Postmark and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.968 462.676	58.513 365.444	9.753 82.513	2.702 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.45 % 78.98 %	13.74 % 17.83 %	3.81 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5537 35765	4670 29327	662 5475	205 963	84.34 % 82.00 %	11.96 % 15.31 %	3.70 % 2.69 %
Elektronics	5505 35483	4609 28318	710 6096	186 1069	83.72 % 79.81 %	12.90 % 17.18 %	3.38 % 3.01 %
Entertainment	5319 35412	4371 27898	741 6336	207 1178	82.18 % 78.78 %	13.93 % 17.89 %	3.89 % 3.33 %
Cosmetics & Beauty	5459 35607	4481 28038	760 6405	218 1164	82.08 % 78.74 %	13.92 % 17.99 %	3.99 % 3.27 %
Food & Drink	5286 35941	4509 29336	615 5582	162 1023	85.30 % 81.62 %	11.63 % 15.53 %	3.06 % 2.85 %
Home & Garden	5504 35829	4690 29355	635 5460	179 1014	85.21 % 81.93 %	11.54 % 15.24 %	3.25 % 2.83 %
Finance	5547 35160	4403 26647	882 7222	262 1291	79.38 % 75.79 %	15.90 % 20.54 %	4.72 % 3.67 %
Health	5399 35164	4378 26953	795 7042	226 1169	81.09 % 76.65 %	14.72 % 20.03 %	4.19 % 3.32 %
Pets	5541 35792	4634 28978	706 5776	201 1038	83.63 % 80.96 %	12.74 % 16.14 %	3.63 % 2.90 %
Sport & Fitness	5361 35722	4375 27820	794 6738	192 1164	81.61 % 77.88 %	14.81 % 18.86 %	3.58 % 3.26 %
Job & Career	5466 35725	4371 27515	862 6961	233 1249	79.97 % 77.02 %	15.77 % 19.48 %	4.26 % 3.50 %
Dating	5448 35456	4352 26384	862 7761	234 1311	79.88 % 74.41 %	15.82 % 21.89 %	4.30 % 3.70 %
Other	5596 35620	4670 28875	729 5659	197 1086	83.45 % 81.06 %	13.03 % 15.89 %	3.52 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5436 44467	4170 33557	988 9325	278 1585	76.71 % 75.46 %	18.18 % 20.97 %	5.11 % 3.56 %
Outlook Mail	5238 44712	4220 34124	802 9005	216 1583	80.57 % 76.32 %	15.31 % 20.14 %	4.12 % 3.54 %
Yahoo Mail	5421 44316	4433 34788	778 8079	210 1449	81.77 % 78.50 %	14.35 % 18.23 %	3.87 % 3.27 %
AOL Mail	5516 45050	4503 35324	787 8238	226 1488	81.64 % 78.41 %	14.27 % 18.29 %	4.10 % 3.30 %
Mail.com	5408 44982	4479 35800	721 7798	208 1384	82.82 % 79.59 %	13.33 % 17.34 %	3.85 % 3.08 %
Yandex Mail	5347 44497	4318 34318	814 8646	215 1533	80.76 % 77.12 %	15.22 % 19.43 %	4.02 % 3.45 %
GMX Mail	5484 44639	4626 35564	665 7773	193 1302	84.35 % 79.67 %	12.13 % 17.41 %	3.52 % 2.92 %
Zoho Mail	5625 45158	4750 36335	689 7466	186 1357	84.44 % 80.46 %	12.25 % 16.53 %	3.31 % 3.01 %
ProtonMail	5409 44487	4615 35967	611 7284	183 1236	85.32 % 80.85 %	11.30 % 16.37 %	3.38 % 2.78 %
Custom Mail	5524 44229	4718 36263	628 6766	178 1200	85.41 % 81.99 %	11.37 % 15.30 %	3.22 % 2.71 %
iCloud Mail	5547 5407	4341 4236	961 903	245 268	78.26 % 78.34 %	17.32 % 16.70 %	4.42 % 4.96 %
Tuta	5570 5471	4705 4648	682 648	183 175	84.47 % 84.96 %	12.24 % 11.84 %	3.29 % 3.20 %
Juno.com	5443 5261	4635 4520	627 582	181 159	85.16 % 85.92 %	11.52 % 11.06 %	3.33 % 3.02 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.