ActiveCampaign and AWeber Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and AWeber is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for AWeber than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.459
113.905
|
80.047
85.116
|
32.833
27.232
|
1.579
1.557
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. AWeber beats ActiveCampaign in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
74.73 %
|
28.69 %
23.91 %
|
1.38 %
1.37 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, AWeber is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8082
9171
|
6030
7266
|
1937
1776
|
115
129
|
74.61 %
79.23 %
|
23.97 %
19.37 %
|
1.42 %
1.41 %
|
Elektronics |
8611
9101
|
5991
6769
|
2506
2204
|
114
128
|
69.57 %
74.38 %
|
29.10 %
24.22 %
|
1.32 %
1.41 %
|
Entertainment |
8613
8442
|
5987
6266
|
2514
2063
|
112
113
|
69.51 %
74.22 %
|
29.19 %
24.44 %
|
1.30 %
1.34 %
|
Cosmetics & Beauty |
8737
8506
|
6095
6334
|
2528
2051
|
114
121
|
69.76 %
74.47 %
|
28.93 %
24.11 %
|
1.30 %
1.42 %
|
Food & Drink |
8555
8880
|
6358
7052
|
2070
1714
|
127
114
|
74.32 %
79.41 %
|
24.20 %
19.30 %
|
1.48 %
1.28 %
|
Home & Garden |
9181
8864
|
6836
7049
|
2220
1699
|
125
116
|
74.46 %
79.52 %
|
24.18 %
19.17 %
|
1.36 %
1.31 %
|
Finance |
8967
8546
|
5810
5914
|
3040
2515
|
117
117
|
64.79 %
69.20 %
|
33.90 %
29.43 %
|
1.30 %
1.37 %
|
Health |
8968
8699
|
5813
6024
|
3034
2555
|
121
120
|
64.82 %
69.25 %
|
33.83 %
29.37 %
|
1.35 %
1.38 %
|
Pets |
9011
8833
|
6731
6995
|
2159
1717
|
121
121
|
74.70 %
79.19 %
|
23.96 %
19.44 %
|
1.34 %
1.37 %
|
Sport & Fitness |
9009
8506
|
6231
6310
|
2648
2080
|
130
116
|
69.16 %
74.18 %
|
29.39 %
24.45 %
|
1.44 %
1.36 %
|
Job & Career |
9156
8612
|
6377
6391
|
2653
2100
|
126
121
|
69.65 %
74.21 %
|
28.98 %
24.38 %
|
1.38 %
1.41 %
|
Dating |
8547
8832
|
5075
5677
|
3344
3031
|
128
124
|
59.38 %
64.28 %
|
39.12 %
34.32 %
|
1.50 %
1.40 %
|
Other |
9022
8913
|
6713
7069
|
2180
1727
|
129
117
|
74.41 %
79.31 %
|
24.16 %
19.38 %
|
1.43 %
1.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, AWeber is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11595
11029
|
7456
7608
|
3977
3271
|
162
150
|
64.30 %
68.98 %
|
34.30 %
29.66 %
|
1.40 %
1.36 %
|
Outlook Mail |
11605
11210
|
7632
7940
|
3811
3115
|
162
155
|
65.76 %
70.83 %
|
32.84 %
27.79 %
|
1.40 %
1.38 %
|
Yahoo Mail |
10990
11610
|
7841
8821
|
2991
2629
|
158
160
|
71.35 %
75.98 %
|
27.22 %
22.64 %
|
1.44 %
1.38 %
|
AOL Mail |
11585
11350
|
8235
8648
|
3192
2545
|
158
157
|
71.08 %
76.19 %
|
27.55 %
22.42 %
|
1.36 %
1.38 %
|
Mail.com |
11524
11784
|
8341
9080
|
3032
2546
|
151
158
|
72.38 %
77.05 %
|
26.31 %
21.61 %
|
1.31 %
1.34 %
|
Yandex Mail |
11400
11529
|
7915
8538
|
3329
2829
|
156
162
|
69.43 %
74.06 %
|
29.20 %
24.54 %
|
1.37 %
1.41 %
|
GMX Mail |
11372
11336
|
7776
8286
|
3441
2893
|
155
157
|
68.38 %
73.09 %
|
30.26 %
25.52 %
|
1.36 %
1.38 %
|
Zoho Mail |
11812
11498
|
8540
8818
|
3112
2535
|
160
145
|
72.30 %
76.69 %
|
26.35 %
22.05 %
|
1.35 %
1.26 %
|
ProtonMail |
11536
11327
|
8118
8483
|
3251
2687
|
167
157
|
70.37 %
74.89 %
|
28.18 %
23.72 %
|
1.45 %
1.39 %
|
Custom Mail |
11040
11232
|
8193
8894
|
2697
2182
|
150
156
|
74.21 %
79.18 %
|
24.43 %
19.43 %
|
1.36 %
1.39 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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