Brevo and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 394.406	114.096 302.081	27.369 78.208	6.169 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.59 %	18.62 % 19.83 %	4.20 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 30362	9005 24204	1968 5178	426 980	79.42 % 79.72 %	17.36 % 17.05 %	3.76 % 3.23 %
Elektronics	11060 30287	8653 23385	1970 5902	451 1000	78.24 % 77.21 %	17.81 % 19.49 %	4.08 % 3.30 %
Entertainment	11223 30255	8708 23092	2093 6045	470 1118	77.59 % 76.32 %	18.65 % 19.98 %	4.19 % 3.70 %
Cosmetics & Beauty	11273 30425	8711 23232	2093 6099	495 1094	77.27 % 76.36 %	18.57 % 20.05 %	4.39 % 3.60 %
Food & Drink	11254 30373	8928 24085	1969 5283	421 1005	79.33 % 79.30 %	17.50 % 17.39 %	3.74 % 3.31 %
Home & Garden	11385 30268	9053 24131	1971 5167	429 970	79.52 % 79.72 %	17.31 % 17.07 %	3.77 % 3.20 %
Finance	11357 30282	8634 22132	2276 6922	514 1228	76.02 % 73.09 %	20.04 % 22.86 %	4.53 % 4.06 %
Health	11342 30386	8713 22511	2194 6731	505 1144	76.82 % 74.08 %	19.34 % 22.15 %	4.45 % 3.76 %
Pets	11390 30515	8900 24072	2046 5436	469 1007	78.14 % 78.89 %	17.96 % 17.81 %	4.12 % 3.30 %
Sport & Fitness	11283 30484	8656 23007	2200 6312	489 1165	76.72 % 75.47 %	19.50 % 20.71 %	4.33 % 3.82 %
Job & Career	11660 30364	8888 22710	2329 6456	493 1198	76.23 % 74.79 %	19.97 % 21.26 %	4.23 % 3.95 %
Dating	11179 30301	8489 21762	2241 7322	501 1217	75.94 % 71.82 %	20.05 % 24.16 %	4.48 % 4.02 %
Other	11228 30104	8758 23758	2019 5355	506 991	78.00 % 78.92 %	17.98 % 17.79 %	4.51 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 39282	8367 28873	2505 8892	573 1517	73.69 % 73.50 %	22.06 % 22.64 %	5.05 % 3.86 %
Outlook Mail	11488 38997	8727 28821	2263 8633	529 1543	75.97 % 73.91 %	19.70 % 22.14 %	4.60 % 3.96 %
Yahoo Mail	11161 40103	8591 30633	2118 8046	516 1424	76.97 % 76.39 %	18.98 % 20.06 %	4.62 % 3.55 %
AOL Mail	11277 39425	8744 30059	2129 7908	447 1458	77.54 % 76.24 %	18.88 % 20.06 %	3.96 % 3.70 %
Mail.com	11498 38624	9031 30060	2064 7211	437 1353	78.54 % 77.83 %	17.95 % 18.67 %	3.80 % 3.50 %
Yandex Mail	11343 38821	8668 29129	2253 8168	499 1524	76.42 % 75.03 %	19.86 % 21.04 %	4.40 % 3.93 %
GMX Mail	11196 39819	8824 30627	1959 7798	434 1394	78.81 % 76.92 %	17.50 % 19.58 %	3.88 % 3.50 %
Zoho Mail	11095 40117	8759 31303	1942 7430	438 1384	78.95 % 78.03 %	17.50 % 18.52 %	3.95 % 3.45 %
ProtonMail	11306 39371	9018 30858	1912 7262	415 1251	79.76 % 78.38 %	16.91 % 18.45 %	3.67 % 3.18 %
Custom Mail	11288 39847	8966 31718	1932 6860	439 1269	79.43 % 79.60 %	17.12 % 17.22 %	3.89 % 3.18 %
iCloud Mail	11400	8496	2413	546	74.53 % %	21.17 % %	4.79 % %
Tuta	11181	8839	1940	452	79.05 % %	17.35 % %	4.04 % %
Juno.com	11385	9066	1939	444	79.63 % %	17.03 % %	3.90 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.