ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.936 277.471	220.219 218.874	51.110 50.671	6.607 7.926

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.23 % 78.88 %	18.39 % 18.26 %	2.38 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	20496 21794	16954 17883	3098 3341	444 570	82.72 % 82.05 %	15.12 % 15.33 %	2.17 % 2.62 %
Elektronics	21289 21706	16995 17228	3803 3892	491 586	79.83 % 79.37 %	17.86 % 17.93 %	2.31 % 2.70 %
Entertainment	21009 21128	16578 16586	3912 3908	519 634	78.91 % 78.50 %	18.62 % 18.50 %	2.47 % 3.00 %
Cosmetics & Beauty	21198 21148	16752 16672	3938 3867	508 609	79.03 % 78.83 %	18.58 % 18.29 %	2.40 % 2.88 %
Food & Drink	20973 21295	17344 17505	3192 3255	437 535	82.70 % 82.20 %	15.22 % 15.29 %	2.08 % 2.51 %
Home & Garden	21772 21410	17948 17636	3385 3239	439 535	82.44 % 82.37 %	15.55 % 15.13 %	2.02 % 2.50 %
Finance	21632 21185	16346 15907	4716 4596	570 682	75.56 % 75.09 %	21.80 % 21.69 %	2.63 % 3.22 %
Health	21418 21245	16363 16082	4550 4486	505 677	76.40 % 75.70 %	21.24 % 21.12 %	2.36 % 3.19 %
Pets	21614 21341	17689 17391	3454 3396	471 554	81.84 % 81.49 %	15.98 % 15.91 %	2.18 % 2.60 %
Sport & Fitness	21502 21147	16779 16484	4170 4026	553 637	78.03 % 77.95 %	19.39 % 19.04 %	2.57 % 3.01 %
Job & Career	21977 21030	17028 16246	4360 4135	589 649	77.48 % 77.25 %	19.84 % 19.66 %	2.68 % 3.09 %
Dating	21336 21293	15709 15530	5054 5083	573 680	73.63 % 72.93 %	23.69 % 23.87 %	2.69 % 3.19 %
Other	21720 21749	17734 17724	3478 3447	508 578	81.65 % 81.49 %	16.01 % 15.85 %	2.34 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27929 27374	21081 20616	6112 5895	736 863	75.48 % 75.31 %	21.88 % 21.54 %	2.64 % 3.15 %
Outlook Mail	27915 27654	21259 20996	5939 5765	717 893	76.16 % 75.92 %	21.28 % 20.85 %	2.57 % 3.23 %
Yahoo Mail	27336 28019	21738 22127	4933 5086	665 806	79.52 % 78.97 %	18.05 % 18.15 %	2.43 % 2.88 %
AOL Mail	27851 27725	22037 21890	5131 5027	683 808	79.12 % 78.95 %	18.42 % 18.13 %	2.45 % 2.91 %
Mail.com	27856 28077	22404 22480	4804 4845	648 752	80.43 % 80.07 %	17.25 % 17.26 %	2.33 % 2.68 %
Yandex Mail	27796 27690	21628 21399	5432 5436	736 855	77.81 % 77.28 %	19.54 % 19.63 %	2.65 % 3.09 %
GMX Mail	27694 27947	22011 22128	5059 5067	624 752	79.48 % 79.18 %	18.27 % 18.13 %	2.25 % 2.69 %
Zoho Mail	28278 27773	22919 22401	4750 4648	609 724	81.05 % 80.66 %	16.80 % 16.74 %	2.15 % 2.61 %
ProtonMail	27780 27613	22446 22162	4736 4699	598 752	80.80 % 80.26 %	17.05 % 17.02 %	2.15 % 2.72 %
Custom Mail	27501 27599	22696 22675	4214 4203	591 721	82.53 % 82.16 %	15.32 % 15.23 %	2.15 % 2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.