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ActiveCampaign and AWeber Email Deliverability Comparison

  ActiveCampaign
  AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  182.395
  137.981
  141.184
  40.595
  36.990
  3.743
  4.221

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  77.41 %
  22.27 %
  20.28 %
  2.05 %
  2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  14421
  10639
  11686
  2441
  2432
  263
  303
  79.73 %
  81.03 %
  18.29 %
  16.86 %
  1.97 %
  2.10 %
Elektronics
  13924
  14444
  10595
  11211
  3061
  2910
  268
  323
  76.09 %
  77.62 %
  21.98 %
  20.15 %
  1.92 %
  2.24 %
Entertainment
  13741
  13656
  10353
  10526
  3102
  2819
  286
  311
  75.34 %
  77.08 %
  22.57 %
  20.64 %
  2.08 %
  2.28 %
Cosmetics & Beauty
  13789
  13867
  10392
  10726
  3116
  2814
  281
  327
  75.36 %
  77.35 %
  22.60 %
  20.29 %
  2.04 %
  2.36 %
Food & Drink
  13665
  14146
  10875
  11500
  2541
  2355
  249
  291
  79.58 %
  81.30 %
  18.59 %
  16.65 %
  1.82 %
  2.06 %
Home & Garden
  14452
  14051
  11468
  11435
  2724
  2331
  260
  285
  79.35 %
  81.38 %
  18.85 %
  16.59 %
  1.80 %
  2.03 %
Finance
  14146
  13853
  10105
  10110
  3744
  3380
  297
  363
  71.43 %
  72.98 %
  26.47 %
  24.40 %
  2.10 %
  2.62 %
Health
  14184
  13971
  10241
  10254
  3668
  3359
  275
  358
  72.20 %
  73.39 %
  25.86 %
  24.04 %
  1.94 %
  2.56 %
Pets
  14212
  14026
  11225
  11301
  2710
  2414
  277
  311
  78.98 %
  80.57 %
  19.07 %
  17.21 %
  1.95 %
  2.22 %
Sport & Fitness
  14237
  13854
  10610
  10641
  3305
  2899
  322
  314
  74.52 %
  76.81 %
  23.21 %
  20.93 %
  2.26 %
  2.27 %
Job & Career
  14523
  13752
  10771
  10471
  3395
  2942
  357
  339
  74.17 %
  76.14 %
  23.38 %
  21.39 %
  2.46 %
  2.47 %
Dating
  13798
  14061
  9425
  9799
  4056
  3891
  317
  371
  68.31 %
  69.69 %
  29.40 %
  27.67 %
  2.30 %
  2.64 %
Other
  14305
  14293
  11282
  11524
  2732
  2444
  291
  325
  78.87 %
  80.63 %
  19.10 %
  17.10 %
  2.03 %
  2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  17864
  13122
  13050
  4880
  4368
  393
  446
  71.33 %
  73.05 %
  26.53 %
  24.45 %
  2.14 %
  2.50 %
Outlook Mail
  18379
  18140
  13252
  13456
  4710
  4224
  417
  460
  72.10 %
  74.18 %
  25.63 %
  23.29 %
  2.27 %
  2.54 %
Yahoo Mail
  17741
  18394
  13571
  14320
  3802
  3639
  368
  435
  76.50 %
  77.85 %
  21.43 %
  19.78 %
  2.07 %
  2.36 %
AOL Mail
  18443
  18166
  14023
  14153
  4025
  3582
  395
  431
  76.03 %
  77.91 %
  21.82 %
  19.72 %
  2.14 %
  2.37 %
Mail.com
  18195
  18728
  14058
  14797
  3776
  3523
  361
  408
  77.26 %
  79.01 %
  20.75 %
  18.81 %
  1.98 %
  2.18 %
Yandex Mail
  18254
  18306
  13618
  13952
  4228
  3910
  408
  444
  74.60 %
  76.22 %
  23.16 %
  21.36 %
  2.24 %
  2.43 %
GMX Mail
  18052
  18373
  13582
  14166
  4124
  3800
  346
  407
  75.24 %
  77.10 %
  22.85 %
  20.68 %
  1.92 %
  2.22 %
Zoho Mail
  18575
  18205
  14413
  14416
  3802
  3398
  360
  391
  77.59 %
  79.19 %
  20.47 %
  18.67 %
  1.94 %
  2.15 %
ProtonMail
  18277
  18164
  14024
  14235
  3892
  3526
  361
  403
  76.73 %
  78.37 %
  21.29 %
  19.41 %
  1.98 %
  2.22 %
Custom Mail
  18008
  18055
  14318
  14639
  3356
  3020
  334
  396
  79.51 %
  81.08 %
  18.64 %
  16.73 %
  1.85 %
  2.19 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.