
  2.59 %
  3.07 %
Other
  20080
  20134
  16311
  16380
  3305
  3228
  464
  526
  81.23 %
  81.35 %
  16.46 %
  16.03 %
  2.31 %
  2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25883
  25289
  19373
  18982
  5838
  5551
  672
  756
  74.85 %
  75.06 %
  22.56 %
  21.95 %
  2.60 %
  2.99 %
Outlook Mail
  25889
  25574
  19574
  19360
  5672
  5421
  643
  793
  75.61 %
  75.70 %
  21.91 %
  21.20 %
  2.48 %
  3.10 %
Yahoo Mail
  25239
  25923
  19970
  20423
  4681
  4765
  588
  735
  79.12 %
  78.78 %
  18.55 %
  18.38 %
  2.33 %
  2.84 %
AOL Mail
  25801
  25664
  20313
  20224
  4881
  4713
  607
  727
  78.73 %
  78.80 %
  18.92 %
  18.36 %
  2.35 %
  2.83 %
Mail.com
  25798
  26051
  20626
  20812
  4578
  4555
  594
  684
  79.95 %
  79.89 %
  17.75 %
  17.48 %
  2.30 %
  2.63 %
Yandex Mail
  25761
  25745
  19935
  19867
  5166
  5112
  660
  766
  77.38 %
  77.17 %
  20.05 %
  19.86 %
  2.56 %
  2.98 %
GMX Mail
  25583
  25895
  20180
  20428
  4842
  4790
  561
  677
  78.88 %
  78.89 %
  18.93 %
  18.50 %
  2.19 %
  2.61 %
Zoho Mail
  26173
  25721
  21083
  20690
  4532
  4381
  558
  650
  80.55 %
  80.44 %
  17.32 %
  17.03 %
  2.13 %
  2.53 %
ProtonMail
  25708
  25623
  20622
  20500
  4542
  4452
  544
  671
  80.22 %
  80.01 %
  17.67 %
  17.38 %
  2.12 %
  2.62 %
Custom Mail
  25479
  25580
  20917
  20984
  4028
  3948
  534
  648
  82.10 %
  82.03 %
  15.81 %
  15.43 %
  2.10 %
  2.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.