Kit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 541.810	121.410 410.419	21.659 111.346	4.684 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 75.75 %	14.76 % 20.55 %	3.19 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 42038	9511 32868	1521 7703	304 1505	84.78 % 78.19 %	13.56 % 18.32 %	2.71 % 3.58 %
Elektronics	11171 41748	9312 31892	1569 8361	368 1539	83.36 % 76.39 %	14.05 % 20.03 %	3.29 % 3.69 %
Entertainment	11384 42303	9408 31937	1689 8832	354 1592	82.64 % 75.50 %	14.84 % 20.88 %	3.11 % 3.76 %
Cosmetics & Beauty	11110 41262	9186 31230	1632 8448	360 1628	82.68 % 75.69 %	14.69 % 20.47 %	3.24 % 3.95 %
Food & Drink	11359 41435	9555 32434	1532 7551	354 1477	84.12 % 78.28 %	13.49 % 18.22 %	3.12 % 3.56 %
Home & Garden	11505 41564	9712 32591	1518 7599	327 1437	84.42 % 78.41 %	13.19 % 18.28 %	2.84 % 3.46 %
Finance	11308 41551	9147 30351	1844 9606	399 1622	80.89 % 73.05 %	16.31 % 23.12 %	3.53 % 3.90 %
Health	11317 41572	9217 30670	1754 9342	397 1627	81.44 % 73.78 %	15.50 % 22.47 %	3.51 % 3.91 %
Pets	11156 42038	9349 32602	1557 7946	324 1576	83.80 % 77.55 %	13.96 % 18.90 %	2.90 % 3.75 %
Sport & Fitness	11514 41365	9452 30906	1763 8800	362 1730	82.09 % 74.72 %	15.31 % 21.27 %	3.14 % 4.18 %
Job & Career	11117 41475	8964 30651	1806 9159	406 1703	80.63 % 73.90 %	16.25 % 22.08 %	3.65 % 4.11 %
Dating	11331 41798	9169 30029	1873 10051	393 1767	80.92 % 71.84 %	16.53 % 24.05 %	3.47 % 4.23 %
Other	11289 41661	9428 32258	1601 7948	336 1472	83.51 % 77.43 %	14.18 % 19.08 %	2.98 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 51489	8903 37163	2028 12256	449 2103	78.65 % 72.18 %	17.92 % 23.80 %	3.97 % 4.08 %
Outlook Mail	11274 50773	9178 37212	1764 11524	377 2102	81.41 % 73.29 %	15.65 % 22.70 %	3.34 % 4.14 %
Yahoo Mail	11270 50569	9254 38124	1700 10555	374 1933	82.11 % 75.39 %	15.08 % 20.87 %	3.32 % 3.82 %
AOL Mail	11359 50865	9346 38277	1745 10627	351 2009	82.28 % 75.25 %	15.36 % 20.89 %	3.09 % 3.95 %
Mail.com	11451 50802	9532 38870	1638 10061	356 1894	83.24 % 76.51 %	14.30 % 19.80 %	3.11 % 3.73 %
Yandex Mail	11494 51067	9390 37826	1815 11264	387 2025	81.69 % 74.07 %	15.79 % 22.06 %	3.37 % 3.97 %
GMX Mail	11368 50545	9564 38575	1566 10188	353 1834	84.13 % 76.32 %	13.78 % 20.16 %	3.11 % 3.63 %
Zoho Mail	11124 50956	9364 39466	1513 9761	334 1791	84.18 % 77.45 %	13.60 % 19.16 %	3.00 % 3.51 %
ProtonMail	11333 50251	9585 38938	1483 9596	323 1754	84.58 % 77.49 %	13.09 % 19.10 %	2.85 % 3.49 %
Custom Mail	11194 50579	9482 39520	1455 9312	327 1788	84.71 % 78.14 %	13.00 % 18.41 %	2.92 % 3.54 %
iCloud Mail	11143 11356	8818 8458	1930 2367	445 574	79.13 % 74.48 %	17.32 % 20.84 %	3.99 % 5.05 %
Tuta	11320 11163	9547 8861	1561 1927	308 435	84.34 % 79.38 %	13.79 % 17.26 %	2.72 % 3.90 %
Juno.com	11129 11395	9447 9129	1461 1908	300 433	84.89 % 80.11 %	13.13 % 16.74 %	2.70 % 3.80 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.