Postmark and Rapidmail Email Deliverability Comparison
In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.760
401.141
|
7.088
314.199
|
1.300
74.453
|
372
12.489
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.91 %
78.33 %
|
14.84 %
18.56 %
|
4.25 %
3.11 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
680
30974
|
565
25224
|
90
4944
|
25
806
|
83.09 %
81.44 %
|
13.24 %
15.96 %
|
3.68 %
2.60 %
|
Elektronics |
698
30755
|
582
24335
|
94
5515
|
22
905
|
83.38 %
79.13 %
|
13.47 %
17.93 %
|
3.15 %
2.94 %
|
Entertainment |
677
30788
|
548
24052
|
102
5734
|
27
1002
|
80.95 %
78.12 %
|
15.07 %
18.62 %
|
3.99 %
3.25 %
|
Cosmetics & Beauty |
634
30861
|
506
24098
|
99
5783
|
29
980
|
79.81 %
78.09 %
|
15.62 %
18.74 %
|
4.57 %
3.18 %
|
Food & Drink |
656
31304
|
553
25357
|
85
5069
|
18
878
|
84.30 %
81.00 %
|
12.96 %
16.19 %
|
2.74 %
2.80 %
|
Home & Garden |
697
30932
|
580
25170
|
88
4909
|
29
853
|
83.21 %
81.37 %
|
12.63 %
15.87 %
|
4.16 %
2.76 %
|
Finance |
724
30454
|
555
22853
|
123
6508
|
46
1093
|
76.66 %
75.04 %
|
16.99 %
21.37 %
|
6.35 %
3.59 %
|
Health |
657
30549
|
523
23162
|
104
6386
|
30
1001
|
79.60 %
75.82 %
|
15.83 %
20.90 %
|
4.57 %
3.28 %
|
Pets |
706
30946
|
576
24881
|
100
5182
|
30
883
|
81.59 %
80.40 %
|
14.16 %
16.75 %
|
4.25 %
2.85 %
|
Sport & Fitness |
621
31026
|
505
23962
|
95
6078
|
21
986
|
81.32 %
77.23 %
|
15.30 %
19.59 %
|
3.38 %
3.18 %
|
Job & Career |
702
31048
|
547
23737
|
120
6248
|
35
1063
|
77.92 %
76.45 %
|
17.09 %
20.12 %
|
4.99 %
3.42 %
|
Dating |
625
30714
|
493
22550
|
103
7039
|
29
1125
|
78.88 %
73.42 %
|
16.48 %
22.92 %
|
4.64 %
3.66 %
|
Other |
683
30790
|
555
24818
|
97
5058
|
31
914
|
81.26 %
80.60 %
|
14.20 %
16.43 %
|
4.54 %
2.97 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Rapidmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
691
39819
|
516
29942
|
135
8514
|
40
1363
|
74.67 %
75.20 %
|
19.54 %
21.38 %
|
5.79 %
3.42 %
|
Outlook Mail |
657
40019
|
514
30308
|
109
8317
|
34
1394
|
78.23 %
75.73 %
|
16.59 %
20.78 %
|
5.18 %
3.48 %
|
Yahoo Mail |
636
39626
|
510
30924
|
99
7439
|
27
1263
|
80.19 %
78.04 %
|
15.57 %
18.77 %
|
4.25 %
3.19 %
|
AOL Mail |
656
40229
|
526
31337
|
102
7581
|
28
1311
|
80.18 %
77.90 %
|
15.55 %
18.84 %
|
4.27 %
3.26 %
|
Mail.com |
679
40092
|
557
31696
|
96
7182
|
26
1214
|
82.03 %
79.06 %
|
14.14 %
17.91 %
|
3.83 %
3.03 %
|
Yandex Mail |
590
39847
|
467
30534
|
98
7973
|
25
1340
|
79.15 %
76.63 %
|
16.61 %
20.01 %
|
4.24 %
3.36 %
|
GMX Mail |
688
39961
|
567
31559
|
93
7234
|
28
1168
|
82.41 %
78.97 %
|
13.52 %
18.10 %
|
4.07 %
2.92 %
|
Zoho Mail |
691
40290
|
573
32187
|
93
6910
|
25
1193
|
82.92 %
79.89 %
|
13.46 %
17.15 %
|
3.62 %
2.96 %
|
ProtonMail |
678
39807
|
580
31929
|
81
6779
|
17
1099
|
85.55 %
80.21 %
|
11.95 %
17.03 %
|
2.51 %
2.76 %
|
Custom Mail |
692
39437
|
573
32120
|
88
6248
|
31
1069
|
82.80 %
81.45 %
|
12.72 %
15.84 %
|
4.48 %
2.71 %
|
iCloud Mail |
651
667
|
497
525
|
122
114
|
32
28
|
76.34 %
78.71 %
|
18.74 %
17.09 %
|
4.92 %
4.20 %
|
Tuta |
746
673
|
623
566
|
95
83
|
28
24
|
83.51 %
84.10 %
|
12.73 %
12.33 %
|
3.75 %
3.57 %
|
Juno.com |
705
674
|
585
572
|
89
79
|
31
23
|
82.98 %
84.87 %
|
12.62 %
11.72 %
|
4.40 %
3.41 %
|
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