ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.314 257.065	202.593 202.270	48.760 47.688	5.961 7.107

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 78.68 %	18.95 % 18.55 %	2.32 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18955 20194	15599 16556	2943 3139	413 499	82.29 % 81.98 %	15.53 % 15.54 %	2.18 % 2.47 %
Elektronics	19651 20135	15580 15927	3631 3675	440 533	79.28 % 79.10 %	18.48 % 18.25 %	2.24 % 2.65 %
Entertainment	19439 19530	15251 15300	3729 3670	459 560	78.46 % 78.34 %	19.18 % 18.79 %	2.36 % 2.87 %
Cosmetics & Beauty	19649 19611	15428 15421	3760 3638	461 552	78.52 % 78.63 %	19.14 % 18.55 %	2.35 % 2.81 %
Food & Drink	19386 19723	15953 16201	3044 3053	389 469	82.29 % 82.14 %	15.70 % 15.48 %	2.01 % 2.38 %
Home & Garden	20216 19807	16576 16300	3241 3032	399 475	81.99 % 82.29 %	16.03 % 15.31 %	1.97 % 2.40 %
Finance	19993 19596	14983 14655	4498 4330	512 611	74.94 % 74.79 %	22.50 % 22.10 %	2.56 % 3.12 %
Health	19911 19745	15097 14873	4362 4251	452 621	75.82 % 75.33 %	21.91 % 21.53 %	2.27 % 3.15 %
Pets	19972 19756	16271 16074	3283 3183	418 499	81.47 % 81.36 %	16.44 % 16.11 %	2.09 % 2.53 %
Sport & Fitness	19997 19607	15502 15246	3987 3787	508 574	77.52 % 77.76 %	19.94 % 19.31 %	2.54 % 2.93 %
Job & Career	20408 19522	15719 15054	4153 3884	536 584	77.02 % 77.11 %	20.35 % 19.90 %	2.63 % 2.99 %
Dating	19657 19705	14323 14283	4824 4818	510 604	72.86 % 72.48 %	24.54 % 24.45 %	2.59 % 3.07 %
Other	20080 20134	16311 16380	3305 3228	464 526	81.23 % 81.35 %	16.46 % 16.03 %	2.31 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25883 25289	19373 18982	5838 5551	672 756	74.85 % 75.06 %	22.56 % 21.95 %	2.60 % 2.99 %
Outlook Mail	25889 25574	19574 19360	5672 5421	643 793	75.61 % 75.70 %	21.91 % 21.20 %	2.48 % 3.10 %
Yahoo Mail	25239 25923	19970 20423	4681 4765	588 735	79.12 % 78.78 %	18.55 % 18.38 %	2.33 % 2.84 %
AOL Mail	25801 25664	20313 20224	4881 4713	607 727	78.73 % 78.80 %	18.92 % 18.36 %	2.35 % 2.83 %
Mail.com	25798 26051	20626 20812	4578 4555	594 684	79.95 % 79.89 %	17.75 % 17.48 %	2.30 % 2.63 %
Yandex Mail	25761 25745	19935 19867	5166 5112	660 766	77.38 % 77.17 %	20.05 % 19.86 %	2.56 % 2.98 %
GMX Mail	25583 25895	20180 20428	4842 4790	561 677	78.88 % 78.89 %	18.93 % 18.50 %	2.19 % 2.61 %
Zoho Mail	26173 25721	21083 20690	4532 4381	558 650	80.55 % 80.44 %	17.32 % 17.03 %	2.13 % 2.53 %
ProtonMail	25708 25623	20622 20500	4542 4452	544 671	80.22 % 80.01 %	17.67 % 17.38 %	2.12 % 2.62 %
Custom Mail	25479 25580	20917 20984	4028 3948	534 648	82.10 % 82.03 %	15.81 % 15.43 %	2.10 % 2.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.