Brevo and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 538.934	114.096 426.502	27.369 94.551	6.169 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 79.14 %	18.62 % 17.54 %	4.20 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 41711	9005 34147	1968 6359	426 1158	79.42 % 81.87 %	17.36 % 15.25 %	3.76 % 2.78 %
Elektronics	11060 41299	8653 32983	1970 7007	451 1275	78.24 % 79.86 %	17.81 % 16.97 %	4.08 % 3.09 %
Entertainment	11223 41381	8708 32673	2093 7270	470 1387	77.59 % 78.96 %	18.65 % 17.57 %	4.19 % 3.35 %
Cosmetics & Beauty	11273 41440	8711 32699	2093 7333	495 1377	77.27 % 78.91 %	18.57 % 17.70 %	4.39 % 3.32 %
Food & Drink	11254 41789	8928 34098	1969 6465	421 1192	79.33 % 81.60 %	17.50 % 15.47 %	3.74 % 2.85 %
Home & Garden	11385 41616	9053 34058	1971 6330	429 1199	79.52 % 81.84 %	17.31 % 15.21 %	3.77 % 2.88 %
Finance	11357 40917	8634 31191	2276 8195	514 1493	76.02 % 76.23 %	20.04 % 20.03 %	4.53 % 3.65 %
Health	11342 41159	8713 31695	2194 8040	505 1394	76.82 % 77.01 %	19.34 % 19.53 %	4.45 % 3.39 %
Pets	11390 41883	8900 33893	2046 6695	469 1233	78.14 % 80.92 %	17.96 % 15.99 %	4.12 % 2.94 %
Sport & Fitness	11283 41437	8656 32356	2200 7657	489 1378	76.72 % 78.08 %	19.50 % 18.48 %	4.33 % 3.33 %
Job & Career	11660 41673	8888 32225	2329 7971	493 1472	76.23 % 77.33 %	19.97 % 19.13 %	4.23 % 3.53 %
Dating	11179 41160	8489 30882	2241 8686	501 1510	75.94 % 75.03 %	20.05 % 21.10 %	4.48 % 3.67 %
Other	11228 41469	8758 33602	2019 6543	506 1285	78.00 % 81.03 %	17.98 % 15.78 %	4.51 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 50327	8367 38109	2505 10375	573 1823	73.69 % 75.72 %	22.06 % 20.62 %	5.05 % 3.62 %
Outlook Mail	11488 50746	8727 38894	2263 10005	529 1811	75.97 % 76.64 %	19.70 % 19.72 %	4.60 % 3.57 %
Yahoo Mail	11161 50124	8591 39412	2118 9018	516 1643	76.97 % 78.63 %	18.98 % 17.99 %	4.62 % 3.28 %
AOL Mail	11277 50850	8744 39950	2129 9161	447 1676	77.54 % 78.56 %	18.88 % 18.02 %	3.96 % 3.30 %
Mail.com	11498 50932	9031 40608	2064 8725	437 1586	78.54 % 79.73 %	17.95 % 17.13 %	3.80 % 3.11 %
Yandex Mail	11343 50208	8668 38841	2253 9576	499 1731	76.42 % 77.36 %	19.86 % 19.07 %	4.40 % 3.45 %
GMX Mail	11196 50619	8824 40400	1959 8690	434 1508	78.81 % 79.81 %	17.50 % 17.17 %	3.88 % 2.98 %
Zoho Mail	11095 51001	8759 41076	1942 8333	438 1545	78.95 % 80.54 %	17.50 % 16.34 %	3.95 % 3.03 %
ProtonMail	11306 50241	9018 40670	1912 8133	415 1413	79.76 % 80.95 %	16.91 % 16.19 %	3.67 % 2.81 %
Custom Mail	11288 50022	8966 40947	1932 7624	439 1388	79.43 % 81.86 %	17.12 % 15.24 %	3.89 % 2.77 %
iCloud Mail	11400 11397	8496 8913	2413 1932	546 513	74.53 % 78.20 %	21.17 % 16.95 %	4.79 % 4.50 %
Tuta	11181 11259	8839 9311	1940 1514	452 376	79.05 % 82.70 %	17.35 % 13.45 %	4.04 % 3.34 %
Juno.com	11385 11208	9066 9371	1939 1465	444 340	79.63 % 83.61 %	17.03 % 13.07 %	3.90 % 3.03 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.