Brevo and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 529.511	105.754 410.957	25.381 98.420	5.916 20.099

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 77.61 %	18.57 % 18.59 %	4.33 % 3.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 40899	8374 32830	1811 6617	408 1441	79.37 % 80.27 %	17.16 % 16.18 %	3.87 % 3.52 %
Elektronics	10260 40477	8009 31710	1801 7305	433 1449	78.06 % 78.34 %	17.55 % 18.05 %	4.22 % 3.58 %
Entertainment	10413 40644	8049 31524	1932 7569	450 1555	77.30 % 77.56 %	18.55 % 18.62 %	4.32 % 3.83 %
Cosmetics & Beauty	10484 40769	8072 31597	1945 7657	475 1514	76.99 % 77.50 %	18.55 % 18.78 %	4.53 % 3.71 %
Food & Drink	10430 40737	8263 32685	1798 6602	402 1426	79.22 % 80.23 %	17.24 % 16.21 %	3.85 % 3.50 %
Home & Garden	10538 41129	8370 33026	1806 6678	407 1424	79.43 % 80.30 %	17.14 % 16.24 %	3.86 % 3.46 %
Finance	10557 41249	7977 30722	2124 8785	493 1720	75.56 % 74.48 %	20.12 % 21.30 %	4.67 % 4.17 %
Health	10482 40894	8008 30887	2032 8426	482 1575	76.40 % 75.53 %	19.39 % 20.60 %	4.60 % 3.85 %
Pets	10681 40296	8343 32002	1911 6834	452 1451	78.11 % 79.42 %	17.89 % 16.96 %	4.23 % 3.60 %
Sport & Fitness	10488 40663	8003 31126	2043 7841	469 1680	76.31 % 76.55 %	19.48 % 19.28 %	4.47 % 4.13 %
Job & Career	10900 40472	8265 30602	2192 8169	478 1706	75.83 % 75.61 %	20.11 % 20.18 %	4.39 % 4.22 %
Dating	10463 40652	7912 29936	2117 9065	485 1673	75.62 % 73.64 %	20.23 % 22.30 %	4.64 % 4.12 %
Other	10431 40630	8109 32310	1869 6872	482 1485	77.74 % 79.52 %	17.92 % 16.91 %	4.62 % 3.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 50205	7724 37032	2354 11014	555 2146	73.06 % 73.76 %	22.27 % 21.94 %	5.25 % 4.27 %
Outlook Mail	10673 49061	8061 36815	2104 10247	512 2009	75.53 % 75.04 %	19.71 % 20.89 %	4.80 % 4.09 %
Yahoo Mail	10342 49919	7927 38367	1953 9542	493 2041	76.65 % 76.86 %	18.88 % 19.11 %	4.77 % 4.09 %
AOL Mail	10470 50085	8098 38559	1976 9559	426 1972	77.34 % 76.99 %	18.87 % 19.09 %	4.07 % 3.94 %
Mail.com	10643 50391	8344 39297	1906 9176	416 1913	78.40 % 77.98 %	17.91 % 18.21 %	3.91 % 3.80 %
Yandex Mail	10515 49557	7995 37525	2089 10051	478 1993	76.03 % 75.72 %	19.87 % 20.28 %	4.55 % 4.02 %
GMX Mail	10455 49082	8236 38335	1812 9006	414 1753	78.78 % 78.10 %	17.33 % 18.35 %	3.96 % 3.57 %
Zoho Mail	10317 50177	8130 39634	1800 8726	418 1781	78.80 % 78.99 %	17.45 % 17.39 %	4.05 % 3.55 %
ProtonMail	10556 49797	8407 39517	1770 8591	395 1682	79.64 % 79.36 %	16.77 % 17.25 %	3.74 % 3.38 %
Custom Mail	10538 49843	8361 40026	1777 8129	422 1694	79.34 % 80.30 %	16.86 % 16.31 %	4.00 % 3.40 %
iCloud Mail	10536 10525	7788 8312	2249 1749	526 455	73.92 % 78.97 %	21.35 % 16.62 %	4.99 % 4.32 %
Tuta	10447 10452	8239 8740	1797 1349	436 351	78.86 % 83.62 %	17.20 % 12.91 %	4.17 % 3.36 %
Juno.com	10614 10417	8444 8798	1794 1281	425 309	79.56 % 84.46 %	16.90 % 12.30 %	4.00 % 2.97 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.