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ActiveCampaign and AWeber Email Deliverability Comparison

  ActiveCampaign
  AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.936
  277.471
  220.219
  218.874
  51.110
  50.671
  6.607
  7.926

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.23 %
  78.88 %
  18.39 %
  18.26 %
  2.38 %
  2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  20496
  21794
  16954
  17883
  3098
  3341
  444
  570
  82.72 %
  82.05 %
  15.12 %
  15.33 %
  2.17 %
  2.62 %
Elektronics
  21289
  21706
  16995
  17228
  3803
  3892
  491
  586
  79.83 %
  79.37 %
  17.86 %
  17.93 %
  2.31 %
  2.70 %
Entertainment
  21009
  21128
  16578
  16586
  3912
  3908
  519
  634
  78.91 %
  78.50 %
  18.62 %
  18.50 %
  2.47 %
  3.00 %
Cosmetics & Beauty
  21198
  21148
  16752
  16672
  3938
  3867
  508
  609
  79.03 %
  78.83 %
  18.58 %
  18.29 %
  2.40 %
  2.88 %
Food & Drink
  20973
  21295
  17344
  17505
  3192
  3255
  437
  535
  82.70 %
  82.20 %
  15.22 %
  15.29 %
  2.08 %
  2.51 %
Home & Garden
  21772
  21410
  17948
  17636
  3385
  3239
  439
  535
  82.44 %
  82.37 %
  15.55 %
  15.13 %
  2.02 %
  2.50 %
Finance
  21632
  21185
  16346
  15907
  4716
  4596
  570
  682
  75.56 %
  75.09 %
  21.80 %
  21.69 %
  2.63 %
  3.22 %
Health
  21418
  21245
  16363
  16082
  4550
  4486
  505
  677
  76.40 %
  75.70 %
  21.24 %
  21.12 %
  2.36 %
  3.19 %
Pets
  21614
  21341
  17689
  17391
  3454
  3396
  471
  554
  81.84 %
  81.49 %
  15.98 %
  15.91 %
  2.18 %
  2.60 %
Sport & Fitness
  21502
  21147
  16779
  16484
  4170
  4026
  553
  637
  78.03 %
  77.95 %
  19.39 %
  19.04 %
  2.57 %
  3.01 %
Job & Career
  21977
  21030
  17028
  16246
  4360
  4135
  589
  649
  77.48 %
  77.25 %
  19.84 %
  19.66 %
  2.68 %
  3.09 %
Dating
  21336
  21293
  15709
  15530
  5054
  5083
  573
  680
  73.63 %
  72.93 %
  23.69 %
  23.87 %
  2.69 %
  3.19 %
Other
  21720
  21749
  17734
  17724
  3478
  3447
  508
  578
  81.65 %
  81.49 %
  16.01 %
  15.85 %
  2.34 %
  2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  27929
  27374
  21081
  20616
  6112
  5895
  736
  863
  75.48 %
  75.31 %
  21.88 %
  21.54 %
  2.64 %
  3.15 %
Outlook Mail
  27915
  27654
  21259
  20996
  5939
  5765
  717
  893
  76.16 %
  75.92 %
  21.28 %
  20.85 %
  2.57 %
  3.23 %
Yahoo Mail
  27336
  28019
  21738
  22127
  4933
  5086
  665
  806
  79.52 %
  78.97 %
  18.05 %
  18.15 %
  2.43 %
  2.88 %
AOL Mail
  27851
  27725
  22037
  21890
  5131
  5027
  683
  808
  79.12 %
  78.95 %
  18.42 %
  18.13 %
  2.45 %
  2.91 %
Mail.com
  27856
  28077
  22404
  22480
  4804
  4845
  648
  752
  80.43 %
  80.07 %
  17.25 %
  17.26 %
  2.33 %
  2.68 %
Yandex Mail
  27796
  27690
  21628
  21399
  5432
  5436
  736
  855
  77.81 %
  77.28 %
  19.54 %
  19.63 %
  2.65 %
  3.09 %
GMX Mail
  27694
  27947
  22011
  22128
  5059
  5067
  624
  752
  79.48 %
  79.18 %
  18.27 %
  18.13 %
  2.25 %
  2.69 %
Zoho Mail
  28278
  27773
  22919
  22401
  4750
  4648
  609
  724
  81.05 %
  80.66 %
  16.80 %
  16.74 %
  2.15 %
  2.61 %
ProtonMail
  27780
  27613
  22446
  22162
  4736
  4699
  598
  752
  80.80 %
  80.26 %
  17.05 %
  17.02 %
  2.15 %
  2.72 %
Custom Mail
  27501
  27599
  22696
  22675
  4214
  4203
  591
  721
  82.53 %
  82.16 %
  15.32 %
  15.23 %
  2.15 %
  2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.