Brevo and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 394.406	55.011 302.081	12.517 78.208	3.337 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.59 %	17.66 % 19.83 %	4.71 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 30362	4372 24204	864 5178	229 980	80.00 % 79.72 %	15.81 % 17.05 %	4.19 % 3.23 %
Elektronics	5343 30287	4213 23385	892 5902	238 1000	78.85 % 77.21 %	16.69 % 19.49 %	4.45 % 3.30 %
Entertainment	5344 30255	4148 23092	940 6045	256 1118	77.62 % 76.32 %	17.59 % 19.98 %	4.79 % 3.70 %
Cosmetics & Beauty	5466 30425	4238 23232	973 6099	255 1094	77.53 % 76.36 %	17.80 % 20.05 %	4.67 % 3.60 %
Food & Drink	5364 30373	4303 24085	841 5283	220 1005	80.22 % 79.30 %	15.68 % 17.39 %	4.10 % 3.31 %
Home & Garden	5338 30268	4299 24131	827 5167	212 970	80.54 % 79.72 %	15.49 % 17.07 %	3.97 % 3.20 %
Finance	5542 30282	4143 22132	1090 6922	309 1228	74.76 % 73.09 %	19.67 % 22.86 %	5.58 % 4.06 %
Health	5510 30386	4229 22511	1031 6731	250 1144	76.75 % 74.08 %	18.71 % 22.15 %	4.54 % 3.76 %
Pets	5558 30515	4371 24072	936 5436	251 1007	78.64 % 78.89 %	16.84 % 17.81 %	4.52 % 3.30 %
Sport & Fitness	5436 30484	4138 23007	1032 6312	266 1165	76.12 % 75.47 %	18.98 % 20.71 %	4.89 % 3.82 %
Job & Career	5604 30364	4223 22710	1100 6456	281 1198	75.36 % 74.79 %	19.63 % 21.26 %	5.01 % 3.95 %
Dating	5483 30301	4104 21762	1085 7322	294 1217	74.85 % 71.82 %	19.79 % 24.16 %	5.36 % 4.02 %
Other	5412 30104	4230 23758	906 5355	276 991	78.16 % 78.92 %	16.74 % 17.79 %	5.10 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 39282	3974 28873	1218 8892	323 1517	72.06 % 73.50 %	22.09 % 22.64 %	5.86 % 3.86 %
Outlook Mail	5484 38997	4130 28821	1053 8633	301 1543	75.31 % 73.91 %	19.20 % 22.14 %	5.49 % 3.96 %
Yahoo Mail	5308 40103	4038 30633	964 8046	306 1424	76.07 % 76.39 %	18.16 % 20.06 %	5.76 % 3.55 %
AOL Mail	5373 39425	4170 30059	966 7908	237 1458	77.61 % 76.24 %	17.98 % 20.06 %	4.41 % 3.70 %
Mail.com	5671 38624	4454 30060	978 7211	239 1353	78.54 % 77.83 %	17.25 % 18.67 %	4.21 % 3.50 %
Yandex Mail	5416 38821	4131 29129	1045 8168	240 1524	76.27 % 75.03 %	19.29 % 21.04 %	4.43 % 3.93 %
GMX Mail	5442 39819	4347 30627	874 7798	221 1394	79.88 % 76.92 %	16.06 % 19.58 %	4.06 % 3.50 %
Zoho Mail	5315 40117	4236 31303	861 7430	218 1384	79.70 % 78.03 %	16.20 % 18.52 %	4.10 % 3.45 %
ProtonMail	5360 39371	4324 30858	828 7262	208 1251	80.67 % 78.38 %	15.45 % 18.45 %	3.88 % 3.18 %
Custom Mail	5538 39847	4452 31718	855 6860	231 1269	80.39 % 79.60 %	15.44 % 17.22 %	4.17 % 3.18 %
iCloud Mail	5364	3939	1126	299	73.43 % %	20.99 % %	5.57 % %
Tuta	5509	4356	893	260	79.07 % %	16.21 % %	4.72 % %
Juno.com	5570	4460	856	254	80.07 % %	15.37 % %	4.56 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.