Brevo and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.678 530.933	105.754 421.172	25.381 92.382	5.916 16.721

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.37 % 79.33 %	18.57 % 17.40 %	4.33 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10551 40952	8374 33658	1811 6116	408 1136	79.37 % 82.19 %	17.16 % 14.93 %	3.87 % 2.77 %
Elektronics	10260 40921	8009 32752	1801 6917	433 1208	78.06 % 80.04 %	17.55 % 16.90 %	4.22 % 2.95 %
Entertainment	10413 40783	8049 32217	1932 7132	450 1375	77.30 % 79.00 %	18.55 % 17.49 %	4.32 % 3.37 %
Cosmetics & Beauty	10484 41117	8072 32533	1945 7194	475 1326	76.99 % 79.12 %	18.55 % 17.50 %	4.53 % 3.22 %
Food & Drink	10430 40396	8263 33109	1798 6053	402 1184	79.22 % 81.96 %	17.24 % 14.98 %	3.85 % 2.93 %
Home & Garden	10538 40958	8370 33667	1806 6087	407 1144	79.43 % 82.20 %	17.14 % 14.86 %	3.86 % 2.79 %
Finance	10557 40987	7977 31298	2124 8233	493 1411	75.56 % 76.36 %	20.12 % 20.09 %	4.67 % 3.44 %
Health	10482 40750	8008 31502	2032 7808	482 1364	76.40 % 77.31 %	19.39 % 19.16 %	4.60 % 3.35 %
Pets	10681 41046	8343 33245	1911 6510	452 1236	78.11 % 80.99 %	17.89 % 15.86 %	4.23 % 3.01 %
Sport & Fitness	10488 40935	8003 32062	2043 7498	469 1337	76.31 % 78.32 %	19.48 % 18.32 %	4.47 % 3.27 %
Job & Career	10900 40361	8265 31281	2192 7625	478 1424	75.83 % 77.50 %	20.11 % 18.89 %	4.39 % 3.53 %
Dating	10463 40964	7912 30716	2117 8803	485 1398	75.62 % 74.98 %	20.23 % 21.49 %	4.64 % 3.41 %
Other	10431 40763	8109 33132	1869 6406	482 1178	77.74 % 81.28 %	17.92 % 15.72 %	4.62 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10572 50283	7724 37913	2354 10490	555 1824	73.06 % 75.40 %	22.27 % 20.86 %	5.25 % 3.63 %
Outlook Mail	10673 50379	8061 38574	2104 10011	512 1761	75.53 % 76.57 %	19.71 % 19.87 %	4.80 % 3.50 %
Yahoo Mail	10342 49967	7927 39399	1953 8900	493 1599	76.65 % 78.85 %	18.88 % 17.81 %	4.77 % 3.20 %
AOL Mail	10470 49615	8098 39207	1976 8812	426 1561	77.34 % 79.02 %	18.87 % 17.76 %	4.07 % 3.15 %
Mail.com	10643 50111	8344 40076	1906 8442	416 1536	78.40 % 79.97 %	17.91 % 16.85 %	3.91 % 3.07 %
Yandex Mail	10515 50195	7995 38855	2089 9581	478 1710	76.03 % 77.41 %	19.87 % 19.09 %	4.55 % 3.41 %
GMX Mail	10455 50183	8236 40037	1812 8618	414 1480	78.78 % 79.78 %	17.33 % 17.17 %	3.96 % 2.95 %
Zoho Mail	10317 49512	8130 40066	1800 7943	418 1464	78.80 % 80.92 %	17.45 % 16.04 %	4.05 % 2.96 %
ProtonMail	10556 49654	8407 40382	1770 7870	395 1351	79.64 % 81.33 %	16.77 % 15.85 %	3.74 % 2.72 %
Custom Mail	10538 49678	8361 40747	1777 7495	422 1377	79.34 % 82.02 %	16.86 % 15.09 %	4.00 % 2.77 %
iCloud Mail	10536 10447	7788 8288	2249 1684	526 412	73.92 % 79.33 %	21.35 % 16.12 %	4.99 % 3.94 %
Tuta	10447 10504	8239 8827	1797 1299	436 328	78.86 % 84.03 %	17.20 % 12.37 %	4.17 % 3.12 %
Juno.com	10614 10405	8444 8801	1794 1237	425 318	79.56 % 84.58 %	16.90 % 11.89 %	4.00 % 3.06 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.