ActiveCampaign and AWeber Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
352.945
352.198
|
284.346
279.974
|
59.620
61.430
|
8.979
10.794
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.56 %
79.49 %
|
16.89 %
17.44 %
|
2.54 %
3.06 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26318
27515
|
22075
22692
|
3648
4050
|
595
773
|
83.88 %
82.47 %
|
13.86 %
14.72 %
|
2.26 %
2.81 %
|
Elektronics |
27198
27310
|
22108
21857
|
4428
4643
|
662
810
|
81.29 %
80.03 %
|
16.28 %
17.00 %
|
2.43 %
2.97 %
|
Entertainment |
26623
26878
|
21389
21279
|
4547
4750
|
687
849
|
80.34 %
79.17 %
|
17.08 %
17.67 %
|
2.58 %
3.16 %
|
Cosmetics & Beauty |
27020
26977
|
21711
21439
|
4601
4703
|
708
835
|
80.35 %
79.47 %
|
17.03 %
17.43 %
|
2.62 %
3.10 %
|
Food & Drink |
26758
27014
|
22436
22314
|
3723
3968
|
599
732
|
83.85 %
82.60 %
|
13.91 %
14.69 %
|
2.24 %
2.71 %
|
Home & Garden |
27471
27252
|
22942
22532
|
3933
3964
|
596
756
|
83.51 %
82.68 %
|
14.32 %
14.55 %
|
2.17 %
2.77 %
|
Finance |
27432
27073
|
21148
20573
|
5494
5570
|
790
930
|
77.09 %
75.99 %
|
20.03 %
20.57 %
|
2.88 %
3.44 %
|
Health |
27198
26934
|
21211
20664
|
5280
5374
|
707
896
|
77.99 %
76.72 %
|
19.41 %
19.95 %
|
2.60 %
3.33 %
|
Pets |
27546
27105
|
22823
22191
|
4075
4166
|
648
748
|
82.85 %
81.87 %
|
14.79 %
15.37 %
|
2.35 %
2.76 %
|
Sport & Fitness |
27229
26797
|
21616
21002
|
4879
4902
|
734
893
|
79.39 %
78.37 %
|
17.92 %
18.29 %
|
2.70 %
3.33 %
|
Job & Career |
27713
26783
|
21775
20795
|
5128
5082
|
810
906
|
78.57 %
77.64 %
|
18.50 %
18.97 %
|
2.92 %
3.38 %
|
Dating |
26963
27039
|
20385
20095
|
5806
6025
|
772
919
|
75.60 %
74.32 %
|
21.53 %
22.28 %
|
2.86 %
3.40 %
|
Other |
27476
27521
|
22727
22541
|
4078
4233
|
671
747
|
82.72 %
81.90 %
|
14.84 %
15.38 %
|
2.44 %
2.71 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35681
34948
|
27524
26642
|
7133
7120
|
1024
1186
|
77.14 %
76.23 %
|
19.99 %
20.37 %
|
2.87 %
3.39 %
|
Outlook Mail |
35181
35152
|
27331
26946
|
6891
6981
|
959
1225
|
77.69 %
76.66 %
|
19.59 %
19.86 %
|
2.73 %
3.48 %
|
Yahoo Mail |
34840
35459
|
28078
28152
|
5838
6221
|
924
1086
|
80.59 %
79.39 %
|
16.76 %
17.54 %
|
2.65 %
3.06 %
|
AOL Mail |
35317
35050
|
28351
27824
|
6022
6124
|
944
1102
|
80.28 %
79.38 %
|
17.05 %
17.47 %
|
2.67 %
3.14 %
|
Mail.com |
35430
35592
|
28885
28662
|
5650
5910
|
895
1020
|
81.53 %
80.53 %
|
15.95 %
16.60 %
|
2.53 %
2.87 %
|
Yandex Mail |
35297
35331
|
27882
27502
|
6407
6655
|
1008
1174
|
78.99 %
77.84 %
|
18.15 %
18.84 %
|
2.86 %
3.32 %
|
GMX Mail |
35057
35595
|
28449
28491
|
5809
6072
|
799
1032
|
81.15 %
80.04 %
|
16.57 %
17.06 %
|
2.28 %
2.90 %
|
Zoho Mail |
35829
35041
|
29493
28459
|
5509
5602
|
827
980
|
82.32 %
81.22 %
|
15.38 %
15.99 %
|
2.31 %
2.80 %
|
ProtonMail |
35352
35004
|
29100
28394
|
5437
5616
|
815
994
|
82.32 %
81.12 %
|
15.38 %
16.04 %
|
2.31 %
2.84 %
|
Custom Mail |
34961
35026
|
29253
28902
|
4924
5129
|
784
995
|
83.67 %
82.52 %
|
14.08 %
14.64 %
|
2.24 %
2.84 %
|
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