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ActiveCampaign and AWeber Email Deliverability Comparison

  ActiveCampaign
  AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  372.652
  302.146
  296.713
  61.850
  64.347
  9.566
  11.592

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  79.62 %
  16.56 %
  17.27 %
  2.56 %
  3.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  29123
  23493
  24046
  3787
  4249
  627
  828
  84.18 %
  82.57 %
  13.57 %
  14.59 %
  2.25 %
  2.84 %
Elektronics
  28790
  28846
  23503
  23136
  4587
  4847
  700
  863
  81.64 %
  80.21 %
  15.93 %
  16.80 %
  2.43 %
  2.99 %
Entertainment
  28205
  28466
  22754
  22560
  4720
  4980
  731
  926
  80.67 %
  79.25 %
  16.73 %
  17.49 %
  2.59 %
  3.25 %
Cosmetics & Beauty
  28594
  28587
  23071
  22756
  4768
  4933
  755
  898
  80.68 %
  79.60 %
  16.67 %
  17.26 %
  2.64 %
  3.14 %
Food & Drink
  28276
  28632
  23777
  23673
  3859
  4167
  640
  792
  84.09 %
  82.68 %
  13.65 %
  14.55 %
  2.26 %
  2.77 %
Home & Garden
  29146
  28822
  24428
  23845
  4086
  4163
  632
  814
  83.81 %
  82.73 %
  14.02 %
  14.44 %
  2.17 %
  2.82 %
Finance
  28924
  28592
  22402
  21785
  5687
  5817
  835
  990
  77.45 %
  76.19 %
  19.66 %
  20.34 %
  2.89 %
  3.46 %
Health
  28751
  28487
  22534
  21921
  5460
  5610
  757
  956
  78.38 %
  76.95 %
  18.99 %
  19.69 %
  2.63 %
  3.36 %
Pets
  29138
  28755
  24221
  23540
  4229
  4391
  688
  824
  83.13 %
  81.86 %
  14.51 %
  15.27 %
  2.36 %
  2.87 %
Sport & Fitness
  28819
  28299
  22960
  22229
  5066
  5133
  793
  937
  79.67 %
  78.55 %
  17.58 %
  18.14 %
  2.75 %
  3.31 %
Job & Career
  29306
  28367
  23111
  22046
  5340
  5343
  855
  978
  78.86 %
  77.72 %
  18.22 %
  18.84 %
  2.92 %
  3.45 %
Dating
  28577
  28584
  21722
  21335
  6019
  6274
  836
  975
  76.01 %
  74.64 %
  21.06 %
  21.95 %
  2.93 %
  3.41 %
Other
  29129
  29092
  24170
  23841
  4242
  4440
  717
  811
  82.98 %
  81.95 %
  14.56 %
  15.26 %
  2.46 %
  2.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37084
  29304
  28351
  7404
  7460
  1089
  1273
  77.53 %
  76.45 %
  19.59 %
  20.12 %
  2.88 %
  3.43 %
Outlook Mail
  37259
  37140
  29081
  28513
  7151
  7305
  1027
  1322
  78.05 %
  76.77 %
  19.19 %
  19.67 %
  2.76 %
  3.56 %
Yahoo Mail
  36927
  37374
  29857
  29704
  6081
  6508
  989
  1162
  80.85 %
  79.48 %
  16.47 %
  17.41 %
  2.68 %
  3.11 %
AOL Mail
  37447
  36975
  30162
  29388
  6269
  6408
  1016
  1179
  80.55 %
  79.48 %
  16.74 %
  17.33 %
  2.71 %
  3.19 %
Mail.com
  37435
  37778
  30630
  30457
  5856
  6216
  949
  1105
  81.82 %
  80.62 %
  15.64 %
  16.45 %
  2.54 %
  2.92 %
Yandex Mail
  37317
  37455
  29600
  29187
  6657
  6997
  1060
  1271
  79.32 %
  77.93 %
  17.84 %
  18.68 %
  2.84 %
  3.39 %
GMX Mail
  36993
  37626
  30162
  30181
  5989
  6335
  842
  1110
  81.53 %
  80.21 %
  16.19 %
  16.84 %
  2.28 %
  2.95 %
Zoho Mail
  37823
  37065
  31240
  30149
  5702
  5868
  881
  1048
  82.60 %
  81.34 %
  15.08 %
  15.83 %
  2.33 %
  2.83 %
ProtonMail
  37521
  37044
  31012
  30118
  5631
  5865
  878
  1061
  82.65 %
  81.30 %
  15.01 %
  15.83 %
  2.34 %
  2.86 %
Custom Mail
  37043
  37111
  31098
  30665
  5110
  5385
  835
  1061
  83.95 %
  82.63 %
  13.79 %
  14.51 %
  2.25 %
  2.86 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.