ActiveCampaign and AWeber Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 223.123	173.208 174.586	45.198 42.747	5.013 5.790

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 78.25 %	20.23 % 19.16 %	2.24 % 2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17580	13319 14364	2729 2812	355 404	81.20 % 81.71 %	16.64 % 16.00 %	2.16 % 2.30 %
Elektronics	17027 17545	13279 13772	3380 3324	368 449	77.99 % 78.50 %	19.85 % 18.95 %	2.16 % 2.56 %
Entertainment	16836 16898	13008 13163	3451 3286	377 449	77.26 % 77.90 %	20.50 % 19.45 %	2.24 % 2.66 %
Cosmetics & Beauty	16960 17017	13101 13316	3477 3256	382 445	77.25 % 78.25 %	20.50 % 19.13 %	2.25 % 2.62 %
Food & Drink	16657 17158	13525 14039	2812 2732	320 387	81.20 % 81.82 %	16.88 % 15.92 %	1.92 % 2.26 %
Home & Garden	17597 17217	14249 14119	3014 2710	334 388	80.97 % 82.01 %	17.13 % 15.74 %	1.90 % 2.25 %
Finance	17386 16922	12784 12548	4170 3881	432 493	73.53 % 74.15 %	23.98 % 22.93 %	2.48 % 2.91 %
Health	17404 17184	12966 12839	4064 3845	374 500	74.50 % 74.71 %	23.35 % 22.38 %	2.15 % 2.91 %
Pets	17453 17150	14040 13894	3043 2832	370 424	80.44 % 81.01 %	17.44 % 16.51 %	2.12 % 2.47 %
Sport & Fitness	17355 17063	13246 13214	3685 3387	424 462	76.32 % 77.44 %	21.23 % 19.85 %	2.44 % 2.71 %
Job & Career	17735 16859	13457 12958	3819 3444	459 457	75.88 % 76.86 %	21.53 % 20.43 %	2.59 % 2.71 %
Dating	17080 17048	12156 12185	4495 4370	429 493	71.17 % 71.47 %	26.32 % 25.63 %	2.51 % 2.89 %
Other	17526 17482	14078 14175	3059 2868	389 439	80.33 % 81.08 %	17.45 % 16.41 %	2.22 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 21876	16539 16290	5428 4995	551 591	73.45 % 74.47 %	24.11 % 22.83 %	2.45 % 2.70 %
Outlook Mail	22523 22279	16719 16734	5256 4882	548 663	74.23 % 75.11 %	23.34 % 21.91 %	2.43 % 2.98 %
Yahoo Mail	21870 22536	17068 17697	4299 4251	503 588	78.04 % 78.53 %	19.66 % 18.86 %	2.30 % 2.61 %
AOL Mail	22550 22310	17519 17524	4513 4201	518 585	77.69 % 78.55 %	20.01 % 18.83 %	2.30 % 2.62 %
Mail.com	22383 22670	17665 18031	4227 4071	491 568	78.92 % 79.54 %	18.88 % 17.96 %	2.19 % 2.51 %
Yandex Mail	22447 22342	17146 17169	4761 4551	540 622	76.38 % 76.85 %	21.21 % 20.37 %	2.41 % 2.78 %
GMX Mail	22078 22406	17089 17545	4521 4319	468 542	77.40 % 78.30 %	20.48 % 19.28 %	2.12 % 2.42 %
Zoho Mail	22624 22251	17952 17803	4197 3919	475 529	79.35 % 80.01 %	18.55 % 17.61 %	2.10 % 2.38 %
ProtonMail	22358 22305	17632 17703	4260 4038	466 564	78.86 % 79.37 %	19.05 % 18.10 %	2.08 % 2.53 %
Custom Mail	22068 22148	17879 18090	3736 3520	453 538	81.02 % 81.68 %	16.93 % 15.89 %	2.05 % 2.43 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.