ActiveCampaign and AWeber Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.132
311.515
|
249.448
246.840
|
54.982
55.456
|
7.702
9.219
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.92 %
79.24 %
|
17.61 %
17.80 %
|
2.47 %
2.96 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23180
24396
|
19311
20081
|
3353
3653
|
516
662
|
83.31 %
82.31 %
|
14.47 %
14.97 %
|
2.23 %
2.71 %
|
Elektronics |
24042
24252
|
19367
19339
|
4096
4226
|
579
687
|
80.55 %
79.74 %
|
17.04 %
17.43 %
|
2.41 %
2.83 %
|
Entertainment |
23592
23824
|
18791
18793
|
4203
4292
|
598
739
|
79.65 %
78.88 %
|
17.82 %
18.02 %
|
2.53 %
3.10 %
|
Cosmetics & Beauty |
23801
23819
|
18972
18864
|
4235
4243
|
594
712
|
79.71 %
79.20 %
|
17.79 %
17.81 %
|
2.50 %
2.99 %
|
Food & Drink |
23605
23851
|
19663
19660
|
3433
3566
|
509
625
|
83.30 %
82.43 %
|
14.54 %
14.95 %
|
2.16 %
2.62 %
|
Home & Garden |
24370
24000
|
20225
19826
|
3633
3550
|
512
624
|
82.99 %
82.61 %
|
14.91 %
14.79 %
|
2.10 %
2.60 %
|
Finance |
24337
23867
|
18597
18040
|
5078
5030
|
662
797
|
76.41 %
75.59 %
|
20.87 %
21.08 %
|
2.72 %
3.34 %
|
Health |
24021
23845
|
18548
18189
|
4873
4881
|
600
775
|
77.22 %
76.28 %
|
20.29 %
20.47 %
|
2.50 %
3.25 %
|
Pets |
24313
23947
|
20023
19575
|
3737
3741
|
553
631
|
82.36 %
81.74 %
|
15.37 %
15.62 %
|
2.27 %
2.63 %
|
Sport & Fitness |
24157
23760
|
19025
18593
|
4500
4415
|
632
752
|
78.76 %
78.25 %
|
18.63 %
18.58 %
|
2.62 %
3.16 %
|
Job & Career |
24551
23771
|
19150
18417
|
4705
4579
|
696
775
|
78.00 %
77.48 %
|
19.16 %
19.26 %
|
2.83 %
3.26 %
|
Dating |
23835
23888
|
17783
17604
|
5389
5494
|
663
790
|
74.61 %
73.69 %
|
22.61 %
23.00 %
|
2.78 %
3.31 %
|
Other |
24328
24295
|
19993
19859
|
3747
3786
|
588
650
|
82.18 %
81.74 %
|
15.40 %
15.58 %
|
2.42 %
2.68 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31485
30782
|
24031
23341
|
6582
6429
|
872
1012
|
76.33 %
75.83 %
|
20.91 %
20.89 %
|
2.77 %
3.29 %
|
Outlook Mail |
31286
31137
|
24077
23778
|
6377
6315
|
832
1044
|
76.96 %
76.37 %
|
20.38 %
20.28 %
|
2.66 %
3.35 %
|
Yahoo Mail |
30634
31335
|
24518
24822
|
5335
5584
|
781
929
|
80.04 %
79.21 %
|
17.42 %
17.82 %
|
2.55 %
2.96 %
|
AOL Mail |
31257
31034
|
24915
24571
|
5539
5513
|
803
950
|
79.71 %
79.17 %
|
17.72 %
17.76 %
|
2.57 %
3.06 %
|
Mail.com |
31260
31472
|
25325
25288
|
5185
5315
|
750
869
|
81.01 %
80.35 %
|
16.59 %
16.89 %
|
2.40 %
2.76 %
|
Yandex Mail |
31201
31144
|
24478
24199
|
5869
5971
|
854
974
|
78.45 %
77.70 %
|
18.81 %
19.17 %
|
2.74 %
3.13 %
|
GMX Mail |
31052
31493
|
24947
25077
|
5397
5520
|
708
896
|
80.34 %
79.63 %
|
17.38 %
17.53 %
|
2.28 %
2.85 %
|
Zoho Mail |
31816
31089
|
25992
25188
|
5105
5073
|
719
828
|
81.69 %
81.02 %
|
16.05 %
16.32 %
|
2.26 %
2.66 %
|
ProtonMail |
31203
31023
|
25453
25035
|
5051
5114
|
699
874
|
81.57 %
80.70 %
|
16.19 %
16.48 %
|
2.24 %
2.82 %
|
Custom Mail |
30938
31006
|
25712
25541
|
4542
4622
|
684
843
|
83.11 %
82.37 %
|
14.68 %
14.91 %
|
2.21 %
2.72 %
|
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