Language

ActiveCampaign and AWeber Email Deliverability Comparison

  ActiveCampaign
  AWeber

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  113.905
  80.047
  85.116
  32.833
  27.232
  1.579
  1.557

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  74.73 %
  28.69 %
  23.91 %
  1.38 %
  1.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  9171
  6030
  7266
  1937
  1776
  115
  129
  74.61 %
  79.23 %
  23.97 %
  19.37 %
  1.42 %
  1.41 %
Elektronics
  8611
  9101
  5991
  6769
  2506
  2204
  114
  128
  69.57 %
  74.38 %
  29.10 %
  24.22 %
  1.32 %
  1.41 %
Entertainment
  8613
  8442
  5987
  6266
  2514
  2063
  112
  113
  69.51 %
  74.22 %
  29.19 %
  24.44 %
  1.30 %
  1.34 %
Cosmetics & Beauty
  8737
  8506
  6095
  6334
  2528
  2051
  114
  121
  69.76 %
  74.47 %
  28.93 %
  24.11 %
  1.30 %
  1.42 %
Food & Drink
  8555
  8880
  6358
  7052
  2070
  1714
  127
  114
  74.32 %
  79.41 %
  24.20 %
  19.30 %
  1.48 %
  1.28 %
Home & Garden
  9181
  8864
  6836
  7049
  2220
  1699
  125
  116
  74.46 %
  79.52 %
  24.18 %
  19.17 %
  1.36 %
  1.31 %
Finance
  8967
  8546
  5810
  5914
  3040
  2515
  117
  117
  64.79 %
  69.20 %
  33.90 %
  29.43 %
  1.30 %
  1.37 %
Health
  8968
  8699
  5813
  6024
  3034
  2555
  121
  120
  64.82 %
  69.25 %
  33.83 %
  29.37 %
  1.35 %
  1.38 %
Pets
  9011
  8833
  6731
  6995
  2159
  1717
  121
  121
  74.70 %
  79.19 %
  23.96 %
  19.44 %
  1.34 %
  1.37 %
Sport & Fitness
  9009
  8506
  6231
  6310
  2648
  2080
  130
  116
  69.16 %
  74.18 %
  29.39 %
  24.45 %
  1.44 %
  1.36 %
Job & Career
  9156
  8612
  6377
  6391
  2653
  2100
  126
  121
  69.65 %
  74.21 %
  28.98 %
  24.38 %
  1.38 %
  1.41 %
Dating
  8547
  8832
  5075
  5677
  3344
  3031
  128
  124
  59.38 %
  64.28 %
  39.12 %
  34.32 %
  1.50 %
  1.40 %
Other
  9022
  8913
  6713
  7069
  2180
  1727
  129
  117
  74.41 %
  79.31 %
  24.16 %
  19.38 %
  1.43 %
  1.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11029
  7456
  7608
  3977
  3271
  162
  150
  64.30 %
  68.98 %
  34.30 %
  29.66 %
  1.40 %
  1.36 %
Outlook Mail
  11605
  11210
  7632
  7940
  3811
  3115
  162
  155
  65.76 %
  70.83 %
  32.84 %
  27.79 %
  1.40 %
  1.38 %
Yahoo Mail
  10990
  11610
  7841
  8821
  2991
  2629
  158
  160
  71.35 %
  75.98 %
  27.22 %
  22.64 %
  1.44 %
  1.38 %
AOL Mail
  11585
  11350
  8235
  8648
  3192
  2545
  158
  157
  71.08 %
  76.19 %
  27.55 %
  22.42 %
  1.36 %
  1.38 %
Mail.com
  11524
  11784
  8341
  9080
  3032
  2546
  151
  158
  72.38 %
  77.05 %
  26.31 %
  21.61 %
  1.31 %
  1.34 %
Yandex Mail
  11400
  11529
  7915
  8538
  3329
  2829
  156
  162
  69.43 %
  74.06 %
  29.20 %
  24.54 %
  1.37 %
  1.41 %
GMX Mail
  11372
  11336
  7776
  8286
  3441
  2893
  155
  157
  68.38 %
  73.09 %
  30.26 %
  25.52 %
  1.36 %
  1.38 %
Zoho Mail
  11812
  11498
  8540
  8818
  3112
  2535
  160
  145
  72.30 %
  76.69 %
  26.35 %
  22.05 %
  1.35 %
  1.26 %
ProtonMail
  11536
  11327
  8118
  8483
  3251
  2687
  167
  157
  70.37 %
  74.89 %
  28.18 %
  23.72 %
  1.45 %
  1.39 %
Custom Mail
  11040
  11232
  8193
  8894
  2697
  2182
  150
  156
  74.21 %
  79.18 %
  24.43 %
  19.43 %
  1.36 %
  1.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.