ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.056	319.752 313.321	64.147 67.333	10.204 12.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 79.71 %	16.28 % 17.13 %	2.59 % 3.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30656	24901 25320	3938 4443	669 893	84.39 % 82.59 %	13.35 % 14.49 %	2.27 % 2.91 %
Elektronics	30381 30495	24887 24497	4748 5071	746 927	81.92 % 80.33 %	15.63 % 16.63 %	2.46 % 3.04 %
Entertainment	29742 30021	24076 23814	4891 5214	775 993	80.95 % 79.32 %	16.44 % 17.37 %	2.61 % 3.31 %
Cosmetics & Beauty	30189 30187	24439 24059	4948 5171	802 957	80.95 % 79.70 %	16.39 % 17.13 %	2.66 % 3.17 %
Food & Drink	29819 30179	25135 24981	4005 4358	679 840	84.29 % 82.78 %	13.43 % 14.44 %	2.28 % 2.78 %
Home & Garden	30768 30492	25855 25238	4239 4374	674 880	84.03 % 82.77 %	13.78 % 14.34 %	2.19 % 2.89 %
Finance	30542 30124	23759 23003	5900 6075	883 1046	77.79 % 76.36 %	19.32 % 20.17 %	2.89 % 3.47 %
Health	30333 30040	23866 23160	5654 5859	813 1021	78.68 % 77.10 %	18.64 % 19.50 %	2.68 % 3.40 %
Pets	30703 30371	25585 24874	4385 4613	733 884	83.33 % 81.90 %	14.28 % 15.19 %	2.39 % 2.91 %
Sport & Fitness	30329 29865	24230 23484	5251 5378	848 1003	79.89 % 78.63 %	17.31 % 18.01 %	2.80 % 3.36 %
Job & Career	30922 29906	24449 23252	5551 5605	922 1049	79.07 % 77.75 %	17.95 % 18.74 %	2.98 % 3.51 %
Dating	30160 30105	23029 22540	6231 6526	900 1039	76.36 % 74.87 %	20.66 % 21.68 %	2.98 % 3.45 %
Other	30707 30615	25541 25099	4406 4646	760 870	83.18 % 81.98 %	14.35 % 15.18 %	2.48 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39074	31034 29924	7675 7784	1177 1366	77.81 % 76.58 %	19.24 % 19.92 %	2.95 % 3.50 %
Outlook Mail	39257 39386	30769 30289	7408 7672	1080 1425	78.38 % 76.90 %	18.87 % 19.48 %	2.75 % 3.62 %
Yahoo Mail	38991 39411	31611 31375	6323 6824	1057 1212	81.07 % 79.61 %	16.22 % 17.31 %	2.71 % 3.08 %
AOL Mail	39547 39034	31945 31049	6517 6723	1085 1262	80.78 % 79.54 %	16.48 % 17.22 %	2.74 % 3.23 %
Mail.com	39528 39743	32435 32041	6085 6501	1008 1201	82.06 % 80.62 %	15.39 % 16.36 %	2.55 % 3.02 %
Yandex Mail	39366 39478	31330 30808	6915 7327	1121 1343	79.59 % 78.04 %	17.57 % 18.56 %	2.85 % 3.40 %
GMX Mail	39010 39668	31926 31870	6192 6609	892 1189	81.84 % 80.34 %	15.87 % 16.66 %	2.29 % 3.00 %
Zoho Mail	39910 39115	33058 31843	5910 6143	942 1129	82.83 % 81.41 %	14.81 % 15.70 %	2.36 % 2.89 %
ProtonMail	39592 39056	32814 31802	5828 6114	950 1140	82.88 % 81.43 %	14.72 % 15.65 %	2.40 % 2.92 %
Custom Mail	39016 39091	32830 32320	5294 5636	892 1135	84.14 % 82.68 %	13.57 % 14.42 %	2.29 % 2.90 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.