Kit and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Kit and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 540.072	121.410 436.102	21.659 88.692	4.684 15.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 80.75 %	14.76 % 16.42 %	3.19 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 41192	9511 34443	1521 5750	304 1026	84.78 % 83.62 %	13.56 % 13.96 %	2.71 % 2.49 %
Elektronics	11171 42041	9312 34267	1569 6641	368 1162	83.36 % 81.51 %	14.05 % 15.80 %	3.29 % 2.76 %
Entertainment	11384 41494	9408 33475	1689 6860	354 1179	82.64 % 80.67 %	14.84 % 16.53 %	3.11 % 2.84 %
Cosmetics & Beauty	11110 41166	9186 33256	1632 6807	360 1154	82.68 % 80.79 %	14.69 % 16.54 %	3.24 % 2.80 %
Food & Drink	11359 41465	9555 34604	1532 5838	354 1039	84.12 % 83.45 %	13.49 % 14.08 %	3.12 % 2.51 %
Home & Garden	11505 41478	9712 34598	1518 5816	327 1097	84.42 % 83.41 %	13.19 % 14.02 %	2.84 % 2.64 %
Finance	11308 41470	9147 32247	1844 7855	399 1400	80.89 % 77.76 %	16.31 % 18.94 %	3.53 % 3.38 %
Health	11317 41430	9217 32596	1754 7529	397 1313	81.44 % 78.68 %	15.50 % 18.17 %	3.51 % 3.17 %
Pets	11156 41317	9349 34092	1557 6129	324 1104	83.80 % 82.51 %	13.96 % 14.83 %	2.90 % 2.67 %
Sport & Fitness	11514 41689	9452 33126	1763 7293	362 1320	82.09 % 79.46 %	15.31 % 17.49 %	3.14 % 3.17 %
Job & Career	11117 42406	8964 33371	1806 7698	406 1351	80.63 % 78.69 %	16.25 % 18.15 %	3.65 % 3.19 %
Dating	11331 41141	9169 31534	1873 8258	393 1375	80.92 % 76.65 %	16.53 % 20.07 %	3.47 % 3.34 %
Other	11289 41783	9428 34493	1601 6218	336 1089	83.51 % 82.55 %	14.18 % 14.88 %	2.98 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 50976	8903 39400	2028 9941	449 1670	78.65 % 77.29 %	17.92 % 19.50 %	3.97 % 3.28 %
Outlook Mail	11274 51116	9178 39905	1764 9591	377 1639	81.41 % 78.07 %	15.65 % 18.76 %	3.34 % 3.21 %
Yahoo Mail	11270 50144	9254 40214	1700 8379	374 1546	82.11 % 80.20 %	15.08 % 16.71 %	3.32 % 3.08 %
AOL Mail	11359 50753	9346 40721	1745 8521	351 1522	82.28 % 80.23 %	15.36 % 16.79 %	3.09 % 3.00 %
Mail.com	11451 50586	9532 41133	1638 8028	356 1435	83.24 % 81.31 %	14.30 % 15.87 %	3.11 % 2.84 %
Yandex Mail	11494 50713	9390 40085	1815 9109	387 1568	81.69 % 79.04 %	15.79 % 17.96 %	3.37 % 3.09 %
GMX Mail	11368 50324	9564 40973	1566 8043	353 1331	84.13 % 81.42 %	13.78 % 15.98 %	3.11 % 2.64 %
Zoho Mail	11124 50533	9364 41635	1513 7584	334 1345	84.18 % 82.39 %	13.60 % 15.01 %	3.00 % 2.66 %
ProtonMail	11333 51185	9585 42157	1483 7770	323 1272	84.58 % 82.36 %	13.09 % 15.18 %	2.85 % 2.49 %
Custom Mail	11194 49900	9482 41699	1455 6982	327 1239	84.71 % 83.57 %	13.00 % 13.99 %	2.92 % 2.48 %
iCloud Mail	11143 11288	8818 9061	1930 1877	445 400	79.13 % 80.27 %	17.32 % 16.63 %	3.99 % 3.54 %
Tuta	11320 11135	9547 9409	1561 1434	308 315	84.34 % 84.50 %	13.79 % 12.88 %	2.72 % 2.83 %
Juno.com	11129 11419	9447 9710	1461 1433	300 327	84.89 % 85.03 %	13.13 % 12.55 %	2.70 % 2.86 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.