ActiveCampaign and AWeber Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.652
|
302.146
296.713
|
61.850
64.347
|
9.566
11.592
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
79.62 %
|
16.56 %
17.27 %
|
2.56 %
3.11 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
29123
|
23493
24046
|
3787
4249
|
627
828
|
84.18 %
82.57 %
|
13.57 %
14.59 %
|
2.25 %
2.84 %
|
Elektronics |
28790
28846
|
23503
23136
|
4587
4847
|
700
863
|
81.64 %
80.21 %
|
15.93 %
16.80 %
|
2.43 %
2.99 %
|
Entertainment |
28205
28466
|
22754
22560
|
4720
4980
|
731
926
|
80.67 %
79.25 %
|
16.73 %
17.49 %
|
2.59 %
3.25 %
|
Cosmetics & Beauty |
28594
28587
|
23071
22756
|
4768
4933
|
755
898
|
80.68 %
79.60 %
|
16.67 %
17.26 %
|
2.64 %
3.14 %
|
Food & Drink |
28276
28632
|
23777
23673
|
3859
4167
|
640
792
|
84.09 %
82.68 %
|
13.65 %
14.55 %
|
2.26 %
2.77 %
|
Home & Garden |
29146
28822
|
24428
23845
|
4086
4163
|
632
814
|
83.81 %
82.73 %
|
14.02 %
14.44 %
|
2.17 %
2.82 %
|
Finance |
28924
28592
|
22402
21785
|
5687
5817
|
835
990
|
77.45 %
76.19 %
|
19.66 %
20.34 %
|
2.89 %
3.46 %
|
Health |
28751
28487
|
22534
21921
|
5460
5610
|
757
956
|
78.38 %
76.95 %
|
18.99 %
19.69 %
|
2.63 %
3.36 %
|
Pets |
29138
28755
|
24221
23540
|
4229
4391
|
688
824
|
83.13 %
81.86 %
|
14.51 %
15.27 %
|
2.36 %
2.87 %
|
Sport & Fitness |
28819
28299
|
22960
22229
|
5066
5133
|
793
937
|
79.67 %
78.55 %
|
17.58 %
18.14 %
|
2.75 %
3.31 %
|
Job & Career |
29306
28367
|
23111
22046
|
5340
5343
|
855
978
|
78.86 %
77.72 %
|
18.22 %
18.84 %
|
2.92 %
3.45 %
|
Dating |
28577
28584
|
21722
21335
|
6019
6274
|
836
975
|
76.01 %
74.64 %
|
21.06 %
21.95 %
|
2.93 %
3.41 %
|
Other |
29129
29092
|
24170
23841
|
4242
4440
|
717
811
|
82.98 %
81.95 %
|
14.56 %
15.26 %
|
2.46 %
2.79 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37084
|
29304
28351
|
7404
7460
|
1089
1273
|
77.53 %
76.45 %
|
19.59 %
20.12 %
|
2.88 %
3.43 %
|
Outlook Mail |
37259
37140
|
29081
28513
|
7151
7305
|
1027
1322
|
78.05 %
76.77 %
|
19.19 %
19.67 %
|
2.76 %
3.56 %
|
Yahoo Mail |
36927
37374
|
29857
29704
|
6081
6508
|
989
1162
|
80.85 %
79.48 %
|
16.47 %
17.41 %
|
2.68 %
3.11 %
|
AOL Mail |
37447
36975
|
30162
29388
|
6269
6408
|
1016
1179
|
80.55 %
79.48 %
|
16.74 %
17.33 %
|
2.71 %
3.19 %
|
Mail.com |
37435
37778
|
30630
30457
|
5856
6216
|
949
1105
|
81.82 %
80.62 %
|
15.64 %
16.45 %
|
2.54 %
2.92 %
|
Yandex Mail |
37317
37455
|
29600
29187
|
6657
6997
|
1060
1271
|
79.32 %
77.93 %
|
17.84 %
18.68 %
|
2.84 %
3.39 %
|
GMX Mail |
36993
37626
|
30162
30181
|
5989
6335
|
842
1110
|
81.53 %
80.21 %
|
16.19 %
16.84 %
|
2.28 %
2.95 %
|
Zoho Mail |
37823
37065
|
31240
30149
|
5702
5868
|
881
1048
|
82.60 %
81.34 %
|
15.08 %
15.83 %
|
2.33 %
2.83 %
|
ProtonMail |
37521
37044
|
31012
30118
|
5631
5865
|
878
1061
|
82.65 %
81.30 %
|
15.01 %
15.83 %
|
2.34 %
2.86 %
|
Custom Mail |
37043
37111
|
31098
30665
|
5110
5385
|
835
1061
|
83.95 %
82.63 %
|
13.79 %
14.51 %
|
2.25 %
2.86 %
|
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