ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.132 311.515	249.448 246.840	54.982 55.456	7.702 9.219

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.92 % 79.24 %	17.61 % 17.80 %	2.47 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23180 24396	19311 20081	3353 3653	516 662	83.31 % 82.31 %	14.47 % 14.97 %	2.23 % 2.71 %
Elektronics	24042 24252	19367 19339	4096 4226	579 687	80.55 % 79.74 %	17.04 % 17.43 %	2.41 % 2.83 %
Entertainment	23592 23824	18791 18793	4203 4292	598 739	79.65 % 78.88 %	17.82 % 18.02 %	2.53 % 3.10 %
Cosmetics & Beauty	23801 23819	18972 18864	4235 4243	594 712	79.71 % 79.20 %	17.79 % 17.81 %	2.50 % 2.99 %
Food & Drink	23605 23851	19663 19660	3433 3566	509 625	83.30 % 82.43 %	14.54 % 14.95 %	2.16 % 2.62 %
Home & Garden	24370 24000	20225 19826	3633 3550	512 624	82.99 % 82.61 %	14.91 % 14.79 %	2.10 % 2.60 %
Finance	24337 23867	18597 18040	5078 5030	662 797	76.41 % 75.59 %	20.87 % 21.08 %	2.72 % 3.34 %
Health	24021 23845	18548 18189	4873 4881	600 775	77.22 % 76.28 %	20.29 % 20.47 %	2.50 % 3.25 %
Pets	24313 23947	20023 19575	3737 3741	553 631	82.36 % 81.74 %	15.37 % 15.62 %	2.27 % 2.63 %
Sport & Fitness	24157 23760	19025 18593	4500 4415	632 752	78.76 % 78.25 %	18.63 % 18.58 %	2.62 % 3.16 %
Job & Career	24551 23771	19150 18417	4705 4579	696 775	78.00 % 77.48 %	19.16 % 19.26 %	2.83 % 3.26 %
Dating	23835 23888	17783 17604	5389 5494	663 790	74.61 % 73.69 %	22.61 % 23.00 %	2.78 % 3.31 %
Other	24328 24295	19993 19859	3747 3786	588 650	82.18 % 81.74 %	15.40 % 15.58 %	2.42 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31485 30782	24031 23341	6582 6429	872 1012	76.33 % 75.83 %	20.91 % 20.89 %	2.77 % 3.29 %
Outlook Mail	31286 31137	24077 23778	6377 6315	832 1044	76.96 % 76.37 %	20.38 % 20.28 %	2.66 % 3.35 %
Yahoo Mail	30634 31335	24518 24822	5335 5584	781 929	80.04 % 79.21 %	17.42 % 17.82 %	2.55 % 2.96 %
AOL Mail	31257 31034	24915 24571	5539 5513	803 950	79.71 % 79.17 %	17.72 % 17.76 %	2.57 % 3.06 %
Mail.com	31260 31472	25325 25288	5185 5315	750 869	81.01 % 80.35 %	16.59 % 16.89 %	2.40 % 2.76 %
Yandex Mail	31201 31144	24478 24199	5869 5971	854 974	78.45 % 77.70 %	18.81 % 19.17 %	2.74 % 3.13 %
GMX Mail	31052 31493	24947 25077	5397 5520	708 896	80.34 % 79.63 %	17.38 % 17.53 %	2.28 % 2.85 %
Zoho Mail	31816 31089	25992 25188	5105 5073	719 828	81.69 % 81.02 %	16.05 % 16.32 %	2.26 % 2.66 %
ProtonMail	31203 31023	25453 25035	5051 5114	699 874	81.57 % 80.70 %	16.19 % 16.48 %	2.24 % 2.82 %
Custom Mail	30938 31006	25712 25541	4542 4622	684 843	83.11 % 82.37 %	14.68 % 14.91 %	2.21 % 2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.