Kit and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 147.229	121.410 115.221	21.659 25.724	4.684 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 78.26 %	14.76 % 17.47 %	3.19 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 11408	9511 9129	1521 1869	304 375	84.78 % 80.02 %	13.56 % 16.38 %	2.71 % 3.29 %
Elektronics	11171 11303	9312 8906	1569 1917	368 428	83.36 % 78.79 %	14.05 % 16.96 %	3.29 % 3.79 %
Entertainment	11384 11433	9408 8934	1689 2005	354 442	82.64 % 78.14 %	14.84 % 17.54 %	3.11 % 3.87 %
Cosmetics & Beauty	11110 11313	9186 8861	1632 1972	360 413	82.68 % 78.33 %	14.69 % 17.43 %	3.24 % 3.65 %
Food & Drink	11359 11333	9555 9041	1532 1826	354 388	84.12 % 79.78 %	13.49 % 16.11 %	3.12 % 3.42 %
Home & Garden	11505 11375	9712 9087	1518 1822	327 390	84.42 % 79.89 %	13.19 % 16.02 %	2.84 % 3.43 %
Finance	11308 11397	9147 8692	1844 2187	399 456	80.89 % 76.27 %	16.31 % 19.19 %	3.53 % 4.00 %
Health	11317 11055	9217 8544	1754 2009	397 436	81.44 % 77.29 %	15.50 % 18.17 %	3.51 % 3.94 %
Pets	11156 11209	9349 8871	1557 1865	324 396	83.80 % 79.14 %	13.96 % 16.64 %	2.90 % 3.53 %
Sport & Fitness	11514 11457	9452 8882	1763 2103	362 444	82.09 % 77.52 %	15.31 % 18.36 %	3.14 % 3.88 %
Job & Career	11117 11111	8964 8507	1806 2111	406 427	80.63 % 76.56 %	16.25 % 19.00 %	3.65 % 3.84 %
Dating	11331 11402	9169 8718	1873 2132	393 473	80.92 % 76.46 %	16.53 % 18.70 %	3.47 % 4.15 %
Other	11289 11433	9428 9049	1601 1906	336 394	83.51 % 79.15 %	14.18 % 16.67 %	2.98 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 11334	8903 8435	2028 2371	449 492	78.65 % 74.42 %	17.92 % 20.92 %	3.97 % 4.34 %
Outlook Mail	11274 11224	9178 8599	1764 2113	377 464	81.41 % 76.61 %	15.65 % 18.83 %	3.34 % 4.13 %
Yahoo Mail	11270 11362	9254 8869	1700 2024	374 423	82.11 % 78.06 %	15.08 % 17.81 %	3.32 % 3.72 %
AOL Mail	11359 11496	9346 8930	1745 2042	351 474	82.28 % 77.68 %	15.36 % 17.76 %	3.09 % 4.12 %
Mail.com	11451 11228	9532 8829	1638 1911	356 424	83.24 % 78.63 %	14.30 % 17.02 %	3.11 % 3.78 %
Yandex Mail	11494 11268	9390 8673	1815 2081	387 440	81.69 % 76.97 %	15.79 % 18.47 %	3.37 % 3.90 %
GMX Mail	11368 11272	9564 9000	1566 1829	353 376	84.13 % 79.84 %	13.78 % 16.23 %	3.11 % 3.34 %
Zoho Mail	11124 11464	9364 9118	1513 1880	334 402	84.18 % 79.54 %	13.60 % 16.40 %	3.00 % 3.51 %
ProtonMail	11333 11360	9585 9123	1483 1796	323 362	84.58 % 80.31 %	13.09 % 15.81 %	2.85 % 3.19 %
Custom Mail	11194 11178	9482 8945	1455 1779	327 379	84.71 % 80.02 %	13.00 % 15.92 %	2.92 % 3.39 %
iCloud Mail	11143 11393	8818 8603	1930 2263	445 435	79.13 % 75.51 %	17.32 % 19.86 %	3.99 % 3.82 %
Tuta	11320 11428	9547 9105	1561 1877	308 405	84.34 % 79.67 %	13.79 % 16.42 %	2.72 % 3.54 %
Juno.com	11129 11222	9447 8992	1461 1758	300 386	84.89 % 80.13 %	13.13 % 15.67 %	2.70 % 3.44 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.