ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 113.905	80.047 85.116	32.833 27.232	1.579 1.557

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 74.73 %	28.69 % 23.91 %	1.38 % 1.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 9171	6030 7266	1937 1776	115 129	74.61 % 79.23 %	23.97 % 19.37 %	1.42 % 1.41 %
Elektronics	8611 9101	5991 6769	2506 2204	114 128	69.57 % 74.38 %	29.10 % 24.22 %	1.32 % 1.41 %
Entertainment	8613 8442	5987 6266	2514 2063	112 113	69.51 % 74.22 %	29.19 % 24.44 %	1.30 % 1.34 %
Cosmetics & Beauty	8737 8506	6095 6334	2528 2051	114 121	69.76 % 74.47 %	28.93 % 24.11 %	1.30 % 1.42 %
Food & Drink	8555 8880	6358 7052	2070 1714	127 114	74.32 % 79.41 %	24.20 % 19.30 %	1.48 % 1.28 %
Home & Garden	9181 8864	6836 7049	2220 1699	125 116	74.46 % 79.52 %	24.18 % 19.17 %	1.36 % 1.31 %
Finance	8967 8546	5810 5914	3040 2515	117 117	64.79 % 69.20 %	33.90 % 29.43 %	1.30 % 1.37 %
Health	8968 8699	5813 6024	3034 2555	121 120	64.82 % 69.25 %	33.83 % 29.37 %	1.35 % 1.38 %
Pets	9011 8833	6731 6995	2159 1717	121 121	74.70 % 79.19 %	23.96 % 19.44 %	1.34 % 1.37 %
Sport & Fitness	9009 8506	6231 6310	2648 2080	130 116	69.16 % 74.18 %	29.39 % 24.45 %	1.44 % 1.36 %
Job & Career	9156 8612	6377 6391	2653 2100	126 121	69.65 % 74.21 %	28.98 % 24.38 %	1.38 % 1.41 %
Dating	8547 8832	5075 5677	3344 3031	128 124	59.38 % 64.28 %	39.12 % 34.32 %	1.50 % 1.40 %
Other	9022 8913	6713 7069	2180 1727	129 117	74.41 % 79.31 %	24.16 % 19.38 %	1.43 % 1.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11029	7456 7608	3977 3271	162 150	64.30 % 68.98 %	34.30 % 29.66 %	1.40 % 1.36 %
Outlook Mail	11605 11210	7632 7940	3811 3115	162 155	65.76 % 70.83 %	32.84 % 27.79 %	1.40 % 1.38 %
Yahoo Mail	10990 11610	7841 8821	2991 2629	158 160	71.35 % 75.98 %	27.22 % 22.64 %	1.44 % 1.38 %
AOL Mail	11585 11350	8235 8648	3192 2545	158 157	71.08 % 76.19 %	27.55 % 22.42 %	1.36 % 1.38 %
Mail.com	11524 11784	8341 9080	3032 2546	151 158	72.38 % 77.05 %	26.31 % 21.61 %	1.31 % 1.34 %
Yandex Mail	11400 11529	7915 8538	3329 2829	156 162	69.43 % 74.06 %	29.20 % 24.54 %	1.37 % 1.41 %
GMX Mail	11372 11336	7776 8286	3441 2893	155 157	68.38 % 73.09 %	30.26 % 25.52 %	1.36 % 1.38 %
Zoho Mail	11812 11498	8540 8818	3112 2535	160 145	72.30 % 76.69 %	26.35 % 22.05 %	1.35 % 1.26 %
ProtonMail	11536 11327	8118 8483	3251 2687	167 157	70.37 % 74.89 %	28.18 % 23.72 %	1.45 % 1.39 %
Custom Mail	11040 11232	8193 8894	2697 2182	150 156	74.21 % 79.18 %	24.43 % 19.43 %	1.36 % 1.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.