Brevo and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.973 155.661	114.096 121.085	27.369 28.246	6.169 6.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.79 %	18.62 % 18.15 %	4.20 % 4.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11339 12102	9005 9602	1968 2049	426 465	79.42 % 79.34 %	17.36 % 16.93 %	3.76 % 3.84 %
Elektronics	11060 12069	8653 9520	1970 2100	451 437	78.24 % 78.88 %	17.81 % 17.40 %	4.08 % 3.62 %
Entertainment	11223 11906	8708 9252	2093 2175	470 474	77.59 % 77.71 %	18.65 % 18.27 %	4.19 % 3.98 %
Cosmetics & Beauty	11273 11995	8711 9343	2093 2162	495 485	77.27 % 77.89 %	18.57 % 18.02 %	4.39 % 4.04 %
Food & Drink	11254 12077	8928 9600	1969 2019	421 441	79.33 % 79.49 %	17.50 % 16.72 %	3.74 % 3.65 %
Home & Garden	11385 11830	9053 9384	1971 1991	429 455	79.52 % 79.32 %	17.31 % 16.83 %	3.77 % 3.85 %
Finance	11357 11976	8634 9061	2276 2357	514 554	76.02 % 75.66 %	20.04 % 19.68 %	4.53 % 4.63 %
Health	11342 12036	8713 9272	2194 2296	505 478	76.82 % 77.04 %	19.34 % 19.08 %	4.45 % 3.97 %
Pets	11390 11750	8900 9278	2046 2031	469 446	78.14 % 78.96 %	17.96 % 17.29 %	4.12 % 3.80 %
Sport & Fitness	11283 12053	8656 9265	2200 2288	489 501	76.72 % 76.87 %	19.50 % 18.98 %	4.33 % 4.16 %
Job & Career	11660 12101	8888 9148	2329 2405	493 551	76.23 % 75.60 %	19.97 % 19.87 %	4.23 % 4.55 %
Dating	11179 11818	8489 8960	2241 2309	501 534	75.94 % 75.82 %	20.05 % 19.54 %	4.48 % 4.52 %
Other	11228 11948	8758 9400	2019 2064	506 485	78.00 % 78.67 %	17.98 % 17.27 %	4.51 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11355 11952	8367 8857	2505 2554	573 541	73.69 % 74.10 %	22.06 % 21.37 %	5.05 % 4.53 %
Outlook Mail	11488 12072	8727 9201	2263 2330	529 533	75.97 % 76.22 %	19.70 % 19.30 %	4.60 % 4.42 %
Yahoo Mail	11161 12087	8591 9378	2118 2249	516 460	76.97 % 77.59 %	18.98 % 18.61 %	4.62 % 3.81 %
AOL Mail	11277 11808	8744 9106	2129 2194	447 508	77.54 % 77.12 %	18.88 % 18.58 %	3.96 % 4.30 %
Mail.com	11498 11996	9031 9419	2064 2139	437 443	78.54 % 78.52 %	17.95 % 17.83 %	3.80 % 3.69 %
Yandex Mail	11343 11927	8668 9116	2253 2292	499 519	76.42 % 76.43 %	19.86 % 19.22 %	4.40 % 4.35 %
GMX Mail	11196 12057	8824 9538	1959 2054	434 463	78.81 % 79.11 %	17.50 % 17.04 %	3.88 % 3.84 %
Zoho Mail	11095 11977	8759 9485	1942 2047	438 460	78.95 % 79.19 %	17.50 % 17.09 %	3.95 % 3.84 %
ProtonMail	11306 12164	9018 9676	1912 1997	415 487	79.76 % 79.55 %	16.91 % 16.42 %	3.67 % 4.00 %
Custom Mail	11288 11941	8966 9570	1932 1956	439 413	79.43 % 80.14 %	17.12 % 16.38 %	3.89 % 3.46 %
iCloud Mail	11400 11970	8496 8836	2413 2467	546 625	74.53 % 73.82 %	21.17 % 20.61 %	4.79 % 5.22 %
Tuta	11181 12040	8839 9564	1940 2036	452 446	79.05 % 79.44 %	17.35 % 16.91 %	4.04 % 3.70 %
Juno.com	11385 11670	9066 9339	1939 1931	444 408	79.63 % 80.03 %	17.03 % 16.55 %	3.90 % 3.50 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.