Brevo and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of Brevo and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 540.809	114.096 429.476	27.369 93.956	6.169 16.962

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 79.41 %	18.62 % 17.37 %	4.20 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41731	9005 34323	1968 6227	426 1154	79.42 % 82.25 %	17.36 % 14.92 %	3.76 % 2.77 %
Elektronics	11060 41736	8653 33437	1970 7044	451 1228	78.24 % 80.12 %	17.81 % 16.88 %	4.08 % 2.94 %
Entertainment	11223 41563	8708 32868	2093 7256	470 1397	77.59 % 79.08 %	18.65 % 17.46 %	4.19 % 3.36 %
Cosmetics & Beauty	11273 41888	8711 33179	2093 7325	495 1341	77.27 % 79.21 %	18.57 % 17.49 %	4.39 % 3.20 %
Food & Drink	11254 41173	8928 33761	1969 6192	421 1203	79.33 % 82.00 %	17.50 % 15.04 %	3.74 % 2.92 %
Home & Garden	11385 41723	9053 34310	1971 6209	429 1162	79.52 % 82.23 %	17.31 % 14.88 %	3.77 % 2.79 %
Finance	11357 41760	8634 31948	2276 8355	514 1430	76.02 % 76.50 %	20.04 % 20.01 %	4.53 % 3.42 %
Health	11342 41507	8713 32146	2194 7930	505 1382	76.82 % 77.45 %	19.34 % 19.11 %	4.45 % 3.33 %
Pets	11390 41807	8900 33878	2046 6638	469 1256	78.14 % 81.03 %	17.96 % 15.88 %	4.12 % 3.00 %
Sport & Fitness	11283 41664	8656 32667	2200 7612	489 1356	76.72 % 78.41 %	19.50 % 18.27 %	4.33 % 3.25 %
Job & Career	11660 41107	8888 31905	2329 7746	493 1442	76.23 % 77.61 %	19.97 % 18.84 %	4.23 % 3.51 %
Dating	11179 41652	8489 31294	2241 8904	501 1415	75.94 % 75.13 %	20.05 % 21.38 %	4.48 % 3.40 %
Other	11228 41498	8758 33760	2019 6518	506 1196	78.00 % 81.35 %	17.98 % 15.71 %	4.51 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 51086	8367 38594	2505 10618	573 1846	73.69 % 75.55 %	22.06 % 20.78 %	5.05 % 3.61 %
Outlook Mail	11488 51210	8727 39249	2263 10141	529 1781	75.97 % 76.64 %	19.70 % 19.80 %	4.60 % 3.48 %
Yahoo Mail	11161 50712	8591 40022	2118 9021	516 1617	76.97 % 78.92 %	18.98 % 17.79 %	4.62 % 3.19 %
AOL Mail	11277 50325	8744 39809	2129 8931	447 1578	77.54 % 79.10 %	18.88 % 17.75 %	3.96 % 3.14 %
Mail.com	11498 50912	9031 40754	2064 8568	437 1555	78.54 % 80.05 %	17.95 % 16.83 %	3.80 % 3.05 %
Yandex Mail	11343 50899	8668 39456	2253 9691	499 1728	76.42 % 77.52 %	19.86 % 19.04 %	4.40 % 3.39 %
GMX Mail	11196 50898	8824 40640	1959 8726	434 1497	78.81 % 79.85 %	17.50 % 17.14 %	3.88 % 2.94 %
Zoho Mail	11095 50274	8759 40703	1942 8069	438 1485	78.95 % 80.96 %	17.50 % 16.05 %	3.95 % 2.95 %
ProtonMail	11306 50433	9018 41046	1912 7995	415 1369	79.76 % 81.39 %	16.91 % 15.85 %	3.67 % 2.71 %
Custom Mail	11288 50448	8966 41393	1932 7612	439 1393	79.43 % 82.05 %	17.12 % 15.09 %	3.89 % 2.76 %
iCloud Mail	11400 11267	8496 8969	2413 1818	546 435	74.53 % 79.60 %	21.17 % 16.14 %	4.79 % 3.86 %
Tuta	11181 11206	8839 9420	1940 1421	452 343	79.05 % 84.06 %	17.35 % 12.68 %	4.04 % 3.06 %
Juno.com	11385 11139	9066 9421	1939 1345	444 335	79.63 % 84.58 %	17.03 % 12.07 %	3.90 % 3.01 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.