ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.945 352.198	284.346 279.974	59.620 61.430	8.979 10.794

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.56 % 79.49 %	16.89 % 17.44 %	2.54 % 3.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26318 27515	22075 22692	3648 4050	595 773	83.88 % 82.47 %	13.86 % 14.72 %	2.26 % 2.81 %
Elektronics	27198 27310	22108 21857	4428 4643	662 810	81.29 % 80.03 %	16.28 % 17.00 %	2.43 % 2.97 %
Entertainment	26623 26878	21389 21279	4547 4750	687 849	80.34 % 79.17 %	17.08 % 17.67 %	2.58 % 3.16 %
Cosmetics & Beauty	27020 26977	21711 21439	4601 4703	708 835	80.35 % 79.47 %	17.03 % 17.43 %	2.62 % 3.10 %
Food & Drink	26758 27014	22436 22314	3723 3968	599 732	83.85 % 82.60 %	13.91 % 14.69 %	2.24 % 2.71 %
Home & Garden	27471 27252	22942 22532	3933 3964	596 756	83.51 % 82.68 %	14.32 % 14.55 %	2.17 % 2.77 %
Finance	27432 27073	21148 20573	5494 5570	790 930	77.09 % 75.99 %	20.03 % 20.57 %	2.88 % 3.44 %
Health	27198 26934	21211 20664	5280 5374	707 896	77.99 % 76.72 %	19.41 % 19.95 %	2.60 % 3.33 %
Pets	27546 27105	22823 22191	4075 4166	648 748	82.85 % 81.87 %	14.79 % 15.37 %	2.35 % 2.76 %
Sport & Fitness	27229 26797	21616 21002	4879 4902	734 893	79.39 % 78.37 %	17.92 % 18.29 %	2.70 % 3.33 %
Job & Career	27713 26783	21775 20795	5128 5082	810 906	78.57 % 77.64 %	18.50 % 18.97 %	2.92 % 3.38 %
Dating	26963 27039	20385 20095	5806 6025	772 919	75.60 % 74.32 %	21.53 % 22.28 %	2.86 % 3.40 %
Other	27476 27521	22727 22541	4078 4233	671 747	82.72 % 81.90 %	14.84 % 15.38 %	2.44 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35681 34948	27524 26642	7133 7120	1024 1186	77.14 % 76.23 %	19.99 % 20.37 %	2.87 % 3.39 %
Outlook Mail	35181 35152	27331 26946	6891 6981	959 1225	77.69 % 76.66 %	19.59 % 19.86 %	2.73 % 3.48 %
Yahoo Mail	34840 35459	28078 28152	5838 6221	924 1086	80.59 % 79.39 %	16.76 % 17.54 %	2.65 % 3.06 %
AOL Mail	35317 35050	28351 27824	6022 6124	944 1102	80.28 % 79.38 %	17.05 % 17.47 %	2.67 % 3.14 %
Mail.com	35430 35592	28885 28662	5650 5910	895 1020	81.53 % 80.53 %	15.95 % 16.60 %	2.53 % 2.87 %
Yandex Mail	35297 35331	27882 27502	6407 6655	1008 1174	78.99 % 77.84 %	18.15 % 18.84 %	2.86 % 3.32 %
GMX Mail	35057 35595	28449 28491	5809 6072	799 1032	81.15 % 80.04 %	16.57 % 17.06 %	2.28 % 2.90 %
Zoho Mail	35829 35041	29493 28459	5509 5602	827 980	82.32 % 81.22 %	15.38 % 15.99 %	2.31 % 2.80 %
ProtonMail	35352 35004	29100 28394	5437 5616	815 994	82.32 % 81.12 %	15.38 % 16.04 %	2.31 % 2.84 %
Custom Mail	34961 35026	29253 28902	4924 5129	784 995	83.67 % 82.52 %	14.08 % 14.64 %	2.24 % 2.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.