ActiveCampaign and AWeber Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
223.123
|
173.208
174.586
|
45.198
42.747
|
5.013
5.790
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
78.25 %
|
20.23 %
19.16 %
|
2.24 %
2.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
17580
|
13319
14364
|
2729
2812
|
355
404
|
81.20 %
81.71 %
|
16.64 %
16.00 %
|
2.16 %
2.30 %
|
Elektronics |
17027
17545
|
13279
13772
|
3380
3324
|
368
449
|
77.99 %
78.50 %
|
19.85 %
18.95 %
|
2.16 %
2.56 %
|
Entertainment |
16836
16898
|
13008
13163
|
3451
3286
|
377
449
|
77.26 %
77.90 %
|
20.50 %
19.45 %
|
2.24 %
2.66 %
|
Cosmetics & Beauty |
16960
17017
|
13101
13316
|
3477
3256
|
382
445
|
77.25 %
78.25 %
|
20.50 %
19.13 %
|
2.25 %
2.62 %
|
Food & Drink |
16657
17158
|
13525
14039
|
2812
2732
|
320
387
|
81.20 %
81.82 %
|
16.88 %
15.92 %
|
1.92 %
2.26 %
|
Home & Garden |
17597
17217
|
14249
14119
|
3014
2710
|
334
388
|
80.97 %
82.01 %
|
17.13 %
15.74 %
|
1.90 %
2.25 %
|
Finance |
17386
16922
|
12784
12548
|
4170
3881
|
432
493
|
73.53 %
74.15 %
|
23.98 %
22.93 %
|
2.48 %
2.91 %
|
Health |
17404
17184
|
12966
12839
|
4064
3845
|
374
500
|
74.50 %
74.71 %
|
23.35 %
22.38 %
|
2.15 %
2.91 %
|
Pets |
17453
17150
|
14040
13894
|
3043
2832
|
370
424
|
80.44 %
81.01 %
|
17.44 %
16.51 %
|
2.12 %
2.47 %
|
Sport & Fitness |
17355
17063
|
13246
13214
|
3685
3387
|
424
462
|
76.32 %
77.44 %
|
21.23 %
19.85 %
|
2.44 %
2.71 %
|
Job & Career |
17735
16859
|
13457
12958
|
3819
3444
|
459
457
|
75.88 %
76.86 %
|
21.53 %
20.43 %
|
2.59 %
2.71 %
|
Dating |
17080
17048
|
12156
12185
|
4495
4370
|
429
493
|
71.17 %
71.47 %
|
26.32 %
25.63 %
|
2.51 %
2.89 %
|
Other |
17526
17482
|
14078
14175
|
3059
2868
|
389
439
|
80.33 %
81.08 %
|
17.45 %
16.41 %
|
2.22 %
2.51 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
21876
|
16539
16290
|
5428
4995
|
551
591
|
73.45 %
74.47 %
|
24.11 %
22.83 %
|
2.45 %
2.70 %
|
Outlook Mail |
22523
22279
|
16719
16734
|
5256
4882
|
548
663
|
74.23 %
75.11 %
|
23.34 %
21.91 %
|
2.43 %
2.98 %
|
Yahoo Mail |
21870
22536
|
17068
17697
|
4299
4251
|
503
588
|
78.04 %
78.53 %
|
19.66 %
18.86 %
|
2.30 %
2.61 %
|
AOL Mail |
22550
22310
|
17519
17524
|
4513
4201
|
518
585
|
77.69 %
78.55 %
|
20.01 %
18.83 %
|
2.30 %
2.62 %
|
Mail.com |
22383
22670
|
17665
18031
|
4227
4071
|
491
568
|
78.92 %
79.54 %
|
18.88 %
17.96 %
|
2.19 %
2.51 %
|
Yandex Mail |
22447
22342
|
17146
17169
|
4761
4551
|
540
622
|
76.38 %
76.85 %
|
21.21 %
20.37 %
|
2.41 %
2.78 %
|
GMX Mail |
22078
22406
|
17089
17545
|
4521
4319
|
468
542
|
77.40 %
78.30 %
|
20.48 %
19.28 %
|
2.12 %
2.42 %
|
Zoho Mail |
22624
22251
|
17952
17803
|
4197
3919
|
475
529
|
79.35 %
80.01 %
|
18.55 %
17.61 %
|
2.10 %
2.38 %
|
ProtonMail |
22358
22305
|
17632
17703
|
4260
4038
|
466
564
|
78.86 %
79.37 %
|
19.05 %
18.10 %
|
2.08 %
2.53 %
|
Custom Mail |
22068
22148
|
17879
18090
|
3736
3520
|
453
538
|
81.02 %
81.68 %
|
16.93 %
15.89 %
|
2.05 %
2.43 %
|
Compare ActiveCampaign with other providers
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