Mailgun and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.018 40.838	120.269 28.449	20.997 11.943	4.850 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.81 % 69.66 %	14.28 % 29.24 %	3.30 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11146 3108	9325 2310	1411 763	336 35	83.66 % 74.32 %	12.66 % 24.55 %	3.01 % 1.13 %
Elektronics	11588 3168	9575 2203	1576 930	363 35	82.63 % 69.54 %	13.60 % 29.36 %	3.13 % 1.10 %
Entertainment	11484 3097	9388 2149	1642 920	378 28	81.75 % 69.39 %	14.30 % 29.71 %	3.29 % 0.90 %
Cosmetics & Beauty	11348 3104	9260 2138	1606 928	386 38	81.60 % 68.88 %	14.15 % 29.90 %	3.40 % 1.22 %
Food & Drink	11297 2988	9432 2221	1480 729	336 38	83.49 % 74.33 %	13.10 % 24.40 %	2.97 % 1.27 %
Home & Garden	11225 3198	9338 2374	1469 790	366 34	83.19 % 74.23 %	13.09 % 24.70 %	3.26 % 1.06 %
Finance	11110 3213	8916 2065	1770 1111	403 37	80.25 % 64.27 %	15.93 % 34.58 %	3.63 % 1.15 %
Health	11143 3194	9015 2052	1671 1109	359 33	80.90 % 64.25 %	15.00 % 34.72 %	3.22 % 1.03 %
Pets	11190 3075	9294 2277	1508 768	313 30	83.06 % 74.05 %	13.48 % 24.98 %	2.80 % 0.98 %
Sport & Fitness	11415 3244	9211 2247	1734 961	396 36	80.69 % 69.27 %	15.19 % 29.62 %	3.47 % 1.11 %
Job & Career	11418 3038	9079 2106	1796 898	450 34	79.51 % 69.32 %	15.73 % 29.56 %	3.94 % 1.12 %
Dating	11134 3120	8901 1854	1754 1226	410 40	79.94 % 59.42 %	15.75 % 39.29 %	3.68 % 1.28 %
Other	11520 3291	9535 2453	1580 810	354 28	82.77 % 74.54 %	13.72 % 24.61 %	3.07 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11410 3918	8852 2512	2006 1366	478 40	77.58 % 64.11 %	17.58 % 34.86 %	4.19 % 1.02 %
Outlook Mail	11537 4078	9245 2660	1762 1375	436 43	80.13 % 65.23 %	15.27 % 33.72 %	3.78 % 1.05 %
Yahoo Mail	11116 4200	9021 2966	1602 1187	379 47	81.15 % 70.62 %	14.41 % 28.26 %	3.41 % 1.12 %
AOL Mail	11233 4366	9160 3106	1621 1213	366 47	81.55 % 71.14 %	14.43 % 27.78 %	3.26 % 1.08 %
Mail.com	11347 4218	9327 3033	1565 1137	373 48	82.20 % 71.91 %	13.79 % 26.96 %	3.29 % 1.14 %
Yandex Mail	11391 4051	9175 2782	1763 1223	408 46	80.55 % 68.67 %	15.48 % 30.19 %	3.58 % 1.14 %
GMX Mail	11195 4002	9349 2712	1483 1243	313 47	83.51 % 67.77 %	13.25 % 31.06 %	2.80 % 1.17 %
Zoho Mail	11426 3898	9485 2817	1542 1038	346 43	83.01 % 72.27 %	13.50 % 26.63 %	3.03 % 1.10 %
ProtonMail	11352 3953	9506 2797	1434 1112	339 44	83.74 % 70.76 %	12.63 % 28.13 %	2.99 % 1.11 %
Custom Mail	11100 4154	9300 3064	1381 1049	322 41	83.78 % 73.76 %	12.44 % 25.25 %	2.90 % 0.99 %
iCloud Mail	11208	8830	1906	433	78.78 % %	17.01 % %	3.86 % %
Tuta	11491	9577	1523	352	83.34 % %	13.25 % %	3.06 % %
Juno.com	11212	9442	1409	305	84.21 % %	12.57 % %	2.72 % %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.