Mailgun and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.673 40.838	112.088 28.449	18.804 11.943	4.589 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.01 % 69.66 %	13.76 % 29.24 %	3.36 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10319 3108	8666 2310	1246 763	314 35	83.98 % 74.32 %	12.07 % 24.55 %	3.04 % 1.13 %
Elektronics	10745 3168	8904 2203	1395 930	341 35	82.87 % 69.54 %	12.98 % 29.36 %	3.17 % 1.10 %
Entertainment	10652 3097	8724 2149	1469 920	356 28	81.90 % 69.39 %	13.79 % 29.71 %	3.34 % 0.90 %
Cosmetics & Beauty	10570 3104	8649 2138	1455 928	365 38	81.83 % 68.88 %	13.77 % 29.90 %	3.45 % 1.22 %
Food & Drink	10527 2988	8817 2221	1318 729	321 38	83.76 % 74.33 %	12.52 % 24.40 %	3.05 % 1.27 %
Home & Garden	10450 3198	8720 2374	1297 790	345 34	83.44 % 74.23 %	12.41 % 24.70 %	3.30 % 1.06 %
Finance	10332 3213	8300 2065	1584 1111	384 37	80.33 % 64.27 %	15.33 % 34.58 %	3.72 % 1.15 %
Health	10370 3194	8403 2052	1500 1109	343 33	81.03 % 64.25 %	14.46 % 34.72 %	3.31 % 1.03 %
Pets	10462 3075	8710 2277	1363 768	296 30	83.25 % 74.05 %	13.03 % 24.98 %	2.83 % 0.98 %
Sport & Fitness	10618 3244	8593 2247	1568 961	376 36	80.93 % 69.27 %	14.77 % 29.62 %	3.54 % 1.11 %
Job & Career	10594 3038	8436 2106	1622 898	428 34	79.63 % 69.32 %	15.31 % 29.56 %	4.04 % 1.12 %
Dating	10360 3120	8300 1854	1589 1226	390 40	80.12 % 59.42 %	15.34 % 39.29 %	3.76 % 1.28 %
Other	10674 3291	8866 2453	1398 810	330 28	83.06 % 74.54 %	13.10 % 24.61 %	3.09 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10631 3918	8243 2512	1843 1366	458 40	77.54 % 64.11 %	17.34 % 34.86 %	4.31 % 1.02 %
Outlook Mail	10751 4078	8621 2660	1594 1375	416 43	80.19 % 65.23 %	14.83 % 33.72 %	3.87 % 1.05 %
Yahoo Mail	10311 4200	8393 2966	1454 1187	358 47	81.40 % 70.62 %	14.10 % 28.26 %	3.47 % 1.12 %
AOL Mail	10509 4366	8583 3106	1474 1213	347 47	81.67 % 71.14 %	14.03 % 27.78 %	3.30 % 1.08 %
Mail.com	10553 4218	8705 3033	1399 1137	353 48	82.49 % 71.91 %	13.26 % 26.96 %	3.35 % 1.14 %
Yandex Mail	10553 4051	8515 2782	1579 1223	387 46	80.69 % 68.67 %	14.96 % 30.19 %	3.67 % 1.14 %
GMX Mail	10395 4002	8708 2712	1306 1243	293 47	83.77 % 67.77 %	12.56 % 31.06 %	2.82 % 1.17 %
Zoho Mail	10626 3898	8853 2817	1355 1038	326 43	83.31 % 72.27 %	12.75 % 26.63 %	3.07 % 1.10 %
ProtonMail	10615 3953	8923 2797	1280 1112	321 44	84.06 % 70.76 %	12.06 % 28.13 %	3.02 % 1.11 %
Custom Mail	10277 4154	8652 3064	1215 1049	301 41	84.19 % 73.76 %	11.82 % 25.25 %	2.93 % 0.99 %
iCloud Mail	10362	8159	1705	413	78.74 % %	16.45 % %	3.99 % %
Tuta	10686	8928	1363	332	83.55 % %	12.76 % %	3.11 % %
Juno.com	10404	8805	1237	284	84.63 % %	11.89 % %	2.73 % %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.