ActiveCampaign and AWeber Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for AWeber.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.936
277.471
|
220.219
218.874
|
51.110
50.671
|
6.607
7.926
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats AWeber in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.23 %
78.88 %
|
18.39 %
18.26 %
|
2.38 %
2.86 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
20496
21794
|
16954
17883
|
3098
3341
|
444
570
|
82.72 %
82.05 %
|
15.12 %
15.33 %
|
2.17 %
2.62 %
|
Elektronics |
21289
21706
|
16995
17228
|
3803
3892
|
491
586
|
79.83 %
79.37 %
|
17.86 %
17.93 %
|
2.31 %
2.70 %
|
Entertainment |
21009
21128
|
16578
16586
|
3912
3908
|
519
634
|
78.91 %
78.50 %
|
18.62 %
18.50 %
|
2.47 %
3.00 %
|
Cosmetics & Beauty |
21198
21148
|
16752
16672
|
3938
3867
|
508
609
|
79.03 %
78.83 %
|
18.58 %
18.29 %
|
2.40 %
2.88 %
|
Food & Drink |
20973
21295
|
17344
17505
|
3192
3255
|
437
535
|
82.70 %
82.20 %
|
15.22 %
15.29 %
|
2.08 %
2.51 %
|
Home & Garden |
21772
21410
|
17948
17636
|
3385
3239
|
439
535
|
82.44 %
82.37 %
|
15.55 %
15.13 %
|
2.02 %
2.50 %
|
Finance |
21632
21185
|
16346
15907
|
4716
4596
|
570
682
|
75.56 %
75.09 %
|
21.80 %
21.69 %
|
2.63 %
3.22 %
|
Health |
21418
21245
|
16363
16082
|
4550
4486
|
505
677
|
76.40 %
75.70 %
|
21.24 %
21.12 %
|
2.36 %
3.19 %
|
Pets |
21614
21341
|
17689
17391
|
3454
3396
|
471
554
|
81.84 %
81.49 %
|
15.98 %
15.91 %
|
2.18 %
2.60 %
|
Sport & Fitness |
21502
21147
|
16779
16484
|
4170
4026
|
553
637
|
78.03 %
77.95 %
|
19.39 %
19.04 %
|
2.57 %
3.01 %
|
Job & Career |
21977
21030
|
17028
16246
|
4360
4135
|
589
649
|
77.48 %
77.25 %
|
19.84 %
19.66 %
|
2.68 %
3.09 %
|
Dating |
21336
21293
|
15709
15530
|
5054
5083
|
573
680
|
73.63 %
72.93 %
|
23.69 %
23.87 %
|
2.69 %
3.19 %
|
Other |
21720
21749
|
17734
17724
|
3478
3447
|
508
578
|
81.65 %
81.49 %
|
16.01 %
15.85 %
|
2.34 %
2.66 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than AWeber.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27929
27374
|
21081
20616
|
6112
5895
|
736
863
|
75.48 %
75.31 %
|
21.88 %
21.54 %
|
2.64 %
3.15 %
|
Outlook Mail |
27915
27654
|
21259
20996
|
5939
5765
|
717
893
|
76.16 %
75.92 %
|
21.28 %
20.85 %
|
2.57 %
3.23 %
|
Yahoo Mail |
27336
28019
|
21738
22127
|
4933
5086
|
665
806
|
79.52 %
78.97 %
|
18.05 %
18.15 %
|
2.43 %
2.88 %
|
AOL Mail |
27851
27725
|
22037
21890
|
5131
5027
|
683
808
|
79.12 %
78.95 %
|
18.42 %
18.13 %
|
2.45 %
2.91 %
|
Mail.com |
27856
28077
|
22404
22480
|
4804
4845
|
648
752
|
80.43 %
80.07 %
|
17.25 %
17.26 %
|
2.33 %
2.68 %
|
Yandex Mail |
27796
27690
|
21628
21399
|
5432
5436
|
736
855
|
77.81 %
77.28 %
|
19.54 %
19.63 %
|
2.65 %
3.09 %
|
GMX Mail |
27694
27947
|
22011
22128
|
5059
5067
|
624
752
|
79.48 %
79.18 %
|
18.27 %
18.13 %
|
2.25 %
2.69 %
|
Zoho Mail |
28278
27773
|
22919
22401
|
4750
4648
|
609
724
|
81.05 %
80.66 %
|
16.80 %
16.74 %
|
2.15 %
2.61 %
|
ProtonMail |
27780
27613
|
22446
22162
|
4736
4699
|
598
752
|
80.80 %
80.26 %
|
17.05 %
17.02 %
|
2.15 %
2.72 %
|
Custom Mail |
27501
27599
|
22696
22675
|
4214
4203
|
591
721
|
82.53 %
82.16 %
|
15.32 %
15.23 %
|
2.15 %
2.61 %
|
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