Brevo and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 393.150	114.096 302.866	27.369 76.964	6.169 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.04 %	18.62 % 19.58 %	4.20 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 29688	9005 23784	1968 5024	426 880	79.42 % 80.11 %	17.36 % 16.92 %	3.76 % 2.96 %
Elektronics	11060 30694	8653 23911	1970 5854	451 929	78.24 % 77.90 %	17.81 % 19.07 %	4.08 % 3.03 %
Entertainment	11223 30167	8708 23222	2093 5902	470 1043	77.59 % 76.98 %	18.65 % 19.56 %	4.19 % 3.46 %
Cosmetics & Beauty	11273 30530	8711 23551	2093 6004	495 975	77.27 % 77.14 %	18.57 % 19.67 %	4.39 % 3.19 %
Food & Drink	11254 30519	8928 24459	1969 5133	421 927	79.33 % 80.14 %	17.50 % 16.82 %	3.74 % 3.04 %
Home & Garden	11385 30222	9053 24200	1971 5111	429 911	79.52 % 80.07 %	17.31 % 16.91 %	3.77 % 3.01 %
Finance	11357 30341	8634 22294	2276 6899	514 1148	76.02 % 73.48 %	20.04 % 22.74 %	4.53 % 3.78 %
Health	11342 29945	8713 22376	2194 6489	505 1080	76.82 % 74.72 %	19.34 % 21.67 %	4.45 % 3.61 %
Pets	11390 30312	8900 23940	2046 5353	469 1019	78.14 % 78.98 %	17.96 % 17.66 %	4.12 % 3.36 %
Sport & Fitness	11283 29754	8656 22668	2200 6059	489 1027	76.72 % 76.18 %	19.50 % 20.36 %	4.33 % 3.45 %
Job & Career	11660 30434	8888 22773	2329 6473	493 1188	76.23 % 74.83 %	19.97 % 21.27 %	4.23 % 3.90 %
Dating	11179 30388	8489 21850	2241 7353	501 1185	75.94 % 71.90 %	20.05 % 24.20 %	4.48 % 3.90 %
Other	11228 30156	8758 23838	2019 5310	506 1008	78.00 % 79.05 %	17.98 % 17.61 %	4.51 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 39832	8367 29370	2505 8994	573 1468	73.69 % 73.73 %	22.06 % 22.58 %	5.05 % 3.69 %
Outlook Mail	11488 39308	8727 29211	2263 8600	529 1497	75.97 % 74.31 %	19.70 % 21.88 %	4.60 % 3.81 %
Yahoo Mail	11161 39728	8591 30512	2118 7852	516 1364	76.97 % 76.80 %	18.98 % 19.76 %	4.62 % 3.43 %
AOL Mail	11277 39483	8744 30274	2129 7780	447 1429	77.54 % 76.68 %	18.88 % 19.70 %	3.96 % 3.62 %
Mail.com	11498 39166	9031 30496	2064 7320	437 1350	78.54 % 77.86 %	17.95 % 18.69 %	3.80 % 3.45 %
Yandex Mail	11343 38650	8668 29125	2253 8096	499 1429	76.42 % 75.36 %	19.86 % 20.95 %	4.40 % 3.70 %
GMX Mail	11196 39013	8824 30376	1959 7420	434 1217	78.81 % 77.86 %	17.50 % 19.02 %	3.88 % 3.12 %
Zoho Mail	11095 38996	8759 30789	1942 7018	438 1189	78.95 % 78.95 %	17.50 % 18.00 %	3.95 % 3.05 %
ProtonMail	11306 39917	9018 31451	1912 7261	415 1205	79.76 % 78.79 %	16.91 % 18.19 %	3.67 % 3.02 %
Custom Mail	11288 39057	8966 31262	1932 6623	439 1172	79.43 % 80.04 %	17.12 % 16.96 %	3.89 % 3.00 %
iCloud Mail	11400	8496	2413	546	74.53 % %	21.17 % %	4.79 % %
Tuta	11181	8839	1940	452	79.05 % %	17.35 % %	4.04 % %
Juno.com	11385	9066	1939	444	79.63 % %	17.03 % %	3.90 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.