Mailgun and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
179.524 40.838	145.048 28.449	27.936 11.943	5.638 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.80 % 69.66 %	15.56 % 29.24 %	3.14 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13706 3108	11304 2310	1937 763	391 35	82.47 % 74.32 %	14.13 % 24.55 %	2.85 % 1.13 %
Elektronics	14123 3168	11527 2203	2090 930	432 35	81.62 % 69.54 %	14.80 % 29.36 %	3.06 % 1.10 %
Entertainment	13978 3097	11284 2149	2180 920	438 28	80.73 % 69.39 %	15.60 % 29.71 %	3.13 % 0.90 %
Cosmetics & Beauty	13894 3104	11216 2138	2137 928	445 38	80.73 % 68.88 %	15.38 % 29.90 %	3.20 % 1.22 %
Food & Drink	13755 2988	11310 2221	1994 729	402 38	82.22 % 74.33 %	14.50 % 24.40 %	2.92 % 1.27 %
Home & Garden	13815 3198	11299 2374	2040 790	424 34	81.79 % 74.23 %	14.77 % 24.70 %	3.07 % 1.06 %
Finance	13596 3213	10930 2065	2180 1111	465 37	80.39 % 64.27 %	16.03 % 34.58 %	3.42 % 1.15 %
Health	13665 3194	11006 2052	2141 1109	420 33	80.54 % 64.25 %	15.67 % 34.72 %	3.07 % 1.03 %
Pets	13725 3075	11184 2277	2087 768	379 30	81.49 % 74.05 %	15.21 % 24.98 %	2.76 % 0.98 %
Sport & Fitness	13909 3244	11097 2247	2282 961	456 36	79.78 % 69.27 %	16.41 % 29.62 %	3.28 % 1.11 %
Job & Career	13733 3038	10761 2106	2378 898	501 34	78.36 % 69.32 %	17.32 % 29.56 %	3.65 % 1.12 %
Dating	13502 3120	10593 1854	2371 1226	469 40	78.46 % 59.42 %	17.56 % 39.29 %	3.47 % 1.28 %
Other	14123 3291	11537 2453	2119 810	416 28	81.69 % 74.54 %	15.00 % 24.61 %	2.95 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	13842 3918	10612 2512	2618 1366	538 40	76.67 % 64.11 %	18.91 % 34.86 %	3.89 % 1.02 %
Outlook Mail	13884 4078	10981 2660	2313 1375	496 43	79.09 % 65.23 %	16.66 % 33.72 %	3.57 % 1.05 %
Yahoo Mail	13397 4200	10721 2966	2126 1187	436 47	80.03 % 70.62 %	15.87 % 28.26 %	3.25 % 1.12 %
AOL Mail	13431 4366	10826 3106	2102 1213	417 47	80.60 % 71.14 %	15.65 % 27.78 %	3.10 % 1.08 %
Mail.com	13560 4218	11056 3033	1993 1137	429 48	81.53 % 71.91 %	14.70 % 26.96 %	3.16 % 1.14 %
Yandex Mail	13731 4051	10954 2782	2273 1223	459 46	79.78 % 68.67 %	16.55 % 30.19 %	3.34 % 1.14 %
GMX Mail	13521 4002	11080 2712	2022 1243	369 47	81.95 % 67.77 %	14.95 % 31.06 %	2.73 % 1.17 %
Zoho Mail	13701 3898	11238 2817	2004 1038	406 43	82.02 % 72.27 %	14.63 % 26.63 %	2.96 % 1.10 %
ProtonMail	13634 3953	11280 2797	1889 1112	392 44	82.73 % 70.76 %	13.86 % 28.13 %	2.88 % 1.11 %
Custom Mail	13474 4154	11193 3064	1809 1049	375 41	83.07 % 73.76 %	13.43 % 25.25 %	2.78 % 0.99 %
iCloud Mail	13563	10509	2521	494	77.48 % %	18.59 % %	3.64 % %
Tuta	13796	11383	1968	406	82.51 % %	14.27 % %	2.94 % %
Juno.com	13522	11250	1850	366	83.20 % %	13.68 % %	2.71 % %
Mailfence	2468	1965	448	55	79.62 % %	18.15 % %	2.23 % %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.